Kitanotatsujin Corporation (KITAF) fair value: what the stock is really worth
As of Sep 18, 2026: fair value of Kitanotatsujin Corporation $0.66, price $0.97, upside -32.0%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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Kitanotatsujin Corporation
KITAF · USOvervalued / MonitorQuality is not strong enough to offset the price risk.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $0.8518 – $4.06 · fair‑value band $0.5000 – $0.8300 · the $0.9704 price screens above the $0.6600 fair value. Dashed = 300-day average. As of Sep 23, 2026.
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Company profile
Kitanotatsujin Corporation plans, develops, manufactures, and sells health foods, cosmetics, and miscellaneous goods in Japan. It offers health foods and beauty products under the J North Farm brand. The company sell its products through online mail-order channel. Kitanotatsujin Corporation was founded in 2000 and is headquartered in Tokyo, Japan.
Stock analysis
Kitanotatsujin Corporation (KITAF) currently trades at $0.9704, while our model-based Fair Value estimate is $0.6600, implying the stock looks roughly 47.0% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $0.8287 per share, and 1 of the 24 models we run sit above the $0.9704 price.
Bear case: the Asset-Based group reads lowest at $0.2435, and 23 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: $0.5000 (bear) to $0.8300 (bull), the price of $0.9704 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Kitanotatsujin Corporation reported revenue of ¥11.2B in FY2026 versus ¥9.5B in FY2022, a compound +4.3%/yr. Reported net income was ¥698M in FY2026, compounding −15.1%/yr from FY2022.
Key figures
Market cap $135M · P/E ratio 19.4 · P/S ratio 1.20 · EPS (TTM) $0.0500 · Dividend yield 2.4% · Net margin 6.2% · Return on equity 8.7% · Return on assets (EBIT) 15.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 3% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −14% fair-value upside, at −32%, KITAF screens richer than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 65 · Market factors (momentum, volatility) 65
Revenue & earnings trend
Growth Forecast
KITAF screens 47% overvalued. Compare with Colgate-Palmolive Company →
Compare Kitanotatsujin Corporation with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 251 stocks
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Colgate-Palmolive Company CL | $85.93 | $55.95 | −35% |
| Hindustan Unilever Limited HINDUNILVR | ₹1,950 | ₹775.25 | −60% |
| Kenvue Inc KVUE | $17.86 | $12.73 | −29% |
| Kimberly-Clark Corporation KMB | $97.70 | $83.93 | −14% |
| Henkel AG HEN | €68.50 | €80.96 | +18% |
| The Estée Lauder Companies Inc EL | $98.83 | $27.22 | −72% |
| Church & Dwight Co CHD | $96.02 | $65.12 | −32% |
| Beiersdorf Aktiengesellschaft, BEI | €78.18 | €68.95 | −12% |
| Puig Brands, S.A PUIG | €17.56 | €19.32 | +10% |
| The Clorox Company CLX | $87.15 | $104.53 | +20% |
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Key figures of Kitanotatsujin Corporation
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