Mida Assets Public Company (MIDA) Fair Value & Analysis

Financial Services · TH · Market cap 1.3B THB

Below-average quality, screening 100% undervalued on our models.

What matters now

• The large discount to fair value meets weak quality (34/100). That raises the risk this is a value trap rather than a bargain.
• The price is below even our cautious bear case (0.6000 THB). The market is more pessimistic than our downside scenario.
• The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
• A fairly wide model range (0.6000 THB to 1.19 THB) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.

How to read this chart

60‑month range 0.1800 THB – 0.7300 THB · fair‑value band 0.6000 THB – 1.19 THB · the 0.4000 THB price screens below the 0.8000 THB fair value. Dashed = 300-day average. As of Jul 16, 2026.

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Analysis

Mida Assets Public Company (MIDA) currently trades at 0.4000 THB, while our model-based Fair Value estimate is 0.8000 THB, implying the stock looks roughly 100.0% undervalued today. The Quality Score stands at 34/100 (below-average quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.

Over the trailing twelve months, Mida Assets Public Company generated revenue of 2.1B THB at a net margin of -20.5%. Revenue declined 1.9% year over year. It earns a return on equity of -9.4%. Net debt stands at 5.6B THB. Fundamentals as of Jul 16, 2026

Our scenario range runs from 0.6000 THB (bear case) to 1.19 THB (bull case); at 0.4000 THB, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 122% above its 52-week low, currently above its 200-day average. For context, the median of 10 Financial Services peers we cover trades at -41% fair-value upside, at 100%, MIDA screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Key figures & financial health

Quality Score breakdown

About the company

Mida Assets Public Company Limited, together with its subsidiaries, engages in the hire-purchase financing of electrical home appliances and motorcycles in Thailand. It provides products on hire purchase, such as televisions, DVD players, air conditioners, home theatre sets, refrigerators, washing machines, electric fans, etc., as well as sells merchandise.

Full company description

Mida Assets Public Company Limited, together with its subsidiaries, engages in the hire-purchase financing of electrical home appliances and motorcycles in Thailand. It provides products on hire purchase, such as televisions, DVD players, air conditioners, home theatre sets, refrigerators, washing machines, electric fans, etc., as well as sells merchandise. The company also develops real estate properties; operates hotels; operates and rents golf courses; and provides real estate agency services. In addition, it offers billboard and advertising services; public relation services; financial services for used cars; event organizing services; TV and radio programs; pawnshop; herbal supplement; and security guard services. Further, the company engages in the production of beer and various beverages; and management of hotels, resorts, commercial buildings, condominiums, and non-performing assets. The company was formerly known as Nakornpathom Mida 1991 and changed its name to Mida Assets Public Company Limited in 1997. Mida Assets Public Company Limited was founded in 1991 and is headquartered in Bangkok, Thailand.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Mida Assets Public Company reported revenue of 2.1B THB in FY2025 versus 1.8B THB in FY2021, a compound +4.8%/yr. Reported net income was −422M THB in FY2025.

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Peer Group

Credit Services · 331 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Credit Services median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.