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Future plc (FUTR) Fair Value & Analysis

Communication Services · GB · Market cap 306M GBX

Pricep2.89
Fair Valuep15.00
Upside+419.4%
Quality95/100
Evidence: Low Range p8.46 – p22.09

Fair value as of: Jun 24, 2026

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Analysis

Future plc (FUTR) currently trades at p2.89, while our model-based Fair Value estimate is p15.00 — implying the stock looks roughly 419.4% undervalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

About the company

Future plc, together with its subsidiaries, publishes and distributes content for technology, gaming, sports, fashion, beauty, homes, wealth, and knowledge sectors in the United States and the United Kingdom. It operates through Media and Magazine segments. The company offers content on various platforms, websites, social platforms, videos, email newsletters, and events; magazines; and eCommerce, a retailer or service provider's website to make a purchase. It also provides content marketing, publishing, price comparison website, comparison shopping, B2B, energy auto switching, and digital media publishing services. Future plc was founded in 1985 and is based in Bath, the United Kingdom.

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Frequently asked questions

Is Future plc (FUTR) undervalued?
As of Jun 24, 2026, our model estimates a fair value of p15.00 versus a price of p2.89 — about +419% (undervalued). Model-based estimate, not financial advice.
What is the fair value of FUTR?
Our 21-model fair value for Future plc is p15.00 (as of Jun 24, 2026), built from audited fundamentals. The current price is p2.89.
What is the quality score of FUTR?
Future plc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.