Qutoutiao Inc. (QTTOY) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Qutoutiao Inc. $0.00, price $0.00, upside +0.3%, quality 58 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Qutoutiao Inc. operates mobile content platforms for the distribution, consumption, and sharing of entertainment content in the People's Republic of China. The company operates Qutoutiao, a mobile application that delivers customized feeds of articles and short videos to users based on their profiles, interests, and behaviors.
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Qutoutiao Inc. operates mobile content platforms for the distribution, consumption, and sharing of entertainment content in the People's Republic of China. The company operates Qutoutiao, a mobile application that delivers customized feeds of articles and short videos to users based on their profiles, interests, and behaviors. It also offers Midu Novels, a mobile literature application, which offers users free literature; and Midu Lite that combines a loyalty program with Midu Novels. In addition, the company sells advertising and marketing solutions to advertising agents and customers. The company was formerly known as Qtech Ltd. and changed its name to Qutoutiao Inc. in July 2018. Qutoutiao Inc. was founded in 2016 and is headquartered in Shanghai, China.
Stock analysis
Qutoutiao Inc. (QTTOY) currently trades at $0.0003, while our model-based Fair Value estimate is $0.0003, implying the stock looks roughly 0.3% fairly valued today.
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Valuation
How firm this estimate is: it rests on 11 models at a data quality of 76/100, which puts the evidence level at low.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Qutoutiao Inc. reported revenue of 1.0B CNY in FY2024 versus 5.3B CNY in FY2020, a compound −33.7%/yr. Reported net income was −168M CNY in FY2024.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 0%, QTTOY screens richer than that median.
Fair Value models
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.16/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+37.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−38.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−28.8%
’19
’20
’21
’22
’23
’24
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−48.9% (2019) → 3.3% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2024 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 147 stocks
Beats the industry median on 2/8 measures
Overall it trails its industry peers.
Valuation
Quality Score58 · Below median
Fair Value upside+0% · Below median
Profitability
Return on equity (TTM)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets5% · Above median
Net margin (TTM)−16% · Bottom 25%
Operating margin (TTM)−28% · Bottom 25%
Growth and dividend
Revenue growth−32% · Bottom 25%
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/FCF0.0× · Cheapest 25%
EV/EBITDA46.7× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)34· sector 45
FUTURE (revenue growth)0· sector 31
PAST (return on equity)0· sector 16
HEALTH (low debt)0· sector 98
DIVIDEND (yield)0· sector 38
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
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Cite: Fair Value Calculator (2026). "Qutoutiao Inc. Fair Value". https://www.fairvalue-calculator.com/stock/QTTOY
Frequently asked questions
Is Qutoutiao Inc. (QTTOY) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $0.0003 versus a price of $0.0003, about +0% upside (fairly valued).
What is the fair value of QTTOY?
Our model-based fair value for Qutoutiao Inc. is $0.0003 (as of Sep 23, 2026), built from audited fundamentals. The current price: $0.0003.
What is the quality score of QTTOY?
Qutoutiao Inc. has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Qutoutiao Inc. (QTTOY)?
Our model-based price target is the fair value of $0.0003 (as of Sep 23, 2026) from 2 valuation models. It is a calculation from audited fundamentals, not an analyst target.
What is the Qutoutiao Inc. stock forecast for 2026?
Our models put fair value at $0.0003, about +0% upside versus a price of $0.0003 (fairly valued). The calculation is refreshed regularly with new filings.
What is the revenue of Qutoutiao Inc. (QTTOY)?
Qutoutiao Inc. reported trailing-twelve-month revenue of about $1.0B (latest available figure, as of Sep 23, 2026).
What is the intrinsic value of Qutoutiao Inc. (QTTOY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Qutoutiao Inc. it is $0.0003 per share (as of Sep 23, 2026), against a price of $0.0003. It is the blended result of 2 valuation models (cash flow, earnings, asset, dividend).
Is Qutoutiao Inc. stock overvalued or undervalued in 2026?
As of Sep 23, 2026, QTTOY trades below its calculated fair value: price $0.0003, fair value $0.0003, a gap of about +0% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of QTTOY?
No. The price is what the market pays today ($0.0003); the fair value is what the company's own numbers justify ($0.0003). For Qutoutiao Inc. the two are $0.0000 per share apart. That gap is exactly why we show both numbers side by side.
How much is Qutoutiao Inc. worth?
The market values Qutoutiao Inc. at about $12.1K (market capitalisation, as of Sep 23, 2026). Per share that is $0.0003; our models calculate a fair value of $0.0003 per share.
How solid is the balance sheet of Qutoutiao Inc. (QTTOY)?
Balance-sheet figures for Qutoutiao Inc. (as of Sep 23, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 58/100, which measures business quality independently of the share price.
Which stocks are comparable to Qutoutiao Inc.?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Qutoutiao Inc. stock attractive at the current price?
The data as of Sep 23, 2026: price $0.0003, calculated fair value $0.0003 (+0%), Quality Score 58/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of QTTOY calculated?
We run Qutoutiao Inc. through 2 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0003, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Qutoutiao Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Qutoutiao Inc. (QTTOY)?
The closing price on Sep 23, 2026 was $0.0003. Our model-based fair value is $0.0003, about +0% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Qutoutiao Inc. right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Qutoutiao Inc.
How large is the market capitalisation of Qutoutiao Inc. (QTTOY)?
The market capitalisation of Qutoutiao Inc. is $12.1K. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Qutoutiao Inc. (QTTOY)?
Earnings per share at Qutoutiao Inc. are $−1.59. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Qutoutiao Inc. (QTTOY)?
The net margin of Qutoutiao Inc. is −16.4% (fiscal year 2024). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Qutoutiao Inc. (QTTOY)?
On an EBIT basis the return on assets of Qutoutiao Inc. is −28.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Qutoutiao Inc. (QTTOY)?
The operating margin of Qutoutiao Inc. is −28.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Qutoutiao Inc. (QTTOY)?
Revenue at Qutoutiao Inc. is growing −32.3% versus a year earlier (3y avg −38.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Qutoutiao Inc. (QTTOY) generate?
The free cash flow of Qutoutiao Inc. is $3.7M (fiscal year 2024). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Qutoutiao Inc. (QTTOY) carry?
The net debt of Qutoutiao Inc. is $2.1B (fiscal year 2024). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 23, 2026