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Moneysupermarket.com Group PLC (MNSKY) fair value: what the stock is really worth

As of Sep 25, 2026: fair value of Moneysupermarket.com Group PLC $13.74, price $10.04, upside +36.9%, quality 89 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
  3. Add to watchlist

Communication Services · US · Home United Kingdom · ISIN US60937H1041

MC Moneysupermarket.com Group PLC logo Broad data Sep 26, 2026

Moneysupermarket.com Group PLC

MNSKY · US

Undervalued, solidFair Value upside is positive and quality is strong.

✓Fair value $13.74 · Undervalued (+36.9%)
✓Quality 89/100
✓Healthy Growth (revenue 5y +5.3 %/yr)
✓Solidly profitable · 18.2% net margin (TTM)
✓Low debt · generates free cash flow
✓7.7% dividend yield · Sustainable
✓Ranks above peers (9/13)
✓Wide moat 87/100
!Weak on future: 13 out of 100
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$12.52 $8.54 Fair Value $13.74 Apr 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 26, 2026.

How to read this chart

60‑month range $8.54 – $12.52 · fair‑value band $9.70 – $19.04 · the $10.04 price screens below the $13.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 26, 2026.

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Company profile

MONY Group plc, together with its subsidiaries, provides price comparison and lead generation services through its websites and applications in the United Kingdom. The company operates through Insurance, Money, Home Services, Travel, and Cashback segments.

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MONY Group plc, together with its subsidiaries, provides price comparison and lead generation services through its websites and applications in the United Kingdom. The company operates through Insurance, Money, Home Services, Travel, and Cashback segments. It offers MoneySuperMarket, a price comparison site, which provides online and app-based tools to help people save money on their household bills; MoneySavingExpert, a consumer finance website; Quidco, a cashback site; TravelSupermarket for comparing prices on a range of holiday options, including package holidays and hotels, low-cost and charter airlines, and car hire providers; icelolly.com, a holiday price comparison website and deals platform; and Decision Tech, a B2B solution offers industry-leading comparison technology for third party brands. The company was formerly known as Moneysupermarket.com Group PLC and changed its name to MONY Group plc in May 2024. MONY Group plc was founded in 1993 and is based in Chester, the United Kingdom.

Stock analysis

Moneysupermarket.com Group PLC (MNSKY) currently trades at $10.04, while our model-based Fair Value estimate is $13.74, implying the stock looks roughly 26.9% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of $11.08 per share, and 12 of the 23 models we run sit above the $10.04 price.

Bear case: the Economic Profit group reads lowest at $5.47, and 11 of the 23 models stay below the price. Evidence for this calculation is high.

Scenario range: $9.70 (bear) to $19.04 (bull), the price of $10.04 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 89/100 (high quality), in the Communication Services sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Moneysupermarket.com Group PLC reported revenue of £446M in FY2025 versus £317M in FY2021, a compound +9.0%/yr. Reported net income was £81.2M in FY2025, compounding +11.4%/yr from FY2021.

Key figures

Market cap $1.1B · P/E ratio 12.2 · P/S ratio 2.23 · EPS (TTM) $0.8200 · Dividend yield 7.7% · Net margin 18.2% · Return on equity 34.4% · Return on assets (EBIT) 24.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 60 out of 100 (medium confidence).

What moves the price

The share trades about 17% below its 52-week high and 18% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 37%, MNSKY screens cheaper than that median.

Fair Value models

Bear $9.70 Fair Value $13.74 Bull $19.04
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.5134 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $6.94 $9.28 $12.16 82
Growth DCF $7.06 $9.20 $11.72 80
Owner Earnings $6.72 $8.99 $11.78 78
All 23 models by family
DCF Models
FCF DCF $6.94 $9.28 $12.16 82
Owner Earnings $6.72 $8.99 $11.78 78
5Y Revenue Exit $6.87 $10.14 $14.13 73
5Y EBITDA Exit $7.90 $11.96 $16.46 75
5Y P/E Exit $8.19 $12.47 $16.71 71
10Y Revenue Exit $6.66 $9.40 $12.72 67
10Y EBITDA Exit $7.42 $10.52 $14.27 69
10Y P/E Exit $7.58 $10.84 $14.43 64
Earnings-Based
Graham-Dodd $4.27 $9.76 $12.52 65
PEG = 1.0 $1.63 $2.32 $3.02 57
EPV $6.33 $7.18 $7.90 74
Multiples
P/E Multiple $10.36 $13.82 $17.27 63
P/S Multiple $8.01 $10.68 $13.34 58
P/B Multiple $4.57 $6.09 $7.61 55
EV/EBIT $10.94 $14.58 $18.21 66
EV/EBITDA $9.84 $13.11 $16.37 67
EV/Revenue $7.30 $10.40 $13.51 53
Asset-Based
NCAV (Graham) $0.8700 $1.17 $1.74 54
Growth DCF
Growth DCF $7.06 $9.20 $11.72 80
Rev-Margin DCF $6.87 $10.23 $13.83 73
Economic Profit
Residual Income $3.81 $5.47 >$21.88 64
ROIC Compounder $6.49 $7.55 $8.55 72
Growth Earnings
Growth-Adj P/E $7.76 $11.08 $14.41 67

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Quality Score breakdown

Overall quality 89/100

Of which business quality 84 · Market factors (momentum, volatility) 44

Profitability 93
Margins and returns on capital today
Quality Growth 61
Are margins and returns improving?
Cashflow 80
Earnings quality: real cash, not paper profit
Fin. Strength 80
Balance sheet, leverage, solvency risk
Investment 97
Disciplined investing over empire-building
Low Volatility 47
Calm price path (market factor)
Momentum 43
Price trend over the last 3–12 months (market factor)
52W Momentum 43
Distance to the 52-week high (market factor)
Net Issuance 96
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 80/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+1.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.3%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.3%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+11.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+3.7%
Dividend (yield on the price)7.7%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.25% → 26%

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+26.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.9%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in GBP, UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about +24.1% a year for the price and +0.6% for the forecasts.
Forecast 2026 (sales)+0.5%
Forecast 2027 (sales)+3.9%
Projected 2028 (sales)+3.7%
Projected 2029 (sales)+3.4%
Projected 2030 (sales)+3.2%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 144 stocks

Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 89 · Top 25%
Fair Value upside +36.9% · Above median
Profitability
Return on equity (TTM) 34.4% · Top 25%
Return on assets 18.8% · Top 25%
Net margin (TTM) 18.2% · Top 25%
Operating margin (TTM) 25.4% · Top 25%
Growth and dividend
Revenue growth 2.5% · Below median
Dividend yield (TTM) 7.7% · Top 25%
Balance sheet
Debt / equity 0.06× · Above median

Valuation Multiplesvs Internet Content & Information median · lower = cheaper

P/E (TTM) 12.2× · Cheaper than median
P/B 5.10× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 2.57× · Pricier than median
P/FCF 11.7× · Pricier than median
EV/EBITDA 9.1× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)83 · sector 47
FUTURE (revenue growth)13 · sector 25
PAST (return on equity)100 · sector 16
HEALTH (low debt)97 · sector 98
DIVIDEND (yield)100 · sector 40

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Cite: Fair Value Calculator (2026). "Moneysupermarket.com Group PLC Fair Value". https://www.fairvalue-calculator.com/stock/MNSKY

Frequently asked questions

Is Moneysupermarket.com Group PLC (MNSKY) overvalued or undervalued?
As of Sep 26, 2026, our model estimates a fair value of $13.74 versus a price of $10.04, about +37% upside (undervalued).
What is the fair value of MNSKY?
Our model-based fair value for Moneysupermarket.com Group PLC is $13.74 (as of Sep 26, 2026), built from audited fundamentals. The current price: $10.04.
What is the quality score of MNSKY?
Moneysupermarket.com Group PLC has a Quality Score of 89/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Moneysupermarket.com Group PLC (MNSKY)?
Our model-based price target is the fair value of $13.74 (as of Sep 26, 2026) from 23 valuation models. Cautious scenario $9.70, optimistic scenario $19.04. It is a calculation from audited fundamentals, not an analyst target.
What is the Moneysupermarket.com Group PLC stock forecast for 2026?
Our models put fair value at $13.74, about +37% upside versus a price of $10.04 (undervalued). Cautious scenario $9.70, optimistic scenario $19.04. The calculation is refreshed regularly with new filings.
What is the revenue of Moneysupermarket.com Group PLC (MNSKY)?
Moneysupermarket.com Group PLC reported trailing-twelve-month revenue of about £446M (latest available figure, as of Sep 26, 2026).
Does Moneysupermarket.com Group PLC pay a dividend?
Moneysupermarket.com Group PLC currently shows a dividend yield of about 7.70% relative to its recent price (as of Sep 26, 2026).
What growth is priced into Moneysupermarket.com Group PLC (MNSKY)?
For today's price to be fair in a discounted-cash-flow model, Moneysupermarket.com Group PLC would have to grow free cash flow by +26.9 % per year for five years (discount rate 11.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +5.3 % per year. As of Sep 26, 2026.
What discount rate (WACC) does the fair value of MNSKY use?
Our models discount Moneysupermarket.com Group PLC at 11.2 %: a base by market capitalisation (small), damped by beta 0.98, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Moneysupermarket.com Group PLC that is +26.9 % per year a year over ten years, using the same discount rate (11.2 %) and the same formula as our fair value.
How much growth has Moneysupermarket.com Group PLC (MNSKY) delivered so far?
Over the past 5 years revenue at Moneysupermarket.com Group PLC grew +5.3 % a year. The price currently implies +26.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Moneysupermarket.com Group PLC (MNSKY) growing?
The median revenue growth in the sector is +1.7 % a year. That is the yardstick for the growth priced into Moneysupermarket.com Group PLC (+26.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Moneysupermarket.com Group PLC (MNSKY)?
The free-cash-flow yield on the price is 2.47 %: that much free cash flow Moneysupermarket.com Group PLC produces per unit of market value. When it exceeds the discount rate of our models (11.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Moneysupermarket.com Group PLC (MNSKY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Moneysupermarket.com Group PLC it is $13.74 per share (as of Sep 26, 2026), against a price of $10.04. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Moneysupermarket.com Group PLC stock overvalued or undervalued in 2026?
As of Sep 26, 2026, MNSKY trades below its calculated fair value: price $10.04, fair value $13.74, a gap of about +37% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MNSKY?
No. The price is what the market pays today ($10.04); the fair value is what the company's own numbers justify ($13.74). For Moneysupermarket.com Group PLC the two are $3.70 per share apart. That gap is exactly why we show both numbers side by side.
How much is Moneysupermarket.com Group PLC worth?
The market values Moneysupermarket.com Group PLC at about $1.1B (market capitalisation, as of Sep 26, 2026). Per share that is $10.04; our models calculate a fair value of $13.74 per share.
What do the bullish and bearish scenarios say about MNSKY?
Our models span a range for Moneysupermarket.com Group PLC: cautious scenario $9.70, base $13.74, optimistic $19.04 per share (as of Sep 26, 2026, price $10.04). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MNSKY?
Moneysupermarket.com Group PLC trades at a price-to-earnings ratio of 12.2 (as of Sep 26, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $13.74 is built from several models across several years. Other multiples: P/B 5.1, P/S 2.6, EV/EBITDA 9.1.
How solid is the balance sheet of Moneysupermarket.com Group PLC (MNSKY)?
Balance-sheet figures for Moneysupermarket.com Group PLC (as of Sep 26, 2026): return on equity 34.4%, debt of 0.06 per unit of equity. They feed the Quality Score of 89/100, which measures business quality independently of the share price.
How far is MNSKY from its 52-week high?
Moneysupermarket.com Group PLC trades at $10.04, about 17% below its 52-week high of $12.07 and 18% above the low of $8.54 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $13.74 is for.
Which stocks are comparable to Moneysupermarket.com Group PLC?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Moneysupermarket.com Group PLC stock attractive at the current price?
The data as of Sep 26, 2026: price $10.04, calculated fair value $13.74 (+37%), Quality Score 89/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MNSKY calculated?
We run Moneysupermarket.com Group PLC through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $13.74, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Moneysupermarket.com Group PLC currently trades 37 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Moneysupermarket.com Group PLC (MNSKY)?
The closing price on Sep 25, 2026 was $10.04. Our model-based fair value is $13.74, about +37% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Moneysupermarket.com Group PLC right now?
The rarer combination: high quality (89/100) AND below fair value. That earns a closer look rather than a quick verdict. A fairly wide model range ($9.70 to $19.04) leaves room in how you read the outcome.

Key figures of Moneysupermarket.com Group PLC

How large is the market capitalisation of Moneysupermarket.com Group PLC (MNSKY)?
The market capitalisation of Moneysupermarket.com Group PLC is $1.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Moneysupermarket.com Group PLC (MNSKY)?
The price-to-sales ratio of Moneysupermarket.com Group PLC is 2.23 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Moneysupermarket.com Group PLC (MNSKY)?
Earnings per share at Moneysupermarket.com Group PLC are $0.8200 (price ÷ EPS = P/E 12.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Moneysupermarket.com Group PLC (MNSKY)?
The dividend yield of Moneysupermarket.com Group PLC is 7.7% (payout 94.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Moneysupermarket.com Group PLC (MNSKY)?
The net margin of Moneysupermarket.com Group PLC is 18.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Moneysupermarket.com Group PLC (MNSKY)?
The return on equity (ROE) of Moneysupermarket.com Group PLC is 34.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Moneysupermarket.com Group PLC (MNSKY)?
On an EBIT basis the return on assets of Moneysupermarket.com Group PLC is 24.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Moneysupermarket.com Group PLC (MNSKY)?
The operating margin of Moneysupermarket.com Group PLC is 25.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Moneysupermarket.com Group PLC (MNSKY)?
Revenue at Moneysupermarket.com Group PLC is growing +2.5% versus a year earlier (3y avg +4.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Moneysupermarket.com Group PLC (MNSKY)?
Earnings per share at Moneysupermarket.com Group PLC are growing −0.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Moneysupermarket.com Group PLC (MNSKY) carry?
The net debt of Moneysupermarket.com Group PLC is £17.9M (fiscal year 2023, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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