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Alphabet Inc (GOOGL01) fair value: what the stock is really worth

As of Sep 29, 2026: fair value of Alphabet Inc THB 4,598, price THB 33.75, upside +13522.4%, quality 68 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
  3. Add to watchlist

Communication Services · TH · ISIN US02079K1079

AI Broad data Oct 3, 2026

Alphabet Inc

GOOGL01 · BK

Clearly undervaluedStrong Fair Value upside, but quality is only moderate.

✓Fair value 4,598 THB · Strongly undervalued (+13,522.4%)
✓Quality 68/100
!Expensive Growth (revenue 3y +12.5 %/yr)
✓Highly profitable · 54.8% net margin (TTM)
✓Low debt · generates free cash flow
✓2.5% dividend yield · Well covered
✓Wide moat 96/100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

38.49 THB 15.87 THB Fair Value 4,598 THB May 2025 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.

How to read this chart

16‑month range 15.87 THB – 38.49 THB · fair‑value band 2,530 THB – 6,214 THB · the 33.75 THB price screens below the 4,598 THB fair value. Dashed = 300-day average. As of Oct 3, 2026.

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Company profile

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments.

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Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, as well as the provision of YouTube consumer subscription services, such as YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One. The Google Cloud segment offers consumption-based fees and subscriptions for AI solutions, including AI infrastructure, Vertex AI platform, and Gemini enterprise. It also provides cybersecurity, and data and analytics services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other enterprise services. The Other Bets segment sells transportation and internet services. Alphabet Inc. was incorporated in 1998 and is headquartered in Mountain View, California.

Stock analysis

Alphabet Inc (GOOGL01) currently trades at 33.75 THB, while our model-based Fair Value estimate is 4,598 THB, implying the stock looks roughly 99.3% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of 7,723 THB per share, and 24 of the 24 models we run sit above the 33.75 THB price.

Bear case: the Asset-Based group reads lowest at 771.75 THB, and 0 of the 24 models stay below the price. Evidence for this calculation is high.

Scenario range: 2,530 THB (bear) to 6,214 THB (bull), the price of 33.75 THB sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 68/100 (solid quality), in the Communication Services sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Alphabet Inc reported revenue of $403B in FY2025 versus $283B in FY2022, a compound +12.5%/yr. Reported net income was $132B in FY2025, compounding +30.1%/yr from FY2022.

Key figures

Market cap 408B THB (≈ $12.2B) · P/E ratio 0.1 · P/S ratio 0.02 · EPS (TTM) 657.69 THB · Dividend yield 2.5% · Net margin 32.8% · Return on equity 48.7% · Return on assets (EBIT) 22.0%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 81 out of 100 (high confidence).

What moves the price

The share trades about 12% below its 52-week high and 47% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 13,522%, GOOGL01 screens cheaper than that median.

Fair Value models

Bear 2,530 THB Fair Value 4,598 THB Bull 6,214 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (496.68 THB per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 2,715 THB 5,214 THB 9,754 THB 72
Growth DCF 2,672 THB 4,899 THB 8,795 THB 71
EPV 2,649 THB 3,098 THB 3,491 THB 70
All 24 models by family
DCF Models
FCF DCF 2,715 THB 5,214 THB 9,754 THB 72
Owner Earnings 2,289 THB 4,402 THB 8,240 THB 69
5Y Revenue Exit 2,433 THB 4,440 THB 7,221 THB 67
5Y EBITDA Exit 3,228 THB 6,131 THB 9,877 THB 69
5Y P/E Exit 4,707 THB 9,280 THB 14,708 THB 65
10Y Revenue Exit 2,422 THB 4,390 THB 7,534 THB 61
10Y EBITDA Exit 3,039 THB 5,653 THB 9,829 THB 62
10Y P/E Exit 4,033 THB 8,004 THB 14,001 THB 58
Earnings-Based
Graham-Dodd 2,493 THB 12,862 THB 17,782 THB 58
Lynch FV 3,513 THB 5,019 THB 6,525 THB 56
PEG = 1.0 3,513 THB 5,019 THB 6,525 THB 52
EPV 2,649 THB 3,098 THB 3,491 THB 70
Multiples
P/E Multiple 6,049 THB 8,066 THB 10,082 THB 61
P/S Multiple 2,933 THB 3,911 THB 4,889 THB 56
P/B Multiple 3,024 THB 4,032 THB 5,039 THB 53
EV/EBIT 4,251 THB 5,683 THB 7,115 THB 65
EV/EBITDA 3,705 THB 4,955 THB 6,204 THB 66
EV/Revenue 2,303 THB 3,308 THB 4,314 THB 52
Asset-Based
NCAV (Graham) 575.94 THB 771.75 THB 1,152 THB 52
Growth DCF
Growth DCF 2,672 THB 4,899 THB 8,795 THB 71
Rev-Margin DCF 2,433 THB 4,375 THB 6,973 THB 67
Economic Profit
Residual Income 2,231 THB 3,258 THB 7,199 THB 66
ROIC Compounder 3,074 THB 4,196 THB 5,657 THB 67
Growth Earnings
Growth-Adj P/E 5,406 THB 7,723 THB 10,040 THB 63

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Quality Score breakdown

Overall quality 68/100

Of which business quality 67 · Market factors (momentum, volatility) 63

Profitability 84
Margins and returns on capital today
Quality Growth 45
Are margins and returns improving?
Cashflow 61
Earnings quality: real cash, not paper profit
Fin. Strength 82
Balance sheet, leverage, solvency risk
Investment 8
Disciplined investing over empire-building
Low Volatility 51
Calm price path (market factor)
Momentum 65
Price trend over the last 3–12 months (market factor)
52W Momentum 75
Distance to the 52-week high (market factor)
Net Issuance 95
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+15.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.5%
What shareholders gained per year (last 3 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+35.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+33.1%
Dividend (yield on the price)2.5%
Profit margin 2022 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.27% → 32%
2025 sits 85% above its own trend. The rate follows the median trend of the last 3 years, not that single year.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 133 stocks

Beats the industry median on 11/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 68 · Above median
Profitability
Return on equity (TTM) 48.7% · Top 25%
Return on assets 13.0% · Top 25%
Net margin (TTM) 54.8% · Top 25%
Operating margin (TTM) 34.0% · Top 25%
Growth and dividend
Revenue growth 24.2% · Top 25%
Dividend yield (TTM) 2.5% · Above median
Balance sheet
Debt / equity 0.11× · Above median

Valuation Multiplesvs Internet Content & Information median · lower = cheaper

P/E (TTM) 0.1× · Cheapest 25%
P/S (TTM) 0.03× · Cheapest 25%
P/FCF 0.2× · Cheapest 25%
PEG 0.00× · Cheapest 25%

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Meta Platforms, Inc META $725.18 $797.70 +10%
Tencent Holdings 0700 HK$431.00 HK$707.84 +64%
Spotify Technology S.A SPOT $487.38 $536.12 +10%
Baidu, Inc 9888 HK$88.55 HK$49.16 −44%
Reddit, Inc RDDT $145.36 $131.44 −10%
NAVER Corporation 035420 194,700 KRW 314,922 KRW +62%
Kuaishou Technology, an investment holding company, 1024 HK$30.02 HK$101.50 +238%
Tencent Music Entertainment Group 1698 HK$32.38 HK$71.46 +121%
REA Group REA A$157.50 A$173.25 +10%
Kakao Corp 035720 33,450 KRW 32,003 KRW −4%

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Alphabet Inc · Fair Value
4,598 THB +99%Fair Value
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Cite: Fair Value Calculator (2026). "Alphabet Inc Fair Value". https://www.fairvalue-calculator.com/stock/GOOGL01

Frequently asked questions

Is Alphabet Inc (GOOGL01) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of 4,598 THB versus a price of 33.75 THB, about +13,522% upside (undervalued).
What is the fair value of GOOGL01?
Our model-based fair value for Alphabet Inc is 4,598 THB (as of Oct 3, 2026), built from audited fundamentals. The current price: 33.75 THB.
What is the quality score of GOOGL01?
Alphabet Inc has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Alphabet Inc (GOOGL01)?
Our model-based price target is the fair value of 4,598 THB (as of Oct 3, 2026) from 24 valuation models. Cautious scenario 2,530 THB, optimistic scenario 6,214 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Alphabet Inc stock forecast for 2026?
Our models put fair value at 4,598 THB, about +13,522% upside versus a price of 33.75 THB (undervalued). Cautious scenario 2,530 THB, optimistic scenario 6,214 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Alphabet Inc (GOOGL01)?
Alphabet Inc reported trailing-twelve-month revenue of about $446B (latest available figure, as of Oct 3, 2026).
Does Alphabet Inc pay a dividend?
Alphabet Inc currently shows a dividend yield of about 2.52% relative to its recent price (as of Oct 3, 2026).
What is the intrinsic value of Alphabet Inc (GOOGL01)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Alphabet Inc it is 4,598 THB per share (as of Oct 3, 2026), against a price of 33.75 THB. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Alphabet Inc stock overvalued or undervalued in 2026?
As of Oct 3, 2026, GOOGL01 trades below its calculated fair value: price 33.75 THB, fair value 4,598 THB, a gap of about +13,522% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GOOGL01?
No. The price is what the market pays today (33.75 THB); the fair value is what the company's own numbers justify (4,598 THB). For Alphabet Inc the two are 4,564 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Alphabet Inc worth?
The market values Alphabet Inc at about 408B THB (market capitalisation, as of Oct 3, 2026). Per share that is 33.75 THB; our models calculate a fair value of 4,598 THB per share.
What do the bullish and bearish scenarios say about GOOGL01?
Our models span a range for Alphabet Inc: cautious scenario 2,530 THB, base 4,598 THB, optimistic 6,214 THB per share (as of Oct 3, 2026, price 33.75 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of GOOGL01?
Alphabet Inc trades at a price-to-earnings ratio of 0.1 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 4,598 THB is built from several models across several years. Other multiples: PEG 0.0, P/S 0.0.
What is the PEG ratio of GOOGL01?
The PEG ratio of Alphabet Inc is 0.00 (P/E divided by earnings growth, as of Oct 3, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Alphabet Inc (GOOGL01)?
Balance-sheet figures for Alphabet Inc (as of Oct 3, 2026): return on equity 48.7%, debt of 0.11 per unit of equity. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is GOOGL01 from its 52-week high?
Alphabet Inc trades at 33.75 THB, about 12% below its 52-week high of 38.49 THB and 47% above the low of 22.99 THB (as of Sep 29, 2026). Distance from the high says nothing about value: that is what the fair value of 4,598 THB is for.
Which stocks are comparable to Alphabet Inc?
From the same area (Communication Services) we also value Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, Baidu, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Alphabet Inc stock attractive at the current price?
The data as of Oct 3, 2026: price 33.75 THB, calculated fair value 4,598 THB (+13,522%), Quality Score 68/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GOOGL01 calculated?
We run Alphabet Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 4,598 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Alphabet Inc currently trades 99 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Alphabet Inc (GOOGL01)?
The closing price on Sep 29, 2026 was 33.75 THB. Our model-based fair value is 4,598 THB, about +13,522% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Alphabet Inc right now?
The price is below even our cautious bear case (2,530 THB). The market is more pessimistic than our downside scenario. Solid quality (68/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (2,530 THB to 6,214 THB) leaves room in how you read the outcome.

Key figures of Alphabet Inc

How large is the market capitalisation of Alphabet Inc (GOOGL01)?
The market capitalisation of Alphabet Inc is 408B THB (≈ $12.2B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Alphabet Inc (GOOGL01)?
The price-to-sales ratio of Alphabet Inc is 0.02 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Alphabet Inc (GOOGL01)?
Earnings per share at Alphabet Inc are 657.69 THB (price ÷ EPS = P/E 0.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Alphabet Inc (GOOGL01)?
The dividend yield of Alphabet Inc is 2.5% (payout 0.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Alphabet Inc (GOOGL01)?
The net margin of Alphabet Inc is 32.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Alphabet Inc (GOOGL01)?
The return on equity (ROE) of Alphabet Inc is 48.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Alphabet Inc (GOOGL01)?
On an EBIT basis the return on assets of Alphabet Inc is 22.0% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Alphabet Inc (GOOGL01)?
The operating margin of Alphabet Inc is 34.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Alphabet Inc (GOOGL01)?
Revenue at Alphabet Inc is growing +24.2% versus a year earlier (3y avg +12.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Alphabet Inc (GOOGL01)?
Earnings per share at Alphabet Inc are growing +294% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Alphabet Inc (GOOGL01) generate?
The free cash flow of Alphabet Inc is $73.3B (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Alphabet Inc (GOOGL01) carry?
The net debt of Alphabet Inc is $15.8B (fiscal year 2025, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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