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CCA Industries Inc (CAWW) fair value: what the stock is really worth

As of Oct 26, 2026: fair value (intrinsic value) of CCA Industries Inc stock $0.16, price $0.40, that is 60.0% below the price, quality 46 out of 100. Rating: strongly overvalued. Calculated from audited financials with one of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Defensive US

CI CCA Industries Inc logo Thin data Nov 7, 2026

CCA Industries Inc

CAWW · US
Very expensive, weak quality

Our calculation puts a fair price 60% below what the stock costs today.

Quality 46/100
Revenue last quarter 23% below a year ago.
Fair value $0.1600 · Strongly overvalued
Weak Growth (revenue 5y −15.9 %/yr in USD)
Loss-making · -79.1% net margin (TTM)
Negative free cash flow
Trails peers (2/9)
Narrow moat 12/100
Thin data
⚠ Thinly traded
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$3.65 $0.3000 Fair Value $0.1600 Aug 2020 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.

How to read this chart

60‑month range $0.3000 – $3.65 · fair‑value band $0.1200 – $0.2400 · the $0.4000 price screens above the $0.1600 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 7, 2026.

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Company profile

CCA Industries, Inc. manufactures and distributes health and beauty aid products in the United States and internationally.

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It offers oral health-care products under the Plus+White brand; skin-care products under the Sudden Change and Porcelana brand names; nail treatments under the brand name of Nutra Nail; medicated topical and shave gels under the Bikini Zone brand; sun care products under Solar Sense brand name; depilatories under the Hair Off brand; brain health supplements under Neutein brand name; perfumes under the brand name of Sunset Cafe.

The company markets its products to drug, food, and mass-merchandise retail chains; warehouse clubs; and wholesale beauty-aids through independent sales representatives and distributors, as well as through Internet. CCA Industries, Inc. was incorporated in 1983 and is based in Lyndhurst, New Jersey.

Stock analysis

CCA Industries Inc (CAWW) currently trades at $0.4000, while our model-based Fair Value estimate is $0.1600, 60% below the price, so the stock looks overvalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the data coverage at low.

Scenario range: $0.1200 (bear) to $0.2400 (bull), the price of $0.4000 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 46/100 (below-average quality), in the Consumer Defensive sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

CCA Industries Inc reported revenue of $5.9M in FY2025 versus $13.8M in FY2021, a compound −19.1%/yr. Reported net income was −$766K in FY2025.

Key figures

Market cap $3.0M Micro · P/S ratio 0.39 · EPS (TTM) $0.0200 · Net margin −12.9% · Return on equity 1.1% · Return on assets (EBIT) 18.6% (5-year average) · Operating margin −61.9% · Revenue (TTM) $7.7M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (medium confidence).

What moves the price

The share trades about 44% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at −60%, CAWW screens richer than that median.

Fair Value models

Bear $0.1200 Fair Value $0.1600 Bull $0.2400
Price $0.4000 · Downside -60.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 11 months old). Earnings retained since then ($0.0188 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
NCAV (Graham) $0.1200 $0.1600 $0.2400 51
All 1 models by family
Asset-Based
NCAV (Graham) $0.1200 $0.1600 $0.2400 51

Open the full fair value analysis →

Quality Score breakdown

Overall quality 46/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 39
How much profit the company makes from its sales and capital
Quality Growth 40
Are margins and returns getting better?
Cashflow 6
Do the profits arrive as real cash?
Financial strength 43
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 58
How calm the share price moves, does not count
Price momentum 20
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 0
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−23.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−22.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−15.9%
Start year 2020 (pandemic). Over 10 years: −13.3% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
2.0% (2020) → −10.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

CAWW screens overvalued: fair value 60% below the price. Compare with Colgate-Palmolive Company →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks

Beats the industry median on 2/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 46 · Bottom 25%
Fair Value upside −60.0% · Bottom 25%
Profitability
Return on equity (12 months) 1.1% · Below median
Return on assets −15.9% · Bottom 25%
Net margin (12 months) −79.1% · Bottom 25%
Operating margin (12 months) −61.9% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −23.2% · Bottom 25%

Valuation Multiplesvs Household & Personal Products median · lower = cheaper

P/B 1.10× · Cheaper than median
P/S (12 months) 0.39× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 36
FUTURE (revenue growth)0 · sector 20
PAST (return on equity)4 · sector 31
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)0 · sector 53

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Godrej Consumer Products Limited GODREJCP ₹851.00 ₹1,146 +35% vs CAWW
Puig Brands, S.A PUIG €19.84 €24.28 +22% vs CAWW
Henkel AG HEN €74.85 €82.55 +10% vs CAWW
Beiersdorf Aktiengesellschaft, BEI €85.26 €69.09 −19% vs CAWW
The Clorox Company CLX $99.96 $74.29 −26% vs CAWW
Church & Dwight Co CHD $109.33 $65.04 −41% vs CAWW
Colgate-Palmolive Company CL $96.56 $56.16 −42% vs CAWW
Marico Limited MARICO ₹897.75 ₹493.84 −45% vs CAWW
The Estée Lauder Companies Inc EL $110.06 $44.21 −60% vs CAWW
Hindustan Unilever Limited HINDUNILVR ₹1,998 ₹775.25 −61% vs CAWW

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CCA Industries Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "CCA Industries Inc Fair Value". https://www.fairvalue-calculator.com/stock/CAWW

Frequently asked questions

Is CCA Industries Inc (CAWW) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $0.1600 versus the last price from Oct 26, 2026 of $0.4000, about 60% lower (overvalued).
What is the fair value of CAWW?
Our model-based fair value for CCA Industries Inc is $0.1600 (as of Nov 7, 2026), built from audited fundamentals. Last price (from Oct 26, 2026): $0.4000.
What is the quality score of CAWW?
CCA Industries Inc has a Quality Score of 46/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for CCA Industries Inc (CAWW)?
Our model-based price target is the fair value of $0.1600 (as of Nov 7, 2026) from 1 valuation models. Cautious scenario $0.1200, optimistic scenario $0.2400. It is a calculation from audited fundamentals, not an analyst target.
What is the CCA Industries Inc stock forecast for 2026?
Our models put fair value at $0.1600, about 60% lower versus the last price from Oct 26, 2026 of $0.4000 (overvalued). Cautious scenario $0.1200, optimistic scenario $0.2400. The calculation is refreshed regularly with new filings.
What is the revenue of CCA Industries Inc (CAWW)?
CCA Industries Inc reported trailing-twelve-month revenue of about $7.7M (latest available figure, as of Nov 7, 2026).
What is the intrinsic value of CCA Industries Inc (CAWW)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For CCA Industries Inc it is $0.1600 per share (as of Nov 7, 2026), against a price of $0.4000. It is the blended result of 1 valuation models in 1 family (Asset-Based).
Is CCA Industries Inc stock overvalued or undervalued in 2026?
As of Nov 7, 2026, CAWW trades above its calculated fair value: price $0.4000, fair value $0.1600, a gap of about −60% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CAWW?
No. The price is what the market pays today ($0.4000); the fair value is what the company's own numbers justify ($0.1600). For CCA Industries Inc the two are $0.2400 per share apart. That gap is exactly why we show both numbers side by side.
How much is CCA Industries Inc worth?
The market values CCA Industries Inc at about $3.0M (market capitalisation, as of Nov 7, 2026). Per share that is $0.4000; our models calculate a fair value of $0.1600 per share.
What do the bullish and bearish scenarios say about CAWW?
Our models span a range for CCA Industries Inc: cautious scenario $0.1200, base $0.1600, optimistic $0.2400 per share (as of Nov 7, 2026, price $0.4000). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of CCA Industries Inc (CAWW)?
Balance-sheet figures for CCA Industries Inc (as of Nov 7, 2026): return on equity 1.1%. They feed the Quality Score of 46/100, which measures business quality independently of the share price.
How far is CAWW from its 52-week high?
CCA Industries Inc trades at $0.4000, about 44% below its 52-week high of $0.7200 and at the low of $0.4000 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $0.1600 is for.
Which stocks are comparable to CCA Industries Inc?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is CCA Industries Inc stock attractive at the current price?
The data as of Nov 7, 2026: price $0.4000, calculated fair value $0.1600 (−60%), Quality Score 46/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CAWW calculated?
We run CCA Industries Inc through 1 models from 1 family: Asset-Based. Every model gets the same audited fundamentals; the fair value of $0.1600 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. CCA Industries Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of CCA Industries Inc (CAWW)?
The latest price we hold is from Oct 26, 2026 and stands at $0.4000. Our model-based fair value is $0.1600, about 60% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with CCA Industries Inc right now?
The price sits above even our optimistic bull case ($0.2400). The favourable scenario is already priced in. Weak quality (46/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($0.1200 to $0.2400) leaves room in how you read the outcome.

Key figures of CCA Industries Inc

How large is the market capitalisation of CCA Industries Inc (CAWW)?
The market capitalisation of CCA Industries Inc is $3.0M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of CCA Industries Inc (CAWW)?
The price-to-sales ratio of CCA Industries Inc is 0.39 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of CCA Industries Inc (CAWW)?
Earnings per share at CCA Industries Inc are $0.0200. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of CCA Industries Inc (CAWW)?
The net margin of CCA Industries Inc is −12.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of CCA Industries Inc (CAWW)?
The return on equity (ROE) of CCA Industries Inc is 1.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of CCA Industries Inc (CAWW)?
On an EBIT basis the return on assets of CCA Industries Inc is 18.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of CCA Industries Inc (CAWW)?
The operating margin of CCA Industries Inc is −61.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at CCA Industries Inc (CAWW)?
Revenue at CCA Industries Inc is growing −23.2% versus a year earlier (3y avg −22.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at CCA Industries Inc (CAWW)?
Earnings per share at CCA Industries Inc are growing −19.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does CCA Industries Inc (CAWW) generate?
The free cash flow of CCA Industries Inc is −$126K (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does CCA Industries Inc (CAWW) carry?
The net debt of CCA Industries Inc is $818K (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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