MAG Interactive AB (publ) (MAGI) fair value: what the stock is really worth
As of Oct 30, 2026: fair value (intrinsic value) of MAG Interactive AB (publ) stock SEK 8.79, price SEK 9.00, upside -2.3%, quality 71 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 30, 2026.
How to read this chart
60‑month range kr 5.02 – kr 36.81 · fair‑value band kr 7.68 – kr 10.46 · the kr 9.00 price screens above the kr 8.79 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Oct 30, 2026.
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MAG Interactive AB (publ) develops and publishes mobile games worldwide. It offers casual social games through QuizDuel, Crozzle, Wordzee, Primetime, Word Mansion, Tile Mansion, Ruzzle, Word Domination, and WordBrain, as well as Wordalot, word games, and trivia.
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The company distributes its games through digital app stores. MAG Interactive AB (publ) was incorporated in 2010 and is headquartered in Stockholm, Sweden.
Stock analysis
MAG Interactive AB (publ) (MAGI) currently trades at kr 9.00, while our model-based Fair Value estimate is kr 8.79, so the stock looks roughly fairly valued today (gap 2.4%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of kr 33.39 per share, and 14 of the 21 models we run sit above the kr 9.00 price.
Bear case: the Asset-Based group reads lowest at kr 1.82, and 7 of the 21 models stay below the price. Data coverage for this calculation is low.
Scenario range: kr 7.68 (bear) to kr 10.46 (bull), the price of kr 9.00 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 71/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
MAG Interactive AB (publ) reported revenue of 264M SEK in FY2026 versus 328M SEK in FY2022, a compound −5.3%/yr. Reported net income was 936K SEK in FY2026, compounding −46.4%/yr from FY2022.
Key figures
Market cap 239M SEK (≈ $24.3M) Micro · P/E ratio 225.0 · P/S ratio 0.91 · EPS (TTM) kr 0.0400 · Dividend yield 10.7% · Net margin 0.4% · Return on equity 0.3% · Return on assets (EBIT) 1.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades about 6% below its 52-week high and 79% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 59% fair-value upside, at −2%, MAGI screens richer than that median.
Fair Value models
Bearkr 7.68Fair Value kr 8.79Bullkr 10.46
Price kr 9.00 · Upside -2.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 2 months old). Earnings retained since then (kr 0.0067 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−4.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.6%
Start year 2021 (pandemic). Over 10 years: +0.0% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.1%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−25.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−36.0%
Dividend (yield on the price)10.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−36.0% vs −29.2%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 0%
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−29.3%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −30.7% a year for the price.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronic Gaming & Multimedia · 148 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "MAG Interactive AB (publ) Fair Value". https://www.fairvalue-calculator.com/stock/MAGI
Frequently asked questions
Is MAG Interactive AB (publ) (MAGI) overvalued or undervalued?
As of Oct 30, 2026, our model estimates a fair value of kr 8.79 versus a price of kr 9.00, about −2% upside (fairly valued).
What is the fair value of MAGI?
Our model-based fair value for MAG Interactive AB (publ) is kr 8.79 (as of Oct 30, 2026), built from audited fundamentals. The current price: kr 9.00.
What is the quality score of MAGI?
MAG Interactive AB (publ) has a Quality Score of 71/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for MAG Interactive AB (publ) (MAGI)?
Our model-based price target is the fair value of kr 8.79 (as of Oct 30, 2026) from 21 valuation models. Cautious scenario kr 7.68, optimistic scenario kr 10.46. It is a calculation from audited fundamentals, not an analyst target.
What is the MAG Interactive AB (publ) stock forecast for 2026?
Our models put fair value at kr 8.79, about −2% upside versus a price of kr 9.00 (fairly valued). Cautious scenario kr 7.68, optimistic scenario kr 10.46. The calculation is refreshed regularly with new filings.
What is the revenue of MAG Interactive AB (publ) (MAGI)?
MAG Interactive AB (publ) reported trailing-twelve-month revenue of about 264M SEK (latest available figure, as of Oct 30, 2026).
Does MAG Interactive AB (publ) pay a dividend?
MAG Interactive AB (publ) currently shows a dividend yield of 10.73% relative to its recent price (as of Oct 30, 2026).
What growth is priced into MAG Interactive AB (publ) (MAGI)?
For today's price to be fair in a discounted-cash-flow model, MAG Interactive AB (publ) would have to grow free cash flow by -29.3 % per year for five years (discount rate 8.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -1.6 % per year. As of Oct 30, 2026.
What discount rate (WACC) does the fair value of MAGI use?
Our models discount MAG Interactive AB (publ) at 8.7 %: a base by market capitalisation (nano), damped by beta 0.68, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For MAG Interactive AB (publ) that is -29.3 % per year a year over ten years, using the same discount rate (8.7 %) and the same formula as our fair value.
How much growth has MAG Interactive AB (publ) (MAGI) delivered so far?
Over the past 5 years revenue at MAG Interactive AB (publ) grew -1.6 % a year. The price currently implies -29.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of MAG Interactive AB (publ) (MAGI) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into MAG Interactive AB (publ) (-29.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of MAG Interactive AB (publ) (MAGI)?
The free-cash-flow yield on the price is 25.10 %: that much free cash flow MAG Interactive AB (publ) produces per unit of market value. When it exceeds the discount rate of our models (8.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of MAG Interactive AB (publ) (MAGI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For MAG Interactive AB (publ) it is kr 8.79 per share (as of Oct 30, 2026), against a price of kr 9.00. It is the blended result of 21 valuation models (cash flow, earnings, asset, dividend).
Is MAG Interactive AB (publ) stock overvalued or undervalued in 2026?
As of Oct 30, 2026, MAGI trades above its calculated fair value: price kr 9.00, fair value kr 8.79, a gap of about −2% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MAGI?
No. The price is what the market pays today (kr 9.00); the fair value is what the company's own numbers justify (kr 8.79). For MAG Interactive AB (publ) the two are kr 0.2100 per share apart. That gap is exactly why we show both numbers side by side.
How much is MAG Interactive AB (publ) worth?
The market values MAG Interactive AB (publ) at about 239M SEK (market capitalisation, as of Oct 30, 2026). Per share that is kr 9.00; our models calculate a fair value of kr 8.79 per share.
What do the bullish and bearish scenarios say about MAGI?
Our models span a range for MAG Interactive AB (publ): cautious scenario kr 7.68, base kr 8.79, optimistic kr 10.46 per share (as of Oct 30, 2026, price kr 9.00). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MAGI?
MAG Interactive AB (publ) trades at a price-to-earnings ratio of 225.0 (as of Oct 30, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 8.79 is built from several models across several years. Other multiples: P/B 0.8, P/S 0.9, EV/EBITDA 19.0.
How solid is the balance sheet of MAG Interactive AB (publ) (MAGI)?
Balance-sheet figures for MAG Interactive AB (publ) (as of Oct 30, 2026): return on equity 0.3%. They feed the Quality Score of 71/100, which measures business quality independently of the share price.
How far is MAGI from its 52-week high?
MAG Interactive AB (publ) trades at kr 9.00, about 6% below its 52-week high of kr 9.60 and 79% above the low of kr 5.02 (as of Oct 30, 2026). Distance from the high says nothing about value: that is what the fair value of kr 8.79 is for.
Which stocks are comparable to MAG Interactive AB (publ)?
From the same area (Communication Services) we also value NetEase, Inc, Take-Two Interactive Software, Inc, Roblox Corporation, Zhejiang Century Huatong Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is MAG Interactive AB (publ) stock attractive at the current price?
The data as of Oct 30, 2026: price kr 9.00, calculated fair value kr 8.79 (−2%), Quality Score 71/100, from 21 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MAGI calculated?
We run MAG Interactive AB (publ) through 21 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 8.79, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.4 % above its aggregate fair value. MAG Interactive AB (publ) itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of MAG Interactive AB (publ) (MAGI)?
The closing price on Oct 30, 2026 was kr 9.00. Our model-based fair value is kr 8.79, about −2% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with MAG Interactive AB (publ) right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of MAG Interactive AB (publ)
How large is the market capitalisation of MAG Interactive AB (publ) (MAGI)?
The market capitalisation of MAG Interactive AB (publ) is 239M SEK (≈ $24.3M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of MAG Interactive AB (publ) (MAGI)?
The price-to-sales ratio of MAG Interactive AB (publ) is 0.91 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of MAG Interactive AB (publ) (MAGI)?
Earnings per share at MAG Interactive AB (publ) are kr 0.0400 (price ÷ EPS = P/E 225.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of MAG Interactive AB (publ) (MAGI)?
The dividend yield of MAG Interactive AB (publ) is 10.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of MAG Interactive AB (publ) (MAGI)?
The net margin of MAG Interactive AB (publ) is 0.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of MAG Interactive AB (publ) (MAGI)?
The return on equity (ROE) of MAG Interactive AB (publ) is 0.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of MAG Interactive AB (publ) (MAGI)?
On an EBIT basis the return on assets of MAG Interactive AB (publ) is 1.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of MAG Interactive AB (publ) (MAGI)?
The operating margin of MAG Interactive AB (publ) is 4.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at MAG Interactive AB (publ) (MAGI)?
Revenue at MAG Interactive AB (publ) is growing −17.2% versus a year earlier (3y avg −10.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at MAG Interactive AB (publ) (MAGI)?
Earnings per share at MAG Interactive AB (publ) are growing −39.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does MAG Interactive AB (publ) (MAGI) hold?
MAG Interactive AB (publ) holds more cash than debt, 55.8M SEK net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Thin data
Oct 30, 2026