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Pion Group AB Series B (PION-B) fair value: what the stock is really worth

As of Oct 19, 2026: fair value (intrinsic value) of Pion Group AB Series B stock SEK 6.62, price SEK 6.70, upside -1.2%, quality 56 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Industrials · SE · ISIN SE0000567539

PG Pion Group AB Series B logo Thin data Oct 3, 2026

Pion Group AB Series B

PION-B · ST

NeutralThe stock looks roughly fairly valued with average quality.

The stock costs about what our calculation considers fair.

Fair value kr 6.62 · Fairly valued (−1.2%)
Quality 56/100
Thin margins · 0.7% net margin (TTM)
Weak Growth (revenue 5y −0.7 %/yr in SEK)
Negative free cash flow
Trails peers (1/13)
Narrow moat 22/100
Thin data

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 17.97 kr 4.73 Fair Value kr 6.62 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.

How to read this chart

60‑month range kr 4.73 – kr 17.97 · fair‑value band kr 4.80 – kr 8.44 · the kr 6.70 price screens above the kr 6.62 fair value. Dashed = 300-day average. As of Oct 3, 2026.

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Company profile

PION Group AB (publ) operates as a staffing and recruitment company in Sweden, Finland, and Norway. The company operates through three segments: QRIOS, Poolia, and Uniflex.

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The company provides executive search, interim management, HR-Tech on- and offboarding, and recruiting services, as well as consulting, IT, tech and strategy, and other services.

It provides its services under the QRIOS, Workspace Recruit, Poolia, Dreamwork, Roi Rekrytering, Lisberg Executive Search, Uniflex, Whippy, and Student Node brands. The company was formerly known as Poolia AB (publ) and changed its name to PION Group AB (publ) in September 2022.

PION Group AB (publ) was founded in 1989 and is headquartered in Stockholm, Sweden.

Stock analysis

Pion Group AB Series B (PION-B) currently trades at kr 6.70, while our model-based Fair Value estimate is kr 6.62, so the stock looks roughly fairly valued today (gap 1.2%).

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Valuation

How firm this estimate is: it rests on 2 models at a data quality of 95/100, which puts the data coverage at low.

Scenario range: kr 4.80 (bear) to kr 8.44 (bull), the price of kr 6.70 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 56/100 (solid quality), in the Industrials sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Pion Group AB Series B reported revenue of 1.4B SEK in FY2025 versus 1.9B SEK in FY2021, a compound −7.2%/yr. Reported net income was −300K SEK in FY2025.

Key figures

Market cap 323M SEK (≈ $32.6M) Micro · P/E ratio 33.9 · P/S ratio 0.23 · EPS (TTM) kr 0.1600 · Dividend yield 0.0% · Net margin 0.7% · Return on equity 7.1% · Return on assets (EBIT) 1.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (medium confidence).

What moves the price

The share trades about 4% below its 52-week high and 42% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Industrials peers we cover trades at 24% fair-value upside, at −1%, PION-B screens richer than that median.

Fair Value models

Bear kr 4.80 Fair Value kr 6.62 Bull kr 8.44
Price kr 6.70 · Upside -1.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (kr 0.1284 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
EV/EBITDA kr 4.80 kr 6.62 kr 8.44 62
NCAV (Graham) kr 0.7100 kr 1.08 kr 1.35 51
All 2 models by family
Multiples
EV/EBITDA kr 4.80 kr 6.62 kr 8.44 62
Asset-Based
NCAV (Graham) kr 0.7100 kr 1.08 kr 1.35 51

Open the full fair value analysis →

Quality Score breakdown

Overall quality 56/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 29
How much profit the company makes from its sales and capital
Quality Growth 37
Are margins and returns getting better?
Cashflow 57
Do the profits arrive as real cash?
Financial strength 57
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 54
How calm the share price moves, does not count
Momentum 67
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 67
Distance to the 52-week high, does not count
New shares 80
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 9/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−11.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−12.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.7%
Start year 2020 (pandemic). Over 10 years: +6.4% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.5%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
1.1% (2020) → −0.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Staffing & Employment Services · 81 stocks

Beats the industry median on 1/13 measures
Overall it trails its industry peers.
Valuation
Quality Score 56 · Below median
Fair Value upside −1.2% · Below median
Profitability
Return on equity (12 months) 7.1% · Below median
Return on assets −0.1% · Below median
Net margin (12 months) 0.7% · Below median
Operating margin (12 months) 2.0% · Below median
Growth and dividend
Revenue growth (quarter YoY) −0.2% · Below median
Dividend yield (12 months) 0.0% · Bottom 25%

Valuation Multiplesvs Staffing & Employment Services median · lower = cheaper

P/E (12 months) 33.9× · Priciest 25%
P/B 2.46× · Pricier than median
P/S (12 months) 0.23× · Cheaper than median
EV/EBITDA 40.5× · Priciest 25%
PEG 1.42× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)32 · sector 78
FUTURE (revenue growth)0 · sector 18
PAST (return on equity)28 · sector 36
HEALTH (low debt)0 · sector 95
DIVIDEND (yield)1 · sector 65

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Staffing & Employment Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Shanghai Foreign Service Holding 600662 ¥4.26 ¥7.94 +86% vs PION-B
Kelly Services, Inc KELYB $22.40 $35.91 +60% vs PION-B
Korn Ferry, KFY $73.03 $106.79 +46% vs PION-B
TriNet Group TNET $70.70 $97.16 +37% vs PION-B
Adecco Group ADEN CHF 20.94 CHF 25.99 +24% vs PION-B
Grupa Pracuj S.A GPP 53.80 PLN 65.88 PLN +22% vs PION-B
Robert Half Inc RHI $34.40 $24.79 −28% vs PION-B
Kforce Inc KFRC $51.01 $35.35 −31% vs PION-B
ManpowerGroup Inc MAN $51.29 $27.78 −46% vs PION-B
Insperity, Inc NSP $49.40 $17.33 −65% vs PION-B

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Cite: Fair Value Calculator (2026). "Pion Group AB Series B Fair Value". https://www.fairvalue-calculator.com/stock/PION-B

Frequently asked questions

Is Pion Group AB Series B (PION-B) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of kr 6.62 versus a price of kr 6.70, about −1% upside (fairly valued).
What is the fair value of PION-B?
Our model-based fair value for Pion Group AB Series B is kr 6.62 (as of Oct 3, 2026), built from audited fundamentals. The current price: kr 6.70.
What is the quality score of PION-B?
Pion Group AB Series B has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pion Group AB Series B (PION-B)?
Our model-based price target is the fair value of kr 6.62 (as of Oct 3, 2026) from 2 valuation models. Cautious scenario kr 4.80, optimistic scenario kr 8.44. It is a calculation from audited fundamentals, not an analyst target.
What is the Pion Group AB Series B stock forecast for 2026?
Our models put fair value at kr 6.62, about −1% upside versus a price of kr 6.70 (fairly valued). Cautious scenario kr 4.80, optimistic scenario kr 8.44. The calculation is refreshed regularly with new filings.
What is the revenue of Pion Group AB Series B (PION-B)?
Pion Group AB Series B reported trailing-twelve-month revenue of about 1.4B SEK (latest available figure, as of Oct 3, 2026).
Does Pion Group AB Series B pay a dividend?
Pion Group AB Series B currently shows a dividend yield of 0.04% relative to its recent price (as of Oct 3, 2026).
What is the intrinsic value of Pion Group AB Series B (PION-B)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pion Group AB Series B it is kr 6.62 per share (as of Oct 3, 2026), against a price of kr 6.70. It is the blended result of 2 valuation models (cash flow, earnings, asset, dividend).
Is Pion Group AB Series B stock overvalued or undervalued in 2026?
As of Oct 3, 2026, PION-B trades above its calculated fair value: price kr 6.70, fair value kr 6.62, a gap of about −1% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PION-B?
No. The price is what the market pays today (kr 6.70); the fair value is what the company's own numbers justify (kr 6.62). For Pion Group AB Series B the two are kr 0.0800 per share apart. That gap is exactly why we show both numbers side by side.
How much is Pion Group AB Series B worth?
The market values Pion Group AB Series B at about 323M SEK (market capitalisation, as of Oct 3, 2026). Per share that is kr 6.70; our models calculate a fair value of kr 6.62 per share.
What do the bullish and bearish scenarios say about PION-B?
Our models span a range for Pion Group AB Series B: cautious scenario kr 4.80, base kr 6.62, optimistic kr 8.44 per share (as of Oct 3, 2026, price kr 6.70). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PION-B?
Pion Group AB Series B trades at a price-to-earnings ratio of 33.9 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 6.62 is built from several models across several years. Other multiples: PEG 1.4, P/B 2.5, P/S 0.2, EV/EBITDA 40.5.
What is the PEG ratio of PION-B?
The PEG ratio of Pion Group AB Series B is 1.42 (P/E divided by earnings growth, as of Oct 3, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Pion Group AB Series B (PION-B)?
Balance-sheet figures for Pion Group AB Series B (as of Oct 3, 2026): return on equity 7.1%. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is PION-B from its 52-week high?
Pion Group AB Series B trades at kr 6.70, about 4% below its 52-week high of kr 7.00 and 42% above the low of kr 4.73 (as of Oct 19, 2026). Distance from the high says nothing about value: that is what the fair value of kr 6.62 is for.
Which stocks are comparable to Pion Group AB Series B?
From the same area (Industrials) we also value Adecco Group, Korn Ferry,, Robert Half Inc, TriNet Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pion Group AB Series B stock attractive at the current price?
The data as of Oct 3, 2026: price kr 6.70, calculated fair value kr 6.62 (−1%), Quality Score 56/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PION-B calculated?
We run Pion Group AB Series B through 2 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 6.62, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Pion Group AB Series B itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pion Group AB Series B (PION-B)?
The closing price on Oct 19, 2026 was kr 6.70. Our model-based fair value is kr 6.62, about −1% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pion Group AB Series B right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Pion Group AB Series B

How large is the market capitalisation of Pion Group AB Series B (PION-B)?
The market capitalisation of Pion Group AB Series B is 323M SEK (≈ $32.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pion Group AB Series B (PION-B)?
The price-to-sales ratio of Pion Group AB Series B is 0.23 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Pion Group AB Series B (PION-B)?
Earnings per share at Pion Group AB Series B are kr 0.1600 (price ÷ EPS = P/E 33.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Pion Group AB Series B (PION-B)?
The dividend yield of Pion Group AB Series B is 0.0% (payout 1.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Pion Group AB Series B (PION-B)?
The net margin of Pion Group AB Series B is 0.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pion Group AB Series B (PION-B)?
The return on equity (ROE) of Pion Group AB Series B is 7.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pion Group AB Series B (PION-B)?
On an EBIT basis the return on assets of Pion Group AB Series B is 1.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pion Group AB Series B (PION-B)?
The operating margin of Pion Group AB Series B is 2.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pion Group AB Series B (PION-B)?
Revenue at Pion Group AB Series B is growing −0.2% versus a year earlier (3y avg −12.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pion Group AB Series B (PION-B)?
Earnings per share at Pion Group AB Series B are growing −64.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Pion Group AB Series B (PION-B) generate?
The free cash flow of Pion Group AB Series B is −6.1M SEK (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Pion Group AB Series B (PION-B) carry?
The net debt of Pion Group AB Series B is 32.2M SEK (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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