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Mida Assets Public Company Limited (MIDA) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Mida Assets Public Company Limited THB 0.79, price THB 0.47, upside +68.1%, quality 34 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Financial Services · TH · ISIN TH0710010Z04

MA Thin data Sep 24, 2026

Mida Assets Public Company Limited

MIDA · BK

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

✓Fair value 0.7900 THB · Strongly undervalued (+68%)
!Quality 34/100
!Weak Growth (revenue 5y −0.8 %/yr)
!Loss-making · -20.7% net margin (TTM)
!Low debt · negative free cash flow
!Mixed vs. peers (4/10)
!Narrow moat 20/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

0.7300 THB 0.1800 THB Fair Value 0.7900 THB Apr 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range 0.1800 THB – 0.7300 THB · fair‑value band 0.5900 THB – 1.18 THB · the 0.4700 THB price screens below the 0.7900 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Mida Assets Public Company Limited, together with its subsidiaries, engages in the hire-purchase financing of electrical home appliances and motorcycles in Thailand. It provides products on hire purchase, such as televisions, DVD players, air conditioners, home theatre sets, refrigerators, washing machines, electric fans, etc., as well as sells merchandise.

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Mida Assets Public Company Limited, together with its subsidiaries, engages in the hire-purchase financing of electrical home appliances and motorcycles in Thailand. It provides products on hire purchase, such as televisions, DVD players, air conditioners, home theatre sets, refrigerators, washing machines, electric fans, etc., as well as sells merchandise. The company also develops real estate properties; operates hotels; operates and rents golf courses; and provides real estate agency services. In addition, it offers billboard and advertising services; public relation services; financial services for used cars; event organizing services; TV and radio programs; pawnshop; herbal supplement; and security guard services. Further, the company engages in the production of beer and various beverages; and management of hotels, resorts, commercial buildings, condominiums, and non-performing assets. The company was formerly known as Nakornpathom Mida 1991 and changed its name to Mida Assets Public Company Limited in 1997. Mida Assets Public Company Limited was founded in 1991 and is headquartered in Bangkok, Thailand.

Stock analysis

Mida Assets Public Company Limited (MIDA) currently trades at 0.4700 THB, while our model-based Fair Value estimate is 0.7900 THB, implying the stock looks roughly 40.5% undervalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 80/100, which puts the evidence level at low.

Scenario range: 0.5900 THB (bear) to 1.18 THB (bull), the price of 0.4700 THB sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 34/100 (below-average quality), in the Financial Services sector.

Weak Growth: Revenue growth is weak: less than 2 % a year.

Mida Assets Public Company Limited reported revenue of 2.1B THB in FY2025 versus 1.8B THB in FY2021, a compound +4.8%/yr. Reported net income was −422M THB in FY2025.

Key figures

Market cap 1.2B THB (≈ $35.2M) · P/S ratio 0.59 · EPS (TTM) −0.1800 THB · Net margin −19.8% · Return on equity −10.0% · Return on assets (EBIT) −1.2% · Operating margin 9.6% · Revenue (TTM) 2.1B THB.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (low confidence).

What moves the price

The share trades about 8% below its 52-week high and 161% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Financial Services peers we cover trades at −32% fair-value upside, at 68%, MIDA screens cheaper than that median.

Fair Value models

Bear 0.5900 THB Fair Value 0.7900 THB Bull 1.18 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) 0.6000 THB 0.8000 THB 1.19 THB 54
All 1 models by family
Asset-Based
NCAV (Graham) 0.6000 THB 0.8000 THB 1.19 THB 54

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Quality Score breakdown

Overall quality 34/100

Of which business quality 30 · Market factors (momentum, volatility) 75

Profitability 4
Margins and returns on capital today
Quality Growth 40
Are margins and returns improving?
Cashflow 3
Earnings quality: real cash, not paper profit
Fin. Strength 12
Balance sheet, leverage, solvency risk
Investment 90
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 81
Price trend over the last 3–12 months (market factor)
52W Momentum 94
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 9/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+3.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.8%
Start year 2020 (pandemic). Over 10 years: −1.1% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−2.1% (2020) → −9.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Credit Services · 331 stocks

Beats the industry median on 4/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 30 · Bottom 25%
Fair Value upside +68% · Above median
Profitability
Return on assets −1% · Bottom 25%
Net margin (TTM) −21% · Bottom 25%
Operating margin (TTM) 10% · Bottom 25%
Growth and dividend
Revenue growth 14% · Above median
Balance sheet
Debt / equity 0.34× · Below median

Valuation Multiplesvs Credit Services median · lower = cheaper

P/S (TTM) 0.02× · Cheapest 25%
PEG 1.64× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 49
FUTURE (revenue growth)71 · sector 36
PAST (return on equity)0 · sector 33
HEALTH (low debt)83 · sector 59
DIVIDEND (yield)0 · sector 68

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Credit Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Visa Inc V $367.98 $221.29 −40%
Mastercard Incorporated MA $566.08 $359.54 −36%
American Express Company AXP $305.66 $208.54 −32%
Capital One Financial Corporation COF $196.61 $125.94 −36%
Bajaj Finance Limited BAJFINANCE ₹1,043 ₹1,101 +6%
PayPal Holdings PYPL $52.89 $99.46 +88%
Affirm Holdings AFRM $68.09 $16.24 −76%
Shriram Finance Limited SHRIRAMFIN ₹1,011 ₹1,374 +36%
Synchrony Financial, SYF $70.67 $137.28 +94%
SoFi Technologies, Inc SOFI $16.55 $5.57 −66%

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Cite: Fair Value Calculator (2026). "Mida Assets Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/MIDA

Frequently asked questions

Is Mida Assets Public Company Limited (MIDA) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 0.7900 THB versus a price of 0.4700 THB, about +68% upside (undervalued).
What is the fair value of MIDA?
Our model-based fair value for Mida Assets Public Company Limited is 0.7900 THB (as of Sep 24, 2026), built from audited fundamentals. The current price: 0.4700 THB.
What is the quality score of MIDA?
Mida Assets Public Company Limited has a Quality Score of 34/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Mida Assets Public Company Limited (MIDA)?
Our model-based price target is the fair value of 0.7900 THB (as of Sep 24, 2026) from 1 valuation models. Cautious scenario 0.5900 THB, optimistic scenario 1.18 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Mida Assets Public Company Limited stock forecast for 2026?
Our models put fair value at 0.7900 THB, about +68% upside versus a price of 0.4700 THB (undervalued). Cautious scenario 0.5900 THB, optimistic scenario 1.18 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Mida Assets Public Company Limited (MIDA)?
Mida Assets Public Company Limited reported trailing-twelve-month revenue of about 2.1B THB (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Mida Assets Public Company Limited (MIDA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Mida Assets Public Company Limited it is 0.7900 THB per share (as of Sep 24, 2026), against a price of 0.4700 THB. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Mida Assets Public Company Limited stock overvalued or undervalued in 2026?
As of Sep 24, 2026, MIDA trades below its calculated fair value: price 0.4700 THB, fair value 0.7900 THB, a gap of about +68% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MIDA?
No. The price is what the market pays today (0.4700 THB); the fair value is what the company's own numbers justify (0.7900 THB). For Mida Assets Public Company Limited the two are 0.3200 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Mida Assets Public Company Limited worth?
The market values Mida Assets Public Company Limited at about 1.2B THB (market capitalisation, as of Sep 24, 2026). Per share that is 0.4700 THB; our models calculate a fair value of 0.7900 THB per share.
What do the bullish and bearish scenarios say about MIDA?
Our models span a range for Mida Assets Public Company Limited: cautious scenario 0.5900 THB, base 0.7900 THB, optimistic 1.18 THB per share (as of Sep 24, 2026, price 0.4700 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of MIDA?
The PEG ratio of Mida Assets Public Company Limited is 1.64 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Mida Assets Public Company Limited (MIDA)?
Balance-sheet figures for Mida Assets Public Company Limited (as of Sep 24, 2026): return on equity −10.0%, debt of 0.34 per unit of equity. They feed the Quality Score of 34/100, which measures business quality independently of the share price.
How far is MIDA from its 52-week high?
Mida Assets Public Company Limited trades at 0.4700 THB, about 8% below its 52-week high of 0.5100 THB and 161% above the low of 0.1800 THB (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 0.7900 THB is for.
Which stocks are comparable to Mida Assets Public Company Limited?
From the same area (Financial Services) we also value Visa Inc, Mastercard Incorporated, American Express Company, Capital One Financial Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Mida Assets Public Company Limited stock attractive at the current price?
The data as of Sep 24, 2026: price 0.4700 THB, calculated fair value 0.7900 THB (+68%), Quality Score 34/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MIDA calculated?
We run Mida Assets Public Company Limited through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 0.7900 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Mida Assets Public Company Limited currently trades 68 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Mida Assets Public Company Limited (MIDA)?
The closing price on Sep 24, 2026 was 0.4700 THB. Our model-based fair value is 0.7900 THB, about +68% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Mida Assets Public Company Limited right now?
The large discount to fair value meets weak quality (34/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (0.5900 THB). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (0.5900 THB to 1.18 THB) leaves room in how you read the outcome.

Key figures of Mida Assets Public Company Limited

How large is the market capitalisation of Mida Assets Public Company Limited (MIDA)?
The market capitalisation of Mida Assets Public Company Limited is 1.2B THB (≈ $35.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Mida Assets Public Company Limited (MIDA)?
The price-to-sales ratio of Mida Assets Public Company Limited is 0.59 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Mida Assets Public Company Limited (MIDA)?
Earnings per share at Mida Assets Public Company Limited are −0.1800 THB. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Mida Assets Public Company Limited (MIDA)?
The net margin of Mida Assets Public Company Limited is −19.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Mida Assets Public Company Limited (MIDA)?
The return on equity (ROE) of Mida Assets Public Company Limited is −10.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Mida Assets Public Company Limited (MIDA)?
On an EBIT basis the return on assets of Mida Assets Public Company Limited is −1.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Mida Assets Public Company Limited (MIDA)?
The operating margin of Mida Assets Public Company Limited is 9.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Mida Assets Public Company Limited (MIDA)?
Revenue at Mida Assets Public Company Limited is growing +14.2% versus a year earlier (3y avg +2.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Mida Assets Public Company Limited (MIDA)?
Earnings per share at Mida Assets Public Company Limited are growing −94.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Mida Assets Public Company Limited (MIDA) generate?
The free cash flow of Mida Assets Public Company Limited is −379M THB (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Mida Assets Public Company Limited (MIDA) carry?
The net debt of Mida Assets Public Company Limited is 5.6B THB (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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