King's Flair Intl (Hldg) Ltd (6822) Fair Value & Analysis

Consumer Cyclical · HK · Market cap HK$277M

A solid business, screening 37% undervalued on our models.

What matters now

• Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality.
• Our model range runs from HK$0.4000 (bear) to HK$0.6900 (bull), base HK$0.5400. The closer the price sits to the lower half, the larger the margin of safety.
• Quality 50/100 (solid quality) with medium evidence: read the verdict with care.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

60‑month range HK$0.2970 – HK$1.09 · fair‑value band HK$0.4000 – HK$0.6900 · the HK$0.3950 price screens below the HK$0.5400 fair value. Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

King's Flair Intl (Hldg) Ltd (6822) currently trades at HK$0.3950, while our model-based Fair Value estimate is HK$0.5400, implying the stock looks roughly 36.7% undervalued today. The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.

Over the trailing twelve months, King's Flair Intl (Hldg) Ltd generated revenue of HK$465M at a net margin of -23.4%. Revenue declined 57.1% year over year. It earns a return on equity of -20.9%. The balance sheet holds a net cash position of HK$38.6M. Fundamentals as of Aug 13, 2026

Our scenario range runs from HK$0.4000 (bear case) to HK$0.6900 (bull case); at HK$0.3950, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 14% below its 52-week high and 16% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 8% fair-value upside, at 37%, 6822 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Multiples (HK$0.6900) versus Dividend Discount (HK$0.3000). Highest evidence: Growth DCF (80).

Key figures & financial health

Quality Score breakdown

About the company

King's Flair International (Holdings) Limited, an investment holding company, produces and sells kitchenware and household products in the United States, Asia, Europe, Canada, and internationally. The company operates in two segments, Trading of Kitchenware and Household Products; and Trading of Raw Materials.

Full company description

King's Flair International (Holdings) Limited, an investment holding company, produces and sells kitchenware and household products in the United States, Asia, Europe, Canada, and internationally. The company operates in two segments, Trading of Kitchenware and Household Products; and Trading of Raw Materials. Its kitchenware and household products include drinkware, tools and gadgets, bakeware and accessories, and food preparation products. The company is also involved in the retail, wholesale, distribution, and trading of kitchenware products; trading and manufacturing of nano-tech related materials and products; trading of household products; and trading of raw materials, including plastic and silicone. In addition, it engages in the property investment business. King's Flair International (Holdings) Limited was founded in 1984 and is headquartered in Sheung Wan, Hong Kong.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

King's Flair Intl (Hldg) Ltd reported revenue of HK$465M in FY2025 versus HK$1.3B in FY2021, a compound −22.7%/yr. Reported net income was −HK$109M in FY2025.

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Peer Group

Furnishings, Fixtures & Appliances · 318 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.