Rogers Communications Inc (RCI) Fair Value & Analysis
Communication Services · US · Market cap $20.3B · ISIN CA7751092007
What is Rogers Communications Inc really worth?
Rogers Communications Inc
RCI · US
Below-average quality, trading 73% below our fair value of $140.44.
As of Aug 29, 2026, the fair value of Rogers Communications Inc is $140.44 per share against a price of $37.52, so the fair value sits 274% above the price. A model estimate blended from multiple valuation models, recalculated regularly.
Strengths
Risks
For context
Fair value as of: Aug 29, 2026
From 24 valuation models · updated 8 days ago
Share price +10.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case ($85.54). The market is more pessimistic than our downside scenario.
- A fairly wide model range ($85.54 to $184.77) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 29, 2026.
How to read this chart
60‑month range $22.34 – $51.87 · fair‑value band $85.54 – $184.77 · the $37.52 price screens below the $140.44 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 29, 2026.
Analysis
Rogers Communications Inc (RCI) currently trades at $37.52, while our model-based Fair Value estimate is $140.44, implying the stock looks roughly 73.3% undervalued today. The Quality Score stands at 44/100 (below-average quality), in the Communication Services sector. Bull case: the Growth Earnings group reads highest at a median of $243.92 per share, and 18 of the 24 models we run sit above the $37.52 price. Bear case: the Asset-Based group reads lowest at $22.00, and 6 of the 24 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Rogers Communications Inc generated revenue of $22.2B at a net margin of 31.7%. Revenue grew 10.2% year over year. It earns a return on equity of 40.7%. Net debt stands at $42.8B. Fundamentals as of Aug 29, 2026
Our scenario range runs from $85.54 (bear case) to $184.77 (bull case); at $37.52, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 7% below its 52-week high and 36% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 30% fair-value upside, at 274%, RCI screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $4.99 per share, which is 4.4 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: Growth Earnings ($243.92) versus Growth DCF ($9.42). Highest evidence: FCF DCF (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 29, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 41 · Market factors (momentum, volatility) 55
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Rogers Communications Inc. operates as a communications, sports, and entertainment company in Canada. It operates through Wireless, Cable, and Media segments.
Full company description
Rogers Communications Inc. operates as a communications, sports, and entertainment company in Canada. It operates through Wireless, Cable, and Media segments. The company offers mobile internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and pickup services; satellite-to-mobile service; and wireless solutions under the Rogers, Fido, and chatr brands. It also provides Internet access, Internet protocol-based (IP) television, applications, online viewing, phone, home monitoring, and advanced home WiFi services to consumer and businesses. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, restart, and integrated apps; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; video and audio programming; voice, data networking, IP, and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and HGTV television networks, as well as AM and FM radio stations. It also offers Rogers and the Rogers Red World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Rogers Communications Inc reported revenue of $21.7B in FY2025 versus $14.7B in FY2021, a compound +10.3%/yr. Reported net income was $6.9B in FY2025, compounding +45.0%/yr from FY2021.
of which total revenue +4.9 % · buybacks/dilution −0.4 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
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Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Recent Sports Team Sales Bode Well for Rogers Communications, Desjardins Says
- Rogers Communication (RCI) Up 11.3% Since Last Earnings Report: Can It Continue?
- Rogers Communications (TSX:RCI.B) Stock Looks Reasonable On Earnings And Rich On Dividends
- How Investors Are Reacting To Rogers Communications (TSX:RCI.B) Completing The CA$300m EORN 5G Expansion
Peer Group
Telecom Services · 249 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Telecom Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Telecom Services stocks, each showing price versus our Fair Value estimate (as of Aug 29, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| China Mobile Limited 600941 | ¥96.11 | ¥109.88 | +14% |
| T-Mobile US, Inc TMUS | $177.75 | $172.67 | −3% |
| Verizon Communications Inc VZ | $49.43 | $64.43 | +30% |
| AT&T Inc T | $26.01 | $43.97 | +69% |
| Bharti Airtel Limited BHARTIARTL | ₹1,935 | ₹941.48 | −51% |
| Comcast Corporation CMCSA | $26.49 | $95.42 | +260% |
| China Telecom Corporation 601728 | ¥6.43 | ¥8.36 | +30% |
| América Móvil, S.A. AMX | $23.00 | $39.79 | +73% |
| Singapore Telecommunications Limited Z77 | 4.53 SGD | 3.03 SGD | −33% |
| Swisscom AG SCMN | CHF 627.50 | CHF 463.92 | −26% |
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