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Bluebik Group PCL (BBIK) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Bluebik Group PCL THB 25.65, price THB 19.50, upside +31.5%, quality 59 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Industrials · TH

BG Thin data Sep 24, 2026

Bluebik Group PCL

BBIK · BK

UndervaluedThe stock appears undervalued with acceptable quality.

✓Fair value 25.65 THB · Undervalued (+32%)
!Quality 59/100
✓Healthy Growth (revenue 5y +50.4 %/yr)
✓Highly profitable · 22.2% net margin (TTM)
✓generates free cash flow
·2.46% dividend yield
✓Ranks above peers (12/14)
✓Wide moat 70/100
!Insider activity 40/100
!Evidence only low, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

72.75 THB 13.15 THB Fair Value 25.65 THB Sep 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range 13.15 THB – 72.75 THB · fair‑value band 17.33 THB – 38.64 THB · the 19.50 THB price screens below the 25.65 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Bluebik Group Public Company Limited is a service provider for software design and development, management strategic consulting, strategic project management, big data implementation and data analytics in Thailand and Laos.

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Bluebik Group Public Company Limited is a service provider for software design and development, management strategic consulting, strategic project management, big data implementation and data analytics in Thailand and Laos. It operates through Management Consulting, Digital Excellence and Delivery, Strategic Project Management Office, and Big Data and Advanced Analytics segments. The company offers management consulting services; strategic project management office services, including business requirement gathering and design, change management strategy development, digital transformation roadmap, strategic vendor selection, and demand management services; and digital excellence and delivery services comprising enterprise architecture consulting and software development, automated QA and testing, software and microservice modernization, agile delivery, DevSecOps, cloud migration, multi-/hybrid-cloud implementation, and cloud optimization and managed services. It also provides big data and artificial intelligence services, such as data and AI strategy, data governance, data platform implementation, data lake/data warehouse implementation, data analytics/machine learning modeling, and data visualization services; and cybersecurity and digital trust services, including business-cybersecurity alignment and strategy, cybersecurity assessment, and security hardening and implementation, as well as cyber response, remediation, and forensic. In addition, it offers Dynamics 365 finance and supply chain, business and robotic process automation, and low-code platform implementation services; experience design services comprising user research and persona creation, user journey mapping, information architecture, wireframe and prototype, UI design, and usability test services; and SAP ERP advisory, implementation services, SAP S/4 HANA on-premises & cloud solutions, data extraction & transformation. The company was incorporated in 2013 and is based in Bangkok, Thailand.

Stock analysis

Bluebik Group PCL (BBIK) currently trades at 19.50 THB, while our model-based Fair Value estimate is 25.65 THB, implying the stock looks roughly 24.0% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of 77.99 THB per share, and 18 of the 26 models we run sit above the 19.50 THB price.

Bear case: the Asset-Based group reads lowest at 7.14 THB, and 8 of the 26 models stay below the price. Evidence for this calculation is low.

Scenario range: 17.33 THB (bear) to 38.64 THB (bull), the price of 19.50 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 59/100 (solid quality), in the Industrials sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Bluebik Group PCL reported revenue of 1.5B THB in FY2025 versus 304M THB in FY2021, a compound +50.2%/yr. Reported net income was 341M THB in FY2025, compounding +50.5%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.

Key figures

Market cap 4.3B THB (≈ $129M) · P/E ratio 11.2 · P/S ratio 2.47 · EPS (TTM) 1.74 THB · Dividend yield 2.5% · Net margin 22.1% · Return on equity 17.1% · Return on assets (EBIT) 12.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).

What moves the price

The share trades about 17% below its 52-week high and 48% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Industrials peers we cover trades at 0% fair-value upside, at 32%, BBIK screens cheaper than that median.

Fair Value models

Bear 17.33 THB Fair Value 25.65 THB Bull 38.64 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (0.9252 THB per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 19.06 THB 25.50 THB 44.31 THB 74
Growth DCF 18.04 THB 27.27 THB 41.70 THB 72
EPV 12.99 THB 14.19 THB 15.16 THB 70
All 26 models by family
DCF Models
FCF DCF 19.06 THB 25.50 THB 44.31 THB 74
Owner Earnings 23.39 THB 43.03 THB 77.32 THB 68
5Y Revenue Exit 15.45 THB 23.30 THB 39.61 THB 66
5Y EBITDA Exit 19.21 THB 30.88 THB 53.73 THB 68
5Y P/E Exit 26.05 THB 55.21 THB 95.03 THB 63
10Y Revenue Exit 16.43 THB 29.22 THB 36.47 THB 63
10Y EBITDA Exit 19.10 THB 36.12 THB 65.01 THB 61
10Y P/E Exit 23.37 THB 48.66 THB 90.30 THB 56
Earnings-Based
Graham-Dodd 11.58 THB 80.79 THB 113.37 THB 61
Lynch FV 41.74 THB 59.62 THB 77.51 THB 59
PEG = 1.0 41.74 THB 59.62 THB 77.51 THB 55
EPV 12.99 THB 14.19 THB 15.16 THB 70
Dividend Discount
Gordon GGM 1.58 THB 2.65 THB 3.44 THB 66
DDM Multi-Stage 1.58 THB 2.52 THB 2.85 THB 65
Multiples
P/E Multiple 26.83 THB 35.77 THB 44.72 THB 63
P/S Multiple 11.59 THB 15.45 THB 19.31 THB 58
P/B Multiple 21.72 THB 28.96 THB 36.20 THB 55
EV/EBIT 22.80 THB 29.40 THB 35.99 THB 63
EV/EBITDA 19.27 THB 24.68 THB 30.10 THB 64
EV/Revenue 12.75 THB 16.93 THB 21.10 THB 52
Asset-Based
NCAV (Graham) 5.33 THB 7.14 THB 10.66 THB 51
Growth DCF
Growth DCF 18.04 THB 27.27 THB 41.70 THB 72
Rev-Margin DCF 16.67 THB 26.21 THB 46.25 THB 65
Economic Profit
Residual Income 9.78 THB 12.02 THB 27.42 THB 68
ROIC Compounder 14.78 THB 18.87 THB 21.38 THB 68
Growth Earnings
Growth-Adj P/E 54.59 THB 77.99 THB 101.38 THB 65

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Quality Score breakdown

Overall quality 59/100

Of which business quality 62 · Market factors (momentum, volatility) 51

Profitability 64
Margins and returns on capital today
Quality Growth 50
Are margins and returns improving?
Cashflow 64
Earnings quality: real cash, not paper profit
Fin. Strength 95
Balance sheet, leverage, solvency risk
Investment 33
Disciplined investing over empire-building
Low Volatility 69
Calm price path (market factor)
Momentum 43
Price trend over the last 3–12 months (market factor)
52W Momentum 43
Distance to the 52-week high (market factor)
Net Issuance 40
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+2.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+39.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+50.4%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+59.8%
What shareholders gained per year (last 5 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+33.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+31.2%
Dividend (yield on the price)2.5%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.27% → 20%

Growth Forecast

Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+7.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+7.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about +6.7% a year for the price and +5.7% for the forecasts.
Forecast 2026 (sales)+9.7%
Forecast 2027 (sales)+7.3%
Projected 2028 (sales)+6.7%
Projected 2029 (sales)+6.0%
Projected 2030 (sales)+5.3%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consulting Services · 86 stocks

Beats the industry median on 12/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 59 · Above median
Fair Value upside +32% · Above median
Profitability
Return on equity (TTM) 17% · Above median
Return on assets 8% · Above median
Net margin (TTM) 22% · Top 25%
Operating margin (TTM) 21% · Top 25%
Growth and dividend
Revenue growth 7% · Above median
Dividend yield (TTM) 2.5% · Below median

Valuation Multiplesvs Consulting Services median · lower = cheaper

P/E (TTM) 11.2× · Cheapest 25%
P/B 2.03× · Cheaper than median
P/S (TTM) 2.75× · Pricier than median
P/FCF 0.5× · Cheapest 25%
EV/EBITDA 11.2× · Cheaper than median
PEG 0.44× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)75 · sector 41
FUTURE (revenue growth)35 · sector 10
PAST (return on equity)68 · sector 40
HEALTH (low debt)0 · sector 89
DIVIDEND (yield)49 · sector 62

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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ALS Limited ALQ A$20.86 A$11.19 −46%
Booz Allen Hamilton Holding BAH $75.65 $158.86 +110%
DKSH Holding DKSH CHF 67.60 CHF 65.57 −3%
FTI Consulting, Inc FCN $134.70 $164.69 +22%
Centre Testing International Group 300012 ¥14.73 ¥16.20 +10%
GRG Metrology & Test Group 002967 ¥17.07 ¥18.78 +10%

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Frequently asked questions

Is Bluebik Group PCL (BBIK) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 25.65 THB versus a price of 19.50 THB, about +32% upside (undervalued).
What is the fair value of BBIK?
Our model-based fair value for Bluebik Group PCL is 25.65 THB (as of Sep 24, 2026), built from audited fundamentals. The current price: 19.50 THB.
What is the quality score of BBIK?
Bluebik Group PCL has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Bluebik Group PCL (BBIK)?
Our model-based price target is the fair value of 25.65 THB (as of Sep 24, 2026) from 26 valuation models. Cautious scenario 17.33 THB, optimistic scenario 38.64 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Bluebik Group PCL stock forecast for 2026?
Our models put fair value at 25.65 THB, about +32% upside versus a price of 19.50 THB (undervalued). Cautious scenario 17.33 THB, optimistic scenario 38.64 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Bluebik Group PCL (BBIK)?
Bluebik Group PCL reported trailing-twelve-month revenue of about 1.6B THB (latest available figure, as of Sep 24, 2026).
Does Bluebik Group PCL pay a dividend?
Bluebik Group PCL currently shows a dividend yield of about 2.46% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Bluebik Group PCL (BBIK)?
For today's price to be fair in a discounted-cash-flow model, Bluebik Group PCL would have to grow free cash flow by +7.9 % per year for five years (discount rate 13.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +50.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of BBIK use?
Our models discount Bluebik Group PCL at 13.1 %: a base by market capitalisation (micro), damped by beta 0.04, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Bluebik Group PCL that is +7.9 % per year a year over ten years, using the same discount rate (13.1 %) and the same formula as our fair value.
How much growth has Bluebik Group PCL (BBIK) delivered so far?
Over the past 5 years revenue at Bluebik Group PCL grew +50.4 % a year. The price currently implies +7.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Bluebik Group PCL (BBIK) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into Bluebik Group PCL (+7.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Bluebik Group PCL (BBIK)?
The free-cash-flow yield on the price is 6.78 %: that much free cash flow Bluebik Group PCL produces per unit of market value. When it exceeds the discount rate of our models (13.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Bluebik Group PCL (BBIK)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Bluebik Group PCL it is 25.65 THB per share (as of Sep 24, 2026), against a price of 19.50 THB. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Bluebik Group PCL stock overvalued or undervalued in 2026?
As of Sep 24, 2026, BBIK trades below its calculated fair value: price 19.50 THB, fair value 25.65 THB, a gap of about +32% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BBIK?
No. The price is what the market pays today (19.50 THB); the fair value is what the company's own numbers justify (25.65 THB). For Bluebik Group PCL the two are 6.15 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Bluebik Group PCL worth?
The market values Bluebik Group PCL at about 4.3B THB (market capitalisation, as of Sep 24, 2026). Per share that is 19.50 THB; our models calculate a fair value of 25.65 THB per share.
What do the bullish and bearish scenarios say about BBIK?
Our models span a range for Bluebik Group PCL: cautious scenario 17.33 THB, base 25.65 THB, optimistic 38.64 THB per share (as of Sep 24, 2026, price 19.50 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BBIK?
Bluebik Group PCL trades at a price-to-earnings ratio of 11.2 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 25.65 THB is built from several models across several years. Other multiples: PEG 0.4, P/B 2.0, P/S 2.8, EV/EBITDA 11.2.
What is the PEG ratio of BBIK?
The PEG ratio of Bluebik Group PCL is 0.44 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Bluebik Group PCL (BBIK)?
Balance-sheet figures for Bluebik Group PCL (as of Sep 24, 2026): return on equity 17.1%. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is BBIK from its 52-week high?
Bluebik Group PCL trades at 19.50 THB, about 17% below its 52-week high of 23.40 THB and 48% above the low of 13.15 THB (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 25.65 THB is for.
Which stocks are comparable to Bluebik Group PCL?
From the same area (Industrials) we also value Verisk Analytics, Inc, SGS SA, Equifax Inc, Bureau Veritas SA, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Bluebik Group PCL stock attractive at the current price?
The data as of Sep 24, 2026: price 19.50 THB, calculated fair value 25.65 THB (+32%), Quality Score 59/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BBIK calculated?
We run Bluebik Group PCL through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 25.65 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Bluebik Group PCL currently trades 32 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Bluebik Group PCL (BBIK)?
The closing price on Sep 24, 2026 was 19.50 THB. Our model-based fair value is 25.65 THB, about +32% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Bluebik Group PCL right now?
The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (17.33 THB to 38.64 THB) leaves room in how you read the outcome.

Key figures of Bluebik Group PCL

How large is the market capitalisation of Bluebik Group PCL (BBIK)?
The market capitalisation of Bluebik Group PCL is 4.3B THB (≈ $129M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Bluebik Group PCL (BBIK)?
The price-to-sales ratio of Bluebik Group PCL is 2.47 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Bluebik Group PCL (BBIK)?
Earnings per share at Bluebik Group PCL are 1.74 THB (price ÷ EPS = P/E 11.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Bluebik Group PCL (BBIK)?
The dividend yield of Bluebik Group PCL is 2.5% (payout 27.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Bluebik Group PCL (BBIK)?
The net margin of Bluebik Group PCL is 22.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Bluebik Group PCL (BBIK)?
The return on equity (ROE) of Bluebik Group PCL is 17.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Bluebik Group PCL (BBIK)?
On an EBIT basis the return on assets of Bluebik Group PCL is 12.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Bluebik Group PCL (BBIK)?
The operating margin of Bluebik Group PCL is 20.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Bluebik Group PCL (BBIK)?
Revenue at Bluebik Group PCL is growing +6.9% versus a year earlier (3y avg +39.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Bluebik Group PCL (BBIK)?
Earnings per share at Bluebik Group PCL are growing +11.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Bluebik Group PCL (BBIK) hold?
Bluebik Group PCL holds more cash than debt, 494M THB net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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