9898 (9898) Fair Value & Analysis

Communication Services · Market cap HK$14.1B

9 9898 9898 · HK

PriceHK$57.50

Fair ValueHK$45.63

Upside-20.6%

Quality57/100

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Evidence: High Range HK$33.78 – HK$60.45

Fair value as of: Jul 3, 2026

From 24 valuation models · updated today

Share price −9.4% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$55.15 – HK$94.67 · fair‑value band HK$33.78 – HK$60.45 · the HK$57.50 price screens above the HK$45.63 fair value. As of Jul 3, 2026.

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Analysis

9898 (9898) currently trades at HK$57.50, while our model-based Fair Value estimate is HK$45.63 — implying the stock looks roughly 20.6% overvalued today. We read business quality at 57/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Over the trailing twelve months, 9898 generated revenue of HK$1.8B at a net margin of 21.2%. Revenue grew 6.2% year over year. It earns a return on equity of 10.4%. The balance sheet holds a net cash position of HK$393M. Fundamentals as of Jul 3, 2026

Key figures & financial health

Revenue (TTM) HK$1.8B

Revenue growth (YoY) +6.2%

Net margin 21.2%

Return on equity 10.4%

Free cash flow HK$477M FY2025

P/E ratio 5.1

More key figures

Operating margin 26.3%

EPS (TTM) HK$1.55

Dividend yield 1.1%

EPS growth (YoY) -65.9%

Net cash HK$393M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 3, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

9898 reported revenue of HK$1.8B in FY2025 versus HK$2.3B in FY2021, a compound −6.1%/yr. Reported net income was HK$449M in FY2025, compounding +1.2%/yr from FY2021.

Revenue −6.1%/yr

FY21 HK$2.3B

FY22 HK$1.8B

FY23 HK$1.8B

FY24 HK$1.8B

FY25 HK$1.8B

Net income +1.2%/yr

FY21 HK$428M

FY22 HK$85.6M

FY23 HK$343M

FY24 HK$301M

FY25 HK$449M

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Frequently asked questions

Is 9898 (9898) undervalued?

As of Jul 3, 2026, our model estimates a fair value of HK$45.63 versus a price of HK$57.50 — about −21% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 9898?

Our model-based fair value for 9898 is HK$45.63 (as of Jul 3, 2026), built from audited fundamentals. The current price is HK$57.50.

What is the quality score of 9898?

9898 has a Quality Score of 57/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 9898 (9898)?

9898 reported trailing-twelve-month revenue of about HK$1.8B (latest available figure, as of Jul 3, 2026).

What is the net profit margin of 9898?

The net profit margin of 9898 is about 21.2%, meaning it keeps roughly 21.2% of revenue as net income. Based on the latest reported figures.

Does 9898 pay a dividend?

9898 currently shows a dividend yield of about 1.08% relative to its recent price (as of Jul 3, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.