6969 (6969) Fair Value & Analysis
Consumer Defensive · Market cap HK$46.3B
Fair value as of: Jul 2, 2026
From 16 valuation models · updated today
Share price −20.4% over the past month.
Price vs Fair Value (12 months)
12‑month range HK$7.02 – HK$22.72 · fair‑value band HK$3.12 – HK$5.21 · the HK$7.47 price screens above the HK$4.16 fair value. As of Jul 2, 2026.
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6969 (6969) currently trades at HK$7.47, while our model-based Fair Value estimate is HK$4.16 — implying the stock looks roughly 44.3% overvalued today. We read business quality at 45/100 (below-average quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
Over the trailing twelve months, 6969 generated revenue of HK$4.3B at a net margin of 25.1%. Revenue grew 16.4% year over year. It earns a return on equity of 144.2%. The balance sheet holds a net cash position of HK$5.2B. Fundamentals as of Jul 2, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
6969 reported revenue of HK$14.3B in FY2025 versus HK$13.8B in FY2021, a compound +0.9%/yr. Reported net income was HK$1.1B in FY2025, compounding −33.0%/yr from FY2021.
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External third-party headlines (Yahoo Finance, Reuters and others) — not an editorial selection, not financial advice.
Similar stocks
6 more Tobacco stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Philip Morris International Inc PM | $182.95 | $132.84 | -27% |
| British American Tobacco p.l.c. BTI | $60.46 | $25.74 | -57% |
| MO MO | 1,253 MXN | 72.57 MXN | -94% |
| Altria Group PHM7 | €60.20 | €54.57 | -9% |
| Japan Tobacco Inc JAPAF | $40.34 | $36.15 | -10% |
| ITC Limited ITC | ₹291.25 | ₹291.49 | +0% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.