Haier Smart Home Co (600690) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 201B CNY
Fair value as of: Jul 20, 2026
From 26 valuation models · updated 18 days ago
Fair value updated Jul 20, 2026, revised from ¥36.99 to ¥36.04 (−2.6%) since Jul 5, 2026. Share price +8.9% over the past month.
A solid business, screening 63% undervalued on our models.
What matters now
- The price is below even our cautious bear case (¥27.03). The market is more pessimistic than our downside scenario.
- Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (¥27.03 to ¥58.34) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.
How to read this chart
60‑month range ¥18.37 – ¥31.63 · fair‑value band ¥27.03 – ¥58.34 · the ¥22.12 price screens below the ¥36.04 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 20, 2026.
Analysis
Haier Smart Home Co (600690) currently trades at ¥22.12, while our model-based Fair Value estimate is ¥36.04, implying the stock looks roughly 62.9% undervalued today. We read business quality at 55/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Haier Smart Home Co generated revenue of 297B CNY at a net margin of 6.3%. Revenue declined 6.9% year over year. It earns a return on equity of 14.9%. Net debt stands at 18.9B CNY. Fundamentals as of Jul 20, 2026
Our scenario range runs from ¥27.03 (bear case) to ¥58.34 (bull case); at ¥22.12, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high and 11% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 8% fair-value upside, at 63%, 600690 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (¥56.67) versus Asset-Based (¥8.62). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 47
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. It operates through five segments: Home Cooking Solutions; Air Energy Solutions; Household Laundry and Care of Washing Machines and Dyers; Whole-Home Water Solutions; and Other Businesses.
Full company description
Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. It operates through five segments: Home Cooking Solutions; Air Energy Solutions; Household Laundry and Care of Washing Machines and Dyers; Whole-Home Water Solutions; and Other Businesses. The company provides refrigerators/freezers, air conditioners, water heaters, laundry equipment, kitchen and small appliances, and smart home solutions. It also offers logistics services, fluorine-free refrigerators, dishwashers and gas stoves, communications and network engineering technologies, and industrial product design and prototype production services; manufacture and sale of plastic parts, precise plastics, plastic powder and sheet, and coatings; assembly and sales of plastics and electronics products; wholesale and retail of medical equipment; and develops and sells software and information product. In addition, the company engages in the sale of digital products, international freight forwarding; software development; technological development; IoT technology and application services; scientific research and technical service; and residential interior decoration, professional construction works, and equipment installation. Further, it offers urban distribution and transportation services; import and export of goods, technology, and food business; professional cleaning; waste treatment; professional cleaning and daily necessities; and energy saving technology. Additionally, the company is involved in house leasing and maintenance; venture capital investment and consultation; smart bathroom; air-conditioning equipment manufacturing; software development; research, development, and sales of lighting appliances; and lease and commercial business services. The company was formerly known as Qingdao Haier Co., Ltd. and changed its name to Haier Smart Home Co., Ltd. in June 2019. Haier Smart Home Co., Ltd. was founded in 1984 and is headquartered in Qingdao, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Haier Smart Home Co reported revenue of ¥302B in FY2025 versus ¥227B in FY2021, a compound +7.4%/yr. Reported net income was ¥19.6B in FY2025, compounding +10.6%/yr from FY2021.
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Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Haier Smart Home Co Ltd's Dividend Analysis
- Haier Smart Home Reports Q1 2026 Results
- Haier Smart Home Powers Ahead in Q3 2025 With Quality Growth and AI-Led Efficiency
- Haier Smart Home Delivers Robust Double-Digit Revenue and Profit Growth in H1 2025
Peer Group
Furnishings, Fixtures & Appliances · 311 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 25/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥82.71 | ¥107.22 | +30% |
| Gree Electric Appliances, Inc 000651 | ¥38.25 | ¥88.02 | +130% |
| King Slide Works Co 2059 | 8,655 TWD | 1,917 TWD | -78% |
| Guangdong Songfa Ceramics Co 603268 | ¥155.59 | ¥38.95 | -75% |
| SharkNinja, Inc SN | $154.53 | $89.07 | -42% |
| Hisense Home Appliances Group 000921 | ¥26.33 | ¥48.03 | +82% |
| Zhejiang Supor Co 002032 | ¥43.85 | ¥44.84 | +2% |
| COWAY Co 021240 | 96,700 KRW | 112,530 KRW | +16% |
| Ecovacs Robotics Co 603486 | ¥50.13 | ¥54.11 | +8% |
| Voltas Limited VOLTAS | ₹1,350 | ₹185.71 | -86% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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