MAG Interactive AB (MAGI) Fair Value & Analysis
Communication Services · SE · Market cap 198M SEK
Fair value as of: Jul 16, 2026
From 11 valuation models · updated today
Fair value updated Jul 16, 2026, revised from kr 29.42 to kr 5.10 (−82.7%) since Jun 24, 2026. Share price +8.8% over the past month.
Price vs Fair Value (12 months)
12‑month range kr 5.02 – kr 16.50 · fair‑value band kr 4.53 – kr 5.67 · the kr 7.44 price screens above the kr 5.10 fair value. As of Jul 16, 2026.
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MAG Interactive AB (MAGI) currently trades at kr 7.44, while our model-based Fair Value estimate is kr 5.10, implying the stock looks roughly 31.5% overvalued today. We read business quality at 51/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, MAG Interactive AB generated revenue of 324M SEK at a net margin of -3.7%. Revenue declined 0.6% year over year. It earns a return on equity of -3.9%. The balance sheet holds a net cash position of 74.8M SEK. Fundamentals as of Jul 16, 2026
Our scenario range runs from kr 4.53 (bear case) to kr 5.67 (bull case); at kr 7.44, the current price sits above that range. The share trades about 56% below its 52-week high and 52% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -4% fair-value upside, at -31%, MAGI screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 16, 2026. TTM = trailing twelve months.
About the company
MAG Interactive AB (publ) develops and publishes mobile games worldwide. It offers casual social games through QuizDuel, Crozzle, Wordzee, Primetime, Word Mansion, Tile Mansion, Ruzzle, Word Domination, and WordBrain, as well as Wordalot, word games, and trivia. The company distributes its games through digital app stores. MAG Interactive AB (publ) was incorporated in 2010 and is headquartered in Stockholm, Sweden.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
MAG Interactive AB reported revenue of kr 276M in FY2025 versus kr 287M in FY2021, a compound −1.0%/yr. Reported net income was −kr 9.4M in FY2025.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.