BAB Inc (BABB) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of BAB Inc $1.29, price $0.85, upside +51.9%, quality 70 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $0.3142 – $0.9887 · fair‑value band $0.9400 – $1.67 · the $0.8495 price screens below the $1.29 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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BAB, Inc. franchises and licenses bagel and muffin retail units under the Big Apple Bagels (BAB), My Favorite Muffin (MFM), and SweetDuet (SD) trade names in the United States.
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BAB, Inc. franchises and licenses bagel and muffin retail units under the Big Apple Bagels (BAB), My Favorite Muffin (MFM), and SweetDuet (SD) trade names in the United States. The company's BAB franchised brand includes baked bagels, flavored cream cheeses, premium coffees, gourmet bagel sandwiches, and other related products; and MFM brand comprises various freshly baked muffins and coffees, as well as units operating as My Favorite Muffin Your All Day Bakery Café features specialty bagel sandwiches and related products. It's SD brand includes frozen yogurt products. BAB, Inc. was founded in 1993 and is based in Deerfield, Illinois.
Stock analysis
BAB Inc (BABB) currently trades at $0.8495, while our model-based Fair Value estimate is $1.29, implying the stock looks roughly 34.1% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $1.31 per share, and 19 of the 25 models we run sit above the $0.8495 price.
Bear case: the Asset-Based group reads lowest at $0.3200, and 6 of the 25 models stay below the price. Evidence for this calculation is low.
Scenario range: $0.9400 (bear) to $1.67 (bull), the price of $0.8495 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
BAB Inc reported revenue of $3.4M in FY2025 versus $3.1M in FY2021, a compound +2.9%/yr. Reported net income was $559K in FY2025, compounding −3.7%/yr from FY2021.
Key figures
Market cap $6.2M · P/E ratio 10.6 · P/S ratio 1.73 · EPS (TTM) $0.0800 · Dividend yield 4.7% · Net margin 16.3% · Return on equity 16.8% · Return on assets (EBIT) 13.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (medium confidence).
What moves the price
The share trades about 14% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −2% fair-value upside, at 52%, BABB screens cheaper than that median.
Fair Value models
Bear $0.9400Fair Value $1.29Bull $1.67
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.0327 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.79/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−3.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
Start year 2020 (pandemic). Over 10 years: +4.5% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+5.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+0.3%
Dividend (yield on the price)4.7%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.10% → 21%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−5.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −7.4% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 667 stocks
Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score70 · Top 25%
Fair Value upside+52% · Top 25%
Profitability
Return on equity (TTM)17% · Top 25%
Return on assets10% · Top 25%
Net margin (TTM)17% · Top 25%
Operating margin (TTM)21% · Top 25%
Growth and dividend
Revenue growth−4% · Bottom 25%
Dividend yield (TTM)4.7% · Above median
Valuation Multiplesvs Packaged Foods median · lower = cheaper
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Cite: Fair Value Calculator (2026). "BAB Inc Fair Value". https://www.fairvalue-calculator.com/stock/BABB
Frequently asked questions
Is BAB Inc (BABB) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $1.29 versus a price of $0.8495, about +52% upside (undervalued).
What is the fair value of BABB?
Our model-based fair value for BAB Inc is $1.29 (as of Sep 23, 2026), built from audited fundamentals. The current price: $0.8495.
What is the quality score of BABB?
BAB Inc has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for BAB Inc (BABB)?
Our model-based price target is the fair value of $1.29 (as of Sep 23, 2026) from 25 valuation models. Cautious scenario $0.9400, optimistic scenario $1.67. It is a calculation from audited fundamentals, not an analyst target.
What is the BAB Inc stock forecast for 2026?
Our models put fair value at $1.29, about +52% upside versus a price of $0.8495 (undervalued). Cautious scenario $0.9400, optimistic scenario $1.67. The calculation is refreshed regularly with new filings.
What is the revenue of BAB Inc (BABB)?
BAB Inc reported trailing-twelve-month revenue of about $3.4M (latest available figure, as of Sep 23, 2026).
Does BAB Inc pay a dividend?
BAB Inc currently shows a dividend yield of about 4.71% relative to its recent price (as of Sep 23, 2026).
What growth is priced into BAB Inc (BABB)?
For today's price to be fair in a discounted-cash-flow model, BAB Inc would have to grow free cash flow by -5.2 % per year for five years (discount rate 8.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.7 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of BABB use?
Our models discount BAB Inc at 8.5 %: a base by market capitalisation (nano), damped by beta 0.20, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For BAB Inc that is -5.2 % per year a year over ten years, using the same discount rate (8.5 %) and the same formula as our fair value.
How much growth has BAB Inc (BABB) delivered so far?
Over the past 5 years revenue at BAB Inc grew +7.7 % a year. The price currently implies -5.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of BAB Inc (BABB) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into BAB Inc (-5.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of BAB Inc (BABB)?
The free-cash-flow yield on the price is 6.65 %: that much free cash flow BAB Inc produces per unit of market value. When it exceeds the discount rate of our models (8.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of BAB Inc (BABB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For BAB Inc it is $1.29 per share (as of Sep 23, 2026), against a price of $0.8495. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is BAB Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, BABB trades below its calculated fair value: price $0.8495, fair value $1.29, a gap of about +52% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BABB?
No. The price is what the market pays today ($0.8495); the fair value is what the company's own numbers justify ($1.29). For BAB Inc the two are $0.4405 per share apart. That gap is exactly why we show both numbers side by side.
How much is BAB Inc worth?
The market values BAB Inc at about $6.2M (market capitalisation, as of Sep 23, 2026). Per share that is $0.8495; our models calculate a fair value of $1.29 per share.
What do the bullish and bearish scenarios say about BABB?
Our models span a range for BAB Inc: cautious scenario $0.9400, base $1.29, optimistic $1.67 per share (as of Sep 23, 2026, price $0.8495). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BABB?
BAB Inc trades at a price-to-earnings ratio of 10.6 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $1.29 is built from several models across several years. Other multiples: P/B 1.8, P/S 1.8, EV/EBITDA 5.5.
How solid is the balance sheet of BAB Inc (BABB)?
Balance-sheet figures for BAB Inc (as of Sep 23, 2026): return on equity 16.8%. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is BABB from its 52-week high?
BAB Inc trades at $0.8495, about 14% below its 52-week high of $0.9887 and 6% above the low of $0.7995 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $1.29 is for.
Which stocks are comparable to BAB Inc?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, The Kraft Heinz Company, Foshan Haitian Flavouring and Food Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is BAB Inc stock attractive at the current price?
The data as of Sep 23, 2026: price $0.8495, calculated fair value $1.29 (+52%), Quality Score 70/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BABB calculated?
We run BAB Inc through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.29, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.2 % above its aggregate fair value. BAB Inc currently trades 52 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of BAB Inc (BABB)?
The closing price on Sep 23, 2026 was $0.8495. Our model-based fair value is $1.29, about +52% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with BAB Inc right now?
The rarer combination: high quality (70/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case ($0.9400). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of BAB Inc
How large is the market capitalisation of BAB Inc (BABB)?
The market capitalisation of BAB Inc is $6.2M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of BAB Inc (BABB)?
The price-to-sales ratio of BAB Inc is 1.73 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of BAB Inc (BABB)?
Earnings per share at BAB Inc are $0.0800 (price ÷ EPS = P/E 10.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of BAB Inc (BABB)?
The dividend yield of BAB Inc is 4.7% (payout 50.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of BAB Inc (BABB)?
The net margin of BAB Inc is 16.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of BAB Inc (BABB)?
The return on equity (ROE) of BAB Inc is 16.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of BAB Inc (BABB)?
On an EBIT basis the return on assets of BAB Inc is 13.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of BAB Inc (BABB)?
The operating margin of BAB Inc is 21.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at BAB Inc (BABB)?
Revenue at BAB Inc is growing −4.4% versus a year earlier (3y avg +1.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at BAB Inc (BABB)?
Earnings per share at BAB Inc are growing +2.5% versus a year earlier. How much earnings per share grew versus a year earlier.
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Thin data
Sep 23, 2026