Kitanotatsujin Corporation (KITAF) fair value: what the stock is really worth
As of Nov 12, 2026: fair value (intrinsic value) of Kitanotatsujin Corporation stock $0.80, price $0.83, that is 3.5% below the price, quality 63 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Kitanotatsujin Corporation
KITAF · USSolid company and rising price, but the stock is already about fairly priced: meets 2 of 3 rules.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 12, 2026.
How to read this chart
60‑month range $0.8287 – $4.06 · fair‑value band $0.6200 – $1.02 · the $0.8287 price screens above the $0.8000 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 12, 2026.
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Company profile
Kitanotatsujin Corporation plans, develops, manufactures, and sells health foods, cosmetics, and miscellaneous goods in Japan. It offers health foods and beauty products under the J North Farm brand. The company sell its products through online mail-order channel.
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Kitanotatsujin Corporation was founded in 2000 and is headquartered in Tokyo, Japan.
Stock analysis
Kitanotatsujin Corporation (KITAF) currently trades at $0.8287, while our model-based Fair Value estimate is $0.8000, so the stock looks roughly fairly valued today (gap 3.6%).
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Valuation
Bull case: the DCF Models group reads highest at a median of $0.8800 per share, and 13 of the 26 models we run sit above the $0.8287 price.
Bear case: the Asset-Based group reads lowest at $0.3000, and 13 of the 26 models stay below the price. Data coverage for this calculation is low.
Scenario range: $0.6200 (bear) to $1.02 (bull), the price of $0.8287 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Kitanotatsujin Corporation reported revenue of ¥11.2B in FY2026 versus ¥9.5B in FY2022, a compound +4.3%/yr. Reported net income was ¥698M in FY2026, compounding −15.1%/yr from FY2022.
Key figures
Market cap $116M Micro · P/E ratio 16.6 · P/S ratio 1.03 · EPS (TTM) $0.0500 · Dividend yield 2.6% · Net margin 6.2% · Return on equity 7.1% · Return on assets (EBIT) 15.9% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades about 15% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −32% fair-value upside, at −4%, KITAF screens cheaper than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Kitanotatsujin Corporation with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 240 stocks
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Quality Score by industry
- Return on equity by industry
- Stock screener with 62 metrics
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Godrej Consumer Products Limited GODREJCP | ₹870.75 | ₹1,146 | +32% | vs KITAF |
| Puig Brands, S.A PUIG | €20.40 | €24.28 | +19% | vs KITAF |
| Henkel AG HEN | €79.05 | €83.75 | +6% | vs KITAF |
| Beiersdorf Aktiengesellschaft, BEI | €84.20 | €69.09 | −18% | vs KITAF |
| The Clorox Company CLX | $109.46 | $74.29 | −32% | vs KITAF |
| Church & Dwight Co CHD | $113.00 | $65.04 | −42% | vs KITAF |
| Colgate-Palmolive Company CL | $99.67 | $56.16 | −44% | vs KITAF |
| Marico Limited MARICO | ₹900.00 | ₹493.84 | −45% | vs KITAF |
| The Estée Lauder Companies Inc EL | $111.75 | $44.21 | −60% | vs KITAF |
| Hindustan Unilever Limited HINDUNILVR | ₹1,993 | ₹775.25 | −61% | vs KITAF |
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Frequently asked questions
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Key figures of Kitanotatsujin Corporation
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