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Cheetah Holdings Bhd (7209) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Cheetah Holdings Bhd MYR 0.14, price MYR 0.10, upside +40.0%, quality 58 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Consumer Cyclical · MY · ISIN MYL7209OO009

CH Thin data Sep 24, 2026

Cheetah Holdings Bhd

7209 · KLSE

UndervaluedThe stock appears undervalued with acceptable quality.

✓Fair value 0.1400 MYR · Undervalued (+40%)
!Quality 58/100
!Weak Growth (revenue 5y +1.0 %/yr)
!Loss-making · -8.9% net margin (TTM)
✓Low debt · generates free cash flow
!Mixed vs. peers (6/11)
!Narrow moat 21/100
!Evidence only low, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

0.9633 MYR 0.0750 MYR Fair Value 0.1400 MYR Mar 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range 0.0750 MYR – 0.9633 MYR · fair‑value band 0.1200 MYR – 0.1800 MYR · the 0.1000 MYR price screens below the 0.1400 MYR fair value. Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Cheetah Holdings Berhad, an investment holding company, designs, develops, markets, and deals various garments, apparels, and ancillary products in Malaysia. It provides sports apparel and casual wear for men, ladies, and children products through cheetah.com.my and panbasic.com.my, as well as other online platforms, such as Shopee, Lazada, and TikTok.

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Cheetah Holdings Berhad, an investment holding company, designs, develops, markets, and deals various garments, apparels, and ancillary products in Malaysia. It provides sports apparel and casual wear for men, ladies, and children products through cheetah.com.my and panbasic.com.my, as well as other online platforms, such as Shopee, Lazada, and TikTok. The company distributes its products under the Cheetah Sports, CTH Unlimited, C2 United, GQ, CTH Ladies, CHEETAH Ladies, C. Union, Ladybird, Cheetah Junior, Baby Cheetah, and Arissa brands. Cheetah Holdings Berhad was founded in 1977 and is based in Seri Kembangan, Malaysia.

Stock analysis

Cheetah Holdings Bhd (7209) currently trades at 0.1000 MYR, while our model-based Fair Value estimate is 0.1400 MYR, implying the stock looks roughly 28.6% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of 0.1600 MYR per share, and 7 of the 7 models we run sit above the 0.1000 MYR price.

Bear case: the Asset-Based group reads lowest at 0.1500 MYR, and 0 of the 7 models stay below the price. Evidence for this calculation is low.

Scenario range: 0.1200 MYR (bear) to 0.1800 MYR (bull), the price of 0.1000 MYR sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 58/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is weak: less than 2 % a year.

Cheetah Holdings Bhd reported revenue of 115M MYR in FY2025 versus 104M MYR in FY2021, a compound +2.5%/yr. Reported net income was −16.7M MYR in FY2025.

Key figures

Market cap 70.5M MYR (≈ $17.3M) · P/S ratio 0.67 · EPS (TTM) −0.0200 MYR · Net margin −14.6% · Return on equity −8.7% · Return on assets (EBIT) −4.4% · Operating margin 10.1% · Revenue (TTM) 106M MYR.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (low confidence).

What moves the price

The share trades about 38% below its 52-week high and 18% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −1% fair-value upside, at 40%, 7209 screens cheaper than that median.

Fair Value models

Bear 0.1200 MYR Fair Value 0.1400 MYR Bull 0.1800 MYR
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 0.1300 MYR 0.1600 MYR 0.2200 MYR 82
Growth DCF 0.1300 MYR 0.1600 MYR 0.2200 MYR 80
5Y Revenue Exit 0.1200 MYR 0.1600 MYR 0.2100 MYR 74
All 7 models by family
DCF Models
FCF DCF 0.1300 MYR 0.1600 MYR 0.2200 MYR 82
5Y Revenue Exit 0.1200 MYR 0.1600 MYR 0.2100 MYR 74
10Y Revenue Exit 0.1200 MYR 0.1500 MYR 0.1800 MYR 68
Multiples
EV/Revenue 0.1200 MYR 0.1600 MYR 0.1900 MYR 54
Asset-Based
NCAV (Graham) 0.1100 MYR 0.1500 MYR 0.2200 MYR 54
Growth DCF
Growth DCF 0.1300 MYR 0.1600 MYR 0.2200 MYR 80
Rev-Margin DCF 0.1200 MYR 0.1600 MYR 0.2100 MYR 74

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Quality Score breakdown

Overall quality 58/100

Of which business quality 59 · Market factors (momentum, volatility) 45

Profitability 27
Margins and returns on capital today
Quality Growth 26
Are margins and returns improving?
Cashflow 45
Earnings quality: real cash, not paper profit
Fin. Strength 90
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 50
Price trend over the last 3–12 months (market factor)
52W Momentum 33
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 25/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
−10.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.0%
Start year 2020 (pandemic). Over 10 years: −1.2% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−3.1% (2020) → −14.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−8.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Malaysia: IMF forecast 2.0% a year to 2030, 1.8% from 2016 to 2025) that is about −9.9% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 227 stocks

Beats the industry median on 5/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 58 · Above median
Fair Value upside +40% · Above median
Profitability
Return on assets −8% · Bottom 25%
Net margin (TTM) −9% · Bottom 25%
Operating margin (TTM) 10% · Above median
Growth and dividend
Revenue growth −5% · Below median

Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper

P/B 0.16× · Cheapest 25%
P/S (TTM) 0.16× · Cheapest 25%
P/FCF 4.0× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)87 · sector 36
FUTURE (revenue growth)0 · sector 5
PAST (return on equity)0 · sector 19
HEALTH (low debt)100 · sector 98
DIVIDEND (yield)0 · sector 57

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Ralph Lauren Corporation RL $346.06 $225.13 −35%
Moncler S.p.A MONC €43.61 €50.69 +16%
Gildan Activewear Inc GIL $46.19 $50.81 +10%
LPP SA LPP 24,520 PLN 20,032 PLN −18%
Levi Strauss & Co LEVI $20.06 $15.83 −21%
V.F. Corporation VFC $13.55 $13.41 −1%
Bosideng International Holdings 3998 HK$4.02 HK$5.92 +47%
Youngor Fashion Co 600177 ¥8.19 ¥5.59 −32%
Kontoor Brands, Inc KTB $67.82 $85.76 +26%
Page Industries Limited PAGEIND ₹37,340 ₹28,533 −24%

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Cite: Fair Value Calculator (2026). "Cheetah Holdings Bhd Fair Value". https://www.fairvalue-calculator.com/stock/7209

Frequently asked questions

Is Cheetah Holdings Bhd (7209) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 0.1400 MYR versus a price of 0.1000 MYR, about +40% upside (undervalued).
What is the fair value of 7209?
Our model-based fair value for Cheetah Holdings Bhd is 0.1400 MYR (as of Sep 24, 2026), built from audited fundamentals. The current price: 0.1000 MYR.
What is the quality score of 7209?
Cheetah Holdings Bhd has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Cheetah Holdings Bhd (7209)?
Our model-based price target is the fair value of 0.1400 MYR (as of Sep 24, 2026) from 7 valuation models. Cautious scenario 0.1200 MYR, optimistic scenario 0.1800 MYR. It is a calculation from audited fundamentals, not an analyst target.
What is the Cheetah Holdings Bhd stock forecast for 2026?
Our models put fair value at 0.1400 MYR, about +40% upside versus a price of 0.1000 MYR (undervalued). Cautious scenario 0.1200 MYR, optimistic scenario 0.1800 MYR. The calculation is refreshed regularly with new filings.
What is the revenue of Cheetah Holdings Bhd (7209)?
Cheetah Holdings Bhd reported trailing-twelve-month revenue of about 106M MYR (latest available figure, as of Sep 24, 2026).
What growth is priced into Cheetah Holdings Bhd (7209)?
For today's price to be fair in a discounted-cash-flow model, Cheetah Holdings Bhd would have to grow free cash flow by -8.1 % per year for five years (discount rate 11.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.0 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 7209 use?
Our models discount Cheetah Holdings Bhd at 11.1 %: a base by market capitalisation (nano), country premium for Malaysia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Cheetah Holdings Bhd that is -8.1 % per year a year over ten years, using the same discount rate (11.1 %) and the same formula as our fair value.
How much growth has Cheetah Holdings Bhd (7209) delivered so far?
Over the past 5 years revenue at Cheetah Holdings Bhd grew +1.0 % a year. The price currently implies -8.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Cheetah Holdings Bhd (7209) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Cheetah Holdings Bhd (-8.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Cheetah Holdings Bhd (7209)?
The free-cash-flow yield on the price is 8.95 %: that much free cash flow Cheetah Holdings Bhd produces per unit of market value. When it exceeds the discount rate of our models (11.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Cheetah Holdings Bhd (7209)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Cheetah Holdings Bhd it is 0.1400 MYR per share (as of Sep 24, 2026), against a price of 0.1000 MYR. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is Cheetah Holdings Bhd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 7209 trades below its calculated fair value: price 0.1000 MYR, fair value 0.1400 MYR, a gap of about +40% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 7209?
No. The price is what the market pays today (0.1000 MYR); the fair value is what the company's own numbers justify (0.1400 MYR). For Cheetah Holdings Bhd the two are 0.0400 MYR per share apart. That gap is exactly why we show both numbers side by side.
How much is Cheetah Holdings Bhd worth?
The market values Cheetah Holdings Bhd at about 70.5M MYR (market capitalisation, as of Sep 24, 2026). Per share that is 0.1000 MYR; our models calculate a fair value of 0.1400 MYR per share.
What do the bullish and bearish scenarios say about 7209?
Our models span a range for Cheetah Holdings Bhd: cautious scenario 0.1200 MYR, base 0.1400 MYR, optimistic 0.1800 MYR per share (as of Sep 24, 2026, price 0.1000 MYR). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Cheetah Holdings Bhd (7209)?
Balance-sheet figures for Cheetah Holdings Bhd (as of Sep 24, 2026): return on equity −8.7%. They feed the Quality Score of 58/100, which measures business quality independently of the share price.
How far is 7209 from its 52-week high?
Cheetah Holdings Bhd trades at 0.1000 MYR, about 38% below its 52-week high of 0.1600 MYR and 18% above the low of 0.0850 MYR (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 0.1400 MYR is for.
Which stocks are comparable to Cheetah Holdings Bhd?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, Gildan Activewear Inc, LPP SA, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Cheetah Holdings Bhd stock attractive at the current price?
The data as of Sep 24, 2026: price 0.1000 MYR, calculated fair value 0.1400 MYR (+40%), Quality Score 58/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 7209 calculated?
We run Cheetah Holdings Bhd through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 0.1400 MYR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Cheetah Holdings Bhd currently trades 40 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Cheetah Holdings Bhd (7209)?
The closing price on Sep 23, 2026 was 0.1000 MYR. Our model-based fair value is 0.1400 MYR, about +40% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Cheetah Holdings Bhd right now?
The price is below even our cautious bear case (0.1200 MYR). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (58/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of Cheetah Holdings Bhd

How large is the market capitalisation of Cheetah Holdings Bhd (7209)?
The market capitalisation of Cheetah Holdings Bhd is 70.5M MYR (≈ $17.3M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Cheetah Holdings Bhd (7209)?
The price-to-sales ratio of Cheetah Holdings Bhd is 0.67 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Cheetah Holdings Bhd (7209)?
Earnings per share at Cheetah Holdings Bhd are −0.0200 MYR. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Cheetah Holdings Bhd (7209)?
The net margin of Cheetah Holdings Bhd is −14.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Cheetah Holdings Bhd (7209)?
The return on equity (ROE) of Cheetah Holdings Bhd is −8.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Cheetah Holdings Bhd (7209)?
On an EBIT basis the return on assets of Cheetah Holdings Bhd is −4.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Cheetah Holdings Bhd (7209)?
The operating margin of Cheetah Holdings Bhd is 10.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Cheetah Holdings Bhd (7209)?
Revenue at Cheetah Holdings Bhd is growing −5.3% versus a year earlier (3y avg −7.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Cheetah Holdings Bhd (7209)?
Earnings per share at Cheetah Holdings Bhd are growing +64.8% versus a year earlier. How much earnings per share grew versus a year earlier.
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