DAPS Advertising Ltd (DAPS) fair value: what the stock is really worth
As of Oct 1, 2026: fair value of DAPS Advertising Ltd ₹53.31, price ₹22.00, upside +142.3%, quality 62 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
47‑month range ₹12.70 – ₹53.50 · fair‑value band ₹37.32 – ₹67.31 · the ₹22.00 price screens below the ₹53.31 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.
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DAPS Advertising Ltd (DAPS) currently trades at ₹22.00, while our model-based Fair Value estimate is ₹53.31, implying the stock looks roughly 58.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ₹58.74 per share, and 24 of the 24 models we run sit above the ₹22.00 price.
Bear case: the Asset-Based group reads lowest at ₹23.33, and 0 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: ₹37.32 (bear) to ₹67.31 (bull), the price of ₹22.00 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
DAPS Advertising Ltd reported revenue of ₹222M in FY2026 versus ₹187M in FY2022, a compound +4.4%/yr. Reported net income was ₹13.5M in FY2026, compounding +5.5%/yr from FY2022.
Key figures
Market cap ₹114M (≈ $1.2M) · P/E ratio 8.4 · P/S ratio 0.51 · EPS (TTM) ₹2.62 · Dividend yield 1.1% · Net margin 6.1% · Return on equity 7.8% · Return on assets (EBIT) 7.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades about 15% below its 52-week high and 73% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 53% fair-value upside, at 142%, DAPS screens cheaper than that median.
Fair Value models
Bear ₹37.32Fair Value ₹53.31Bull ₹67.31
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 6 months old). Earnings retained since then (₹1.21 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+16.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−9.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.1%
Start year 2021 (pandemic)
’21
’22
’23
’24
’25
’26
What shareholders gained per year (last 5 years), in INR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in INR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+19.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+17.9%
Dividend (yield on the price)1.1%
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 6%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−12.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (India: IMF forecast 4.1% a year to 2030, 4.7% from 2016 to 2025) that is about −16.3% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Advertising” was too small, so the broader sector is used.)Communication Services · 1125 stocks
Beats the sector median on 12/14 measures
Overall it ranks above its sector peers.
Valuation
Quality Score62 · Above median
Fair Value upside+142.3% · Top 25%
Profitability
Return on equity (TTM)7.8% · Above median
Return on assets3.7% · Above median
Net margin (TTM)6.1% · Above median
Operating margin (TTM)7.7% · Above median
Growth and dividend
Revenue growth11.6% · Above median
Dividend yield (TTM)1.1% · Bottom 25%
Balance sheet
Debt / equity0.00× · Lowest 25%
Valuation Multiplesvs Communication Services median · lower = cheaper
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Is DAPS Advertising Ltd (DAPS) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of ₹53.31 versus a price of ₹22.00, about +142% upside (undervalued).
What is the fair value of DAPS?
Our model-based fair value for DAPS Advertising Ltd is ₹53.31 (as of Sep 27, 2026), built from audited fundamentals. The current price: ₹22.00.
What is the quality score of DAPS?
DAPS Advertising Ltd has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for DAPS Advertising Ltd (DAPS)?
Our model-based price target is the fair value of ₹53.31 (as of Sep 27, 2026) from 24 valuation models. Cautious scenario ₹37.32, optimistic scenario ₹67.31. It is a calculation from audited fundamentals, not an analyst target.
What is the DAPS Advertising Ltd stock forecast for 2026?
Our models put fair value at ₹53.31, about +142% upside versus a price of ₹22.00 (undervalued). Cautious scenario ₹37.32, optimistic scenario ₹67.31. The calculation is refreshed regularly with new filings.
What is the revenue of DAPS Advertising Ltd (DAPS)?
DAPS Advertising Ltd reported trailing-twelve-month revenue of about ₹222M (latest available figure, as of Sep 27, 2026).
Does DAPS Advertising Ltd pay a dividend?
DAPS Advertising Ltd currently shows a dividend yield of about 1.14% relative to its recent price (as of Sep 27, 2026).
What growth is priced into DAPS Advertising Ltd (DAPS)?
For today's price to be fair in a discounted-cash-flow model, DAPS Advertising Ltd would have to grow free cash flow by -12.8 % per year for five years (discount rate 12.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +23.1 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of DAPS use?
Our models discount DAPS Advertising Ltd at 12.4 %: a base by market capitalisation (nano), country premium for India. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For DAPS Advertising Ltd that is -12.8 % per year a year over ten years, using the same discount rate (12.4 %) and the same formula as our fair value.
How much growth has DAPS Advertising Ltd (DAPS) delivered so far?
Over the past 5 years revenue at DAPS Advertising Ltd grew +23.1 % a year. The price currently implies -12.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
What is the free cash flow yield of DAPS Advertising Ltd (DAPS)?
The free-cash-flow yield on the price is 5.72 %: that much free cash flow DAPS Advertising Ltd produces per unit of market value. When it exceeds the discount rate of our models (12.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of DAPS Advertising Ltd (DAPS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For DAPS Advertising Ltd it is ₹53.31 per share (as of Sep 27, 2026), against a price of ₹22.00. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is DAPS Advertising Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, DAPS trades below its calculated fair value: price ₹22.00, fair value ₹53.31, a gap of about +142% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DAPS?
No. The price is what the market pays today (₹22.00); the fair value is what the company's own numbers justify (₹53.31). For DAPS Advertising Ltd the two are ₹31.31 per share apart. That gap is exactly why we show both numbers side by side.
How much is DAPS Advertising Ltd worth?
The market values DAPS Advertising Ltd at about ₹114M (market capitalisation, as of Sep 27, 2026). Per share that is ₹22.00; our models calculate a fair value of ₹53.31 per share.
What do the bullish and bearish scenarios say about DAPS?
Our models span a range for DAPS Advertising Ltd: cautious scenario ₹37.32, base ₹53.31, optimistic ₹67.31 per share (as of Sep 27, 2026, price ₹22.00). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of DAPS?
DAPS Advertising Ltd trades at a price-to-earnings ratio of 8.4 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ₹53.31 is built from several models across several years. Other multiples: P/B 0.6, P/S 0.5, EV/EBITDA 1.0.
How solid is the balance sheet of DAPS Advertising Ltd (DAPS)?
Balance-sheet figures for DAPS Advertising Ltd (as of Sep 27, 2026): return on equity 7.8%, debt of 0.00 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is DAPS from its 52-week high?
DAPS Advertising Ltd trades at ₹22.00, about 15% below its 52-week high of ₹25.99 and 73% above the low of ₹12.70 (as of Oct 1, 2026). Distance from the high says nothing about value: that is what the fair value of ₹53.31 is for.
Which stocks are comparable to DAPS Advertising Ltd?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Netflix, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is DAPS Advertising Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price ₹22.00, calculated fair value ₹53.31 (+142%), Quality Score 62/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DAPS calculated?
We run DAPS Advertising Ltd through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ₹53.31, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. DAPS Advertising Ltd currently trades 59 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of DAPS Advertising Ltd (DAPS)?
The closing price on Oct 1, 2026 was ₹22.00. Our model-based fair value is ₹53.31, about +142% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with DAPS Advertising Ltd right now?
The price is below even our cautious bear case (₹37.32). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (₹37.32 to ₹67.31) leaves room in how you read the outcome.
Key figures of DAPS Advertising Ltd
How large is the market capitalisation of DAPS Advertising Ltd (DAPS)?
The market capitalisation of DAPS Advertising Ltd is ₹114M (≈ $1.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of DAPS Advertising Ltd (DAPS)?
The price-to-sales ratio of DAPS Advertising Ltd is 0.51 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of DAPS Advertising Ltd (DAPS)?
Earnings per share at DAPS Advertising Ltd are ₹2.62 (price ÷ EPS = P/E 8.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of DAPS Advertising Ltd (DAPS)?
The dividend yield of DAPS Advertising Ltd is 1.1% (payout 9.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of DAPS Advertising Ltd (DAPS)?
The net margin of DAPS Advertising Ltd is 6.1% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of DAPS Advertising Ltd (DAPS)?
The return on equity (ROE) of DAPS Advertising Ltd is 7.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of DAPS Advertising Ltd (DAPS)?
On an EBIT basis the return on assets of DAPS Advertising Ltd is 7.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of DAPS Advertising Ltd (DAPS)?
The operating margin of DAPS Advertising Ltd is 7.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at DAPS Advertising Ltd (DAPS)?
Revenue at DAPS Advertising Ltd is growing +11.6% versus a year earlier (3y avg −9.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at DAPS Advertising Ltd (DAPS)?
Earnings per share at DAPS Advertising Ltd are growing +15.3% versus a year earlier. How much earnings per share grew versus a year earlier.
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