Fomento Economico Mexicano (FMX) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Fomento Economico Mexicano $54.74, price $120, upside -54.3%, quality 68 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch Fomento Economico Mexicano for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $50.12 – $133.17 · fair‑value band $38.32 – $71.16 · the $119.72 price screens above the $54.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
Follow Fomento Economico Mexicano in your weekly email
Every Wednesday you see whether Fomento Economico Mexicano is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments.
Show more
Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments. It produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina, and Uruguay. The company also operates small-box retail chain stores in Mexico, Colombia, Peru, Chile, Brazil, and the United States under the OXXO name; retail service stations for fuels, motor oils, lubricants, and car care products under the OXXO GAS name in Mexico; and drugstores in Chile, Colombia, Ecuador, and Mexico under the Cruz Verde, Fybeca, Sana Sana, YZA, La Moderna, and Farmacon names. In addition, the company provides transport logistics and maintenance services in Mexico, Brazil, and Colombia; processes electronic transactions for small and medium-sized businesses under the Spin name; and engages in the proximity discount grocery business under the Bara name. Further, it operates small-box retail and foodvenience chain stores in Switzerland, Germany, Austria, Luxembourg, and the Netherlands under the k kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo, and ok." brands. Fomento Económico Mexicano, S.A.B. de C.V. was founded in 1890 and is headquartered in Monterrey, Mexico.
Stock analysis
Fomento Economico Mexicano (FMX) currently trades at $119.72, while our model-based Fair Value estimate is $54.74, implying the stock looks roughly 118.7% overvalued today.
Show more
Valuation
Bull case: the Growth Earnings group reads highest at a median of $54.74 per share, and 0 of the 8 models we run sit above the $119.72 price.
Bear case: the Earnings-Based group reads lowest at $13.86, and 8 of the 8 models stay below the price. Evidence for this calculation is medium.
Scenario range: $38.32 (bear) to $71.16 (bull), the price of $119.72 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Fomento Economico Mexicano reported revenue of $46.6B in FY2025 versus $505B in FY2021, a compound −44.9%/yr. Reported net income was $1.1B in FY2025, compounding −55.9%/yr from FY2021.
Key figures
Market cap $40.1B · P/E ratio 26.0 · P/S ratio 0.60 · EPS (TTM) $4.61 · Dividend yield 5.3% · Net margin 2.3% · Return on equity 12.4% · Return on assets (EBIT) 6.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (medium confidence).
What moves the price
The share trades about 10% below its 52-week high and 38% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 1% fair-value upside, at −54%, FMX screens richer than that median.
Fair Value models
Bear $38.32Fair Value $54.74Bull $71.16
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($3.37 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+24.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−57.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−37.6%
Start year 2020 (pandemic). Over 10 years: −17.3% a year
Revenue growth 30 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.6%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−19.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−25.2%
Dividend (yield on the price)5.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−25% vs −11%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 9%
Start year 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+37.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +34.2% a year for the price.
Compare Fomento Economico Mexicano with another stock
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Brewers · 58 stocks
Beats the industry median on 6/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score68 · Top 25%
Fair Value upside−54% · Bottom 25%
Profitability
Return on equity (TTM)12% · Above median
Return on assets6% · Above median
Net margin (TTM)3% · Below median
Operating margin (TTM)13% · Above median
Growth and dividend
Revenue growth6% · Above median
Dividend yield (TTM)5.3% · Above median
Balance sheet
Debt / equity9.35× · Highest 25%
Valuation Multiplesvs Beverages - Brewers median · lower = cheaper
P/E (TTM)26.0× · Priciest 25%
P/FCF24.9× · Priciest 25%
PEG5.04× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 32
FUTURE (revenue growth)31· sector 2
PAST (return on equity)50· sector 34
HEALTH (low debt)0· sector 97
DIVIDEND (yield)0· sector 67
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Fomento Economico Mexicano (FMX) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $54.74 versus a price of $119.72, about −54% upside (overvalued).
What is the fair value of FMX?
Our model-based fair value for Fomento Economico Mexicano is $54.74 (as of Sep 23, 2026), built from audited fundamentals. The current price: $119.72.
What is the quality score of FMX?
Fomento Economico Mexicano has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Fomento Economico Mexicano (FMX)?
Our model-based price target is the fair value of $54.74 (as of Sep 23, 2026) from 8 valuation models. Cautious scenario $38.32, optimistic scenario $71.16. It is a calculation from audited fundamentals, not an analyst target.
What is the Fomento Economico Mexicano stock forecast for 2026?
Our models put fair value at $54.74, about −54% upside versus a price of $119.72 (overvalued). Cautious scenario $38.32, optimistic scenario $71.16. The calculation is refreshed regularly with new filings.
Does Fomento Economico Mexicano pay a dividend?
Fomento Economico Mexicano currently shows a dividend yield of about 5.29% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Fomento Economico Mexicano (FMX)?
For today's price to be fair in a discounted-cash-flow model, Fomento Economico Mexicano would have to grow free cash flow by +37.4 % per year for five years (discount rate 8.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -37.6 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of FMX use?
Our models discount Fomento Economico Mexicano at 8.1 %: a base by market capitalisation (large), damped by beta 0.17, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Fomento Economico Mexicano that is +37.4 % per year a year over ten years, using the same discount rate (8.1 %) and the same formula as our fair value.
How much growth has Fomento Economico Mexicano (FMX) delivered so far?
Over the past 5 years revenue at Fomento Economico Mexicano grew -37.6 % a year. The price currently implies +37.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Fomento Economico Mexicano (FMX) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into Fomento Economico Mexicano (+37.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Fomento Economico Mexicano (FMX)?
The free-cash-flow yield on the price is 4.01 %: that much free cash flow Fomento Economico Mexicano produces per unit of market value. When it exceeds the discount rate of our models (8.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Fomento Economico Mexicano (FMX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Fomento Economico Mexicano it is $54.74 per share (as of Sep 23, 2026), against a price of $119.72. It is the blended result of 8 valuation models (cash flow, earnings, asset, dividend).
Is Fomento Economico Mexicano stock overvalued or undervalued in 2026?
As of Sep 23, 2026, FMX trades above its calculated fair value: price $119.72, fair value $54.74, a gap of about −54% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FMX?
No. The price is what the market pays today ($119.72); the fair value is what the company's own numbers justify ($54.74). For Fomento Economico Mexicano the two are $64.98 per share apart. That gap is exactly why we show both numbers side by side.
How much is Fomento Economico Mexicano worth?
The market values Fomento Economico Mexicano at about $40.1B (market capitalisation, as of Sep 23, 2026). Per share that is $119.72; our models calculate a fair value of $54.74 per share.
What do the bullish and bearish scenarios say about FMX?
Our models span a range for Fomento Economico Mexicano: cautious scenario $38.32, base $54.74, optimistic $71.16 per share (as of Sep 23, 2026, price $119.72). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of FMX?
Fomento Economico Mexicano trades at a price-to-earnings ratio of 26.0 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $54.74 is built from several models across several years. Other multiples: PEG 5.0.
What is the PEG ratio of FMX?
The PEG ratio of Fomento Economico Mexicano is 5.04 (P/E divided by earnings growth, as of Sep 23, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Fomento Economico Mexicano (FMX)?
Balance-sheet figures for Fomento Economico Mexicano (as of Sep 23, 2026): return on equity 12.4%, debt of 9.35 per unit of equity. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is FMX from its 52-week high?
Fomento Economico Mexicano trades at $119.72, about 10% below its 52-week high of $133.17 and 38% above the low of $86.98 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $54.74 is for.
Which stocks are comparable to Fomento Economico Mexicano?
From the same area (Consumer Defensive) we also value Anheuser-Busch InBev SA, Heineken N.V, Constellation Brands, Inc, Heineken Holding, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Fomento Economico Mexicano stock attractive at the current price?
The data as of Sep 23, 2026: price $119.72, calculated fair value $54.74 (−54%), Quality Score 68/100, from 8 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FMX calculated?
We run Fomento Economico Mexicano through 8 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $54.74, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Fomento Economico Mexicano itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Fomento Economico Mexicano (FMX)?
The closing price on Sep 23, 2026 was $119.72. Our model-based fair value is $54.74, about −54% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Fomento Economico Mexicano right now?
The price sits above even our optimistic bull case ($71.16). The favourable scenario is already priced in. Solid but not exceptional quality (68/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($38.32 to $71.16) leaves room in how you read the outcome.
Where does the earnings growth of Fomento Economico Mexicano (FMX) come from?
Earnings per share at Fomento Economico Mexicano grew +5.9 % a year from 2014 to 2025. Broken into its drivers: revenue per share +1.1 %, EBIT margin −2.7 %, tax rate +1.5 %, residual (interest, one-offs) +6.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Fomento Economico Mexicano
How large is the market capitalisation of Fomento Economico Mexicano (FMX)?
The market capitalisation of Fomento Economico Mexicano is $40.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Fomento Economico Mexicano (FMX)?
The price-to-sales ratio of Fomento Economico Mexicano is 0.60 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Fomento Economico Mexicano (FMX)?
Earnings per share at Fomento Economico Mexicano are $4.61 (price ÷ EPS = P/E 26.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Fomento Economico Mexicano (FMX)?
The dividend yield of Fomento Economico Mexicano is 5.3% (payout 137%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Fomento Economico Mexicano (FMX)?
The net margin of Fomento Economico Mexicano is 2.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Fomento Economico Mexicano (FMX)?
The return on equity (ROE) of Fomento Economico Mexicano is 12.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Fomento Economico Mexicano (FMX)?
On an EBIT basis the return on assets of Fomento Economico Mexicano is 6.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Fomento Economico Mexicano (FMX)?
The operating margin of Fomento Economico Mexicano is 12.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Fomento Economico Mexicano (FMX)?
Revenue at Fomento Economico Mexicano is growing +6.1% versus a year earlier (3y avg −57.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Fomento Economico Mexicano (FMX)?
Earnings per share at Fomento Economico Mexicano are growing +168% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Fomento Economico Mexicano (FMX) carry?
The net debt of Fomento Economico Mexicano is $8.3B (fiscal year 2025, ≈ 5.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Fomento Economico Mexicano in the live analysis
One click puts Fomento Economico Mexicano on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Some data
Sep 23, 2026