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Max Financial Services Limited (MFSL) Fair Value & Analysis

Financial Services · IN · Market cap ₹561B

MF Max Financial Services Limited MFSL · NSE
Price₹1,515
Fair Value₹3,031
Upside+100.1%
Quality48/100
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Healthy Growth
Thin margins · 0.2% net margin
Low debt · generates free cash flow
Trails peers (2/13)
Narrow moat 24/100
Evidence: High Range ₹2,274 – ₹3,789 Share as image

Fair value as of: Jul 11, 2026

From 6 valuation models · updated 30 days ago

Fair value updated Jul 11, 2026, revised from ₹3,000 to ₹3,031 (+1.0%) since Jun 26, 2026. Share price −7.3% over the past month.

Below-average quality, screening 100% undervalued on our models.

What matters now

  • The price is below even our cautious bear case (₹2,274). The market is more pessimistic than our downside scenario.
  • Solid quality (48/100) at a price below fair value, the discount is the argument here, not the business quality.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
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Price vs Fair Value (5 years)

₹1,870 ₹608.95 Fair Value ₹3,031 Apr 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 11, 2026.

How to read this chart

60‑month range ₹608.95 – ₹1,870 · fair‑value band ₹2,274 – ₹3,789 · the ₹1,515 price screens below the ₹3,031 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 11, 2026.

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Analysis

Max Financial Services Limited (MFSL) currently trades at ₹1,515, while our model-based Fair Value estimate is ₹3,031, implying the stock looks roughly 100.1% undervalued today. The Quality Score stands at 48/100 (below-average quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Max Financial Services Limited generated revenue of ₹477B at a net margin of 0.2%. Revenue declined 40.2% year over year. It earns a return on equity of 1.6%. The balance sheet holds a net cash position of ₹627M. Fundamentals as of Jul 11, 2026

Our scenario range runs from ₹2,274 (bear case) to ₹3,789 (bull case); at ₹1,515, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 20% below its 52-week high and 6% above its 52-week low, currently below its 200-day average. For context, the median of 10 Financial Services peers we cover trades at 1% fair-value upside, at 100%, MFSL screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Residual Income ₹10,366 ₹9,829 ₹7,683 76
Gordon GGM ₹856.42 ₹1,870 ₹3,147 70
P/E Multiple ₹2,274 ₹3,031 ₹3,789 63
All 6 models by family
Dividend Discount
Gordon GGM ₹856.42 ₹1,870 ₹3,147 70
DDM Multi-Stage ₹856.42 ₹1,532 ₹1,949 61
Multiples
P/E Multiple ₹2,274 ₹3,031 ₹3,789 63
P/B Multiple ₹2,973 ₹3,964 ₹4,954 55
Asset-Based
NCAV (Graham) ₹7,333 ₹9,827 ₹14,667 50
Economic Profit
Residual Income ₹10,366 ₹9,829 ₹7,683 76

Widest divergence: Economic Profit (₹9,829) versus Dividend Discount (₹1,532). Highest evidence: Residual Income (76).

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Key figures & financial health

Revenue (TTM) ₹477B
Revenue growth (YoY) -40.2%
Net margin 0.2%
Return on equity 1.6%
Free cash flow ₹112B FY2026
P/E ratio 665.6
More key figures
Operating margin 4.6%
EPS (TTM) ₹2.37
EPS growth (YoY) -33.9%
Net cash ₹627M FY2026

Figures from reported company fundamentals · as of Jul 11, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 48/100

Of which business quality 46 · Market factors (momentum, volatility) 46

Profitability 19
Margins and returns on capital today
Quality Growth 33
Are margins and returns improving?
Cashflow 95
Earnings quality: real cash, not paper profit
Fin. Strength 4
Balance sheet, leverage, solvency risk
Investment 51
Disciplined investing over empire-building
Low Volatility 83
Calm price path (market factor)
Momentum 32
Price trend over the last 3–12 months (market factor)
52W Momentum 26
Distance to the 52-week high (market factor)
Net Issuance 85
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Max Financial Services Limited, through its subsidiary, engages in life insurance business in India. The company operates through Business Investments and Others, and Life Insurance segments.

Full company description

Max Financial Services Limited, through its subsidiary, engages in life insurance business in India. The company operates through Business Investments and Others, and Life Insurance segments. It offers participating and nonparticipating and linked products covering life insurance, pension and health benefits, including riders for individual and group through individual agents, corporate agents, banks, brokers, and other channels. The company is also involved treasury investment activities; and provision of management advisory services. Max Financial Services Limited was incorporated in 1988 and is based in Noida, India.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

Max Financial Services Limited reported revenue of ₹477B in FY2026 versus ₹312B in FY2022, a compound +11.2%/yr. Reported net income was ₹840M in FY2026, compounding −24.1%/yr from FY2022.

Growth Quality 78/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2026)
₹477B
Latest YoY
+2.8%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+15.0%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+8.8%
Avg. growth/yr (22Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+30.8%
Revenue +11.2%/yr
FY22 ₹312B
FY23 ₹313B
FY24 ₹465B
FY25 ₹464B
FY26 ₹477B
Net income −24.1%/yr
FY22 ₹2.5B
FY23 ₹3.8B
FY24 ₹3.4B
FY25 ₹3.3B
FY26 ₹840M
Character of growth · EPS growth decomposed (2015-2026) −1.8 % p.a.
Revenue per share +13.3 pp

of which total revenue +14.6 pp · buybacks/dilution −1.4 pp

EBIT margin −16.4 pp
Tax rate +2.6 pp
Residual (interest, one-offs) −1.3 pp

Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).

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Cite: Fair Value Calculator (2026). "Max Financial Services Limited Fair Value". https://www.fairvalue-calculator.com/stock/MFSL

Peer Group

Insurance - Life · 95 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 45 · Bottom 25%
Fair Value upside +100% · Top 25%
Return on equity (TTM) 2% · Bottom 25%
Return on assets 0% · Bottom 25%
Net margin (TTM) 0% · Bottom 25%
Operating margin (TTM) 5% · Bottom 25%
Revenue growth -40% · Bottom 25%
Debt / equity 0.35× · Higher than median

Valuation Multiples vs Insurance - Life median · lower = cheaper

P/E (TTM) 689.1× · Pricier than 75% of peers
P/B 10.62× · Pricier than 75% of peers
P/S (TTM) 1.18× · Pricier than median
P/FCF 0.1× · Cheaper than 75% of peers
EV/EBITDA 88.9× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 32
FUTURE 0 · sector 44
PAST 7 · sector 43
HEALTH 82 · sector 86
DIVIDEND 0 · sector 55

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Insurance - Life stocks, each showing price versus our Fair Value estimate (as of Jul 11, 2026).

Stock Price Fair Value vs Fair Value
China Life Insurance Company 601628 ¥38.72 ¥70.87 +83%
Ping An Insurance (Group) Company 601318 ¥49.60 ¥96.76 +95%
AIA Group 1299 HK$75.55 HK$7.88 -90%
Manulife Financial Corporation MFC C$58.52 C$45.13 -23%
Great-West Lifeco Inc GWO C$92.34 C$59.64 -35%
Life Insurance Corporation LICI ₹438.30 ₹590.43 +35%
Fubon Financial Holding 2881 124.50 TWD 115.05 TWD -8%
Cathay Financial Holding 2882 94.00 TWD 94.95 TWD +1%
Samsung Life Insurance Co 032830 337,500 KRW 166,710 KRW -51%
China Pacific Insurance (Group) Co 601601 ¥29.75 ¥59.50 +100%

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Frequently asked questions

Is Max Financial Services Limited (MFSL) overvalued or undervalued?
As of Jul 11, 2026, our model estimates a fair value of ₹3,031 versus a price of ₹1,515, about +100% (undervalued).
What is the fair value of MFSL?
Our model-based fair value for Max Financial Services Limited is ₹3,031 (as of Jul 11, 2026), built from audited fundamentals. The current price is ₹1,515.
What is the quality score of MFSL?
Max Financial Services Limited has a Quality Score of 48/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Max Financial Services Limited (MFSL)?
Max Financial Services Limited reported trailing-twelve-month revenue of about ₹477B (latest available figure, as of Jul 11, 2026).
What is the net profit margin of MFSL?
The net profit margin of Max Financial Services Limited is about 0.2%, meaning it keeps roughly 0.2% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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