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Hims & Hers Health, Inc (HIMS) Fair Value & Analysis

Healthcare · US · Market cap $7.8B

HH Hims & Hers Health, Inc logo Hims & Hers Health, Inc HIMS · US
Price$31.59
Fair Value$8.43
Upside-73.3%
Quality33/100
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Healthy Growth
Loss-making · -0.6% net margin
High debt · generates free cash flow
Trails peers (0/12)
Narrow moat 31/100
Evidence: High Range $3.22 – $18.93 Share as image

Fair value as of: Jul 17, 2026

From 25 valuation models · updated 24 days ago

Share price −12.4% over the past month.

Below-average quality, and screening another 73% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case ($18.93). The favourable scenario is already priced in.
  • Weak quality (33/100) and above fair value at the same time, the margin of safety is missing on both counts.
  • The model range is unusually wide ($3.22 to $18.93). The outcome hinges heavily on assumptions, so read the point estimate with caution.
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Price vs Fair Value (5 years)

$68.74 $3.11 Fair Value $8.43 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.

How to read this chart

60‑month range $3.11 – $68.74 · fair‑value band $3.22 – $18.93 · the $31.59 price screens above the $8.43 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.

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Analysis

Hims & Hers Health, Inc (HIMS) currently trades at $31.59, while our model-based Fair Value estimate is $8.43, implying the stock looks roughly 73.3% overvalued today. The Quality Score stands at 33/100 (below-average quality), in the Healthcare sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Hims & Hers Health, Inc generated revenue of $2.4B at a net margin of -0.6%. Revenue grew 3.8% year over year. It earns a return on equity of -2.7%. Net debt stands at $1.0B. Fundamentals as of Jul 17, 2026

Our scenario range runs from $3.22 (bear case) to $18.93 (bull case); at $31.59, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 55% below its 52-week high and 130% above its 52-week low, currently below its 200-day average. For context, the median of 10 Healthcare peers we cover trades at -49% fair-value upside, at -73%, HIMS screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $1.62 $6.09 $13.30 80
Residual Income $3.99 $5.91 $45.53 76
Rev-Margin DCF $2.10 $6.57 $15.91 74
All 25 models by family
DCF Models
FCF DCF $1.94 $4.78 $13.66 38
5Y Revenue Exit $1.58 $5.33 $13.19 39
5Y EBITDA Exit $3.74 $9.69 $21.38 41
5Y P/E Exit $5.18 $16.73 $32.65 38
10Y Revenue Exit $1.58 $7.77 $11.81 36
10Y EBITDA Exit $3.30 $12.30 $28.28 37
10Y P/E Exit $4.33 $15.34 $33.84 35
Earnings-Based
Graham-Dodd $3.91 $27.29 $38.29 54
Lynch FV $14.10 $20.14 $26.18 50
PEG = 1.0 $14.10 $20.14 $26.18 46
EPV $0.5400 $1.15 $1.68 59
Dividend Discount
Gordon GGM $0.0700 $0.1400 $0.2100 70
DDM Multi-Stage $0.0700 $0.1200 $0.1400 61
Multiples
P/E Multiple $9.49 $12.66 $15.82 63
P/S Multiple $7.34 $9.78 $12.23 58
P/B Multiple $7.34 $9.78 $12.23 55
EV/EBIT $2.70 $4.71 $6.73 53
EV/EBITDA $4.20 $6.71 $9.23 54
EV/Revenue $0.9700 $2.82 $4.67 43
Asset-Based
NCAV (Graham) $1.21 $1.62 $2.42 50
Growth DCF
Growth DCF $1.62 $6.09 $13.30 80
Rev-Margin DCF $2.10 $6.57 $15.91 74
Economic Profit
Residual Income $3.99 $5.91 $45.53 76
ROIC Compounder $0.5400 $1.15 $1.68 72
Growth Earnings
Growth-Adj P/E $18.71 $26.73 $34.75 68

Widest divergence: Growth Earnings ($26.73) versus Dividend Discount ($0.1200). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $2.4B
Revenue growth (YoY) +3.8%
Net margin -0.6%
Return on equity -2.7%
Free cash flow $74.0M FY2025
Operating margin -7.9%
More key figures
EPS (TTM) $-0.0800
EPS growth (YoY) -17.4%
Net debt $1.0B FY2025

Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 33/100

Of which business quality 41 · Market factors (momentum, volatility) 25

Profitability 68
Margins and returns on capital today
Quality Growth 33
Are margins and returns improving?
Cashflow 45
Earnings quality: real cash, not paper profit
Fin. Strength 55
Balance sheet, leverage, solvency risk
Investment 19
Disciplined investing over empire-building
Low Volatility 0
Calm price path (market factor)
Momentum 47
Price trend over the last 3–12 months (market factor)
52W Momentum 16
Distance to the 52-week high (market factor)
Net Issuance 0
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Hims & Hers Health, Inc. operates as a consumer-first health and wellness platform that connects consumers to licensed healthcare professionals in the United States, the United Kingdom, Canada, Germany, the Republic of Ireland, France, Spain, and internationally.

Full company description

Hims & Hers Health, Inc. operates as a consumer-first health and wellness platform that connects consumers to licensed healthcare professionals in the United States, the United Kingdom, Canada, Germany, the Republic of Ireland, France, Spain, and internationally. The company offers a range of curated prescription and non-prescription health and wellness products and services available to purchase on its websites and mobile application directly by customers. It also provides personalized health and wellness products; over-the-counter drug and device products, cosmetics, and supplement products primarily focusing on general wellness, skincare, sexual health and wellness, and hair care under the Hims & Hers brand name; and laboratory testing services to measure a set of biomarkers. Additionally, it offers medical consultation, post-consultation support services, and delivery of laboratory testing results services. Further, the company provides treatments and products for various chronic conditions related to hormone health, weight loss, dermatology, and mental health. The company offers its products through retail partnerships, in stores, and online. Hims & Hers Health, Inc. is based in San Francisco, California.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Hims & Hers Health, Inc reported revenue of $2.3B in FY2025 versus $272M in FY2021, a compound +71.4%/yr. Reported net income was $128M in FY2025.

Growth Quality 85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
$2.3B
Latest YoY
+59.0%
Avg. growth/yr (3Y)
+64.5%
Avg. growth/yr (5Y)
+73.6%
Avg. growth/yr (7Y)
+89.6%
Revenue +71.4%/yr
FY21 $272M
FY22 $527M
FY23 $872M
FY24 $1.5B
FY25 $2.3B
Net income
FY21 −$108M
FY22 −$65.7M
FY23 −$23.5M
FY24 $126M
FY25 $128M

HIMS screens 73% overvalued. Compare with Jiangsu Hengrui Pharmaceuticals Co →

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Cite: Fair Value Calculator (2026). "Hims & Hers Health, Inc Fair Value". https://www.fairvalue-calculator.com/stock/HIMS

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Drug Manufacturers - Specialty & Generic · 626 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 33 · Bottom 25%
Fair Value upside −73% · Bottom 25%
Return on assets 1% · Below median
Net margin (TTM) -1% · Below median
Operating margin (TTM) -8% · Bottom 25%
Revenue growth 4% · Below median
Debt / equity 1.80× · Higher than 75% of peers

Valuation Multiples vs Drug Manufacturers - Specialty & Generic median · lower = cheaper

P/B 14.41× · Pricier than 75% of peers
P/S (TTM) 3.29× · Pricier than median
P/FCF 105.4× · Pricier than 75% of peers
PEG 2.15× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 7
FUTURE 19 · sector 20
PAST 0 · sector 23
HEALTH 10 · sector 97
DIVIDEND 0 · sector 34

VALUE 0: the price sits above our fair-value range.

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Drug Manufacturers - Specialty & Generic stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).

Stock Price Fair Value vs Fair Value
Jiangsu Hengrui Pharmaceuticals Co 600276 ¥53.19 ¥25.94 -51%
Sun Pharmaceutical Industries Limited SUNPHARMA ₹1,933 ₹989.50 -49%
Divi's Laboratories Limited DIVISLAB ₹7,316 ₹1,943 -73%
Torrent Pharmaceuticals Limited TORNTPHARM ₹4,763 ₹1,329 -72%
PharmaEssentia Corporation 6446 1,285 TWD 221.01 TWD -83%
Cipla Limited CIPLA ₹1,439 ₹1,001 -30%
Zydus Lifesciences Limited ZYDUSLIFE ₹1,151 ₹703.32 -39%
Lupin Limited LUPIN ₹2,443 ₹2,477 +1%
Mankind Pharma Limited MANKIND ₹2,484 ₹983.11 -60%
Dr. Reddy's Laboratories Limited DRREDDY ₹1,211 ₹874.79 -28%

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Frequently asked questions

Is Hims & Hers Health, Inc (HIMS) overvalued or undervalued?
As of Jul 17, 2026, our model estimates a fair value of $8.43 versus a price of $31.59, about −73% (overvalued).
What is the fair value of HIMS?
Our model-based fair value for Hims & Hers Health, Inc is $8.43 (as of Jul 17, 2026), built from audited fundamentals. The current price is $31.59.
What is the quality score of HIMS?
Hims & Hers Health, Inc has a Quality Score of 33/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Hims & Hers Health, Inc (HIMS)?
Hims & Hers Health, Inc reported trailing-twelve-month revenue of about $2.4B (latest available figure, as of Jul 17, 2026).
What is the net profit margin of HIMS?
The net profit margin of Hims & Hers Health, Inc is about -0.6%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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