Hites S.A. (HITES) fair value: what the stock is really worth
As of Oct 14, 2026: fair value of Hites S.A. CLP 56, price CLP 131, upside -57.4%, quality 41 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Empresas Hites S.A. engages in the retail business in Chile. It is involved in the retail sale of various clothing, footwear, accessories, electronics, sporting goods, furniture, and household items through its multi-stores.
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It is also involved in the financial business for granting direct credits to customers through sales in its multi-stores and internet channel. The company was incorporated in 2000 and is based in Santiago, Chile.
Stock analysis
Hites S.A. (HITES) currently trades at 130.51 CLP, while our model-based Fair Value estimate is 55.66 CLP, 57.4% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 92.61 CLP per share, and 2 of the 9 models we run sit above the 130.51 CLP price.
Bear case: the DCF Models group reads lowest at 61.35 CLP, and 7 of the 9 models stay below the price. Data coverage for this calculation is low.
Scenario range: 35.04 CLP (bear) to 90.32 CLP (bull), the price of 130.51 CLP sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 41/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Hites S.A. reported revenue of 317B CLP in FY2025 versus 404B CLP in FY2021, a compound −5.9%/yr. Reported net income was −11.8B CLP in FY2025.
Key figures
Market cap 88.6B CLP (≈ $89.9M) · P/S ratio 0.27 · EPS (TTM) −21.97 CLP · Net margin −3.7% · Return on equity −16.0% · Return on assets (EBIT) 1.5% · Operating margin −0.6% · Revenue (TTM) 326B CLP.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 11 out of 100 (medium confidence).
What moves the price
The share trades about 11% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −8% fair-value upside, at −57%, HITES screens richer than that median.
Fair Value models
Bear35.04 CLPFair Value 55.66 CLPBull90.32 CLP
Price 130.51 CLP · Upside -57.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.27/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
−0.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.7%
Start year 2020 (pandemic). Over 10 years: +1.2% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.3%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−0.5% (2020) → −5.5% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+44.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Chile: IMF forecast 3.0% a year to 2030, 4.5% from 2016 to 2025) that is about +40.0% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Department Stores · 105 stocks
Beats the industry median on 1/8 measures
Overall it trails its industry peers.
Valuation
Quality Score41 · Bottom 25%
Fair Value upside−57.4% · Bottom 25%
Profitability
Return on assets−3.1% · Bottom 25%
Net margin (12 months)−4.6% · Bottom 25%
Operating margin (12 months)−0.6% · Bottom 25%
Growth and dividend
Revenue growth4.9% · Above median
Balance sheet
Debt / equity0.62× · Highest 25%
Valuation Multiplesvs Department Stores median · lower = cheaper
EV/EBITDA10.9× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 36
FUTURE (revenue growth)25· sector 4
PAST (return on equity)0· sector 18
HEALTH (low debt)69· sector 95
DIVIDEND (yield)0· sector 41
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Hites S.A. Fair Value". https://www.fairvalue-calculator.com/stock/HITES
Frequently asked questions
Is Hites S.A. (HITES) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of 55.66 CLP versus a price of 130.51 CLP, about −57% upside (overvalued).
What is the fair value of HITES?
Our model-based fair value for Hites S.A. is 55.66 CLP (as of Oct 2, 2026), built from audited fundamentals. The current price: 130.51 CLP.
What is the quality score of HITES?
Hites S.A. has a Quality Score of 41/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hites S.A. (HITES)?
Our model-based price target is the fair value of 55.66 CLP (as of Oct 2, 2026) from 9 valuation models. Cautious scenario 35.04 CLP, optimistic scenario 90.32 CLP. It is a calculation from audited fundamentals, not an analyst target.
What is the Hites S.A. stock forecast for 2026?
Our models put fair value at 55.66 CLP, about −57% upside versus a price of 130.51 CLP (overvalued). Cautious scenario 35.04 CLP, optimistic scenario 90.32 CLP. The calculation is refreshed regularly with new filings.
What is the revenue of Hites S.A. (HITES)?
Hites S.A. reported trailing-twelve-month revenue of about 326B CLP (latest available figure, as of Oct 2, 2026).
What growth is priced into Hites S.A. (HITES)?
For today's price to be fair in a discounted-cash-flow model, Hites S.A. would have to grow free cash flow by +44.2 % per year for five years (discount rate 12.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.7 % per year. As of Oct 2, 2026.
What discount rate (WACC) does the fair value of HITES use?
Our models discount Hites S.A. at 12.2 %: a base by market capitalisation (micro), damped by beta 0.60, country premium for Chile. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hites S.A. that is +44.2 % per year a year over ten years, using the same discount rate (12.2 %) and the same formula as our fair value.
How much growth has Hites S.A. (HITES) delivered so far?
Over the past 5 years revenue at Hites S.A. grew +1.7 % a year. The price currently implies +44.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hites S.A. (HITES) growing?
The median revenue growth in the sector is +4.4 % a year. That is the yardstick for the growth priced into Hites S.A. (+44.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hites S.A. (HITES)?
The free-cash-flow yield on the price is 2.35 %: that much free cash flow Hites S.A. produces per unit of market value. When it exceeds the discount rate of our models (12.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hites S.A. (HITES)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hites S.A. it is 55.66 CLP per share (as of Oct 2, 2026), against a price of 130.51 CLP. It is the blended result of 9 valuation models (cash flow, earnings, asset, dividend).
Is Hites S.A. stock overvalued or undervalued in 2026?
As of Oct 2, 2026, HITES trades above its calculated fair value: price 130.51 CLP, fair value 55.66 CLP, a gap of about −57% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HITES?
No. The price is what the market pays today (130.51 CLP); the fair value is what the company's own numbers justify (55.66 CLP). For Hites S.A. the two are 74.85 CLP per share apart. That gap is exactly why we show both numbers side by side.
How much is Hites S.A. worth?
The market values Hites S.A. at about 88.6B CLP (market capitalisation, as of Oct 2, 2026). Per share that is 130.51 CLP; our models calculate a fair value of 55.66 CLP per share.
What do the bullish and bearish scenarios say about HITES?
Our models span a range for Hites S.A.: cautious scenario 35.04 CLP, base 55.66 CLP, optimistic 90.32 CLP per share (as of Oct 2, 2026, price 130.51 CLP). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Hites S.A. (HITES)?
Balance-sheet figures for Hites S.A. (as of Oct 2, 2026): return on equity −16.0%, debt of 0.62 per unit of equity. They feed the Quality Score of 41/100, which measures business quality independently of the share price.
How far is HITES from its 52-week high?
Hites S.A. trades at 130.51 CLP, about 11% below its 52-week high of 146.04 CLP and 11% above the low of 117.71 CLP (as of Oct 14, 2026). Distance from the high says nothing about value: that is what the fair value of 55.66 CLP is for.
Which stocks are comparable to Hites S.A.?
From the same area (Consumer Cyclical) we also value Falabella S.A, Dillard's, Inc, 99 Speed Mart Retail Holdings, Macy's, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hites S.A. stock attractive at the current price?
The data as of Oct 2, 2026: price 130.51 CLP, calculated fair value 55.66 CLP (−57%), Quality Score 41/100, from 9 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HITES calculated?
We run Hites S.A. through 9 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 55.66 CLP, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Hites S.A. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hites S.A. (HITES)?
The closing price on Oct 14, 2026 was 130.51 CLP. Our model-based fair value is 55.66 CLP, about −57% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hites S.A. right now?
The price sits above even our optimistic bull case (90.32 CLP). The favourable scenario is already priced in. Weak quality (41/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (35.04 CLP to 90.32 CLP) leaves room in how you read the outcome.
Key figures of Hites S.A.
How large is the market capitalisation of Hites S.A. (HITES)?
The market capitalisation of Hites S.A. is 88.6B CLP (≈ $89.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hites S.A. (HITES)?
The price-to-sales ratio of Hites S.A. is 0.27 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hites S.A. (HITES)?
Earnings per share at Hites S.A. are −21.97 CLP. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Hites S.A. (HITES)?
The net margin of Hites S.A. is −3.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hites S.A. (HITES)?
The return on equity (ROE) of Hites S.A. is −16.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hites S.A. (HITES)?
On an EBIT basis the return on assets of Hites S.A. is 1.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hites S.A. (HITES)?
The operating margin of Hites S.A. is −0.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hites S.A. (HITES)?
Revenue at Hites S.A. is growing +4.9% versus a year earlier (3y avg −4.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hites S.A. (HITES)?
Earnings per share at Hites S.A. are growing −78.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Hites S.A. (HITES) carry?
The net debt of Hites S.A. is 79.1B CLP (fiscal year 2025, ≈ 38.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Oct 2, 2026