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RDE, Inc. (GIFT) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of RDE, Inc. stock $0.54, price $0.51, upside +4.5%, quality 36 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Communication Services US

RI RDE, Inc. logo Thin data Nov 11, 2026

RDE, Inc.

GIFT · US
Fairly valued, weak quality

The stock costs about what our calculation considers fair.

Low debt
Fair value $0.5360 · Fairly valued
Insiders sold $3,000 (6M)
Quality 36/100
Weak Growth (revenue 3y −5.0 %/yr in USD)
Loss-making · -10.3% net margin (TTM)
Negative free cash flow
Trails peers (2/9)
Narrow moat 6/100 · thin data
Thin data
Estimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$4.60 $0.3750 Fair Value $0.5360 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 11, 2026.

How to read this chart

60‑month range $0.3750 – $4.60 · fair‑value band $0.4020 – $0.6700 · the $0.5130 price screens below the $0.5360 fair value. As of Nov 11, 2026.

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Company profile

Giftify, Inc. owns and operates a restaurant deal space in the United States. The company operates Restaurant.com that connects digital consumers, businesses, and communities with dining and merchant deals.

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It also sells discount certificates for restaurants on behalf of third-party restaurants, as well as complementary entertainment and travel offerings, and consumer products.

In addition, the company operates CardCash, a gift card exchange platform that facilitates the purchase and sale of unused gift cards at discounted rates for consumers and businesses. The company was founded in 1999 and is based in Schaumburg, Illinois.

Stock analysis

RDE, Inc. (GIFT) currently trades at $0.5130, while our estimate is $0.5360, so the stock looks roughly fairly valued today (gap 4.3%).

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $0.4020 (bear) to $0.6700 (bull), the price of $0.5130 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 36/100 (below-average quality), in the Communication Services sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

RDE, Inc. reported revenue of $83.2M in FY2025 versus $3.3M in FY2021, a compound +123.7%/yr. Reported net income was −$10.5M in FY2025.

Key figures

Market cap $19.5M Micro · P/S ratio 0.23 · EPS (TTM) $−0.2300 · Net margin −10.3% · Return on equity −40.2% · Return on assets (EBIT) −73.4% (5-year average) · Operating margin −5.8% · Revenue (TTM) $83.1M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 6 out of 100 (low confidence).

What moves the price

The share trades about 59% below its 52-week high and 16% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 39% fair-value upside, at 4%, GIFT screens richer than that median.

Fair Value

Bear $0.4020 Fair Value $0.5360 Bull $0.6700
Price $0.5130 · Upside +4.5%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 36/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 34
How much profit the company makes from its sales and capital
Quality Growth 74
Are margins and returns getting better?
Cashflow 6
Do the profits arrive as real cash?
Financial strength 57
Debt, balance sheet and risk of trouble
Investment 50
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Price momentum 0
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 4
Distance to the 52-week high, does not count
New shares 0
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, one officer or director sold shares worth $3,000 and none bought.

  • SaleTimothy William MillerVice President, Sales9× since Dec 8, 2025: 9,437 shares, avg. $1.02$9,667Aug 3, 2026
  • SaleHI Technology CorpFormer 10% Owner17,610 shares at $0.9300$16,377Feb 26, 2026

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 30/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−6.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+99.3%
Start year 2020 (pandemic)
Revenue growth 27 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−177.1% (2020) → −12.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 138 stocks

Beats the industry median on 2/8 measures
Overall it trails its industry peers.
Valuation
Quality Score 36 · Bottom 25%
Fair Value upside +4.5% · Below median
Profitability
Return on assets −33.0% · Bottom 25%
Net margin (12 months) −10.3% · Bottom 25%
Operating margin (12 months) −5.8% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 4.0% · Below median
Balance sheet
Debt / equity 0.03× · Below median

Valuation Multiplesvs Internet Content & Information median · lower = cheaper

P/B 0.87× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 0.23× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)39 · sector 40
FUTURE (revenue growth)20 · sector 32
PAST (return on equity)0 · sector 16
HEALTH (low debt)99 · sector 97
DIVIDEND (yield)0 · sector 39

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Kuaishou Technology 1024 HK$28.98 HK$86.94 +200% vs GIFT
Tencent Music Entertainment Group 1698 HK$36.92 HK$74.26 +101% vs GIFT
Tencent Holdings 0700 HK$417.80 HK$710.45 +70% vs GIFT
NAVER Corporation 035420 193,000 KRW 314,922 KRW +63% vs GIFT
Pinterest, Inc PINS $18.95 $26.25 +39% vs GIFT
Reddit, Inc RDDT $98.67 $110.87 +12% vs GIFT
Alphabet Inc GOOG $284.92 $314.61 +10% vs GIFT
Meta Platforms, Inc META $641.39 $705.51 +10% vs GIFT
Spotify Technology S.A SPOT $606.22 $612.82 +1% vs GIFT
Baidu, Inc BIDU $79.71 $54.09 −32% vs GIFT

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RDE, Inc.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "RDE, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/GIFT

Frequently asked questions

Is RDE, Inc. (GIFT) overvalued or undervalued?
As of Nov 11, 2026, our estimate of fair value is $0.5360 versus a price of $0.5130, about +4% upside (fairly valued).
What is the fair value of GIFT?
Our estimate for RDE, Inc. is $0.5360 (as of Nov 11, 2026), built from audited fundamentals. The current price: $0.5130.
What is the quality score of GIFT?
RDE, Inc. has a Quality Score of 36/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for RDE, Inc. (GIFT)?
Our calculated price target is the estimate of $0.5360 (as of Nov 11, 2026). Cautious scenario $0.4020, optimistic scenario $0.6700. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the RDE, Inc. stock forecast for 2026?
Our estimate puts fair value at $0.5360, about +4% upside versus a price of $0.5130 (fairly valued). Cautious scenario $0.4020, optimistic scenario $0.6700. The calculation is refreshed regularly with new filings.
What is the revenue of RDE, Inc. (GIFT)?
RDE, Inc. reported trailing-twelve-month revenue of about $83.1M (latest available figure, as of Nov 11, 2026).
What is the intrinsic value of RDE, Inc. (GIFT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For RDE, Inc. it is $0.5360 per share (as of Nov 11, 2026), against a price of $0.5130.
Is RDE, Inc. stock overvalued or undervalued in 2026?
As of Nov 11, 2026, GIFT trades below its calculated fair value: price $0.5130, fair value $0.5360, a gap of about +4% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GIFT?
No. The price is what the market pays today ($0.5130); the fair value is what the company's own numbers justify ($0.5360). For RDE, Inc. the two are $0.0230 per share apart. That gap is exactly why we show both numbers side by side.
How much is RDE, Inc. worth?
The market values RDE, Inc. at about $19.5M (market capitalisation, as of Nov 11, 2026). Per share that is $0.5130; our models calculate a fair value of $0.5360 per share.
What do the bullish and bearish scenarios say about GIFT?
Our models span a range for RDE, Inc.: cautious scenario $0.4020, base $0.5360, optimistic $0.6700 per share (as of Nov 11, 2026, price $0.5130). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of RDE, Inc. (GIFT)?
Balance-sheet figures for RDE, Inc. (as of Nov 11, 2026): return on equity −40.2%, debt of 0.03 per unit of equity. They feed the Quality Score of 36/100, which measures business quality independently of the share price.
How far is GIFT from its 52-week high?
RDE, Inc. trades at $0.5130, about 59% below its 52-week high of $1.26 and 16% above the low of $0.4410 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $0.5360 is for.
Which stocks are comparable to RDE, Inc.?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is RDE, Inc. stock attractive at the current price?
The data as of Nov 11, 2026: price $0.5130, calculated fair value $0.5360 (+4%), Quality Score 36/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. RDE, Inc. currently trades 4% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of RDE, Inc. (GIFT)?
The closing price on Nov 10, 2026 was $0.5130. Our estimate is $0.5360, about +4% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with RDE, Inc. right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of RDE, Inc.

How large is the market capitalisation of RDE, Inc. (GIFT)?
The market capitalisation of RDE, Inc. is $19.5M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of RDE, Inc. (GIFT)?
The price-to-sales ratio of RDE, Inc. is 0.23 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of RDE, Inc. (GIFT)?
Earnings per share at RDE, Inc. are $−0.2300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of RDE, Inc. (GIFT)?
The net margin of RDE, Inc. is −10.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of RDE, Inc. (GIFT)?
The return on equity (ROE) of RDE, Inc. is −40.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of RDE, Inc. (GIFT)?
On an EBIT basis the return on assets of RDE, Inc. is −73.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of RDE, Inc. (GIFT)?
The operating margin of RDE, Inc. is −5.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at RDE, Inc. (GIFT)?
Revenue at RDE, Inc. is growing +4.0% versus a year earlier (3y avg −5.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does RDE, Inc. (GIFT) generate?
The free cash flow of RDE, Inc. is −$1.6M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does RDE, Inc. (GIFT) carry?
The net debt of RDE, Inc. is $1.4M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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