King's Flair Intl (Hldg) Ltd (6822) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of King's Flair Intl (Hldg) Ltd HK$0.71, price HK$0.40, upside +79.8%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range HK$0.2970 – HK$1.09 · fair‑value band HK$0.5700 – HK$0.9300 · the HK$0.3950 price screens below the HK$0.7100 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.
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King's Flair International (Holdings) Limited, an investment holding company, produces and sells kitchenware and household products in the United States, Asia, Europe, Canada, and internationally. The company operates in two segments, Trading of Kitchenware and Household Products; and Trading of Raw Materials.
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King's Flair International (Holdings) Limited, an investment holding company, produces and sells kitchenware and household products in the United States, Asia, Europe, Canada, and internationally. The company operates in two segments, Trading of Kitchenware and Household Products; and Trading of Raw Materials. Its kitchenware and household products include drinkware, tools and gadgets, bakeware and accessories, and food preparation products. The company is also involved in the retail, wholesale, distribution, and trading of kitchenware products; trading and manufacturing of nano-tech related materials and products; trading of household products; and trading of raw materials, including plastic and silicone. In addition, it engages in the property investment business. King's Flair International (Holdings) Limited was founded in 1984 and is headquartered in Sheung Wan, Hong Kong.
Stock analysis
King's Flair Intl (Hldg) Ltd (6822) currently trades at HK$0.3950, while our model-based Fair Value estimate is HK$0.7100, implying the stock looks roughly 44.4% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of HK$0.7100 per share, and 8 of the 9 models we run sit above the HK$0.3950 price.
Bear case: the Dividend Discount group reads lowest at HK$0.3800, and 1 of the 9 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$0.5700 (bear) to HK$0.9300 (bull), the price of HK$0.3950 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
King's Flair Intl (Hldg) Ltd reported revenue of HK$465M in FY2025 versus HK$1.3B in FY2021, a compound −22.7%/yr. Reported net income was −HK$109M in FY2025.
Key figures
Market cap HK$277M (≈ $35.2M) · P/S ratio 0.60 · EPS (TTM) HK$−0.0600 · Dividend yield 10.1% · Net margin −23.4% · Return on equity −20.9% · Return on assets (EBIT) 1.5% · Operating margin −26.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).
What moves the price
The share trades about 7% below its 52-week high and 8% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 29% fair-value upside, at 80%, 6822 screens cheaper than that median.
Fair Value models
Bear HK$0.5700Fair Value HK$0.7100Bull HK$0.9300
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.18/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−44.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−20.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−18.7%
Start year 2020 (pandemic). Over 10 years: −10.4% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.1%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
11.4% (2020) → −19.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−8.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Hong Kong: IMF forecast 2.1% a year to 2030, 1.8% from 2016 to 2025) that is about −9.9% a year for the price.
Compare King's Flair Intl (Hldg) Ltd with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 310 stocks
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Is King's Flair Intl (Hldg) Ltd (6822) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$0.7100 versus a price of HK$0.3950, about +80% upside (undervalued).
What is the fair value of 6822?
Our model-based fair value for King's Flair Intl (Hldg) Ltd is HK$0.7100 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.3950.
What is the quality score of 6822?
King's Flair Intl (Hldg) Ltd has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for King's Flair Intl (Hldg) Ltd (6822)?
Our model-based price target is the fair value of HK$0.7100 (as of Sep 27, 2026) from 9 valuation models. Cautious scenario HK$0.5700, optimistic scenario HK$0.9300. It is a calculation from audited fundamentals, not an analyst target.
What is the King's Flair Intl (Hldg) Ltd stock forecast for 2026?
Our models put fair value at HK$0.7100, about +80% upside versus a price of HK$0.3950 (undervalued). Cautious scenario HK$0.5700, optimistic scenario HK$0.9300. The calculation is refreshed regularly with new filings.
What is the revenue of King's Flair Intl (Hldg) Ltd (6822)?
King's Flair Intl (Hldg) Ltd reported trailing-twelve-month revenue of about HK$465M (latest available figure, as of Sep 27, 2026).
Does King's Flair Intl (Hldg) Ltd pay a dividend?
King's Flair Intl (Hldg) Ltd currently shows a dividend yield of about 10.13% relative to its recent price (as of Sep 27, 2026).
What growth is priced into King's Flair Intl (Hldg) Ltd (6822)?
For today's price to be fair in a discounted-cash-flow model, King's Flair Intl (Hldg) Ltd would have to grow free cash flow by -8.0 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -18.7 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of 6822 use?
Our models discount King's Flair Intl (Hldg) Ltd at 9.0 %: a base by market capitalisation (nano), damped by beta 0.25, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For King's Flair Intl (Hldg) Ltd that is -8.0 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has King's Flair Intl (Hldg) Ltd (6822) delivered so far?
Over the past 5 years revenue at King's Flair Intl (Hldg) Ltd grew -18.7 % a year. The price currently implies -8.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of King's Flair Intl (Hldg) Ltd (6822) growing?
The median revenue growth in the sector is +2.7 % a year. That is the yardstick for the growth priced into King's Flair Intl (Hldg) Ltd (-8.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of King's Flair Intl (Hldg) Ltd (6822)?
The free-cash-flow yield on the price is 9.49 %: that much free cash flow King's Flair Intl (Hldg) Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of King's Flair Intl (Hldg) Ltd (6822)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For King's Flair Intl (Hldg) Ltd it is HK$0.7100 per share (as of Sep 27, 2026), against a price of HK$0.3950. It is the blended result of 9 valuation models (cash flow, earnings, asset, dividend).
Is King's Flair Intl (Hldg) Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 6822 trades below its calculated fair value: price HK$0.3950, fair value HK$0.7100, a gap of about +80% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 6822?
No. The price is what the market pays today (HK$0.3950); the fair value is what the company's own numbers justify (HK$0.7100). For King's Flair Intl (Hldg) Ltd the two are HK$0.3150 per share apart. That gap is exactly why we show both numbers side by side.
How much is King's Flair Intl (Hldg) Ltd worth?
The market values King's Flair Intl (Hldg) Ltd at about HK$277M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.3950; our models calculate a fair value of HK$0.7100 per share.
What do the bullish and bearish scenarios say about 6822?
Our models span a range for King's Flair Intl (Hldg) Ltd: cautious scenario HK$0.5700, base HK$0.7100, optimistic HK$0.9300 per share (as of Sep 27, 2026, price HK$0.3950). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of King's Flair Intl (Hldg) Ltd (6822)?
Balance-sheet figures for King's Flair Intl (Hldg) Ltd (as of Sep 27, 2026): return on equity −20.9%. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is 6822 from its 52-week high?
King's Flair Intl (Hldg) Ltd trades at HK$0.3950, about 7% below its 52-week high of HK$0.4250 and 8% above the low of HK$0.3650 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.7100 is for.
Which stocks are comparable to King's Flair Intl (Hldg) Ltd?
From the same area (Consumer Cyclical) we also value Midea Group, King Slide Works Co, Gree Electric Appliances, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is King's Flair Intl (Hldg) Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price HK$0.3950, calculated fair value HK$0.7100 (+80%), Quality Score 50/100, from 9 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 6822 calculated?
We run King's Flair Intl (Hldg) Ltd through 9 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.7100, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. King's Flair Intl (Hldg) Ltd currently trades 44 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of King's Flair Intl (Hldg) Ltd (6822)?
The closing price on Sep 30, 2026 was HK$0.3950. Our model-based fair value is HK$0.7100, about +80% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with King's Flair Intl (Hldg) Ltd right now?
The price is below even our cautious bear case (HK$0.5700). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of King's Flair Intl (Hldg) Ltd
How large is the market capitalisation of King's Flair Intl (Hldg) Ltd (6822)?
The market capitalisation of King's Flair Intl (Hldg) Ltd is HK$277M (≈ $35.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of King's Flair Intl (Hldg) Ltd (6822)?
The price-to-sales ratio of King's Flair Intl (Hldg) Ltd is 0.60 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of King's Flair Intl (Hldg) Ltd (6822)?
Earnings per share at King's Flair Intl (Hldg) Ltd are HK$−0.0600. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of King's Flair Intl (Hldg) Ltd (6822)?
The dividend yield of King's Flair Intl (Hldg) Ltd is 10.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of King's Flair Intl (Hldg) Ltd (6822)?
The net margin of King's Flair Intl (Hldg) Ltd is −23.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of King's Flair Intl (Hldg) Ltd (6822)?
The return on equity (ROE) of King's Flair Intl (Hldg) Ltd is −20.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of King's Flair Intl (Hldg) Ltd (6822)?
On an EBIT basis the return on assets of King's Flair Intl (Hldg) Ltd is 1.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of King's Flair Intl (Hldg) Ltd (6822)?
The operating margin of King's Flair Intl (Hldg) Ltd is −26.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at King's Flair Intl (Hldg) Ltd (6822)?
Revenue at King's Flair Intl (Hldg) Ltd is growing −57.1% versus a year earlier (3y avg −20.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at King's Flair Intl (Hldg) Ltd (6822)?
Earnings per share at King's Flair Intl (Hldg) Ltd are growing −54.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does King's Flair Intl (Hldg) Ltd (6822) hold?
King's Flair Intl (Hldg) Ltd holds more cash than debt, HK$38.6M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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