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Primotec Group (PRMG) Fair Value & Analysis

Consumer Defensive · Il · Market cap 184M ILA

PG Primotec Group PRMG · TA
Price12.63 ILA
Fair Value26.14 ILA
Upside+107.0%
Quality65/100
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Mixed Growth
Thin margins · 6.2% net margin
Low debt · generates free cash flow
0.08% dividend yield
Ranks above peers (12/14)
Moderate moat 52/100
Evidence: High Range 19.14 ILA – 37.35 ILA Share as image

Fair value as of: Jul 16, 2026

From 24 valuation models · updated 24 days ago

Share price +8.4% over the past month.

A solid business, screening 107% undervalued on our models.

What matters now

  • The price is below even our cautious bear case (19.14 ILA). The market is more pessimistic than our downside scenario.
  • Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality.
  • A fairly wide model range (19.14 ILA to 37.35 ILA) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

21.10 ILA 4.76 ILA Fair Value 26.14 ILA May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.

How to read this chart

60‑month range 4.76 ILA – 21.10 ILA · fair‑value band 19.14 ILA – 37.35 ILA · the 12.63 ILA price screens below the 26.14 ILA fair value. Dashed = 300-day average. As of Jul 16, 2026.

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Analysis

Primotec Group (PRMG) currently trades at 12.63 ILA, while our model-based Fair Value estimate is 26.14 ILA, implying the stock looks roughly 107.0% undervalued today. The Quality Score stands at 65/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Primotec Group generated revenue of 281M ILA at a net margin of 6.2%. Revenue declined 10.1% year over year. It earns a return on equity of 9.5%. Net debt stands at 32.8M ILA. Fundamentals as of Jul 16, 2026

Our scenario range runs from 19.14 ILA (bear case) to 37.35 ILA (bull case); at 12.63 ILA, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Defensive peers we cover trades at -26% fair-value upside, at 107%, PRMG screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF 16.58 ILA 20.16 ILA 25.52 ILA 80
Residual Income 10.41 ILA 11.62 ILA 15.15 ILA 76
Rev-Margin DCF 17.35 ILA 25.03 ILA 34.47 ILA 74
All 24 models by family
DCF Models
FCF DCF 16.27 ILA 20.08 ILA 26.23 ILA 38
Owner Earnings 11.33 ILA 13.97 ILA 18.25 ILA 31
5Y Revenue Exit 17.35 ILA 24.68 ILA 35.15 ILA 39
5Y EBITDA Exit 22.01 ILA 32.61 ILA 46.38 ILA 41
5Y P/E Exit 18.99 ILA 27.47 ILA 37.39 ILA 38
10Y Revenue Exit 16.32 ILA 21.97 ILA 28.40 ILA 36
10Y EBITDA Exit 19.17 ILA 26.46 ILA 34.76 ILA 37
10Y P/E Exit 17.58 ILA 23.55 ILA 29.66 ILA 35
Earnings-Based
Graham-Dodd 10.65 ILA 18.63 ILA 22.85 ILA 54
EPV 14.17 ILA 15.87 ILA 17.24 ILA 59
Dividend Discount
Gordon GGM 11.97 ILA 14.37 ILA 16.56 ILA 70
DDM Multi-Stage 11.97 ILA 14.91 ILA 17.88 ILA 61
Multiples
P/E Multiple 24.67 ILA 32.90 ILA 41.12 ILA 63
P/S Multiple 19.97 ILA 26.63 ILA 33.29 ILA 58
P/B Multiple 19.97 ILA 26.63 ILA 33.29 ILA 55
EV/EBIT 32.38 ILA 43.16 ILA 53.93 ILA 53
EV/EBITDA 31.24 ILA 41.63 ILA 52.03 ILA 54
EV/Revenue 19.77 ILA 28.22 ILA 36.67 ILA 43
Asset-Based
NCAV (Graham) 6.02 ILA 8.06 ILA 12.03 ILA 50
Growth DCF
Growth DCF 16.58 ILA 20.16 ILA 25.52 ILA 80
Rev-Margin DCF 17.35 ILA 25.03 ILA 34.47 ILA 74
Economic Profit
Residual Income 10.41 ILA 11.62 ILA 15.15 ILA 76
ROIC Compounder 14.27 ILA 16.21 ILA 18.05 ILA 72
Growth Earnings
Growth-Adj P/E 17.42 ILA 24.89 ILA 32.35 ILA 68

Widest divergence: Multiples (28.22 ILA) versus Asset-Based (8.06 ILA). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 281M ILA
Revenue growth (YoY) +3.0%
Net margin 6.2%
Return on equity 9.5%
Free cash flow 31.4M ILA FY2025
P/E ratio 7.5
More key figures
Operating margin 14.2%
EPS (TTM) 1.68 ILA
Dividend yield 0.1%
EPS growth (YoY) +30.4%
Net debt 32.8M ILA FY2025

Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 65/100

Of which business quality 65 · Market factors (momentum, volatility) 58

Profitability 62
Margins and returns on capital today
Quality Growth 28
Are margins and returns improving?
Cashflow 67
Earnings quality: real cash, not paper profit
Fin. Strength 66
Balance sheet, leverage, solvency risk
Investment 85
Disciplined investing over empire-building
Low Volatility 88
Calm price path (market factor)
Momentum 40
Price trend over the last 3–12 months (market factor)
52W Momentum 56
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Primotec Group Ltd engages in the production, import, and marketing of a range of consumer products in Israel and internationally. The company operates through two segments: Institutional Sector and Retail Sector.

Full company description

Primotec Group Ltd engages in the production, import, and marketing of a range of consumer products in Israel and internationally. The company operates through two segments: Institutional Sector and Retail Sector. It offers cleaning products, hygienic papers, nylon products, paper products, cosmetics, ancillary equipment for medicine and geriatrics, disposable products, PE bags and rolls, household and supplementary equipment, industrial packaging solutions, and hotel amenities under the Sea of Spa brand name; and detergents. In addition, the company is involved in the business of furniture and equipment for medical and nursing institutions; and design and development solutions, accessories for hygienic spaces. Primotec Group Ltd was founded in 1984 and is headquartered in Be'er Sheva, Israel.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Primotec Group reported revenue of 273M ILA in FY2025 versus 235M ILA in FY2021, a compound +3.9%/yr. Reported net income was 22.8M ILA in FY2025, compounding −4.5%/yr from FY2021.

Growth Quality 59/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
273M ILS
Latest YoY
−9.6%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−0.3%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+3.3%
Avg. growth/yr (8Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+2.8%
Revenue +3.9%/yr
FY21 235M ILA
FY22 276M ILA
FY23 312M ILA
FY24 302M ILA
FY25 273M ILA
Net income −4.5%/yr
FY21 27.5M ILA
FY22 18.0M ILA
FY23 25.2M ILA
FY24 26.4M ILA
FY25 22.8M ILA

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Cite: Fair Value Calculator (2026). "Primotec Group Fair Value". https://www.fairvalue-calculator.com/stock/PRMG

Peer Group

Household & Personal Products · 244 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 65 · Above median
Fair Value upside +107% · Top 25%
Return on equity (TTM) 10% · Above median
Return on assets 9% · Top 25%
Net margin (TTM) 6% · Above median
Operating margin (TTM) 14% · Top 25%
Revenue growth 3% · Above median
Dividend yield (TTM) 0.1% · Bottom 25%
Debt / equity 0.01× · Lower than median

Valuation Multiples vs Household & Personal Products median · lower = cheaper

P/E (TTM) 7.5× · Cheaper than 75% of peers
P/B 0.34× · Cheaper than 75% of peers
P/S (TTM) 0.21× · Cheaper than 75% of peers
P/FCF 1.9× · Pricier than median
EV/EBITDA 1.2× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 28
FUTURE 15 · sector 4
PAST 38 · sector 26
HEALTH 99 · sector 98
DIVIDEND 2 · sector 50

Insider activity: 45/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).

Stock Price Fair Value vs Fair Value
The Procter & Gamble Company PG $146.80 $108.16 -26%
Unilever PLC ULN 1,080 MXN 1,273 MXN +18%
Hindustan Unilever Limited HINDUNILVR ₹2,144 ₹1,000 -53%
Essity AB ESSITYA kr 279.00 kr 250.02 -10%
Godrej Consumer Products Limited GODREJCP ₹1,088 ₹367.64 -66%
Marico Limited MARICO ₹846.75 ₹233.05 -72%
APR Co 278470 375,000 KRW 151,222 KRW -60%
Dabur India Limited DABUR ₹429.45 ₹181.60 -58%
Kimberly-Clark de México, S. A. B. de C. V., KIMBERA 38.07 MXN 50.09 MXN +32%
PT Unilever Indonesia Tbk UNVR 1,730 IDR 1,934 IDR +12%

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Frequently asked questions

Is Primotec Group (PRMG) overvalued or undervalued?
As of Jul 16, 2026, our model estimates a fair value of 26.14 ILA versus a price of 12.63 ILA, about +107% (undervalued).
What is the fair value of PRMG?
Our model-based fair value for Primotec Group is 26.14 ILA (as of Jul 16, 2026), built from audited fundamentals. The current price is 12.63 ILA.
What is the quality score of PRMG?
Primotec Group has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Primotec Group (PRMG)?
Primotec Group reported trailing-twelve-month revenue of about 281M ILS (latest available figure, as of Jul 16, 2026).
What is the net profit margin of PRMG?
The net profit margin of Primotec Group is about 6.2%, meaning it keeps roughly 6.2% of revenue as net income. Based on the latest reported figures.
Does Primotec Group pay a dividend?
Primotec Group currently shows a dividend yield of about 0.07% relative to its recent price (as of Jul 16, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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