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Mercanto Holdings (MUSH) Fair Value & Analysis

Healthcare · CA · Market cap C$6.7M

PriceC$0.1300
Fair ValueC$0.0600
Upside-53.8%
Quality95/100
Evidence: Low Range C$0.0400 – C$0.0800

Fair value as of: Jun 26, 2026

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Analysis

Mercanto Holdings (MUSH) currently trades at C$0.1300, while our model-based Fair Value estimate is C$0.0600 — implying the stock looks roughly 53.8% overvalued today. We read business quality at 95/100 (high quality), in the Healthcare sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

About the company

Mercanto Holdings Inc. operates in cannabis and wellness industries in Canada and the United States. It engages in the production and sale of cannabis-based products and beverages. The company was formerly known as The Good Shroom Co Inc. and changed its name to Mercanto Holdings Inc. in February 2025. Mercanto Holdings Inc. is headquartered in Québec, Canada.

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Frequently asked questions

Is Mercanto Holdings (MUSH) undervalued?
As of Jun 26, 2026, our model estimates a fair value of C$0.0600 versus a price of C$0.1300 — about −54% (overvalued). Model-based estimate, not financial advice.
What is the fair value of MUSH?
Our 21-model fair value for Mercanto Holdings is C$0.0600 (as of Jun 26, 2026), built from audited fundamentals. The current price is C$0.1300.
What is the quality score of MUSH?
Mercanto Holdings has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.