Primis Financial Corp (FRST) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Primis Financial Corp $20.05, price $15.59, upside +28.6%, quality 56 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $6.35 – $16.67 · fair‑value band $16.08 – $31.79 · the $15.59 price screens below the $20.05 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.
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Primis Financial Corp. operates as the bank holding company for Primis Bank that provides various financial services to individuals, and small and medium sized businesses in the United States.
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Primis Financial Corp. operates as the bank holding company for Primis Bank that provides various financial services to individuals, and small and medium sized businesses in the United States. The company offers deposit products, including checking, NOW, savings, and money market accounts, as well as certificates of deposits; and commercial deposit products comprising investment/sweep accounts, wire transfer services, employer services/payroll processing services, zero balance accounts, night depository services, depository transfers, merchant services, ACH originations, business debit cards, controlled disbursement accounts, and remote deposit capture services. It also provides commercial lending products, such as loans consist of lines of credit, revolving credit facilities, demand loans, term loans, equipment loans, SBA loans, stand-by letters of credit, and unsecured loans; loans for permanent financing; construction loans for commercial, multi-family, assisted living and other non-residential properties, and builder/developer lines; second asset based lending; SBA lending; financing for medical, dental, and veterinary businesses; and warehouse lending lines of credit to residential mortgage originators. In addition, the company provides consumer lending products comprising residential mortgage, home equity lines of credit, secured and unsecured personal loans, life insurance premium financing, and Panacea consumer loans. Further, it offers debit cards, ATM services, notary services, and mobile and online banking. The company was formerly known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp. Primis Financial Corp. was founded in 2004 and is headquartered in McLean, Virginia.
Stock analysis
Primis Financial Corp (FRST) currently trades at $15.59, while our model-based Fair Value estimate is $20.05, implying the stock looks roughly 22.2% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $23.90 per share, and 3 of the 6 models we run sit above the $15.59 price.
Bear case: the Dividend Discount group reads lowest at $5.10, and 3 of the 6 models stay below the price. Evidence for this calculation is high.
Scenario range: $16.08 (bear) to $31.79 (bull), the price of $15.59 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 56/100 (solid quality), in the Financial Services sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Primis Financial Corp reported revenue of $313M in FY2025 versus $124M in FY2021, a compound +26.1%/yr. Reported net income was $61.4M in FY2025, compounding +18.5%/yr from FY2021.
Key figures
Market cap $385M · P/E ratio 8.3 · P/S ratio 1.64 · EPS (TTM) $1.87 · Dividend yield 2.6% · Net margin 19.7% · Return on equity 11.5% · Return on assets (EBIT) 0.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 6% below its 52-week high and 66% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −36% fair-value upside, at 29%, FRST screens cheaper than that median.
Fair Value models
Bear $16.08Fair Value $20.05Bull $31.79
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($1.08 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+23.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+30.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.9%
Start year 2020 (pandemic). Over 10 years: +21.1% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.2%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
−1.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−3.9%
Dividend (yield on the price)2.6%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.15% vs 13%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.14% → 23%
2025 sits 410% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Start year 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+23.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +20.7% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Banks - Regional · 1076 stocks
Beats the industry median on 8/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score55 · Above median
Fair Value upside+29% · Top 25%
Profitability
Return on equity (TTM)11% · Above median
Return on assets1% · Above median
Net margin (TTM)23% · Below median
Operating margin (TTM)25% · Bottom 25%
Growth and dividend
Revenue growth−23% · Bottom 25%
Dividend yield (TTM)2.6% · Below median
Balance sheet
Debt / equity0.32× · Above median
Valuation Multiplesvs Banks - Regional median · lower = cheaper
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Is Primis Financial Corp (FRST) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $20.05 versus a price of $15.59, about +29% upside (undervalued).
What is the fair value of FRST?
Our model-based fair value for Primis Financial Corp is $20.05 (as of Sep 23, 2026), built from audited fundamentals. The current price: $15.59.
What is the quality score of FRST?
Primis Financial Corp has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Primis Financial Corp (FRST)?
Our model-based price target is the fair value of $20.05 (as of Sep 23, 2026) from 6 valuation models. Cautious scenario $16.08, optimistic scenario $31.79. It is a calculation from audited fundamentals, not an analyst target.
What is the Primis Financial Corp stock forecast for 2026?
Our models put fair value at $20.05, about +29% upside versus a price of $15.59 (undervalued). Cautious scenario $16.08, optimistic scenario $31.79. The calculation is refreshed regularly with new filings.
What is the revenue of Primis Financial Corp (FRST)?
Primis Financial Corp reported trailing-twelve-month revenue of about $198M (latest available figure, as of Sep 23, 2026).
Does Primis Financial Corp pay a dividend?
Primis Financial Corp currently shows a dividend yield of about 2.57% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Primis Financial Corp (FRST)?
For today's price to be fair in a discounted-cash-flow model, Primis Financial Corp would have to grow free cash flow by +23.6 % per year for five years (discount rate 10.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +18.9 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of FRST use?
Our models discount Primis Financial Corp at 10.5 %: a base by market capitalisation (small), damped by beta 0.74, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Primis Financial Corp that is +23.6 % per year a year over ten years, using the same discount rate (10.5 %) and the same formula as our fair value.
How much growth has Primis Financial Corp (FRST) delivered so far?
Over the past 5 years revenue at Primis Financial Corp grew +18.9 % a year. The price currently implies +23.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Primis Financial Corp (FRST) growing?
The median revenue growth in the sector is +8.5 % a year. That is the yardstick for the growth priced into Primis Financial Corp (+23.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Primis Financial Corp (FRST)?
The free-cash-flow yield on the price is 2.35 %: that much free cash flow Primis Financial Corp produces per unit of market value. When it exceeds the discount rate of our models (10.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Primis Financial Corp (FRST)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Primis Financial Corp it is $20.05 per share (as of Sep 23, 2026), against a price of $15.59. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is Primis Financial Corp stock overvalued or undervalued in 2026?
As of Sep 23, 2026, FRST trades below its calculated fair value: price $15.59, fair value $20.05, a gap of about +29% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FRST?
No. The price is what the market pays today ($15.59); the fair value is what the company's own numbers justify ($20.05). For Primis Financial Corp the two are $4.46 per share apart. That gap is exactly why we show both numbers side by side.
How much is Primis Financial Corp worth?
The market values Primis Financial Corp at about $385M (market capitalisation, as of Sep 23, 2026). Per share that is $15.59; our models calculate a fair value of $20.05 per share.
What do the bullish and bearish scenarios say about FRST?
Our models span a range for Primis Financial Corp: cautious scenario $16.08, base $20.05, optimistic $31.79 per share (as of Sep 23, 2026, price $15.59). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of FRST?
Primis Financial Corp trades at a price-to-earnings ratio of 8.3 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $20.05 is built from several models across several years. Other multiples: P/B 0.9, P/S 1.9, EV/EBITDA 4.6.
How solid is the balance sheet of Primis Financial Corp (FRST)?
Balance-sheet figures for Primis Financial Corp (as of Sep 23, 2026): return on equity 11.5%, debt of 0.32 per unit of equity. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is FRST from its 52-week high?
Primis Financial Corp trades at $15.59, about 6% below its 52-week high of $16.67 and 66% above the low of $9.37 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of $20.05 is for.
Which stocks are comparable to Primis Financial Corp?
From the same area (Financial Services) we also value DBS Group, China Merchants Bank Co, UniCredit S.p.A, Intesa Sanpaolo S.p.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Primis Financial Corp stock attractive at the current price?
The data as of Sep 23, 2026: price $15.59, calculated fair value $20.05 (+29%), Quality Score 56/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FRST calculated?
We run Primis Financial Corp through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $20.05, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Primis Financial Corp currently trades 29 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Primis Financial Corp (FRST)?
The closing price on Sep 24, 2026 was $15.59. Our model-based fair value is $20.05, about +29% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Primis Financial Corp right now?
The price is below even our cautious bear case ($16.08). The market is more pessimistic than our downside scenario. Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($16.08 to $31.79) leaves room in how you read the outcome. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Where does the earnings growth of Primis Financial Corp (FRST) come from?
Earnings per share at Primis Financial Corp grew +7.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share +10.4 %, EBIT margin −3.6 %, tax rate +2.0 %, residual (interest, one-offs) −0.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Primis Financial Corp
How large is the market capitalisation of Primis Financial Corp (FRST)?
The market capitalisation of Primis Financial Corp is $385M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Primis Financial Corp (FRST)?
The price-to-sales ratio of Primis Financial Corp is 1.64 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Primis Financial Corp (FRST)?
Earnings per share at Primis Financial Corp are $1.87 (price ÷ EPS = P/E 8.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Primis Financial Corp (FRST)?
The dividend yield of Primis Financial Corp is 2.6% (payout 21.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Primis Financial Corp (FRST)?
The net margin of Primis Financial Corp is 19.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Primis Financial Corp (FRST)?
The return on equity (ROE) of Primis Financial Corp is 11.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Primis Financial Corp (FRST)?
On an EBIT basis the return on assets of Primis Financial Corp is 0.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Primis Financial Corp (FRST)?
The operating margin of Primis Financial Corp is 25.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Primis Financial Corp (FRST)?
Revenue at Primis Financial Corp is growing −22.7% versus a year earlier (3y avg +30.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Primis Financial Corp (FRST)?
Earnings per share at Primis Financial Corp are growing −67.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Primis Financial Corp (FRST) carry?
The net debt of Primis Financial Corp is $119M (fiscal year 2025, ≈ 13.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Sep 23, 2026