Pricer AB (PRIC-B) Fair Value & Analysis
Industrials · SE · Market cap 556M SEK (≈ $58.2M) · ISIN SE0000233934
What is Pricer AB really worth?
Below-average quality, and trading another 74% above our fair value of kr 2.39.
Strengths
Risks
Fair value as of: Aug 13, 2026
From 26 valuation models · updated 22 days ago
Fair value updated Aug 13, 2026, revised from kr 2.43 to kr 2.39 (−1.6%) since Jul 15, 2026. Share price −6.1% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (kr 3.26). The favourable scenario is already priced in.
- Weak quality (43/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The model range is unusually wide (kr 1.24 to kr 3.26). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range kr 2.68 – kr 26.12 · fair‑value band kr 1.24 – kr 3.26 · the kr 4.16 price screens above the kr 2.39 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Pricer AB (PRIC-B) currently trades at kr 4.16, while our model-based Fair Value estimate is kr 2.39, implying the stock looks roughly 73.9% overvalued today. The Quality Score stands at 43/100 (below-average quality), in the Industrials sector. Bull case: the Dividend Discount group reads highest at a median of kr 8.64 per share, and 15 of the 26 models we run sit above the kr 4.16 price. Bear case: the Economic Profit group reads lowest at kr 2.65, and 11 of the 26 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, Pricer AB generated revenue of 2.1B SEK at a net margin of 0.6%. Revenue declined 7.7% year over year. It earns a return on equity of 1.3%. Net debt stands at 43.8M SEK. Fundamentals as of Aug 13, 2026
Our scenario range runs from kr 1.24 (bear case) to kr 3.26 (bull case); at kr 4.16, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 33% below its 52-week high and 56% above its 52-week low, currently above its 200-day average. For context, the median of 10 Industrials peers we cover trades at −62% fair-value upside, at −42%, PRIC-B screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly kr 0.0612 per share, which is 2.6 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 26 models by family
Widest divergence: Dividend Discount (kr 8.64) versus Earnings-Based (kr 0.0900). Highest evidence: FCF DCF (79).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 47 · Market factors (momentum, volatility) 52
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific.
Full company description
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pricer AB reported revenue of 2.1B SEK in FY2025 versus 1.8B SEK in FY2021, a compound +5.0%/yr. Reported net income was 1.3M SEK in FY2025, compounding −64.2%/yr from FY2021.
of which total revenue +12.5 % · buybacks/dilution −4.3 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
PRIC-B screens 74% overvalued. Compare with GRG Banking Equipment Co →
Peer Group
Business Equipment & Supplies · 74 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Business Equipment & Supplies median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 35/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Business Equipment & Supplies stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| GRG Banking Equipment Co 002152 | ¥9.85 | ¥9.65 | −2% |
| Shanghai M&G Stationery Inc 603899 | ¥22.25 | ¥30.05 | +35% |
| XGD Inc 300130 | ¥17.93 | ¥19.69 | +10% |
| DOMS Industries Limited DOMS | ₹2,215 | ₹782.96 | −65% |
| Hengbao Co 002104 | ¥11.82 | ¥2.09 | −82% |
| Shaanxi Fenghuo Electronics Co 000561 | ¥7.72 | ¥1.75 | −77% |
| Shenzhen Comix Group 002301 | ¥7.99 | ¥3.01 | −62% |
| Shandong New Beiyang Information Technology Co 002376 | ¥6.75 | ¥2.10 | −69% |
| Cashway Fintech Co 603106 | ¥7.21 | ¥1.68 | −77% |
| Qingdao Hiron Commercial Cold Chain Co 603187 | ¥11.00 | ¥21.12 | +92% |
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