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Primis Financial Corp (FRST) Fair Value & Analysis

Financial Services · US · Market cap $383M

Price$15.75
Fair Value$31.50
Upside+100.0%
Quality95/100
Evidence: High Range $23.63 – $39.38

Fair value as of: Jun 26, 2026

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Analysis

Primis Financial Corp (FRST) currently trades at $15.75, while our model-based Fair Value estimate is $31.50 — implying the stock looks roughly 100.0% undervalued today. We read business quality at 95/100 (high quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Primis Financial Corp. operates as the bank holding company for Primis Bank that provides various financial services to individuals, and small and medium sized businesses in the United States. The company offers deposit products, including checking, NOW, savings, and money market accounts, as well as certificates of deposits; and commercial deposit products comprising investment/sweep accounts, wire transfer services, employer services/payroll processing services, zero balance accounts, night depository services, depository transfers, merchant services, ACH originations, business debit cards, controlled disbursement accounts, and remote deposit capture services. It also provides commercial lending products, such as loans consist of lines of credit, revolving credit facilities, demand loans, term loans, equipment loans, SBA loans, stand-by letters of credit, and unsecured loans; loans for permanent financing; construction loans for commercial, multi-family, assisted living and other …

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Frequently asked questions

Is Primis Financial Corp (FRST) undervalued?
As of Jun 26, 2026, our model estimates a fair value of $31.50 versus a price of $15.75 — about +100% (undervalued). Model-based estimate, not financial advice.
What is the fair value of FRST?
Our 21-model fair value for Primis Financial Corp is $31.50 (as of Jun 26, 2026), built from audited fundamentals. The current price is $15.75.
What is the quality score of FRST?
Primis Financial Corp has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.