Weibo Corp (9898) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Weibo Corp HK$149, price HK$49.68, upside +200.0%, quality 66 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Weibo Corp
9898 · HKClearly undervaluedStrong Fair Value upside, but quality is only moderate.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
58‑month range HK$46.86 – HK$195.49 · fair‑value band HK$109.96 – HK$195.51 · the HK$49.68 price screens below the HK$149.04 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 2, 2026.
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Company profile
Weibo Corporation, through its subsidiaries, operates as a social media platform for people to create, discover, and distribute content in the People's Republic of China. It operates through two segments, Advertising and Marketing Services; and Value-Added Services.
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Weibo Corporation, through its subsidiaries, operates as a social media platform for people to create, discover, and distribute content in the People's Republic of China. It operates through two segments, Advertising and Marketing Services; and Value-Added Services. The company offers discovery products to help users discover content on its platform; self-expression products that enable its users to express themselves on its platform; and social products to promote social interaction between users on its platform. It also provides advertising and marketing solutions, such as social display advertisements; and promoted marketing offerings, such as Fans Headline, Weibo Express, and promoted feeds, as well as promoted trends and search products that appear alongside user's trends discovery and search behaviors. In addition, the company offers products, such as trends, search, video/live streaming, and editing tools; content customization, copyright contents pooling, and user interaction development; and search list recommendation, trends list recommendation, and Weibo app opening advertisements. Further, it provides back-end management, traffic support, and product services for better displaying and promotion of its account and content; an open application platform that allows users to log into third-party applications with their Weibo account for sharing third-party content on its platform; and Weibo Wallet, a product that enables platform partners to conduct interest generation activities on Weibo, such as handing out red envelops and coupons. It serves ordinary people, celebrities, opinion leaders, and other public figures or influencers, as well as media outlets, businesses, government agencies, charities, and other organizations. The company was formerly known as T.CN Corporation and changed its name to Weibo Corporation in 2012. The company was founded in 2009 and is based in Beijing, the People's Republic of China.
Stock analysis
Weibo Corp (9898) currently trades at HK$49.68, while our model-based Fair Value estimate is HK$149.04, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of HK$217.15 per share, and 24 of the 24 models we run sit above the HK$49.68 price.
Bear case: the Dividend Discount group reads lowest at HK$56.09, and 0 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$109.96 (bear) to HK$195.51 (bull), the price of HK$49.68 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Weibo Corp reported revenue of $1.8B in FY2025 versus $2.3B in FY2021, a compound −6.1%/yr. Reported net income was $449M in FY2025, compounding +1.2%/yr from FY2021.
Key figures
Market cap HK$13.5B (≈ $1.7B) · P/E ratio 5.2 · P/S ratio 1.34 · EPS (TTM) HK$1.39 · Dividend yield 1.2% · Net margin 25.6% · Return on equity 8.5% · Return on assets (EBIT) 6.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 48% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 200%, 9898 screens cheaper than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 65 · Market factors (momentum, volatility) 31
Revenue & earnings trend
Growth Forecast
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Compare Weibo Corp with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 121 stocks
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.
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|---|---|---|---|
| Alphabet Inc GOOG | $341.08 | $334.16 | −2% |
| Meta Platforms, Inc META | $725.18 | $797.70 | +10% |
| Tencent Holdings 0700 | HK$431.00 | HK$707.84 | +64% |
| Spotify Technology S.A SPOT | $487.38 | $536.12 | +10% |
| Baidu, Inc BIDU | $86.71 | $67.13 | −23% |
| Reddit, Inc RDDT | $145.36 | $131.44 | −10% |
| NAVER Corporation 035420 | 194,700 KRW | 314,922 KRW | +62% |
| Kuaishou Technology, an investment holding company, 1024 | HK$30.02 | HK$101.50 | +238% |
| Tencent Music Entertainment Group 1698 | HK$32.38 | HK$71.46 | +121% |
| REA Group REA | A$157.50 | A$173.25 | +10% |
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