Alphabet Inc (GOOG80) fair value: what the stock is really worth
As of Sep 29, 2026: fair value of Alphabet Inc THB 8.51, price THB 5.65, upside +50.7%, quality 67 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments.
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Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, as well as the provision of YouTube consumer subscription services, such as YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One. The Google Cloud segment offers consumption-based fees and subscriptions for AI solutions, including AI infrastructure, Vertex AI platform, and Gemini enterprise. It also provides cybersecurity, and data and analytics services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other enterprise services. The Other Bets segment sells transportation and internet services. Alphabet Inc. was incorporated in 1998 and is headquartered in Mountain View, California.
Stock analysis
Alphabet Inc (GOOG80) currently trades at 5.65 THB, while our model-based Fair Value estimate is 8.51 THB, implying the stock looks roughly 33.6% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 13.27 THB per share, and 21 of the 24 models we run sit above the 5.65 THB price.
Bear case: the Asset-Based group reads lowest at 1.33 THB, and 3 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: 4.69 THB (bear) to 11.53 THB (bull), the price of 5.65 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Communication Services sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Alphabet Inc reported revenue of $403B in FY2025 versus $283B in FY2022, a compound +12.5%/yr. Reported net income was $132B in FY2025, compounding +30.1%/yr from FY2022.
Key figures
Market cap 68.3B THB (≈ $2.0B) · P/E ratio 0.0 · EPS (TTM) 667.46 THB · Net margin 32.8% · Return on equity 48.7% · Return on assets (EBIT) 22.0% · Operating margin 34.0% · Revenue (TTM) $446B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 13% below its 52-week high and 45% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 51%, GOOG80 screens cheaper than that median.
Fair Value models
Bear 4.69 THBFair Value 8.51 THBBull 11.53 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (504.07 THB per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+15.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.5%
’22
’23
’24
’25
What shareholders gained per year (last 3 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+33.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+33.1%
Dividend (yield on the price)0.0%
Profit margin 2022 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.27% → 32%
2025 sits 85% above its own trend. The rate follows the median trend of the last 3 years, not that single year.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 135 stocks
Beats the industry median on 11/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score69 · Above median
Fair Value upside+55.3% · Top 25%
Profitability
Return on equity (TTM)48.7% · Top 25%
Return on assets13.0% · Top 25%
Net margin (TTM)54.8% · Top 25%
Operating margin (TTM)34.0% · Top 25%
Growth and dividend
Revenue growth24.2% · Top 25%
Dividend yield (TTM)15.0% · Top 25%
Balance sheet
Debt / equity0.11× · Above median
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Alphabet Inc Fair Value". https://www.fairvalue-calculator.com/stock/GOOG80
Frequently asked questions
Is Alphabet Inc (GOOG80) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 8.51 THB versus a price of 5.65 THB, about +51% upside (undervalued).
What is the fair value of GOOG80?
Our model-based fair value for Alphabet Inc is 8.51 THB (as of Sep 24, 2026), built from audited fundamentals. The current price: 5.65 THB.
What is the quality score of GOOG80?
Alphabet Inc has a Quality Score of 67/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Alphabet Inc (GOOG80)?
Our model-based price target is the fair value of 8.51 THB (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 4.69 THB, optimistic scenario 11.53 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Alphabet Inc stock forecast for 2026?
Our models put fair value at 8.51 THB, about +51% upside versus a price of 5.65 THB (undervalued). Cautious scenario 4.69 THB, optimistic scenario 11.53 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Alphabet Inc (GOOG80)?
Alphabet Inc reported trailing-twelve-month revenue of about $446B (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Alphabet Inc (GOOG80)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Alphabet Inc it is 8.51 THB per share (as of Sep 24, 2026), against a price of 5.65 THB. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Alphabet Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, GOOG80 trades below its calculated fair value: price 5.65 THB, fair value 8.51 THB, a gap of about +51% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GOOG80?
No. The price is what the market pays today (5.65 THB); the fair value is what the company's own numbers justify (8.51 THB). For Alphabet Inc the two are 2.86 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Alphabet Inc worth?
The market values Alphabet Inc at about 68.3B THB (market capitalisation, as of Sep 24, 2026). Per share that is 5.65 THB; our models calculate a fair value of 8.51 THB per share.
What do the bullish and bearish scenarios say about GOOG80?
Our models span a range for Alphabet Inc: cautious scenario 4.69 THB, base 8.51 THB, optimistic 11.53 THB per share (as of Sep 24, 2026, price 5.65 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of GOOG80?
Alphabet Inc trades at a price-to-earnings ratio of 0.0 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 8.51 THB is built from several models across several years. Other multiples: PEG 0.0.
What is the PEG ratio of GOOG80?
The PEG ratio of Alphabet Inc is 0.00 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Alphabet Inc (GOOG80)?
Balance-sheet figures for Alphabet Inc (as of Sep 24, 2026): return on equity 48.7%, debt of 0.11 per unit of equity. They feed the Quality Score of 67/100, which measures business quality independently of the share price.
How far is GOOG80 from its 52-week high?
Alphabet Inc trades at 5.65 THB, about 13% below its 52-week high of 6.50 THB and 45% above the low of 3.89 THB (as of Sep 29, 2026). Distance from the high says nothing about value: that is what the fair value of 8.51 THB is for.
Which stocks are comparable to Alphabet Inc?
From the same area (Communication Services) we also value Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, Baidu, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Alphabet Inc stock attractive at the current price?
The data as of Sep 24, 2026: price 5.65 THB, calculated fair value 8.51 THB (+51%), Quality Score 67/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GOOG80 calculated?
We run Alphabet Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 8.51 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Alphabet Inc currently trades 34 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Alphabet Inc (GOOG80)?
The closing price on Sep 29, 2026 was 5.65 THB. Our model-based fair value is 8.51 THB, about +51% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Alphabet Inc right now?
The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (67/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (4.69 THB to 11.53 THB) leaves room in how you read the outcome.
Key figures of Alphabet Inc
How large is the market capitalisation of Alphabet Inc (GOOG80)?
The market capitalisation of Alphabet Inc is 68.3B THB (≈ $2.0B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Alphabet Inc (GOOG80)?
Earnings per share at Alphabet Inc are 667.46 THB (price ÷ EPS = P/E 0.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Alphabet Inc (GOOG80)?
The net margin of Alphabet Inc is 32.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Alphabet Inc (GOOG80)?
The return on equity (ROE) of Alphabet Inc is 48.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Alphabet Inc (GOOG80)?
On an EBIT basis the return on assets of Alphabet Inc is 22.0% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Alphabet Inc (GOOG80)?
The operating margin of Alphabet Inc is 34.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Alphabet Inc (GOOG80)?
Revenue at Alphabet Inc is growing +24.2% versus a year earlier (3y avg +12.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Alphabet Inc (GOOG80)?
Earnings per share at Alphabet Inc are growing +294% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Alphabet Inc (GOOG80) generate?
The free cash flow of Alphabet Inc is $73.3B (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Alphabet Inc (GOOG80) carry?
The net debt of Alphabet Inc is $15.8B (fiscal year 2025, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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