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BAB, Inc (BABB) Fair Value & Analysis

Consumer Defensive · US · Market cap $6.5M

Price$0.8909
Fair Value$1.39
Upside+56.0%
Quality95/100
Evidence: High Range $1.02 – $1.83

Fair value as of: Jun 24, 2026

Analysis

BAB, Inc (BABB) currently trades at $0.8909, while our model-based Fair Value estimate is $1.39 — implying the stock looks roughly 56.0% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

BAB, Inc. franchises and licenses bagel and muffin retail units under the Big Apple Bagels (BAB), My Favorite Muffin (MFM), and SweetDuet (SD) trade names in the United States. The company's BAB franchised brand includes baked bagels, flavored cream cheeses, premium coffees, gourmet bagel sandwiches, and other related products; and MFM brand comprises various freshly baked muffins and coffees, as well as units operating as My Favorite Muffin Your All Day Bakery Café features specialty bagel sandwiches and related products. It's SD brand includes frozen yogurt products. BAB, Inc. was founded in 1993 and is based in Deerfield, Illinois.

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Frequently asked questions

Is BAB, Inc (BABB) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $1.39 versus a price of $0.8909 — about +56% (undervalued). Model-based estimate, not financial advice.
What is the fair value of BABB?
Our 21-model fair value for BAB, Inc is $1.39 (as of Jun 24, 2026), built from audited fundamentals. The current price is $0.8909.
What is the quality score of BABB?
BAB, Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.