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Goodbye Kansas Group AB (publ) (GBK) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Goodbye Kansas Group AB (publ) stock SEK 1.41, price SEK 1.19, upside +18.3%, quality 35 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Communication Services SE · ISIN SE0010270793

GK Goodbye Kansas Group AB (publ) logo Thin data Nov 10, 2026

Goodbye Kansas Group AB (publ)

GBK · ST
Fairly valued, weak quality

The stock costs 15% less than our calculation considers fair.

Revenue last quarter +52% vs. a year ago.
Fair value kr 1.41 · Fairly valued
Negative equity (buybacks among others)
Mixed vs. peers (4/7)
Quality 35/100
Weak Growth (revenue 5y +1.7 %/yr in SEK)
Loss-making · -4.5% net margin (TTM)
Negative free cash flow
Narrow moat 18/100 · thin data
Thin data
Estimate
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26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

kr 2,155 kr 0.3700 Fair Value kr 1.41 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range kr 0.3700 – kr 2,155 · fair‑value band kr 1.06 – kr 1.76 · the kr 1.19 price screens below the kr 1.41 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Goodbye Kansas Group AB (publ) provides technology driven visual content in Sweden. It develops products and solutions based on technology, virtual reality, visual effects production, game cinematics, performance capture and scanning, digital humans, and real time animation.

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The company also offers film and TV production; and virtual training solutions, as well as produces 3D animated movies; creates game trailers; and provides in-game services. It serves customers in the TV, film, streaming, gaming, and e-commerce industries.

The company was formerly known as Bublar Group AB (publ) and changed its name to Goodbye Kansas Group AB (publ) in May 2021. Goodbye Kansas Group AB (publ)was incorporated in 2015 and is headquartered in Stockholm, Sweden.

Stock analysis

Goodbye Kansas Group AB (publ) (GBK) currently trades at kr 1.19, while our estimate is kr 1.41, so the stock looks roughly fairly valued today (gap 15.5%).

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: kr 1.06 (bear) to kr 1.76 (bull), the price of kr 1.19 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 35/100 (below-average quality), in the Communication Services sector.

Weak Growth: Revenue growth is weak: less than 2 % a year.

Goodbye Kansas Group AB (publ) reported revenue of 175M SEK in FY2025 versus 262M SEK in FY2021, a compound −9.6%/yr. Reported net income was −35.1M SEK in FY2025.

Key figures

Market cap 45.0M SEK (≈ $4.6M) Micro · P/S ratio 0.23 · EPS (TTM) kr −0.2700 · Net margin −4.5% · Return on equity −1,425% · Return on assets (EBIT) −94.1% (5-year average) · Operating margin 8.0% · Revenue (TTM) 209M SEK.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 18 out of 100 (low confidence).

What moves the price

The share trades about 41% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at −15% fair-value upside, at 18%, GBK screens cheaper than that median.

Fair Value

Bear kr 1.06 Fair Value kr 1.41 Bull kr 1.76
Price kr 1.19 · Upside +18.3%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 35/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 50
How much profit the company makes from its sales and capital
Quality Growth 24
Are margins and returns getting better?
Cashflow 0
Do the profits arrive as real cash?
Financial strength 22
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 20
How calm the share price moves, does not count
Price momentum 17
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 3
Distance to the 52-week high, does not count
New shares 40
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 15/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+1.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−15.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.7%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+51.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−50.0% (2020) → −17.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 251 stocks

Beats the industry median on 4/7 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 35 · Bottom 25%
Fair Value upside +18.3% · Above median
Profitability
Return on equity (12 months) Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets −69.7% · Bottom 25%
Net margin (12 months) −4.5% · Below median
Operating margin (12 months) 8.0% · Above median
Growth and dividend
Revenue growth (quarter YoY) 52.0% · Top 25%
Balance sheet
Debt / equity Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Valuation Multiplesvs Entertainment median · lower = cheaper

P/B Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (12 months) 0.22× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)58 · sector 29
FUTURE (revenue growth)100 · sector 22
PAST (return on equity)0 · sector 4
HEALTH (low debt)0 · sector 96
DIVIDEND (yield)0 · sector 46

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Entertainment stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Netflix, Inc NFLX $63.26 $70.35 +11% vs GBK
Universal Music Group UMG €17.05 €18.88 +11% vs GBK
Fox Corporation FOX $60.25 $65.92 +9% vs GBK
Formula One Group FWONK $108.94 $112.18 +3% vs GBK
The Walt Disney Company DIS $119.21 $101.07 −15% vs GBK
News Corporation NWS $29.81 $17.05 −43% vs GBK
Liberty Live Holdings LLYVK $107.40 $38.31 −64% vs GBK
TKO Group TKO $199.22 $69.66 −65% vs GBK
Warner Music Group WMG $31.84 $10.61 −67% vs GBK
Live Nation Entertainment, Inc LYV $178.25 $47.75 −73% vs GBK

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Goodbye Kansas Group AB (publ): fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Goodbye Kansas Group AB (publ) Fair Value". https://www.fairvalue-calculator.com/stock/GBK

Frequently asked questions

Is Goodbye Kansas Group AB (publ) (GBK) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is kr 1.41 versus a price of kr 1.19, about +18% upside (fairly valued).
What is the fair value of GBK?
Our estimate for Goodbye Kansas Group AB (publ) is kr 1.41 (as of Nov 10, 2026), built from audited fundamentals. The current price: kr 1.19.
What is the quality score of GBK?
Goodbye Kansas Group AB (publ) has a Quality Score of 35/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Goodbye Kansas Group AB (publ) (GBK)?
Our calculated price target is the estimate of kr 1.41 (as of Nov 10, 2026). Cautious scenario kr 1.06, optimistic scenario kr 1.76. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Goodbye Kansas Group AB (publ) stock forecast for 2026?
Our estimate puts fair value at kr 1.41, about +18% upside versus a price of kr 1.19 (fairly valued). Cautious scenario kr 1.06, optimistic scenario kr 1.76. The calculation is refreshed regularly with new filings.
What is the revenue of Goodbye Kansas Group AB (publ) (GBK)?
Goodbye Kansas Group AB (publ) reported trailing-twelve-month revenue of about 209M SEK (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Goodbye Kansas Group AB (publ) (GBK)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Goodbye Kansas Group AB (publ) it is kr 1.41 per share (as of Nov 10, 2026), against a price of kr 1.19.
Is Goodbye Kansas Group AB (publ) stock overvalued or undervalued in 2026?
As of Nov 10, 2026, GBK trades below its calculated fair value: price kr 1.19, fair value kr 1.41, a gap of about +18% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GBK?
No. The price is what the market pays today (kr 1.19); the fair value is what the company's own numbers justify (kr 1.41). For Goodbye Kansas Group AB (publ) the two are kr 0.2180 per share apart. That gap is exactly why we show both numbers side by side.
How much is Goodbye Kansas Group AB (publ) worth?
The market values Goodbye Kansas Group AB (publ) at about 45.0M SEK (market capitalisation, as of Nov 10, 2026). Per share that is kr 1.19; our models calculate a fair value of kr 1.41 per share.
What do the bullish and bearish scenarios say about GBK?
Our models span a range for Goodbye Kansas Group AB (publ): cautious scenario kr 1.06, base kr 1.41, optimistic kr 1.76 per share (as of Nov 10, 2026, price kr 1.19). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Goodbye Kansas Group AB (publ) (GBK)?
Balance-sheet figures for Goodbye Kansas Group AB (publ) (as of Nov 10, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 35/100, which measures business quality independently of the share price.
How far is GBK from its 52-week high?
Goodbye Kansas Group AB (publ) trades at kr 1.19, about 41% below its 52-week high of kr 2.02 and 5% above the low of kr 1.13 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of kr 1.41 is for.
Which stocks are comparable to Goodbye Kansas Group AB (publ)?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Live Nation Entertainment, Inc, TKO Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Goodbye Kansas Group AB (publ) stock attractive at the current price?
The data as of Nov 10, 2026: price kr 1.19, calculated fair value kr 1.41 (+18%), Quality Score 35/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Goodbye Kansas Group AB (publ) currently trades 15% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Goodbye Kansas Group AB (publ) (GBK)?
The closing price on Nov 10, 2026 was kr 1.19. Our estimate is kr 1.41, about +18% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Goodbye Kansas Group AB (publ) right now?
Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Goodbye Kansas Group AB (publ)

How large is the market capitalisation of Goodbye Kansas Group AB (publ) (GBK)?
The market capitalisation of Goodbye Kansas Group AB (publ) is 45.0M SEK (≈ $4.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Goodbye Kansas Group AB (publ) (GBK)?
The price-to-sales ratio of Goodbye Kansas Group AB (publ) is 0.23 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Goodbye Kansas Group AB (publ) (GBK)?
Earnings per share at Goodbye Kansas Group AB (publ) are kr −0.2700. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Goodbye Kansas Group AB (publ) (GBK)?
The net margin of Goodbye Kansas Group AB (publ) is −4.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Goodbye Kansas Group AB (publ) (GBK)?
The return on equity (ROE) of Goodbye Kansas Group AB (publ) is −1,425% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Goodbye Kansas Group AB (publ) (GBK)?
On an EBIT basis the return on assets of Goodbye Kansas Group AB (publ) is −94.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Goodbye Kansas Group AB (publ) (GBK)?
The operating margin of Goodbye Kansas Group AB (publ) is 8.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Goodbye Kansas Group AB (publ) (GBK)?
Revenue at Goodbye Kansas Group AB (publ) is growing +52.0% versus a year earlier (3y avg −15.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Goodbye Kansas Group AB (publ) (GBK) generate?
The free cash flow of Goodbye Kansas Group AB (publ) is −18.9M SEK (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Goodbye Kansas Group AB (publ) (GBK) hold?
Goodbye Kansas Group AB (publ) holds more cash than debt, 3.4M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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