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J-Long Group Limited (JL) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of J-Long Group Limited stock $1.10, price $3.81, that is 71.2% below the price, quality 60 out of 100. Rating: strongly overvalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical US · Based in Hong Kong · ISIN KYG5191U1206

JL J-Long Group Limited logo Some data Nov 6, 2026

J-Long Group Limited

JL · US
Solid, but very expensive

Our calculation puts a fair price 71% below what the stock costs today.

Quality 60/100
Generates free cash flow
Costs just 5.4 times its yearly profit.
Thin margins · 6.6% net margin (TTM)
Moderate debt
Mixed vs. peers (7/13)
Moderate moat 48/100 · thin data
Some data
Fair value $1.10 · Strongly overvalued
Weak Growth (revenue 3y −47.9 %/yr in USD)
⚠ Dilution
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$17.98 $0.2480 Fair Value $1.10 Jan 2024 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.

How to read this chart

33‑month range $0.2480 – $17.98 · fair‑value band $0.7905 – $1.58 · the $3.81 price screens above the $1.10 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.

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Company profile

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally.

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The company offers reflective, heat transfers, workwear trims, patches, packaging, fabrics, woven labels and tapes, sewing badges, piping, zipper pulls, and drawcords. It sells its products through online. J-Long Group Limited was founded in 1985 and is headquartered in Tsuen Wan, Hong Kong.

Stock analysis

J-Long Group Limited (JL) currently trades at $3.81, while our model-based Fair Value estimate is $1.10, 71% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of $1.94 per share, and 0 of the 22 models we run sit above the $3.81 price.

Bear case: the Asset-Based group reads lowest at $0.3900, and 22 of the 22 models stay below the price. Data coverage for this calculation is medium.

Scenario range: $0.7905 (bear) to $1.58 (bull), the price of $3.81 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

J-Long Group Limited reported revenue of $5.4M in FY2026 versus $38.3M in FY2022, a compound −38.7%/yr. Reported net income was $354K in FY2026, compounding −47.0%/yr from FY2022.

Key figures

Market cap $14.0M Micro · P/E ratio 5.4 · P/S ratio 0.33 · EPS (TTM) $0.7400 · Net margin 6.6% · Return on equity 17.7% · Return on assets (EBIT) 16.4% (5-year average) · Operating margin 2.6%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).

What moves the price

The share trades about 47% below its 52-week high and 10% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −7% fair-value upside, at −71%, JL screens richer than that median.

Fair Value models

Bear $0.7905 Fair Value $1.10 Bull $1.58
Price $3.81 · Downside -71.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 7 months old). Earnings retained since then ($0.4521 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $0.8900 $1.26 $1.91 76
Growth DCF $0.9300 $1.29 $1.86 75
Residual Income $0.5900 $0.7100 $0.9100 73
All 22 models by family
DCF Models
FCF DCF $0.8900 $1.26 $1.91 76
Owner Earnings $0.1600 $0.2700 $0.4500 71
5Y Revenue Exit $0.7900 $1.19 $1.78 69
5Y EBITDA Exit $0.8100 $1.23 $1.78 72
5Y P/E Exit $1.09 $1.71 $2.45 67
10Y Revenue Exit $0.8000 $1.10 $1.41 65
10Y EBITDA Exit $0.8400 $1.12 $1.42 67
10Y P/E Exit $1.00 $1.41 $1.79 62
Earnings-Based
Graham-Dodd $0.6600 $0.8000 $0.9000 63
EPV $0.5300 $0.6300 $0.7200 72
Multiples
P/E Multiple $1.59 $2.13 $2.66 61
P/S Multiple $1.23 $1.64 $2.05 56
P/B Multiple $1.70 $2.27 $2.83 53
EV/EBIT $1.75 $2.21 $2.68 65
EV/EBITDA $1.40 $1.75 $2.10 66
EV/Revenue $1.29 $1.69 $2.10 53
Asset-Based
NCAV (Graham) $0.2600 $0.3900 $0.4900 53
Growth DCF
Growth DCF $0.9300 $1.29 $1.86 75
Rev-Margin DCF $0.7900 $1.22 $1.74 69
Economic Profit
Residual Income $0.5900 $0.7100 $0.9100 73
ROIC Compounder $0.5300 $0.6400 $0.7600 69
Growth Earnings
Growth-Adj P/E $1.12 $1.61 $2.09 64

The fair value above starts from this blend and is adjusted for dilution from new shares.

Open the full fair value analysis →

Quality Score breakdown

Overall quality 60/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 71
How much profit the company makes from its sales and capital
Quality Growth 35
Are margins and returns getting better?
Cashflow 56
Do the profits arrive as real cash?
Financial strength 83
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 0
How calm the share price moves, does not count
Price momentum 16
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 10
Distance to the 52-week high, does not count
New shares 14
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−86.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−47.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.3%
Start year 2021 (pandemic)
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
−6.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.5%
Dividend (yield on the price)0.0%
Profit margin 2022 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.14% → 7%

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+20.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +18.1% a year for the price.

JL screens overvalued: fair value 71% below the price. Compare with Ralph Lauren Corporation →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 213 stocks

Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 60 · Above median
Fair Value upside −71.2% · Bottom 25%
Profitability
Return on equity (12 months) 17.7% · Top 25%
Return on assets 9.9% · Top 25%
Net margin (12 months) 6.6% · Above median
Operating margin (12 months) 2.6% · Below median
Growth and dividend
Revenue growth (quarter YoY) −2.6% · Below median
Balance sheet
Debt / equity 1.16× · Highest 25%

Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper

P/E (12 months) 5.4× · Cheapest 25%
P/B 6.72× · Priciest 25%
P/S (12 months) 0.33× · Cheapest 25%
Price / free cash flow (fiscal year) 34.0× · Priciest 25%
EV/EBITDA 4.3× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 42
FUTURE (revenue growth)0 · sector 14
PAST (return on equity)71 · sector 22
HEALTH (low debt)42 · sector 98
DIVIDEND (yield)0 · sector 64

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Hla Group 600398 ¥6.20 ¥11.97 +93% vs JL
Bosideng International Holdings 3998 HK$4.49 HK$7.49 +67% vs JL
Kontoor Brands, Inc KTB $77.06 $86.80 +13% vs JL
Moncler S.p.A MONC €45.37 €50.69 +12% vs JL
Gildan Activewear Inc GIL $34.75 $32.49 −7% vs JL
LPP SA LPP 27,480 PLN 20,032 PLN −27% vs JL
Levi Strauss & Co LEVI $22.87 $16.24 −29% vs JL
Youngor Fashion Co 600177 ¥8.43 ¥5.59 −34% vs JL
Ralph Lauren Corporation RL $376.56 $226.91 −40% vs JL
V.F. Corporation VFC $20.35 $11.04 −46% vs JL

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J-Long Group Limited: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "J-Long Group Limited Fair Value". https://www.fairvalue-calculator.com/stock/JL

Frequently asked questions

Is J-Long Group Limited (JL) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $1.10 versus a price of $3.81, about 71% lower (overvalued).
What is the fair value of JL?
Our model-based fair value for J-Long Group Limited is $1.10 (as of Nov 6, 2026), built from audited fundamentals. The current price: $3.81.
What is the quality score of JL?
J-Long Group Limited has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for J-Long Group Limited (JL)?
Our model-based price target is the fair value of $1.10 (as of Nov 6, 2026) from 22 valuation models. Cautious scenario $0.7905, optimistic scenario $1.58. It is a calculation from audited fundamentals, not an analyst target.
What is the J-Long Group Limited stock forecast for 2026?
Our models put fair value at $1.10, about 71% lower versus a price of $3.81 (overvalued). Cautious scenario $0.7905, optimistic scenario $1.58. The calculation is refreshed regularly with new filings.
What growth is priced into J-Long Group Limited (JL)?
For today's price to be fair in a discounted-cash-flow model, J-Long Group Limited would have to grow free cash flow by +20.9 % per year for five years (discount rate 9.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +12.3 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of JL use?
Our models discount J-Long Group Limited at 9.7 %: a base by market capitalisation (nano), country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For J-Long Group Limited that is +20.9 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.7 %) and the same formula as our fair value.
How much growth has J-Long Group Limited (JL) delivered so far?
Over the past 5 years revenue at J-Long Group Limited grew +12.3 % a year. The price currently implies free-cash-flow growth of +20.9 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of J-Long Group Limited (JL) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into J-Long Group Limited (+20.9 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of J-Long Group Limited (JL)?
The free-cash-flow yield on the price is 2.94 %: that much free cash flow J-Long Group Limited produces per unit of market value. When it exceeds the discount rate of our models (9.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of J-Long Group Limited (JL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For J-Long Group Limited it is $1.10 per share (as of Nov 6, 2026), against a price of $3.81. It is the blended result of 22 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is J-Long Group Limited stock overvalued or undervalued in 2026?
As of Nov 6, 2026, JL trades above its calculated fair value: price $3.81, fair value $1.10, a gap of about −71% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of JL?
No. The price is what the market pays today ($3.81); the fair value is what the company's own numbers justify ($1.10). For J-Long Group Limited the two are $2.71 per share apart. That gap is exactly why we show both numbers side by side.
How much is J-Long Group Limited worth?
The market values J-Long Group Limited at about $14.0M (market capitalisation, as of Nov 6, 2026). Per share that is $3.81; our models calculate a fair value of $1.10 per share.
What do the bullish and bearish scenarios say about JL?
Our models span a range for J-Long Group Limited: cautious scenario $0.7905, base $1.10, optimistic $1.58 per share (as of Nov 6, 2026, price $3.81). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of JL?
J-Long Group Limited trades at a price-to-earnings ratio of 5.4 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $1.10 is built from several models across several years. Excluding one-off items of fiscal year 2026 it is 5.0 (reported for FY2026: 38.1). Other multiples: P/B 6.7, P/S 0.3, EV/EBITDA 4.3.
How solid is the balance sheet of J-Long Group Limited (JL)?
Balance-sheet figures for J-Long Group Limited (as of Nov 6, 2026): return on equity 17.7%, debt of 1.16 per unit of equity. They feed the Quality Score of 60/100, which measures business quality independently of the share price.
How far is JL from its 52-week high?
J-Long Group Limited trades at $3.81, about 47% below its 52-week high of $7.25 and 10% above the low of $3.47 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $1.10 is for.
Which stocks are comparable to J-Long Group Limited?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is J-Long Group Limited stock attractive at the current price?
The data as of Nov 6, 2026: price $3.81, calculated fair value $1.10 (−71%), Quality Score 60/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of JL calculated?
We run J-Long Group Limited through 22 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $1.10 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. J-Long Group Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of J-Long Group Limited (JL)?
The closing price on Nov 6, 2026 was $3.81. Our model-based fair value is $1.10, about 71% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with J-Long Group Limited right now?
The price sits above even our optimistic bull case ($1.58). The favourable scenario is already priced in. Solid but not exceptional quality (60/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($0.7905 to $1.58) leaves room in how you read the outcome.

Key figures of J-Long Group Limited

How large is the market capitalisation of J-Long Group Limited (JL)?
The market capitalisation of J-Long Group Limited is $14.0M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of J-Long Group Limited (JL)?
The price-to-sales ratio of J-Long Group Limited is 0.33 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of J-Long Group Limited (JL)?
Earnings per share at J-Long Group Limited are $0.7400 (price ÷ EPS = P/E 5.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of J-Long Group Limited (JL)?
The net margin of J-Long Group Limited is 6.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of J-Long Group Limited (JL)?
The return on equity (ROE) of J-Long Group Limited is 17.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of J-Long Group Limited (JL)?
On an EBIT basis the return on assets of J-Long Group Limited is 16.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of J-Long Group Limited (JL)?
The operating margin of J-Long Group Limited is 2.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at J-Long Group Limited (JL)?
Revenue at J-Long Group Limited is growing −2.6% versus a year earlier (3y avg −47.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at J-Long Group Limited (JL)?
Earnings per share at J-Long Group Limited are growing −16.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does J-Long Group Limited (JL) hold?
J-Long Group Limited holds more cash than debt, $1.3M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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