Good Shroom Co Inc (MUSH) fair value: what the stock is really worth
As of Sep 17, 2026: fair value of Good Shroom Co Inc C$0.11, price C$0.12, upside -8.3%, quality 54 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range C$0.0200 – C$0.2600 · fair‑value band C$0.0600 – C$0.1600 · the C$0.1200 price screens above the C$0.1100 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Mercanto Holdings Inc. operates in cannabis and wellness industries in Canada and the United States. It engages in the production and sale of cannabis-based products and beverages. The company was formerly known as The Good Shroom Co Inc. and changed its name to Mercanto Holdings Inc. in February 2025. Mercanto Holdings Inc.
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Mercanto Holdings Inc. operates in cannabis and wellness industries in Canada and the United States. It engages in the production and sale of cannabis-based products and beverages. The company was formerly known as The Good Shroom Co Inc. and changed its name to Mercanto Holdings Inc. in February 2025. Mercanto Holdings Inc. is headquartered in Québec, Canada.
Stock analysis
Good Shroom Co Inc (MUSH) currently trades at C$0.1200, while our model-based Fair Value estimate is C$0.1100, implying the stock looks roughly 9.1% fairly valued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of C$0.1100 per share, and 0 of the 6 models we run sit above the C$0.1200 price.
Bear case: the Multiples group reads lowest at C$0.0600, and 6 of the 6 models stay below the price. Evidence for this calculation is low.
Scenario range: C$0.0600 (bear) to C$0.1600 (bull), the price of C$0.1200 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Healthcare sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Good Shroom Co Inc reported revenue of C$3.0M in FY2025 versus C$242K in FY2021, a compound +87.6%/yr. Reported net income was −C$412K in FY2025.
Key figures
Market cap C$6.2M (≈ $4.4M) · P/S ratio 1.37 · Net margin −13.8% · Return on equity −2.9% · Return on assets (EBIT) −63.4% · Operating margin 16.1% · Revenue (TTM) C$4.5M · Revenue growth (YoY) +44.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (low confidence).
What moves the price
The share trades about 29% below its 52-week high and 71% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Healthcare peers we cover trades at −8% fair-value upside, at −8%, MUSH screens richer than that median.
Fair Value models
Bear C$0.0600Fair Value C$0.1100Bull C$0.1600
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.56/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−23.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+35.1%
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−1,435.4% (2021) → −13.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+14.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Canada: IMF forecast 2.1% a year to 2030, 2.6% from 2016 to 2025) that is about +12.5% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Drug Manufacturers - Specialty & Generic · 628 stocks
Beats the industry median on 6/10 measures
Overall it ranks above its industry peers.
Valuation
Quality Score54 · Above median
Fair Value upside−8% · Above median
Profitability
Return on assets3% · Above median
Net margin (TTM)0% · Below median
Operating margin (TTM)16% · Above median
Growth and dividend
Revenue growth44% · Top 25%
Valuation Multiplesvs Drug Manufacturers - Specialty & Generic median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Good Shroom Co Inc Fair Value". https://www.fairvalue-calculator.com/stock/MUSH
Frequently asked questions
Is Good Shroom Co Inc (MUSH) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of C$0.1100 versus the last price from Sep 17, 2026 of C$0.1200, about −8% upside (fairly valued).
What is the fair value of MUSH?
Our model-based fair value for Good Shroom Co Inc is C$0.1100 (as of Sep 23, 2026), built from audited fundamentals. Last price (from Sep 17, 2026): C$0.1200.
What is the quality score of MUSH?
Good Shroom Co Inc has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Good Shroom Co Inc (MUSH)?
Our model-based price target is the fair value of C$0.1100 (as of Sep 23, 2026) from 6 valuation models. Cautious scenario C$0.0600, optimistic scenario C$0.1600. It is a calculation from audited fundamentals, not an analyst target.
What is the Good Shroom Co Inc stock forecast for 2026?
Our models put fair value at C$0.1100, about −8% upside versus the last price from Sep 17, 2026 of C$0.1200 (fairly valued). Cautious scenario C$0.0600, optimistic scenario C$0.1600. The calculation is refreshed regularly with new filings.
What is the revenue of Good Shroom Co Inc (MUSH)?
Good Shroom Co Inc reported trailing-twelve-month revenue of about C$4.5M (latest available figure, as of Sep 23, 2026).
What growth is priced into Good Shroom Co Inc (MUSH)?
For today's price to be fair in a discounted-cash-flow model, Good Shroom Co Inc would have to grow free cash flow by +14.9 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +87.6 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of MUSH use?
Our models discount Good Shroom Co Inc at 9.5 %: a base by market capitalisation (nano), country premium for Canada. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Good Shroom Co Inc that is +14.9 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has Good Shroom Co Inc (MUSH) delivered so far?
Over the past 4 years revenue at Good Shroom Co Inc grew +87.6 % a year. The price currently implies +14.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Good Shroom Co Inc (MUSH) growing?
The median revenue growth in the sector is +2.9 % a year. That is the yardstick for the growth priced into Good Shroom Co Inc (+14.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Good Shroom Co Inc (MUSH)?
The free-cash-flow yield on the price is 3.40 %: that much free cash flow Good Shroom Co Inc produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Good Shroom Co Inc (MUSH)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Good Shroom Co Inc it is C$0.1100 per share (as of Sep 23, 2026), against a price of C$0.1200. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is Good Shroom Co Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, MUSH trades above its calculated fair value: price C$0.1200, fair value C$0.1100, a gap of about −8% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MUSH?
No. The price is what the market pays today (C$0.1200); the fair value is what the company's own numbers justify (C$0.1100). For Good Shroom Co Inc the two are C$0.0100 per share apart. That gap is exactly why we show both numbers side by side.
How much is Good Shroom Co Inc worth?
The market values Good Shroom Co Inc at about C$6.2M (market capitalisation, as of Sep 23, 2026). Per share that is C$0.1200; our models calculate a fair value of C$0.1100 per share.
What do the bullish and bearish scenarios say about MUSH?
Our models span a range for Good Shroom Co Inc: cautious scenario C$0.0600, base C$0.1100, optimistic C$0.1600 per share (as of Sep 23, 2026, price C$0.1200). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Good Shroom Co Inc (MUSH)?
Balance-sheet figures for Good Shroom Co Inc (as of Sep 23, 2026): return on equity −2.9%. They feed the Quality Score of 54/100, which measures business quality independently of the share price.
How far is MUSH from its 52-week high?
Good Shroom Co Inc trades at C$0.1200, about 29% below its 52-week high of C$0.1700 and 71% above the low of C$0.0700 (as of Sep 17, 2026). Distance from the high says nothing about value: that is what the fair value of C$0.1100 is for.
Which stocks are comparable to Good Shroom Co Inc?
From the same area (Healthcare) we also value Merck KGaA, Takeda Pharmaceutical Company, Jiangsu Hengrui Pharmaceuticals Co, Sun Pharmaceutical Industries Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Good Shroom Co Inc stock attractive at the current price?
The data as of Sep 23, 2026: price C$0.1200, calculated fair value C$0.1100 (−8%), Quality Score 54/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MUSH calculated?
We run Good Shroom Co Inc through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of C$0.1100, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Good Shroom Co Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Good Shroom Co Inc (MUSH)?
The latest price we hold is from Sep 17, 2026 and stands at C$0.1200. Our model-based fair value is C$0.1100, about −8% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Good Shroom Co Inc right now?
The model range is unusually wide (C$0.0600 to C$0.1600). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Good Shroom Co Inc
How large is the market capitalisation of Good Shroom Co Inc (MUSH)?
The market capitalisation of Good Shroom Co Inc is C$6.2M (≈ $4.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Good Shroom Co Inc (MUSH)?
The price-to-sales ratio of Good Shroom Co Inc is 1.37 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Good Shroom Co Inc (MUSH)?
The net margin of Good Shroom Co Inc is −13.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Good Shroom Co Inc (MUSH)?
The return on equity (ROE) of Good Shroom Co Inc is −2.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Good Shroom Co Inc (MUSH)?
On an EBIT basis the return on assets of Good Shroom Co Inc is −63.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Good Shroom Co Inc (MUSH)?
The operating margin of Good Shroom Co Inc is 16.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Good Shroom Co Inc (MUSH)?
Revenue at Good Shroom Co Inc is growing +44.1% versus a year earlier (3y avg +35.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Good Shroom Co Inc (MUSH)?
Earnings per share at Good Shroom Co Inc are growing +117% versus a year earlier. How much earnings per share grew versus a year earlier.
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