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Primis Financial Corp (FRST) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Primis Financial Corp stock $20.08, price $14.48, upside +38.7%, quality 57 out of 100. Rating: undervalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.

6 models, one by oneBear $16.09 to bull $28.82 Growth analysisrevenue history, year by year Quality 57/100 in detail37 factors, each one shown Compared with its peersrank on every measure, side by side

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Financial Services US

Broad data Nov 7, 2026

Primis Financial Corp

FRST · US

Meets all rules

The stock costs 28% less than our calculation considers fair.

Fair value $20.08 · Undervalued

Highly profitable · 24.9% net margin (TTM)

2.8% dividend yield · Low payout

Ranks above peers (10/14)

Upbeat coverage

Broad data

Last quarter vs. a year ago: revenue +17%, profit +26%.

Quality 57/100

Expensive Growth (revenue 5y +18.9 %/yr in USD)

Moderate moat 61/100 · thin data

Insiders bought $199,150 (6M)

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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.

How to read this chart

60‑month range $6.35 – $16.67 · fair‑value band $16.09 – $28.82 · the $14.48 price screens below the $20.08 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 7, 2026.

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Company profile

Primis Financial Corp. operates as the bank holding company for Primis Bank that provides various financial services to individuals, and small and medium sized businesses in the United States.

Show moreShow less

The company offers deposit products, including checking, NOW, savings, and money market accounts, as well as certificates of deposits; and commercial deposit products comprising investment/sweep accounts, wire transfer services, employer services/payroll processing services, zero balance accounts, night depository services, depository transfers, merchant services, ACH originations, business debit cards, controlled disbursement accounts, and remote deposit capture services.

It also provides commercial lending products, such as loans consist of lines of credit, revolving credit facilities, demand loans, term loans, equipment loans, SBA loans, stand-by letters of credit, and unsecured loans; loans for permanent financing; construction loans for commercial, multi-family, assisted living and other non-residential properties, and builder/developer lines; second asset based lending; SBA lending; financing for medical, dental, and veterinary businesses; and warehouse lending lines of credit to residential mortgage originators.

In addition, the company provides consumer lending products comprising residential mortgage, home equity lines of credit, secured and unsecured personal loans, life insurance premium financing, and Panacea consumer loans.

Further, it offers debit cards, ATM services, notary services, and mobile and online banking. The company was formerly known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp.

Primis Financial Corp. was founded in 2004 and is headquartered in McLean, Virginia.

Stock analysis

Primis Financial Corp (FRST) currently trades at $14.48, while our model-based Fair Value estimate is $20.08, implying the stock looks roughly 28% undervalued today.

Valuation

Bull case: the Multiples group reads highest at a median of $23.06 per share, and 2 of the 6 models we run sit above the $14.48 price.

Bear case: the Dividend Discount group reads lowest at $5.70, and 4 of the 6 models stay below the price. Data coverage for this calculation is high.

Scenario range: $16.09 (bear) to $28.82 (bull), the price of $14.48 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 57/100 (solid quality), in the Financial Services sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Primis Financial Corp reported revenue of $313M in FY2025 versus $124M in FY2021, a compound +26.1%/yr. Reported net income was $61.4M in FY2025, compounding +18.5%/yr from FY2021.

Key figures

Market cap $359M Small · P/E ratio 6.7 · P/S ratio 1.63 · EPS (TTM) $2.16 · Dividend yield 2.8% · Net margin 24.9% · Return on equity 13.4% · Return on assets (EBIT) 0.7% (5-year average).

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 61 out of 100 (low confidence).

What moves the price

The share trades about 13% below its 52-week high and 39% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Financial Services peers we cover trades at −28% fair-value upside, at 39%, FRST screens cheaper than that median.

Fair Value models

Bear $16.09 Fair Value $20.08 Bull $28.82

Price $14.48 · Upside +38.7%

Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($1.51 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.

Best data coverage

Residual Income $16.09 $20.08 $30.16 75

Gordon GGM $3.23 $6.01 $8.51 67

DDM Multi-Stage $3.23 $5.39 $6.39 67

All 6 models by family

Dividend Discount

Gordon GGM $3.23 $6.01 $8.51 67

DDM Multi-Stage $3.23 $5.39 $6.39 67

Multiples

P/E Multiple $24.16 $32.21 $40.26 63

P/B Multiple $10.42 $13.90 $17.37 55

Asset-Based

NCAV (Graham) $6.64 $8.90 $13.28 54

Economic Profit

Residual Income $16.09 $20.08 $30.16 75

Open the full fair value analysis →

Quality Score breakdown

Overall quality 57/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 35

How much profit the company makes from its sales and capital

Quality Growth 83

Are margins and returns getting better?

Cashflow 33

Do the profits arrive as real cash?

Financial strength 12

Debt, balance sheet and risk of trouble

Investment 89

Does it invest with discipline instead of growing at any price?

Low Volatility 79

How calm the share price moves, does not count

Price momentum 51

Price momentum of the last 3 to 12 months, does not count

Near the 52-week high 69

Distance to the 52-week high, does not count

New shares 79

Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 7 officers or directors bought shares worth $199,150, most recently on Sep 9, 2026. Buying cluster

BuyEric Alan JohnsonDirector2× since Sep 1, 2026: 2,845 shares, avg. $15.79$44,930Sep 9, 2026
BuyMargaret M WeichertDirector3× since Aug 6, 2026: 410 shares, avg. $16.10$6,599Sep 1, 2026
BuyJason Brock SaundersDirector500 shares at $15.20$7,600Jun 11, 2026
BuyF L Garrett IIIDirector4× since May 22, 2026: 3,099 shares, avg. $14.59$45,214Jun 9, 2026
BuyScott R GambleDirector2× since Jun 1, 2026: 3,100 shares, avg. $14.50$44,951Jun 3, 2026
BuyAnurag SharmaEVP, Chief Information Officer694 shares at $14.40$9,996Jun 3, 2026
BuyRobert Yates ClagettDirector4× since Nov 11, 2025: 6,929 shares, avg. $12.21$84,599May 19, 2026
BuyJohn Fitzgerald BiagasDirector2× since Mar 11, 2026: 3,475 shares, avg. $12.78$44,403Mar 12, 2026
BuyDeborah DiazDirector2× since Dec 10, 2025: 2,658 shares, avg. $12.51$33,251Mar 6, 2026
BuyWilliam Rand CookDirector2× since Feb 5, 2026: 3,180 shares, avg. $14.21$45,188Feb 10, 2026

Plus 1 more entries from the last 12 months.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 62/100

The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Revenue growth 1 year

+23.0%

Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+30.2%

Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+18.9%

Start year 2020 (pandemic). Over 10 years: +21.1% a year

Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+27.2%

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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.

+7.4%

Earnings growth per share plus dividend.

Earnings per share, growth per year+4.6%

Dividend (yield on the price)2.8%

Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.14.5% vs 12.7%, steady

Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.14% → 23%

Pace: the 5-year rate starts in 2020 (pandemic)

Watch FRST, get fair value alerts →

Earlier news

News mood ⓘNews mood, the average tone of recent news (43 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Hype

Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.

Primis Financial (FRST) Q3 Earnings Spotlight A Margin Driven Profit Shift Yahoo Finance · Oct 24, 2026
Primis signals 8%–8.5% year-end balance sheet growth as it targets TCE north of 8.5% in a few quarters Seeking Alpha · Oct 23, 2026
Primis Financial (FRST) Q3 Earnings and Revenues Lag Estimates Yahoo Finance · Oct 23, 2026
Primis Financial: Q3 Earnings Snapshot Yahoo Finance · Oct 23, 2026

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Banks - Regional · 996 stocks

Beats the industry median on 10/14 measures

Overall it ranks above its industry peers.

Valuation

Quality Score 57 · Above median

Fair Value upside +38.7% · Top 25%

Profitability

Return on equity (12 months) 13.4% · Above median

Return on assets 1.5% · Top 25%

Net margin (12 months) 24.9% · Below median

Operating margin (12 months) 24.0% · Bottom 25%

Growth and dividend

Revenue growth (quarter YoY) 17.1% · Above median

Dividend yield (12 months) 2.8% · Above median

Balance sheet

Debt / equity 0.32× · Above median

Valuation Multiplesvs Banks - Regional median · lower = cheaper

P/E (12 months) 6.7× · Cheapest 25%

P/B 0.85× · Cheapest 25%

P/S (12 months) 1.63× · Cheapest 25%

Price / free cash flow (fiscal year) 39.8× · Priciest 25%

EV/EBITDA 4.3× · Cheapest 25%

Strength profile in five axes (Snowflake)

This stock

Sector peers

VALUE (fair-value potential)85 · sector 8

FUTURE (revenue growth)86 · sector 47

PAST (return on equity)54 · sector 43

HEALTH (low debt)–

DIVIDEND (yield)55 · sector 53

HEALTH: for banks, insurers and similar financial firms borrowed money is part of the business, so we do not rate debt here.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Banks - Regional stocks, each showing price versus our Fair Value estimate.

Stock	Price	Fair Value	vs Fair Value	Compare
Postal Savings Bank of China Co 601658	¥5.53	¥7.59	+37%	vs FRST
China Merchants Bank Co 600036	¥42.88	¥52.73	+23%	vs FRST
BNP Paribas SA BNP	€91.93	€106.01	+15%	vs FRST
Intesa Sanpaolo S.p.A ISP	€6.18	€4.49	−27%	vs FRST
State Bank of India SBIN	₹1,019	₹736.65	−28%	vs FRST
UniCredit S.p.A UCG	€76.80	€50.44	−34%	vs FRST
Mizuho Financial Group MFG	$9.40	$5.89	−37%	vs FRST
DBS Group D05	69.72 SGD	40.39 SGD	−42%	vs FRST
HDFC Bank Limited HDFCBANK	₹788.25	₹406.39	−48%	vs FRST
ICICI Bank Limited ICICIBANK	₹1,571	₹615.63	−61%	vs FRST

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Primis Financial Corp: fair value per Fair Value Calculator

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Cite: Fair Value Calculator (2026). "Primis Financial Corp Fair Value". https://www.fairvalue-calculator.com/stock/FRST

Frequently asked questions

Is Primis Financial Corp (FRST) overvalued or undervalued?

As of Nov 7, 2026, our model estimates a fair value of $20.08 versus a price of $14.48, about +39% upside (undervalued).

What is the fair value of FRST?

Our model-based fair value for Primis Financial Corp is $20.08 (as of Nov 7, 2026), built from audited fundamentals. The current price: $14.48.

What is the quality score of FRST?

Primis Financial Corp has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.

What is the price target for Primis Financial Corp (FRST)?

Our model-based price target is the fair value of $20.08 (as of Nov 7, 2026) from 6 valuation models. Cautious scenario $16.09, optimistic scenario $28.82. It is a calculation from audited fundamentals, not an analyst target.

What is the Primis Financial Corp stock forecast for 2026?

Our models put fair value at $20.08, about +39% upside versus a price of $14.48 (undervalued). Cautious scenario $16.09, optimistic scenario $28.82. The calculation is refreshed regularly with new filings.

What is the revenue of Primis Financial Corp (FRST)?

Primis Financial Corp reported trailing-twelve-month revenue of about $221M (latest available figure, as of Nov 7, 2026).

Does Primis Financial Corp pay a dividend?

Primis Financial Corp currently shows a dividend yield of 2.76% relative to its recent price (as of Nov 7, 2026).

How much is the dividend of Primis Financial Corp (FRST) and when is the ex-dividend date?

Primis Financial Corp pays a dividend of $0.4 per share a year, a dividend yield of 2.8%. The last ex-dividend date was Nov 6, 2026. A dividend has been paid every year since at least 2012. The payout ratio is 29.0% of earnings (on adjusted earnings, reported 18.5%). Our assessment: Low payout. A low payout ratio: the dividend takes at most 60 % of earnings. Whether free cash flow covers it as well, we cannot see for this company.

What is the intrinsic value of Primis Financial Corp (FRST)?

Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Primis Financial Corp it is $20.08 per share (as of Nov 7, 2026), against a price of $14.48. It is the blended result of 6 valuation models in 4 families (Dividend Discount, Multiples, Asset-Based, Economic Profit).

Is Primis Financial Corp stock overvalued or undervalued in 2026?

As of Nov 7, 2026, FRST trades below its calculated fair value: price $14.48, fair value $20.08, a gap of about +39% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.

Is fair value the same as the market price of FRST?

No. The price is what the market pays today ($14.48); the fair value is what the company's own numbers justify ($20.08). For Primis Financial Corp the two are $5.60 per share apart. That gap is exactly why we show both numbers side by side.

How much is Primis Financial Corp worth?

The market values Primis Financial Corp at about $359M (market capitalisation, as of Nov 7, 2026). Per share that is $14.48; our models calculate a fair value of $20.08 per share.

What do the bullish and bearish scenarios say about FRST?

Our models span a range for Primis Financial Corp: cautious scenario $16.09, base $20.08, optimistic $28.82 per share (as of Nov 7, 2026, price $14.48). The range comes from different growth and margin assumptions, not from analyst opinions.

What is the P/E ratio of FRST?

Primis Financial Corp trades at a price-to-earnings ratio of 6.7 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $20.08 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 9.1 (reported for FY2025: 5.8). Median P/E at fiscal year-end, 9 fiscal years (2016 to 2025), reported earnings, 5 of the years ex one-offs: 12.8. Other multiples: P/B 0.9, P/S 1.6, EV/EBITDA 4.3.

How solid is the balance sheet of Primis Financial Corp (FRST)?

Balance-sheet figures for Primis Financial Corp (as of Nov 7, 2026): return on equity 13.4%, debt of 0.32 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.

How far is FRST from its 52-week high?

Primis Financial Corp trades at $14.48, about 13% below its 52-week high of $16.67 and 39% above the low of $10.42 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $20.08 is for.

Which stocks are comparable to Primis Financial Corp?

From the same area (Financial Services) we also value China Merchants Bank Co, DBS Group, UniCredit S.p.A, Mizuho Financial Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.

Is Primis Financial Corp stock attractive at the current price?

The data as of Nov 7, 2026: price $14.48, calculated fair value $20.08 (+39%), Quality Score 57/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.

How is the fair value of FRST calculated?

We run Primis Financial Corp through 6 models from 4 families: Dividend Discount, Multiples, Asset-Based, Economic Profit. Every model gets the same audited fundamentals; the fair value of $20.08 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.

Is it still worth investing in stocks now?

The global stock market currently sits 13.3% above its aggregate fair value. Primis Financial Corp currently trades 28% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.

What is the share price of Primis Financial Corp (FRST)?

The closing price on Nov 6, 2026 was $14.48. Our model-based fair value is $20.08, about +39% upside (undervalued). We carry closing prices from our data provider, not a live tick.

What should I pay attention to with Primis Financial Corp right now?

The price is below even our cautious bear case ($16.09). The market is more pessimistic than our downside scenario. Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.

Where does the earnings growth of Primis Financial Corp (FRST) come from?

Earnings per share at Primis Financial Corp grew +7.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share +10.4 %, EBIT margin −3.6 %, tax rate +2.0 %, residual (interest, one-offs) −0.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Primis Financial Corp

How large is the market capitalisation of Primis Financial Corp (FRST)?

The market capitalisation of Primis Financial Corp is $359M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.

What is the P/S ratio of Primis Financial Corp (FRST)?

The price-to-sales ratio of Primis Financial Corp is 1.63 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.

What are the earnings per share of Primis Financial Corp (FRST)?

Earnings per share at Primis Financial Corp are $2.16 (price ÷ EPS = P/E 6.7). Earnings per share over the last twelve months: total profit spread across every single share.

What is the dividend yield of Primis Financial Corp (FRST)?

The dividend yield of Primis Financial Corp is 2.8% (payout 29.0%, on adjusted earnings, reported 18.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.

What is the net margin of Primis Financial Corp (FRST)?

The net margin of Primis Financial Corp is 24.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.

What is the return on equity of Primis Financial Corp (FRST)?

The return on equity (ROE) of Primis Financial Corp is 13.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.

What is the EBIT return on assets of Primis Financial Corp (FRST)?

On an EBIT basis the return on assets of Primis Financial Corp is 0.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.

What is the operating margin of Primis Financial Corp (FRST)?

The operating margin of Primis Financial Corp is 24.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.

How fast is revenue growing at Primis Financial Corp (FRST)?

Revenue at Primis Financial Corp is growing +17.1% versus a year earlier (3y avg +30.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.

How fast are earnings growing at Primis Financial Corp (FRST)?

Earnings per share at Primis Financial Corp are growing +26.2% versus a year earlier. How much earnings per share grew versus a year earlier.

How much free cash flow does Primis Financial Corp (FRST) generate?

The free cash flow of Primis Financial Corp is $9.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.

How much net debt does Primis Financial Corp (FRST) carry?

The net debt of Primis Financial Corp is $119M (fiscal year 2025, ≈ 13.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.

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