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RDE, Inc. (GIFT) fair value: what the stock is really worth

We calculate from audited financials what RDE, Inc. is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

Valuation from Jul 24, 2026. With the latest figures (losses, negative cash flow), a fair value can no longer be calculated.
  1. Fair value above price? No
  2. Good quality? No
  3. Add to watchlist

Communication Services · US · ISIN US74940T1043

RI RDE, Inc. logo Thin data Jul 24, 2026

RDE, Inc.

GIFT · US

Weakest SetupStrongly overvalued and low quality.

!Fair value $0.3740 · Strongly overvalued (−45%)
!Quality 32/100
!Weak Growth (revenue 5y +99.3 %/yr)
!Loss-making · -12.1% net margin (TTM)
!Low debt · negative free cash flow
!Trails peers (3/10)
!Narrow moat 6/100
!Evidence only low, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$4.60 $0.3750 Fair Value $0.3740 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.

How to read this chart

60‑month range $0.3750 – $4.60 · fair‑value band $0.2805 – $0.5525 · the $0.6800 price screens above the $0.3740 fair value. Dashed = 300-day average. As of Jul 24, 2026.

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Company profile

Giftify, Inc. owns and operates a restaurant deal space in the United States. The company operates Restaurant.com that connects digital consumers, businesses, and communities with dining and merchant deals.

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Giftify, Inc. owns and operates a restaurant deal space in the United States. The company operates Restaurant.com that connects digital consumers, businesses, and communities with dining and merchant deals. It also sells discount certificates for restaurants on behalf of third-party restaurants, as well as complementary entertainment and travel offerings, and consumer products. In addition, the company operates CardCash, a gift card exchange platform that facilitates the purchase and sale of unused gift cards at discounted rates for consumers and businesses. The company was founded in 1999 and is based in Schaumburg, Illinois.

Stock analysis

RDE, Inc. (GIFT) currently trades at $0.6800, while our model-based Fair Value estimate is $0.3740, implying the stock looks roughly 81.8% overvalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.

Scenario range: $0.2805 (bear) to $0.5525 (bull), the price of $0.6800 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 32/100 (below-average quality), in the Communication Services sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

RDE, Inc. reported revenue of $83.2M in FY2025 versus $3.3M in FY2021, a compound +123.7%/yr. Reported net income was −$10.5M in FY2025.

Key figures

Market cap $30.4M · P/S ratio 0.37 · EPS (TTM) $−0.3100 · Net margin −12.6% · Return on equity −46.4% · Return on assets (EBIT) −73.4% · Operating margin −12.5% · Revenue (TTM) $82.3M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).

What moves the price

The share trades about 46% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −45%, GIFT screens richer than that median.

Fair Value models

Bear $0.2805 Fair Value $0.3740 Bull $0.5525
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) $0.3300 $0.4400 $0.6500 54
All 1 models by family
Asset-Based
NCAV (Graham) $0.3300 $0.4400 $0.6500 54

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Quality Score breakdown

Overall quality 32/100

Of which business quality 36 · Market factors (momentum, volatility) 22

Profitability 34
Margins and returns on capital today
Quality Growth 74
Are margins and returns improving?
Cashflow 6
Earnings quality: real cash, not paper profit
Fin. Strength 57
Balance sheet, leverage, solvency risk
Investment 50
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 14
Price trend over the last 3–12 months (market factor)
52W Momentum 3
Distance to the 52-week high (market factor)
Net Issuance 0
Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 30/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−6.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+99.3%
Start year 2020 (pandemic)
Revenue growth 27 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−177.1% (2020) → −12.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

GIFT screens 82% overvalued. Compare with Alphabet Inc →

Compare RDE, Inc. with another stock

Price, fair value, quality and upside side by side.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 150 stocks

Beats the industry median on 2/8 measures
Overall it trails its industry peers.
Valuation
Quality Score 36 · Bottom 25%
Fair Value upside −45% · Bottom 25%
Profitability
Return on assets −19% · Bottom 25%
Net margin (TTM) −12% · Below median
Operating margin (TTM) −12% · Bottom 25%
Growth and dividend
Revenue growth −4% · Bottom 25%
Balance sheet
Debt / equity 0.03× · Below median

Valuation Multiplesvs Internet Content & Information median · lower = cheaper

P/B 1.36× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 0.37× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 46
FUTURE (revenue growth)0 · sector 28
PAST (return on equity)0 · sector 18
HEALTH (low debt)99 · sector 98
DIVIDEND (yield)0 · sector 39

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Alphabet Inc GOOG $347.41 $333.34 −4%
Meta Platforms, Inc META $736.60 $810.25 +10%
Tencent Holdings 0700 HK$451.60 HK$710.95 +57%
Spotify Technology S.A SPOT $501.30 $551.43 +10%
Reddit, Inc RDDT $155.67 $132.52 −15%
Baidu, Inc BIDU $92.43 $67.41 −27%
Kuaishou Technology, an investment holding company, 1024 HK$31.22 HK$101.62 +225%
NAVER Corporation 035420 194,700 KRW 315,395 KRW +62%
Tencent Music Entertainment Group 1698 HK$32.28 HK$71.55 +122%
REA Group REA A$152.30 A$167.53 +10%

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Cite: Fair Value Calculator (2026). "RDE, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/GIFT

Frequently asked questions

Is RDE, Inc. (GIFT) overvalued or undervalued?
As of Jul 24, 2026, our model estimates a fair value of $0.3740 versus a price of $0.6800, about −45% upside (overvalued).
What is the fair value of GIFT?
Our model-based fair value for RDE, Inc. is $0.3740 (as of Jul 24, 2026), built from audited fundamentals. The current price: $0.6800.
What is the quality score of GIFT?
RDE, Inc. has a Quality Score of 32/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for RDE, Inc. (GIFT)?
Our model-based price target is the fair value of $0.3740 (as of Jul 24, 2026) from 1 valuation models. Cautious scenario $0.2805, optimistic scenario $0.5525. It is a calculation from audited fundamentals, not an analyst target.
What is the RDE, Inc. stock forecast for 2026?
Our models put fair value at $0.3740, about −45% upside versus a price of $0.6800 (overvalued). Cautious scenario $0.2805, optimistic scenario $0.5525. The calculation is refreshed regularly with new filings.
What is the revenue of RDE, Inc. (GIFT)?
RDE, Inc. reported trailing-twelve-month revenue of about $82.3M (latest available figure, as of Jul 24, 2026).
What is the intrinsic value of RDE, Inc. (GIFT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For RDE, Inc. it is $0.3740 per share (as of Jul 24, 2026), against a price of $0.6800. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is RDE, Inc. stock overvalued or undervalued in 2026?
As of Jul 24, 2026, GIFT trades above its calculated fair value: price $0.6800, fair value $0.3740, a gap of about −45% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GIFT?
No. The price is what the market pays today ($0.6800); the fair value is what the company's own numbers justify ($0.3740). For RDE, Inc. the two are $0.3060 per share apart. That gap is exactly why we show both numbers side by side.
How much is RDE, Inc. worth?
The market values RDE, Inc. at about $30.4M (market capitalisation, as of Jul 24, 2026). Per share that is $0.6800; our models calculate a fair value of $0.3740 per share.
What do the bullish and bearish scenarios say about GIFT?
Our models span a range for RDE, Inc.: cautious scenario $0.2805, base $0.3740, optimistic $0.5525 per share (as of Jul 24, 2026, price $0.6800). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of RDE, Inc. (GIFT)?
Balance-sheet figures for RDE, Inc. (as of Jul 24, 2026): return on equity −46.4%, debt of 0.03 per unit of equity. They feed the Quality Score of 32/100, which measures business quality independently of the share price.
How far is GIFT from its 52-week high?
RDE, Inc. trades at $0.6800, about 46% below its 52-week high of $1.26 and 6% above the low of $0.6400 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $0.3740 is for.
Which stocks are comparable to RDE, Inc.?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is RDE, Inc. stock attractive at the current price?
The data as of Jul 24, 2026: price $0.6800, calculated fair value $0.3740 (−45%), Quality Score 32/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GIFT calculated?
We run RDE, Inc. through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.3740, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.2 % above its aggregate fair value. RDE, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of RDE, Inc. (GIFT)?
The closing price on Sep 23, 2026 was $0.6800. Our model-based fair value is $0.3740, about −45% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with RDE, Inc. right now?
The price sits above even our optimistic bull case ($0.5525). The favourable scenario is already priced in. Weak quality (32/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($0.2805 to $0.5525) leaves room in how you read the outcome.

Key figures of RDE, Inc.

How large is the market capitalisation of RDE, Inc. (GIFT)?
The market capitalisation of RDE, Inc. is $30.4M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of RDE, Inc. (GIFT)?
The price-to-sales ratio of RDE, Inc. is 0.37 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of RDE, Inc. (GIFT)?
Earnings per share at RDE, Inc. are $−0.3100. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of RDE, Inc. (GIFT)?
The net margin of RDE, Inc. is −12.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of RDE, Inc. (GIFT)?
The return on equity (ROE) of RDE, Inc. is −46.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of RDE, Inc. (GIFT)?
On an EBIT basis the return on assets of RDE, Inc. is −73.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of RDE, Inc. (GIFT)?
The operating margin of RDE, Inc. is −12.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at RDE, Inc. (GIFT)?
Revenue at RDE, Inc. is growing −4.1% versus a year earlier (3y avg −5.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does RDE, Inc. (GIFT) generate?
The free cash flow of RDE, Inc. is −$1.6M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does RDE, Inc. (GIFT) carry?
The net debt of RDE, Inc. is $1.4M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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