Harte Hanks Inc (HHS) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Harte Hanks Inc $2.41, price $4.63, upside -48.0%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch Harte Hanks Inc for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $2.00 – $17.65 · fair‑value band $1.34 – $3.18 · the $4.63 price screens above the $2.41 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
Follow Harte Hanks in your weekly email
Every Wednesday you see whether Harte Hanks is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Revenue Solutions, Customer Care, and Fulfillment and Logistics.
Show more
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Revenue Solutions, Customer Care, and Fulfillment and Logistics. It offers data and analytics, including audience identification, profiling, segmentation and prioritization, and predictive modeling and data strategy; research and intelligence, helps in understanding of customers, category, competitors, and capabilities; strategy, which plans and executes omnichannel marketing, demand generation, and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution and advertising; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand and distributing literature, managing product recalls, and promotional and branded product distribution; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, which provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as customer service outsourcing, customer care technology and artificial intelligence transformation, and self-service technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail industries. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.
Stock analysis
Harte Hanks Inc (HHS) currently trades at $4.63, while our model-based Fair Value estimate is $2.41, implying the stock looks roughly 92.1% overvalued today.
Show more
Valuation
How firm this estimate is: it rests on 6 models at a data quality of 95/100, which puts the evidence level at medium.
Scenario range: $1.34 (bear) to $3.18 (bull), the price of $4.63 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Industrials sector.
Mixed Growth: Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Harte Hanks Inc reported revenue of $160M in FY2025 versus $195M in FY2021, a compound −4.8%/yr. Reported net income was −$811K in FY2025.
Key figures
Market cap $34.2M · P/S ratio 0.11 · EPS (TTM) $−0.1400 · Net margin −0.5% · Return on equity −5.0% · Return on assets (EBIT) 5.3% · Operating margin −2.4% · Revenue (TTM) $155M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 132% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at 16% fair-value upside, at −48%, HHS screens richer than that median.
Fair Value models
Bear $1.34Fair Value $2.41Bull $3.18
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.2%
Revenue growth 32 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.5%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−6.0% (2020) → 1.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Conglomerates · 378 stocks
Beats the industry median on 2/11 measures
Overall it trails its industry peers.
Valuation
Quality Score53 · Above median
Fair Value upside−48% · Below median
Profitability
Return on assets0% · Bottom 25%
Net margin (TTM)−1% · Below median
Operating margin (TTM)−2% · Bottom 25%
Growth and dividend
Revenue growth−10% · Bottom 25%
Balance sheet
Debt / equity0.24× · Above median
Valuation Multiplesvs Conglomerates median · lower = cheaper
P/B1.67× · Pricier than median
P/S (TTM)0.22× · Cheapest 25%
EV/EBITDA8.2× · Pricier than median
PEG1.19× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 33
FUTURE (revenue growth)0· sector 16
PAST (return on equity)0· sector 19
HEALTH (low debt)88· sector 89
DIVIDEND (yield)0· sector 40
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Harte Hanks Inc (HHS) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $2.41 versus a price of $4.63, about −48% upside (overvalued).
What is the fair value of HHS?
Our model-based fair value for Harte Hanks Inc is $2.41 (as of Sep 23, 2026), built from audited fundamentals. The current price: $4.63.
What is the quality score of HHS?
Harte Hanks Inc has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Harte Hanks Inc (HHS)?
Our model-based price target is the fair value of $2.41 (as of Sep 23, 2026) from 2 valuation models. Cautious scenario $1.34, optimistic scenario $3.18. It is a calculation from audited fundamentals, not an analyst target.
What is the Harte Hanks Inc stock forecast for 2026?
Our models put fair value at $2.41, about −48% upside versus a price of $4.63 (overvalued). Cautious scenario $1.34, optimistic scenario $3.18. The calculation is refreshed regularly with new filings.
What is the revenue of Harte Hanks Inc (HHS)?
Harte Hanks Inc reported trailing-twelve-month revenue of about $155M (latest available figure, as of Sep 23, 2026).
What is the intrinsic value of Harte Hanks Inc (HHS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Harte Hanks Inc it is $2.41 per share (as of Sep 23, 2026), against a price of $4.63. It is the blended result of 2 valuation models (cash flow, earnings, asset, dividend).
Is Harte Hanks Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, HHS trades above its calculated fair value: price $4.63, fair value $2.41, a gap of about −48% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HHS?
No. The price is what the market pays today ($4.63); the fair value is what the company's own numbers justify ($2.41). For Harte Hanks Inc the two are $2.22 per share apart. That gap is exactly why we show both numbers side by side.
How much is Harte Hanks Inc worth?
The market values Harte Hanks Inc at about $34.2M (market capitalisation, as of Sep 23, 2026). Per share that is $4.63; our models calculate a fair value of $2.41 per share.
What do the bullish and bearish scenarios say about HHS?
Our models span a range for Harte Hanks Inc: cautious scenario $1.34, base $2.41, optimistic $3.18 per share (as of Sep 23, 2026, price $4.63). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of HHS?
The PEG ratio of Harte Hanks Inc is 1.19 (P/E divided by earnings growth, as of Sep 23, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Harte Hanks Inc (HHS)?
Balance-sheet figures for Harte Hanks Inc (as of Sep 23, 2026): return on equity −5.0%, debt of 0.24 per unit of equity. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is HHS from its 52-week high?
Harte Hanks Inc trades at $4.63, at its 52-week high of $4.64 and 132% above the low of $2.00 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $2.41 is for.
Which stocks are comparable to Harte Hanks Inc?
From the same area (Industrials) we also value 3M Company, Honeywell International Inc, CITIC Limited, Poste Italiane S.p.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Harte Hanks Inc stock attractive at the current price?
The data as of Sep 23, 2026: price $4.63, calculated fair value $2.41 (−48%), Quality Score 53/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HHS calculated?
We run Harte Hanks Inc through 2 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $2.41, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Harte Hanks Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Harte Hanks Inc (HHS)?
The closing price on Sep 23, 2026 was $4.63. Our model-based fair value is $2.41, about −48% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Harte Hanks Inc right now?
The price sits above even our optimistic bull case ($3.18). The favourable scenario is already priced in. Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($1.34 to $3.18) leaves room in how you read the outcome.
Key figures of Harte Hanks Inc
How large is the market capitalisation of Harte Hanks Inc (HHS)?
The market capitalisation of Harte Hanks Inc is $34.2M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Harte Hanks Inc (HHS)?
The price-to-sales ratio of Harte Hanks Inc is 0.11 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Harte Hanks Inc (HHS)?
Earnings per share at Harte Hanks Inc are $−0.1400. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Harte Hanks Inc (HHS)?
The net margin of Harte Hanks Inc is −0.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Harte Hanks Inc (HHS)?
The return on equity (ROE) of Harte Hanks Inc is −5.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Harte Hanks Inc (HHS)?
On an EBIT basis the return on assets of Harte Hanks Inc is 5.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Harte Hanks Inc (HHS)?
The operating margin of Harte Hanks Inc is −2.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Harte Hanks Inc (HHS)?
Revenue at Harte Hanks Inc is growing −10.3% versus a year earlier (3y avg −8.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Harte Hanks Inc (HHS)?
Earnings per share at Harte Hanks Inc are growing −90.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Harte Hanks Inc (HHS) generate?
The free cash flow of Harte Hanks Inc is −$4.5M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Harte Hanks Inc (HHS) carry?
The net debt of Harte Hanks Inc is $16.8M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Harte Hanks Inc in the live analysis
One click puts Harte Hanks Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Some data
Sep 23, 2026