MAG Interactive AB (publ) (MAGI) Fair Value & Analysis
Communication Services · SE · Market cap 198M SEK (≈ $20.7M) · ISIN SE0010520908
Strengths
Risks
Fair value as of: Aug 13, 2026
From 11 valuation models · updated 17 days ago
Share price +12.1% over the past month.
A solid business, but trading 60% above our fair value.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (kr 5.67). The favourable scenario is already priced in.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- Solid but not exceptional quality (64/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range kr 5.02 – kr 39.96 · fair‑value band kr 4.53 – kr 5.67 · the kr 8.16 price screens above the kr 5.10 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
MAG Interactive AB (publ) (MAGI) currently trades at kr 8.16, while our model-based Fair Value estimate is kr 5.10, implying the stock looks roughly 37.5% overvalued today. The Quality Score stands at 64/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, MAG Interactive AB (publ) generated revenue of 324M SEK at a net margin of -3.7%. Revenue declined 0.6% year over year. It earns a return on equity of -3.9%. The balance sheet holds a net cash position of 74.8M SEK. Fundamentals as of Aug 13, 2026
Our scenario range runs from kr 4.53 (bear case) to kr 5.67 (bull case); at kr 8.16, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 51% below its 52-week high and 67% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -44% fair-value upside, at -38%, MAGI screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 11 models by family
Widest divergence: Growth DCF (kr 24.98) versus Multiples (kr 5.57). Highest evidence: FCF DCF (78).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 66 · Market factors (momentum, volatility) 41
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
MAG Interactive AB (publ) develops and publishes mobile games worldwide. It offers casual social games through QuizDuel, Crozzle, Wordzee, Primetime, Word Mansion, Tile Mansion, Ruzzle, Word Domination, and WordBrain, as well as Wordalot, word games, and trivia. The company distributes its games through digital app stores.
Full company description
MAG Interactive AB (publ) develops and publishes mobile games worldwide. It offers casual social games through QuizDuel, Crozzle, Wordzee, Primetime, Word Mansion, Tile Mansion, Ruzzle, Word Domination, and WordBrain, as well as Wordalot, word games, and trivia. The company distributes its games through digital app stores. MAG Interactive AB (publ) was incorporated in 2010 and is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
MAG Interactive AB (publ) reported revenue of kr 276M in FY2025 versus kr 287M in FY2021, a compound −1.0%/yr. Reported net income was −kr 9.4M in FY2025.
MAGI screens 60% overvalued. Compare with Konami Group →
Peer Group
Electronic Gaming & Multimedia · 155 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Konami Group KNM | £219.40 | £71.97 | -67% |
| NetEase, Inc 9999 | HK$192.50 | HK$262.75 | +36% |
| Electronic Arts Inc EA | $209.70 | $76.57 | -63% |
| Take-Two Interactive Software, Inc TTWO | $233.00 | $60.20 | -74% |
| Roblox Corporation RBLX | $37.56 | $21.20 | -44% |
| Zhejiang Century Huatong Group 002602 | ¥13.90 | ¥14.68 | +6% |
| KRAFTON, Inc 259960 | 234,500 KRW | 356,218 KRW | +52% |
| Giant Network Group 002558 | ¥28.57 | ¥15.50 | -46% |
| International Games System Co 3293 | 762.00 TWD | 568.16 TWD | -25% |
| CD Projekt S.A CDR | 234.00 PLN | 64.48 PLN | -72% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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