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Data-driven stock valuation

Sony Financial Group Inc (SFGRF) fair value: what the stock is really worth

We calculate from audited financials what Sony Financial Group Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.

  1. Compare price with fair valuebelow fair value = cheap, above = expensive
  2. Check the quality50 and up solid, 75 and up strong
  3. Watch it or check another stockalert when fair value or trend changes

Financial Services · US · Market cap $5.2B

At a glance

SF Sony Financial Group Inc logo Sony Financial Group Inc SFGRF · US
Price$1.01
Fair Value$0.6685
Upside−33.8%
Quality56/100

A solid business, but trading 51% above our fair value of $0.6685.

As of Sep 8, 2026, the fair value of Sony Financial Group Inc is $0.6685 per share against a price of $1.01, so the fair value sits 34% below the price. A model estimate from reported figures, not an analyst target.

Healthy Growth (revenue 3y +6.3 %/yr)
!Thin margins · 2.3% net margin
!High debt · generates free cash flow
·6.60% dividend yield
!Mixed vs. peers (6/14)
!Moderate moat 49/100
!Evidence only low, so the estimate is less certain
Evidence: Low Range $0.5005 to $0.8365

Fair value as of: Sep 8, 2026

From 4 valuation models · updated yesterday

Fair value updated Sep 8, 2026, revised from $0.6921 to $0.6685 (−3.4%) since Aug 13, 2026. Share price +17.7% over the past month.

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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • The price sits above even our optimistic bull case ($0.8365). The favourable scenario is already priced in.
  • The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
  • Solid but not exceptional quality (56/100) and above fair value, neither a clear bargain nor a standout compounder.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.

Price vs Fair Value (11 months)

$1.11 $0.6314 Fair Value $0.6685 Oct 2025 Sep 2026

White line = price, green steps = our fair value per fiscal year. As of Sep 8, 2026.

How to read this chart

11‑month range $0.6314 – $1.11 · fair‑value band $0.5005 – $0.8365 · the $1.01 price screens above the $0.6685 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Sep 8, 2026.

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Analysis

Sony Financial Group Inc (SFGRF) currently trades at $1.01, while our model-based Fair Value estimate is $0.6685, implying the stock looks roughly 51.1% overvalued today. The Quality Score stands at 56/100 (solid quality), in the Financial Services sector. How firm this estimate is: it rests on 17 models at a data quality of 80/100, which puts the evidence level at low.

Over the trailing twelve months, Sony Financial Group Inc generated revenue of ¥2.4T at a net margin of 2.3%. It earns a return on equity of 8.5%. Net debt stands at ¥1.2T. The stock trades on a trailing P/E of 20.2. Fundamentals as of Sep 8, 2026

Scenario range: $0.5005 (bear) to $0.8365 (bull), the price of $1.01 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades about 48% below its 52-week high and 60% above its 52-week low, currently above its 200-day average. For context, the median of 10 Financial Services peers we cover trades at −22% fair-value upside, at −34%, SFGRF screens richer than that median.

Fair Value models

Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Residual Income best evidence $78.65 $85.10 $104.03 68
P/E Multiple $80.66 $107.55 $134.43 63
P/B Multiple $98.49 $131.32 $164.15 55
All 4 models by family
Multiples
P/E Multiple $80.66 $107.55 $134.43 63
P/B Multiple $98.49 $131.32 $164.15 55
Asset-Based
NCAV (Graham) $46.90 $62.85 $93.80 54
Economic Profit
Residual Income best evidence $78.65 $85.10 $104.03 68

Widest divergence: Multiples ($107.55) versus Asset-Based ($62.85). Highest evidence: Residual Income (68).

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Key figures & financial health

P/E ratio 20.2
P/S ratio 0.45 P/E × margin
EPS (TTM) $0.0500 price ÷ EPS = P/E 20.2
Dividend yield 6.6% payout 133%
Net margin 2.2% FY2026
Return on equity 8.5% TTM
More key figures
Profitability
Return on assets 0.6% TTM
Operating margin 133% TTM
Growth
Revenue (TTM) ¥2.4T TTM
Balance sheet & cash flow
Free cash flow ¥417B FY2026
Net debt ¥1.2T FY2026 · ≈ 2.8 yrs of FCF

Figures from reported company fundamentals · as of Sep 8, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 56/100

Of which business quality 51 · Market factors (momentum, volatility) 52

Profitability 20
Margins and returns on capital today
Quality Growth 28
Are margins and returns improving?
Cashflow 84
Earnings quality: real cash, not paper profit
Fin. Strength 5
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 67
Price trend over the last 3–12 months (market factor)
52W Momentum 28
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

Sony Financial Group Inc., together with its subsidiaries, provides financial services in Japan. It offers death protection, medical, educational endowment, living benefit, automobile, medical, overseas travel, and fire insurance products, as well as reinsurance services.

Full company description

Sony Financial Group Inc., together with its subsidiaries, provides financial services in Japan. It offers death protection, medical, educational endowment, living benefit, automobile, medical, overseas travel, and fire insurance products, as well as reinsurance services. The company also provides foreign currency deposits, mortgage loans, investment trust, and venture capital and credit card settlement services, as well as plans, develops, and operates nursing care homes. Sony Financial Group Inc. was formerly known as Sony Financial Holdings Inc. and changed its name to Sony Financial Group Inc. in October 2021. The company was founded in 1979 and is headquartered in Tokyo, Japan.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

Sony Financial Group Inc reported revenue of ¥2.5T in FY2026 versus ¥2.1T in FY2022, a compound +4.3%/yr.

Growth Quality 72/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2026)
¥2.5T
Latest YoY
+3.5%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+6.3%
Value creation/yr We only publish this rate when it is defensible. Reason: only 1 usable fiscal years, at least 4 required
not computed
Revenue +4.3%/yr
FY22 ¥2.1T
FY23 ¥2.1T
FY24 ¥3.2T
FY25 ¥2.4T
FY26 ¥2.5T

SFGRF screens 51% overvalued. Compare with China Life Insurance Company →

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Cite: Fair Value Calculator (2026). "Sony Financial Group Inc Fair Value". https://www.fairvalue-calculator.com/stock/SFGRF

Peer Group

Insurance - Life · 94 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation
Quality Score 56 · Above median
Fair Value upside −10% · Above median
Profitability
Return on equity (TTM) 9% · Below median
Return on assets 1% · Below median
Net margin (TTM) 2% · Bottom 25%
Operating margin (TTM) 133% · Top 25%
Growth and dividend
Revenue growth 0% · Below median
Dividend yield (TTM) 6.6% · Top 25%
Balance sheet
Debt / equity 2.43× · Highest 25%

Valuation Multiples vs Insurance - Life median · lower = cheaper

P/E (TTM) 20.2× · Pricier than median
P/FCF 0.0× · Cheapest 25%

What the price implies (reverse DCF)

The inverse question: what free-cash-flow growth must Sony Financial Group Inc deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.

Implied FCF growth, 10 years-13.1 % per year
Achieved revenue growth, 4 years+4.3 % p.a.
Sector median revenue growth+8.1 %
FCF yield on price40.13 %
Discount rate (WACC) in the models8.5 %

The price demands less growth than the company recently delivered: even a weaker business would justify the price. Ranking of the largest stocks →

Context: sector, industry, market

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE0 · sector 14
FUTURE0 · sector 43
PAST34 · sector 43
HEALTH0 · sector 84
DIVIDEND100 · sector 54

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Insurance - Life stocks, each showing price versus our Fair Value estimate (as of Sep 8, 2026).

Stock Price Fair Value vs Fair Value
China Life Insurance Company 601628 ¥37.03 ¥49.98 +35%
Ping An Insurance (Group) Company 601318 ¥55.82 ¥84.72 +52%
AIA Group 1299 HK$73.00 HK$33.57 −54%
Manulife Financial Corporation MFC C$61.34 C$38.80 −37%
Aflac Incorporated AFL $117.21 $74.34 −37%
Great-West Lifeco Inc GWO C$90.25 C$39.53 −56%
MetLife, Inc MET $97.62 $68.27 −30%
Life Insurance Corporation LICI ₹412.15 ₹392.93 −5%
Cathay Financial Holding 2882 115.00 TWD 90.27 TWD −22%
China Pacific Insurance (Group) Co 601601 ¥30.20 ¥57.51 +90%

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Frequently asked questions

Is Sony Financial Group Inc (SFGRF) overvalued or undervalued?
As of Sep 8, 2026, our model estimates a fair value of $0.6685 versus a price of $1.01, about −34% upside (overvalued).
What is the fair value of SFGRF?
Our model-based fair value for Sony Financial Group Inc is $0.6685 (as of Sep 8, 2026), built from audited fundamentals. The current price: $1.01.
What is the quality score of SFGRF?
Sony Financial Group Inc has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sony Financial Group Inc (SFGRF)?
Our model-based price target is the fair value of $0.6685 (as of Sep 8, 2026) from 4 valuation models. Cautious scenario $0.5005, optimistic scenario $0.8365. It is a calculation from audited fundamentals, not an analyst target.
What is the Sony Financial Group Inc stock forecast for 2026?
Our models put fair value at $0.6685, about −34% upside versus a price of $1.01 (overvalued). Cautious scenario $0.5005, optimistic scenario $0.8365. The calculation is refreshed regularly with new filings.
What is the revenue of Sony Financial Group Inc (SFGRF)?
Sony Financial Group Inc reported trailing-twelve-month revenue of about ¥2.4T (latest available figure, as of Sep 8, 2026).
What is the net profit margin of SFGRF?
The net profit margin of Sony Financial Group Inc is about 2.3%, meaning it keeps roughly 2.3% of revenue as net income. Based on the latest reported figures.
Does Sony Financial Group Inc pay a dividend?
Sony Financial Group Inc currently shows a dividend yield of about 6.60% relative to its recent price (as of Sep 8, 2026).
What growth is priced into Sony Financial Group Inc (SFGRF)?
For today's price to be fair in a discounted-cash-flow model, Sony Financial Group Inc would have to grow free cash flow by -13.1 % per year for ten years (discount rate 8.5 %, then 2 % perpetual growth). Over the last 4 years revenue grew +4.3 % per year. As of Sep 8, 2026.
What discount rate (WACC) does the fair value of SFGRF use?
Our models discount Sony Financial Group Inc at 8.5 %: a base by market capitalisation (mid), damped by beta 0.01, country premium for USA. The same rate applies in all 26 models.
What is the intrinsic value of Sony Financial Group Inc (SFGRF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sony Financial Group Inc it is $0.6685 per share (as of Sep 8, 2026), against a price of $1.01. It is the blended result of 4 valuation models (cash flow, earnings, asset, dividend).
Is Sony Financial Group Inc stock overvalued or undervalued in 2026?
As of Sep 8, 2026, SFGRF trades above its calculated fair value: price $1.01, fair value $0.6685, a gap of about −34% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SFGRF?
No. The price is what the market pays today ($1.01); the fair value is what the company's own numbers justify ($0.6685). For Sony Financial Group Inc the two are $0.3415 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sony Financial Group Inc worth?
The market values Sony Financial Group Inc at about $5.2B (market capitalisation, as of Sep 8, 2026). Per share that is $1.01; our models calculate a fair value of $0.6685 per share.
What do the bullish and bearish scenarios say about SFGRF?
Our models span a range for Sony Financial Group Inc: cautious scenario $0.5005, base $0.6685, optimistic $0.8365 per share (as of Sep 8, 2026, price $1.01). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SFGRF?
Sony Financial Group Inc trades at a price-to-earnings ratio of 20.2 (as of Sep 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $0.6685 is built from several models across several years.
How solid is the balance sheet of Sony Financial Group Inc (SFGRF)?
Balance-sheet figures for Sony Financial Group Inc (as of Sep 8, 2026): return on equity 8.5%, debt of 2.43 per unit of equity. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is SFGRF from its 52-week high?
Sony Financial Group Inc trades at $1.01, about 48% below its 52-week high of $1.93 and 60% above the low of $0.6314 (as of Sep 8, 2026). Distance from the high says nothing about value: that is what the fair value of $0.6685 is for.
Which stocks are comparable to Sony Financial Group Inc?
From the same area (Financial Services) we also value China Life Insurance Company, Ping An Insurance (Group) Company, AIA Group, Manulife Financial Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sony Financial Group Inc stock attractive at the current price?
The data as of Sep 8, 2026: price $1.01, calculated fair value $0.6685 (−34%), Quality Score 56/100, from 4 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SFGRF calculated?
We run Sony Financial Group Inc through 4 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.6685, with the spread shown as a cautious and an optimistic scenario.
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