Krafton Inc (259960) fair value: what the stock is really worth
We calculate from audited financials what Krafton Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.
Compare price with fair valuebelow fair value = cheap, above = expensive
Check the quality50 and up solid, 75 and up strong
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Communication Services · KR · Market cap 10.8T KRW (≈ $7.6B) · ISIN KR7259960003
At a glance
KIKrafton Inc259960 · KO
Price213,500 KRW
Fair Value356,218 KRW
Upside+66.9%
Quality72/100
A solid business, trading 40% below our fair value of 356,218 KRW.
As of Aug 13, 2026, the fair value of Krafton Inc is 356,218 KRW per share against a price of 213,500 KRW, so the fair value sits 67% above the price. A model estimate from reported figures, not an analyst target.
✓Healthy Growth (revenue 5y +14.8 %/yr)
✓Highly profitable · 23.0% net margin
✓Low debt · generates free cash flow
·1.05% dividend yield
✓Ranks above peers (9/10)
✓Wide moat 73/100
!Evidence only medium, so the estimate is less certain
!Weak on dividend: 21 out of 100
Evidence: MediumRange 252,757 KRW to 471,251 KRW
Fair value as of: Aug 13, 2026
From 24 valuation models · updated 26 days ago
Fair value updated Aug 13, 2026, revised from 395,557 KRW to 356,218 KRW (−9.9%) since Jul 17, 2026. Share price −11.6% over the past month.
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What matters now
The rarer combination: high quality (72/100) AND below fair value. That earns a closer look rather than a quick verdict.
The price is below even our cautious bear case (252,757 KRW). The market is more pessimistic than our downside scenario.
A fairly wide model range (252,757 KRW to 471,251 KRW) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 145,266 KRW – 562,225 KRW · fair‑value band 252,757 KRW – 471,251 KRW · the 213,500 KRW price screens below the 356,218 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Krafton Inc (259960) currently trades at 213,500 KRW, while our model-based Fair Value estimate is 356,218 KRW, implying the stock looks roughly 40.1% undervalued today. The Quality Score stands at 72/100 (solid quality), in the Communication Services sector. Bull case: the DCF Models group reads highest at a median of 505,892 KRW per share, and 22 of the 24 models we run sit above the 213,500 KRW price. Bear case: the Asset-Based group reads lowest at 104,613 KRW, and 2 of the 24 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Krafton Inc generated revenue of 3.8T KRW at a net margin of 23.0%. Revenue grew 56.9% year over year. It earns a return on equity of 12.0%. Fundamentals as of Aug 13, 2026
Scenario range: 252,757 KRW (bear) to 471,251 KRW (bull), the price of 213,500 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades about 44% below its 52-week high and 2% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at −46% fair-value upside, at 67%, 259960 screens cheaper than that median.
Fair Value models
Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →
ModelBear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence
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Key figures & financial health
P/S ratio3.04TTM
Dividend yield1.0%
Net margin22.1%FY2025
Return on equity12.0%TTM
Return on assets (EBIT)12.4%avg 5y
Operating margin41.0%TTM
More key figures
Growth
Revenue (TTM)3.8T KRWTTM
Revenue growth (YoY)+56.9%3y avg +21.5%
EPS growth (YoY)+43.0%
Balance sheet & cash flow
Free cash flow943B KRWFY2025
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Overall quality72/100
Of which business quality 71
· Market factors (momentum, volatility) 27
Profitability54
Margins and returns on capital today
Quality Growth40
Are margins and returns improving?
Cashflow88
Earnings quality: real cash, not paper profit
Fin. Strength84
Balance sheet, leverage, solvency risk
Investment53
Disciplined investing over empire-building
Low Volatility58
Calm price path (market factor)
Momentum19
Price trend over the last 3–12 months (market factor)
52W Momentum5
Distance to the 52-week high (market factor)
Net Issuance99
Buybacks instead of dilution
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
KRAFTON, Inc. engages in the software development and related ancillary businesses in Asia, Korea, the United States, Europe, and internationally. The company offers PC, mobile, console, and other games.
Full company description
KRAFTON, Inc. engages in the software development and related ancillary businesses in Asia, Korea, the United States, Europe, and internationally. The company offers PC, mobile, console, and other games. It is also involved in development and distribution of mobile games and applications, and game software business; consulting advisory and investment activities; production of video contents; and development and servicing of games. The company was formerly known as Bluehole Studio Inc. and changed its name to KRAFTON, Inc. in November 2018. KRAFTON, Inc. was incorporated in 2007 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Krafton Inc reported revenue of 3.3T KRW in FY2025 versus 1.9T KRW in FY2021, a compound +15.2%/yr. Reported net income was 735B KRW in FY2025, compounding +9.0%/yr from FY2021.
Growth Quality 95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
3.3T KRW
Latest YoY
+22.8%
Avg. revenue growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+21.5%
Avg. revenue growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+14.8%
Avg. revenue growth/yr (7Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+16.8%
Value creation/yr (5Y, in KRW) ⓘEarnings growth per share (CAGR 5 years) plus dividend yield: value created per share and year. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+5.0%
Earnings growth per share plus dividend yield: the value created per share and year.
Earnings growth per share+4.0%
Dividend yield1.0%
Operating margin (EBIT) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.33.9% (2021) → 31.7% (2025) · falling
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Cite: Fair Value Calculator (2026). "Krafton Inc Fair Value". https://www.fairvalue-calculator.com/stock/259960
Peer Group
Electronic Gaming & Multimedia · 150 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation
Quality Score72 · Top 25%
Fair Value upside+65% · Above median
Profitability
Return on equity (TTM)12% · Above median
Return on assets8% · Above median
Net margin (TTM)23% · Top 25%
Operating margin (TTM)41% · Top 25%
Growth and dividend
Revenue growth57% · Top 25%
Dividend yield (TTM)1.0% · Below median
Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper
P/FCF0.0× · Cheapest 25%
What the price implies (reverse DCF)
The inverse question: what free-cash-flow growth must Krafton Inc deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.
Implied FCF growth, 10 years-2.7 % per year
Achieved revenue growth, 5 years+14.8 % p.a.
Sector median revenue growth+1.9 %
FCF yield on price9.90 %
Discount rate (WACC) in the models9.5 %
The price demands less growth than the company recently delivered: even a weaker business would justify the price. Ranking of the largest stocks →
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
This stockSector peers
VALUE100· sector 24
FUTURE100· sector 6
PAST48· sector 15
HEALTH100· sector 100
DIVIDEND21· sector 57
Insider activity: 45/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
Is Krafton Inc (259960) overvalued or undervalued?
As of Aug 13, 2026, our model estimates a fair value of 356,218 KRW versus a price of 213,500 KRW, about +67% upside (undervalued).
What is the fair value of 259960?
Our model-based fair value for Krafton Inc is 356,218 KRW (as of Aug 13, 2026), built from audited fundamentals. The current price: 213,500 KRW.
What is the quality score of 259960?
Krafton Inc has a Quality Score of 72/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Krafton Inc (259960)?
Our model-based price target is the fair value of 356,218 KRW (as of Aug 13, 2026) from 24 valuation models. Cautious scenario 252,757 KRW, optimistic scenario 471,251 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Krafton Inc stock forecast for 2026?
Our models put fair value at 356,218 KRW, about +67% upside versus a price of 213,500 KRW (undervalued). Cautious scenario 252,757 KRW, optimistic scenario 471,251 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Krafton Inc (259960)?
Krafton Inc reported trailing-twelve-month revenue of about 3.8T KRW (latest available figure, as of Aug 13, 2026).
What is the net profit margin of 259960?
The net profit margin of Krafton Inc is about 23.0%, meaning it keeps roughly 23.0% of revenue as net income. Based on the latest reported figures.
Does Krafton Inc pay a dividend?
Krafton Inc currently shows a dividend yield of about 1.05% relative to its recent price (as of Aug 13, 2026).
What growth is priced into Krafton Inc (259960)?
For today's price to be fair in a discounted-cash-flow model, Krafton Inc would have to grow free cash flow by -2.7 % per year for ten years (discount rate 9.5 %, then 2 % perpetual growth). Over the last 5 years revenue grew +14.8 % per year. As of Aug 13, 2026.
What discount rate (WACC) does the fair value of 259960 use?
Our models discount Krafton Inc at 9.5 %: a base by market capitalisation (mid), damped by beta 0.73, country premium for South Korea. The same rate applies in all 26 models.
What is the intrinsic value of Krafton Inc (259960)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Krafton Inc it is 356,218 KRW per share (as of Aug 13, 2026), against a price of 213,500 KRW. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Krafton Inc stock overvalued or undervalued in 2026?
As of Aug 13, 2026, 259960 trades below its calculated fair value: price 213,500 KRW, fair value 356,218 KRW, a gap of about +67% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 259960?
No. The price is what the market pays today (213,500 KRW); the fair value is what the company's own numbers justify (356,218 KRW). For Krafton Inc the two are 142,718 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Krafton Inc worth?
The market values Krafton Inc at about 10.8T KRW (market capitalisation, as of Aug 13, 2026). Per share that is 213,500 KRW; our models calculate a fair value of 356,218 KRW per share.
What do the bullish and bearish scenarios say about 259960?
Our models span a range for Krafton Inc: cautious scenario 252,757 KRW, base 356,218 KRW, optimistic 471,251 KRW per share (as of Aug 13, 2026, price 213,500 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Krafton Inc (259960)?
Balance-sheet figures for Krafton Inc (as of Aug 13, 2026): return on equity 12.0%. They feed the Quality Score of 72/100, which measures business quality independently of the share price.
How far is 259960 from its 52-week high?
Krafton Inc trades at 213,500 KRW, about 44% below its 52-week high of 381,758 KRW and 2% above the low of 208,500 KRW (as of Aug 13, 2026). Distance from the high says nothing about value: that is what the fair value of 356,218 KRW is for.
Which stocks are comparable to Krafton Inc?
From the same area (Communication Services) we also value Konami Group, NetEase, Inc, Electronic Arts Inc, Take-Two Interactive Software, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Krafton Inc stock attractive at the current price?
The data as of Aug 13, 2026: price 213,500 KRW, calculated fair value 356,218 KRW (+67%), Quality Score 72/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 259960 calculated?
We run Krafton Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 356,218 KRW, with the spread shown as a cautious and an optimistic scenario.
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