Mida Assets Public Company Limited (MIDA) fair value: what the stock is really worth
As of Nov 10, 2026: fair value (intrinsic value) of Mida Assets Public Company Limited stock THB 0.43, price THB 0.39, upside +9.9%, quality 30 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.
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Mida Assets Public Company Limited
MIDA · BKThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.
How to read this chart
60‑month range 0.1800 THB – 0.7300 THB · fair‑value band 0.3214 THB – 0.5356 THB · the 0.3900 THB price screens below the 0.4285 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.
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Company profile
Mida Assets Public Company Limited, together with its subsidiaries, engages in the hire-purchase financing of electrical home appliances and motorcycles in Thailand.
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It provides products on hire purchase, such as televisions, DVD players, air conditioners, home theatre sets, refrigerators, washing machines, electric fans, etc., as well as sells merchandise.
The company also develops real estate properties; operates hotels; operates and rents golf courses; and provides real estate agency services.
In addition, it offers billboard and advertising services; public relation services; financial services for used cars; event organizing services; TV and radio programs; pawnshop; herbal supplement; and security guard services.
Further, the company engages in the production of beer and various beverages; and management of hotels, resorts, commercial buildings, condominiums, and non-performing assets. The company was formerly known as Nakornpathom Mida 1991 and changed its name to Mida Assets Public Company Limited in 1997.
Mida Assets Public Company Limited was founded in 1991 and is headquartered in Bangkok, Thailand.
Stock analysis
Mida Assets Public Company Limited (MIDA) currently trades at 0.3900 THB, while our estimate is 0.4285 THB, so the stock looks roughly fairly valued today (gap 9.0%).
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Valuation
None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.
Scenario range: 0.3214 THB (bear) to 0.5356 THB (bull), the price of 0.3900 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 30/100 (below-average quality), in the Financial Services sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Mida Assets Public Company Limited reported revenue of 2.1B THB in FY2025 versus 1.8B THB in FY2021, a compound +4.8%/yr. Reported net income was −422M THB in FY2025.
Key figures
Market cap 977M THB (≈ $29.1M) Micro · P/S ratio 0.35 · EPS (TTM) −0.1100 THB · Net margin −9.5% · Return on equity −6.5% · Return on assets (EBIT) −1.2% (5-year average) · Operating margin 11.2% · Revenue (TTM) 2.9B THB.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 20 out of 100 (low confidence).
What moves the price
The share trades about 24% below its 52-week high and 117% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −1% fair-value upside, at 10%, MIDA screens cheaper than that median.
Fair Value
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
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Compare Mida Assets Public Company Limited with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Credit Services · 325 stocks
Valuation Multiplesvs Credit Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Financials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Net margin by industry
- P/B ratio by industry
- Stock screener with 62 metrics
- Valuation of the Thailand market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Credit Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Synchrony Financial, SYF | $71.70 | $141.92 | +98% | vs MIDA |
| PayPal Holdings PYPL | $58.78 | $107.45 | +83% | vs MIDA |
| Shriram Finance Limited SHRIRAMFIN | ₹965.00 | ₹1,309 | +36% | vs MIDA |
| Affirm Holdings AFRM | $65.95 | $74.92 | +14% | vs MIDA |
| Bajaj Finance Limited BAJFINANCE | ₹1,065 | ₹1,055 | −1% | vs MIDA |
| American Express Company AXP | $323.46 | $210.02 | −35% | vs MIDA |
| Visa Inc V | $423.00 | $242.87 | −43% | vs MIDA |
| Mastercard Incorporated MA | $658.84 | $360.13 | −45% | vs MIDA |
| Capital One Financial Corporation COF | $195.84 | $106.81 | −45% | vs MIDA |
| SoFi Technologies, Inc SOFI | $16.37 | $5.51 | −66% | vs MIDA |
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Frequently asked questions
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Key figures of Mida Assets Public Company Limited
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