Check 35,000+ stocks against 26 valuation models and 37 quality factors
Data-driven stock valuation
Which stocks are undervalued right now? Check free
Discover now →
Pricer AB (PCRBF) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Pricer AB $0.25, price $0.36, upside -29.8%, quality 44 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? No
- Add to watchlist
PA
Broad data
Sep 24, 2026
Broad data
Sep 24, 2026
Pricer AB
PCRBF · USWeak valuationQuality is weak on top of the rich price.
!Fair value $0.2500 · Overvalued (−29.8%)
!Quality 44/100
!Mixed Growth (revenue 5y +4.0 %/yr)
!Thin margins · 0.6% net margin (TTM)
✓Low debt · generates free cash flow
!Narrow moat 26/100
What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $0.3360 – $3.42 · fair‑value band $0.2200 – $0.2700 · the $0.3560 price screens above the $0.2500 fair value. Dashed = 300-day average. As of Sep 24, 2026.
Company profile
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific.
Show more
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is headquartered in Stockholm, Sweden.
Stock analysis
Pricer AB (PCRBF) currently trades at $0.3560, while our model-based Fair Value estimate is $0.2500, 29.8% below the price, so the stock looks overvalued today.
Show more
Valuation
Bull case: the Growth DCF group reads highest at a median of $0.8500 per share, and 14 of the 24 models we run sit above the $0.3560 price.
Bear case: the Economic Profit group reads lowest at $0.2300, and 10 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: $0.2200 (bear) to $0.2700 (bull), the price of $0.3560 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Industrials sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Pricer AB reported revenue of 2.1B SEK in FY2025 versus 1.8B SEK in FY2021, a compound +5.0%/yr. Reported net income was 1.3M SEK in FY2025, compounding −64.2%/yr from FY2021.
Key figures
Market cap $58.4M · P/E ratio 35.6 · P/S ratio 0.02 · EPS (TTM) $0.0100 · Net margin 0.1% · Return on equity 1.3% · Return on assets (EBIT) 3.6% · Revenue (TTM) $2.2B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 33% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −19% fair-value upside, at −30%, PCRBF screens richer than that median.
Fair Value models
Bear $0.2200
Fair Value $0.2500
Bull $0.2700
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.0076 per share) are deliberately not added.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
$0.9300
$1.47
$2.24
79
Growth DCF
$0.9100
$1.38
$2.00
78
Owner Earnings
$0.4900
$0.7700
$1.17
76
All 24 models by family
DCF Models
FCF DCF
$0.9300
$1.47
$2.24
79
Owner Earnings
$0.4900
$0.7700
$1.17
76
5Y Revenue Exit
$0.5700
$0.8400
$1.18
73
5Y EBITDA Exit
$0.8300
$1.36
$2.02
74
5Y P/E Exit
$0.3900
$0.4600
$0.5300
72
10Y Revenue Exit
$0.7000
$0.9800
$1.37
67
10Y EBITDA Exit
$0.8600
$1.31
$1.97
68
10Y P/E Exit
$0.6100
$0.7500
$0.9100
65
Earnings-Based
Graham-Dodd
$0.0100
$0.0200
$0.0300
65
Lynch FV
$0.0100
$0.0100
$0.0100
61
PEG = 1.0
$0.0100
$0.0100
$0.0100
57
EPV
$0.2100
$0.2300
$0.2500
74
Multiples
P/E Multiple
$0.0100
$0.0200
$0.0200
63
P/S Multiple
$0.0100
$0.0100
$0.0200
55
P/B Multiple
$0.0100
$0.0100
$0.0200
52
EV/EBIT
$0.4700
$0.6300
$0.7800
66
EV/EBITDA
$0.8400
$1.12
$1.39
67
EV/Revenue
$0.3400
$0.4800
$0.6200
54
Asset-Based
NCAV (Graham)
$0.3300
$0.4400
$0.6500
54
Growth DCF
Growth DCF
$0.9100
$1.38
$2.00
78
Rev-Margin DCF
$0.5700
$0.8500
$1.20
73
Economic Profit
Residual Income
$0.3900
$0.3400
$0.3100
71
ROIC Compounder
$0.2100
$0.2300
$0.2500
72
Growth Earnings
Growth-Adj P/E
$0.0100
$0.0100
$0.0200
65
Notify me when PCRBF reaches fair value
Put PCRBF on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.
Set up alert →Quality Score breakdown
Overall quality
44/100
Of which business quality 46 · Market factors (momentum, volatility) 30
Profitability
33
Margins and returns on capital today
Quality Growth
17
Are margins and returns improving?
Cashflow
64
Earnings quality: real cash, not paper profit
Fin. Strength
51
Balance sheet, leverage, solvency risk
Investment
76
Disciplined investing over empire-building
Low Volatility
48
Calm price path (market factor)
Momentum
32
Price trend over the last 3–12 months (market factor)
52W Momentum
6
Distance to the 52-week high (market factor)
Net Issuance
39
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
55/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−16.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.0%
Start year 2020 (pandemic). Over 10 years: +9.4% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.8%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−60.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−60.1%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−60.1% vs −32.9%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 3%
Start year 2020 (pandemic)
PCRBF screens overvalued: fair value 30% below the price. Compare with GRG Banking Equipment Co →
Compare Pricer AB with another stock
Price, fair value, quality and upside side by side.
Free, no sign-up
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Business Equipment & Supplies stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| GRG Banking Equipment Co 002152 | ¥8.95 | ¥9.85 | +10% |
| Shanghai M&G Stationery Inc 603899 | ¥21.87 | ¥37.37 | +71% |
| Crane NXT, Co CXT | $47.10 | $38.31 | −19% |
| XGD Inc 300130 | ¥17.95 | ¥20.91 | +16% |
| DOMS Industries Limited DOMS | ₹2,098 | ₹782.96 | −63% |
| Shaanxi Fenghuo Electronics Co 000561 | ¥7.54 | ¥1.75 | −77% |
| Shenzhen Comix Group 002301 | ¥8.56 | ¥2.85 | −67% |
| Shandong New Beiyang Information Technology Co 002376 | ¥6.55 | ¥1.95 | −70% |
| Qingdao Hiron Commercial Cold Chain Co 603187 | ¥10.70 | ¥24.36 | +128% |
| F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A FILA | €10.47 | €7.05 | −33% |
Explore undervalued stocks
More undervalued Industrials stocks →
All undervalued stocks
TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend Stocks
Try a ready-made strategy
Pick a strategy and jump into the live analysis with that exact screen applied.
🥇 Backtested Best
🏆 Big Names
⭐ Top Rated
💎 Quality on Sale
🚀 Profitable Growth
🧊 Quality Compounders
💵 Dividend Stars
📈 Strong Momentum
📉 Fallen Angels
⚖️ Deeply Undervalued
🔍 Small-Cap Gems
🏰 Moat at a Fair Price
💼 Insider Buying
🎩 Buffett-Style Quality
📚 Peter Lynch GARP
🧮 Greenblatt Magic Formula
🛡️ Graham Defensive
Discover tools
Stock screenerFilter by region, size and sector
Compare toolTwo stocks side by side
Extrinsic Value Calculator…Calculator with industry benchmark
Peter Lynch Fair Value Formula &…Calculator with industry benchmark
Run the numbers yourself: free valuation calculators
Frequently asked questions
Is Pricer AB (PCRBF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $0.2500 versus a price of $0.3560, about −30% upside (overvalued).
What is the fair value of PCRBF?
Our model-based fair value for Pricer AB is $0.2500 (as of Sep 24, 2026), built from audited fundamentals. The current price: $0.3560.
What is the quality score of PCRBF?
Pricer AB has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pricer AB (PCRBF)?
Our model-based price target is the fair value of $0.2500 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario $0.2200, optimistic scenario $0.2700. It is a calculation from audited fundamentals, not an analyst target.
What is the Pricer AB stock forecast for 2026?
Our models put fair value at $0.2500, about −30% upside versus a price of $0.3560 (overvalued). Cautious scenario $0.2200, optimistic scenario $0.2700. The calculation is refreshed regularly with new filings.
What is the revenue of Pricer AB (PCRBF)?
Pricer AB reported trailing-twelve-month revenue of about $2.2B (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Pricer AB (PCRBF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pricer AB it is $0.2500 per share (as of Sep 24, 2026), against a price of $0.3560. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Pricer AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, PCRBF trades above its calculated fair value: price $0.3560, fair value $0.2500, a gap of about −30% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PCRBF?
No. The price is what the market pays today ($0.3560); the fair value is what the company's own numbers justify ($0.2500). For Pricer AB the two are $0.1060 per share apart. That gap is exactly why we show both numbers side by side.
How much is Pricer AB worth?
The market values Pricer AB at about $58.4M (market capitalisation, as of Sep 24, 2026). Per share that is $0.3560; our models calculate a fair value of $0.2500 per share.
What do the bullish and bearish scenarios say about PCRBF?
Our models span a range for Pricer AB: cautious scenario $0.2200, base $0.2500, optimistic $0.2700 per share (as of Sep 24, 2026, price $0.3560). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is PCRBF from its 52-week high?
Pricer AB trades at $0.3560, about 33% below its 52-week high of $0.5280 and 6% above the low of $0.3360 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $0.2500 is for.
Which stocks are comparable to Pricer AB?
From the same area (Industrials) we also value GRG Banking Equipment Co, Shanghai M&G Stationery Inc, Crane NXT, Co, XGD Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pricer AB stock attractive at the current price?
The data as of Sep 24, 2026: price $0.3560, calculated fair value $0.2500 (−30%), Quality Score 44/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PCRBF calculated?
We run Pricer AB through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.2500, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Pricer AB itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pricer AB (PCRBF)?
The closing price on Oct 2, 2026 was $0.3560. Our model-based fair value is $0.2500, about −30% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pricer AB right now?
The price sits above even our optimistic bull case ($0.2700). The favourable scenario is already priced in. Weak quality (44/100) and above fair value at the same time, the margin of safety is missing on both counts.
Where does the earnings growth of Pricer AB (PCRBF) come from?
Earnings per share at Pricer AB grew −0.6 % a year from 2015 to 2025. Broken into its drivers: revenue per share +7.7 %, EBIT margin −2.8 %, tax rate +0.8 %, residual (interest, one-offs) −5.7 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Pricer AB
How large is the market capitalisation of Pricer AB (PCRBF)?
The market capitalisation of Pricer AB is $58.4M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Pricer AB (PCRBF)?
The price-to-earnings ratio of Pricer AB is 35.6. Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Pricer AB (PCRBF)?
The price-to-sales ratio of Pricer AB is 0.02 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Pricer AB (PCRBF)?
Earnings per share at Pricer AB are $0.0100 (price ÷ EPS = P/E 35.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Pricer AB (PCRBF)?
The net margin of Pricer AB is 0.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pricer AB (PCRBF)?
The return on equity (ROE) of Pricer AB is 1.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pricer AB (PCRBF)?
On an EBIT basis the return on assets of Pricer AB is 3.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
How fast is revenue growing at Pricer AB (PCRBF)?
Revenue at Pricer AB is growing −7.7% versus a year earlier (3y avg −1.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pricer AB (PCRBF)?
Earnings per share at Pricer AB are growing −67.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Pricer AB (PCRBF) generate?
The free cash flow of Pricer AB is $136M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Pricer AB (PCRBF) carry?
The net debt of Pricer AB is $40.4M (fiscal year 2025, ≈ 0.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Continue in the live analysis
Fair value and trend for 35,000+ stocks, watchlist, comparison and the diversification check. You can also try 14 days of Pro there, no card.
Open the live analysis →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.