Chic Republic PCL (CHIC) fair value: what the stock is really worth
As of Oct 12, 2026: fair value of Chic Republic PCL THB 0.27, price THB 0.30, upside -10.0%, quality 42 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Chic Republic Public Company Limited, together with its subsidiaries, engages in the distribution and installation of furniture, and house and garden decoration in Thailand.
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Chic Republic Public Company Limited, together with its subsidiaries, engages in the distribution and installation of furniture, and house and garden decoration in Thailand. The company offers sofas and chairs, tables, cabinets and shelves, lighting, home décor products, beds, mattresses and beddings, trolleys, bath towels, and smart safe box; and furniture, accessories, and housewares under the Chic Republic, Rina Hey, and Ashley brands. It also provides flower arrangement and walk-in closet services; interior design and turnkey services for restaurants, cafés, condominium mockup rooms, and sales galleries under the Chic Design Studio name; and furniture rental services under the Chic Rent In Style name, as well as manufactures and installs built-in furniture for real estate clients and condominium projects. In addition, the company offers management services; and leases properties, such as restaurants. It sells its products through its stores and online. Chic Republic Public Company Limited was incorporated in 2009 and is headquartered in Bangkok, Thailand.
Stock analysis
Chic Republic PCL (CHIC) currently trades at 0.3000 THB, while our model-based Fair Value estimate is 0.2700 THB, 10.0% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 0.4000 THB per share, and 4 of the 11 models we run sit above the 0.3000 THB price.
Bear case: the Multiples group reads lowest at 0.0500 THB, and 7 of the 11 models stay below the price. Evidence for this calculation is low.
Scenario range: 0.1900 THB (bear) to 0.3800 THB (bull), the price of 0.3000 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Chic Republic PCL reported revenue of 550M THB in FY2025 versus 665M THB in FY2021, a compound −4.6%/yr. Reported net income was −8.0M THB in FY2025.
Key figures
Market cap 408M THB (≈ $12.2M) · P/E ratio 30.0 · P/S ratio 0.64 · EPS (TTM) 0.0100 THB · Net margin −1.5% · Return on equity 2.4% · Return on assets (EBIT) 1.4% · Operating margin 2.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 14% below its 52-week high and 30% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 29% fair-value upside, at −10%, CHIC screens richer than that median.
Fair Value models
Bear 0.1900 THBFair Value 0.2700 THBBull 0.3800 THB
Price 0.3000 THB · Upside -10.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (0.0078 THB per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.32/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−5.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.8%
Start year 2020 (pandemic). Over 10 years: −4.3% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.8%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
10.1% (2020) → −8.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+34.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about +33.3% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 306 stocks
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Is Chic Republic PCL (CHIC) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of 0.2700 THB versus a price of 0.3000 THB, about −10% upside (overvalued).
What is the fair value of CHIC?
Our model-based fair value for Chic Republic PCL is 0.2700 THB (as of Oct 3, 2026), built from audited fundamentals. The current price: 0.3000 THB.
What is the quality score of CHIC?
Chic Republic PCL has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Chic Republic PCL (CHIC)?
Our model-based price target is the fair value of 0.2700 THB (as of Oct 3, 2026) from 11 valuation models. Cautious scenario 0.1900 THB, optimistic scenario 0.3800 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Chic Republic PCL stock forecast for 2026?
Our models put fair value at 0.2700 THB, about −10% upside versus a price of 0.3000 THB (overvalued). Cautious scenario 0.1900 THB, optimistic scenario 0.3800 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Chic Republic PCL (CHIC)?
Chic Republic PCL reported trailing-twelve-month revenue of about 638M THB (latest available figure, as of Oct 3, 2026).
What growth is priced into Chic Republic PCL (CHIC)?
For today's price to be fair in a discounted-cash-flow model, Chic Republic PCL would have to grow free cash flow by +34.9 % per year for five years (discount rate 10.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -4.8 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of CHIC use?
Our models discount Chic Republic PCL at 10.1 %: a base by market capitalisation (nano), damped by beta 0.15, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Chic Republic PCL that is +34.9 % per year a year over ten years, using the same discount rate (10.1 %) and the same formula as our fair value.
How much growth has Chic Republic PCL (CHIC) delivered so far?
Over the past 5 years revenue at Chic Republic PCL grew -4.8 % a year. The price currently implies +34.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Chic Republic PCL (CHIC) growing?
The median revenue growth in the sector is +4.4 % a year. That is the yardstick for the growth priced into Chic Republic PCL (+34.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Chic Republic PCL (CHIC)?
The free-cash-flow yield on the price is 2.34 %: that much free cash flow Chic Republic PCL produces per unit of market value. When it exceeds the discount rate of our models (10.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Chic Republic PCL (CHIC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Chic Republic PCL it is 0.2700 THB per share (as of Oct 3, 2026), against a price of 0.3000 THB. It is the blended result of 11 valuation models (cash flow, earnings, asset, dividend).
Is Chic Republic PCL stock overvalued or undervalued in 2026?
As of Oct 3, 2026, CHIC trades above its calculated fair value: price 0.3000 THB, fair value 0.2700 THB, a gap of about −10% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CHIC?
No. The price is what the market pays today (0.3000 THB); the fair value is what the company's own numbers justify (0.2700 THB). For Chic Republic PCL the two are 0.0300 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Chic Republic PCL worth?
The market values Chic Republic PCL at about 408M THB (market capitalisation, as of Oct 3, 2026). Per share that is 0.3000 THB; our models calculate a fair value of 0.2700 THB per share.
What do the bullish and bearish scenarios say about CHIC?
Our models span a range for Chic Republic PCL: cautious scenario 0.1900 THB, base 0.2700 THB, optimistic 0.3800 THB per share (as of Oct 3, 2026, price 0.3000 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of CHIC?
Chic Republic PCL trades at a price-to-earnings ratio of 30.0 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 0.2700 THB is built from several models across several years. Other multiples: P/B 0.5, P/S 0.6, EV/EBITDA 4.1.
How solid is the balance sheet of Chic Republic PCL (CHIC)?
Balance-sheet figures for Chic Republic PCL (as of Oct 3, 2026): return on equity 2.4%, debt of 0.17 per unit of equity. They feed the Quality Score of 42/100, which measures business quality independently of the share price.
How far is CHIC from its 52-week high?
Chic Republic PCL trades at 0.3000 THB, about 14% below its 52-week high of 0.3500 THB and 30% above the low of 0.2300 THB (as of Oct 12, 2026). Distance from the high says nothing about value: that is what the fair value of 0.2700 THB is for.
Which stocks are comparable to Chic Republic PCL?
From the same area (Consumer Cyclical) we also value Midea Group, King Slide Works Co, Gree Electric Appliances, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Chic Republic PCL stock attractive at the current price?
The data as of Oct 3, 2026: price 0.3000 THB, calculated fair value 0.2700 THB (−10%), Quality Score 42/100, from 11 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CHIC calculated?
We run Chic Republic PCL through 11 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 0.2700 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.6 % above its aggregate fair value. Chic Republic PCL itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Chic Republic PCL (CHIC)?
The closing price on Oct 12, 2026 was 0.3000 THB. Our model-based fair value is 0.2700 THB, about −10% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Chic Republic PCL right now?
A fairly wide model range (0.1900 THB to 0.3800 THB) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Chic Republic PCL
How large is the market capitalisation of Chic Republic PCL (CHIC)?
The market capitalisation of Chic Republic PCL is 408M THB (≈ $12.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Chic Republic PCL (CHIC)?
The price-to-sales ratio of Chic Republic PCL is 0.64 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Chic Republic PCL (CHIC)?
Earnings per share at Chic Republic PCL are 0.0100 THB (price ÷ EPS = P/E 30.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Chic Republic PCL (CHIC)?
The net margin of Chic Republic PCL is −1.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Chic Republic PCL (CHIC)?
The return on equity (ROE) of Chic Republic PCL is 2.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Chic Republic PCL (CHIC)?
On an EBIT basis the return on assets of Chic Republic PCL is 1.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Chic Republic PCL (CHIC)?
The operating margin of Chic Republic PCL is 2.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Chic Republic PCL (CHIC)?
Revenue at Chic Republic PCL is growing −1.2% versus a year earlier (3y avg −10.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Chic Republic PCL (CHIC)?
Earnings per share at Chic Republic PCL are growing +680% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Chic Republic PCL (CHIC) carry?
The net debt of Chic Republic PCL is 1.2B THB (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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