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KRAFTON, Inc (259960) Fair Value & Analysis

Communication Services · KR · Market cap 11.6T KRW

Price221,500 KRW
Fair Value395,557 KRW
Upside+78.6%
Quality93/100
Evidence: High Range 268,835 KRW – 514,224 KRW

Analysis

KRAFTON, Inc (259960) currently trades at 221,500 KRW, while our model-based Fair Value estimate is 395,557 KRW — implying the stock looks roughly 78.6% undervalued today. We read business quality at 93/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

KRAFTON, Inc. engages in the software development and related ancillary businesses in Asia, Korea, the United States, Europe, and internationally. The company offers PC, mobile, console, and other games. It is also involved in development and distribution of mobile games and applications, and game software business; consulting advisory and investment activities; production of video contents; and development and servicing of games. The company was formerly known as Bluehole Studio Inc. and changed its name to KRAFTON, Inc. in November 2018. KRAFTON, Inc. was incorporated in 2007 and is headquartered in Seoul, South Korea.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.