Krafton Inc (259960) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Krafton Inc KRW 395,557, price KRW 198,000, upside +99.8%, quality 72 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 145,266 KRW – 562,225 KRW · fair‑value band 270,340 KRW – 514,224 KRW · the 198,000 KRW price screens below the 395,557 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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KRAFTON, Inc. engages in the software development and related ancillary businesses in Asia, Korea, the United States, Europe, and internationally. The company offers PC, mobile, console, and other games.
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KRAFTON, Inc. engages in the software development and related ancillary businesses in Asia, Korea, the United States, Europe, and internationally. The company offers PC, mobile, console, and other games. It is also involved in development and distribution of mobile games and applications, and game software business; consulting advisory and investment activities; production of video contents; and development and servicing of games. The company was formerly known as Bluehole Studio Inc. and changed its name to KRAFTON, Inc. in November 2018. KRAFTON, Inc. was incorporated in 2007 and is headquartered in Seoul, South Korea.
Stock analysis
Krafton Inc (259960) currently trades at 198,000 KRW, while our model-based Fair Value estimate is 395,557 KRW, implying the stock looks roughly 49.9% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 473,041 KRW per share, and 22 of the 24 models we run sit above the 198,000 KRW price.
Bear case: the Asset-Based group reads lowest at 104,613 KRW, and 2 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: 270,340 KRW (bear) to 514,224 KRW (bull), the price of 198,000 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 72/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Krafton Inc reported revenue of 3.3T KRW in FY2025 versus 1.9T KRW in FY2021, a compound +15.2%/yr. Reported net income was 735B KRW in FY2025, compounding +9.0%/yr from FY2021.
Key figures
Market cap 10.8T KRW (≈ $7.6B) · P/S ratio 2.84 · Dividend yield 1.1% · Net margin 22.1% · Return on equity 12.0% · Return on assets (EBIT) 12.4% · Operating margin 41.0% · Revenue (TTM) 3.8T KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 35% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 31% fair-value upside, at 100%, 259960 screens cheaper than that median.
Fair Value models
Bear 270,340 KRWFair Value 395,557 KRWBull 514,224 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+22.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.8%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.8%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+5.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+4.0%
Dividend (yield on the price)1.1%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.34% → 32%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−5.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+10.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −7.4% a year for the price and +8.1% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronic Gaming & Multimedia · 148 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Krafton Inc Fair Value". https://www.fairvalue-calculator.com/stock/259960
Frequently asked questions
Is Krafton Inc (259960) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 395,557 KRW versus a price of 198,000 KRW, about +100% upside (undervalued).
What is the fair value of 259960?
Our model-based fair value for Krafton Inc is 395,557 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 198,000 KRW.
What is the quality score of 259960?
Krafton Inc has a Quality Score of 72/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Krafton Inc (259960)?
Our model-based price target is the fair value of 395,557 KRW (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 270,340 KRW, optimistic scenario 514,224 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Krafton Inc stock forecast for 2026?
Our models put fair value at 395,557 KRW, about +100% upside versus a price of 198,000 KRW (undervalued). Cautious scenario 270,340 KRW, optimistic scenario 514,224 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Krafton Inc (259960)?
Krafton Inc reported trailing-twelve-month revenue of about 3.8T KRW (latest available figure, as of Sep 24, 2026).
Does Krafton Inc pay a dividend?
Krafton Inc currently shows a dividend yield of about 1.13% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Krafton Inc (259960)?
For today's price to be fair in a discounted-cash-flow model, Krafton Inc would have to grow free cash flow by -5.4 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +14.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 259960 use?
Our models discount Krafton Inc at 9.5 %: a base by market capitalisation (mid), damped by beta 0.74, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Krafton Inc that is -5.4 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has Krafton Inc (259960) delivered so far?
Over the past 5 years revenue at Krafton Inc grew +14.8 % a year. The price currently implies -5.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Krafton Inc (259960) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Krafton Inc (-5.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Krafton Inc (259960)?
The free-cash-flow yield on the price is 10.67 %: that much free cash flow Krafton Inc produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Krafton Inc (259960)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Krafton Inc it is 395,557 KRW per share (as of Sep 24, 2026), against a price of 198,000 KRW. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Krafton Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 259960 trades below its calculated fair value: price 198,000 KRW, fair value 395,557 KRW, a gap of about +100% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 259960?
No. The price is what the market pays today (198,000 KRW); the fair value is what the company's own numbers justify (395,557 KRW). For Krafton Inc the two are 197,557 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Krafton Inc worth?
The market values Krafton Inc at about 10.8T KRW (market capitalisation, as of Sep 24, 2026). Per share that is 198,000 KRW; our models calculate a fair value of 395,557 KRW per share.
What do the bullish and bearish scenarios say about 259960?
Our models span a range for Krafton Inc: cautious scenario 270,340 KRW, base 395,557 KRW, optimistic 514,224 KRW per share (as of Sep 24, 2026, price 198,000 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Krafton Inc (259960)?
Balance-sheet figures for Krafton Inc (as of Sep 24, 2026): return on equity 12.0%. They feed the Quality Score of 72/100, which measures business quality independently of the share price.
How far is 259960 from its 52-week high?
Krafton Inc trades at 198,000 KRW, about 35% below its 52-week high of 304,911 KRW and at the low of 198,000 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 395,557 KRW is for.
Which stocks are comparable to Krafton Inc?
From the same area (Communication Services) we also value Konami Group, NetEase, Inc, Take-Two Interactive Software, Inc, Roblox Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Krafton Inc stock attractive at the current price?
The data as of Sep 24, 2026: price 198,000 KRW, calculated fair value 395,557 KRW (+100%), Quality Score 72/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 259960 calculated?
We run Krafton Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 395,557 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Krafton Inc currently trades 100 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Krafton Inc (259960)?
The closing price on Sep 23, 2026 was 198,000 KRW. Our model-based fair value is 395,557 KRW, about +100% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Krafton Inc right now?
The rarer combination: high quality (72/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (270,340 KRW). The market is more pessimistic than our downside scenario. A fairly wide model range (270,340 KRW to 514,224 KRW) leaves room in how you read the outcome.
Key figures of Krafton Inc
How large is the market capitalisation of Krafton Inc (259960)?
The market capitalisation of Krafton Inc is 10.8T KRW (≈ $7.6B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Krafton Inc (259960)?
The price-to-sales ratio of Krafton Inc is 2.84 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Krafton Inc (259960)?
The dividend yield of Krafton Inc is 1.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Krafton Inc (259960)?
The net margin of Krafton Inc is 22.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Krafton Inc (259960)?
The return on equity (ROE) of Krafton Inc is 12.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Krafton Inc (259960)?
On an EBIT basis the return on assets of Krafton Inc is 12.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Krafton Inc (259960)?
The operating margin of Krafton Inc is 41.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Krafton Inc (259960)?
Revenue at Krafton Inc is growing +56.9% versus a year earlier (3y avg +21.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Krafton Inc (259960)?
Earnings per share at Krafton Inc are growing +43.0% versus a year earlier. How much earnings per share grew versus a year earlier.
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