Sony Group (SNEC34) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Sony Group BRL 101, price BRL 124, upside -18.2%, quality 54 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
60‑month range R$64.63 – R$979,855 · fair‑value band R$79.69 – R$124.91 · the R$124.08 price screens above the R$101.48 fair value. Dashed = 300-day average. As of Sep 29, 2026.
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally.
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Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; hardware and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, the company researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, integration systems, and other semiconductors. Additionally, it offers internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company has a strategic partnership with TCL Electronics Holdings Limited. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquart
Stock analysis
Sony Group (SNEC34) currently trades at R$124.08, while our model-based Fair Value estimate is R$101.48, 18.2% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of R$165.35 per share, and 6 of the 16 models we run sit above the R$124.08 price.
Bear case: the Asset-Based group reads lowest at R$30.65, and 10 of the 16 models stay below the price. Evidence for this calculation is high.
Scenario range: R$79.69 (bear) to R$124.91 (bull), the price of R$124.08 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Sony Group reported revenue of ¥12.5T in FY2026 versus ¥9.9T in FY2022, a compound +5.9%/yr. Reported net income was −¥327B in FY2026.
Key figures
Market cap R$733B (≈ $140B) · P/E ratio 22.6 · P/S ratio 0.05 · EPS (TTM) R$5.49 · Net margin −2.6% · Return on equity 12.3% · Return on assets (EBIT) 5.1% · Operating margin 10.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 22% below its 52-week high and 27% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −37% fair-value upside, at −18%, SNEC34 screens cheaper than that median.
Fair Value models
Bear R$79.69Fair Value R$101.48Bull R$124.91
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.63/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−3.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.8%
Start year 2021 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.3%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
10.8% (2021) → 12.4% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about +3.6% a year for the price and −0.9% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Sony Group Fair Value". https://www.fairvalue-calculator.com/stock/SNEC34
Frequently asked questions
Is Sony Group (SNEC34) overvalued or undervalued?
As of Sep 29, 2026, our model estimates a fair value of R$101.48 versus a price of R$124.08, about −18% upside (overvalued).
What is the fair value of SNEC34?
Our model-based fair value for Sony Group is R$101.48 (as of Sep 29, 2026), built from audited fundamentals. The current price: R$124.08.
What is the quality score of SNEC34?
Sony Group has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sony Group (SNEC34)?
Our model-based price target is the fair value of R$101.48 (as of Sep 29, 2026) from 16 valuation models. Cautious scenario R$79.69, optimistic scenario R$124.91. It is a calculation from audited fundamentals, not an analyst target.
What is the Sony Group stock forecast for 2026?
Our models put fair value at R$101.48, about −18% upside versus a price of R$124.08 (overvalued). Cautious scenario R$79.69, optimistic scenario R$124.91. The calculation is refreshed regularly with new filings.
What is the revenue of Sony Group (SNEC34)?
Sony Group reported trailing-twelve-month revenue of about ¥12.5T (latest available figure, as of Sep 29, 2026).
What growth is priced into Sony Group (SNEC34)?
For today's price to be fair in a discounted-cash-flow model, Sony Group would have to grow free cash flow by +5.7 % per year for five years (discount rate 11.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.8 % per year. As of Sep 29, 2026.
What discount rate (WACC) does the fair value of SNEC34 use?
Our models discount Sony Group at 11.5 %: a base by market capitalisation (large), damped by beta 0.74, country premium for Brazil. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sony Group that is +5.7 % per year a year over ten years, using the same discount rate (11.5 %) and the same formula as our fair value.
How much growth has Sony Group (SNEC34) delivered so far?
Over the past 5 years revenue at Sony Group grew +6.8 % a year. The price currently implies +5.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sony Group (SNEC34) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Sony Group (+5.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sony Group (SNEC34)?
The free-cash-flow yield on the price is 6.74 %: that much free cash flow Sony Group produces per unit of market value. When it exceeds the discount rate of our models (11.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sony Group (SNEC34)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sony Group it is R$101.48 per share (as of Sep 29, 2026), against a price of R$124.08. It is the blended result of 16 valuation models (cash flow, earnings, asset, dividend).
Is Sony Group stock overvalued or undervalued in 2026?
As of Sep 29, 2026, SNEC34 trades above its calculated fair value: price R$124.08, fair value R$101.48, a gap of about −18% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SNEC34?
No. The price is what the market pays today (R$124.08); the fair value is what the company's own numbers justify (R$101.48). For Sony Group the two are R$22.60 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sony Group worth?
The market values Sony Group at about R$733B (market capitalisation, as of Sep 29, 2026). Per share that is R$124.08; our models calculate a fair value of R$101.48 per share.
What do the bullish and bearish scenarios say about SNEC34?
Our models span a range for Sony Group: cautious scenario R$79.69, base R$101.48, optimistic R$124.91 per share (as of Sep 29, 2026, price R$124.08). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is SNEC34 from its 52-week high?
Sony Group trades at R$124.08, about 22% below its 52-week high of R$159.65 and 27% above the low of R$98.00 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of R$101.48 is for.
Which stocks are comparable to Sony Group?
From the same area (Technology) we also value Samsung Electronics Co, Xiaomi Corporation, LG Electronics Inc, Huaqin Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sony Group stock attractive at the current price?
The data as of Sep 29, 2026: price R$124.08, calculated fair value R$101.48 (−18%), Quality Score 54/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SNEC34 calculated?
We run Sony Group through 16 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$101.48, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Sony Group itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sony Group (SNEC34)?
The closing price on Oct 2, 2026 was R$124.08. Our model-based fair value is R$101.48, about −18% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sony Group right now?
Solid but not exceptional quality (54/100) and above fair value, neither a clear bargain nor a standout compounder. The price sits in the upper half of our model range, so the margin of safety is thin. The data supports the verdict: every model runs on fully documented inputs.
Key figures of Sony Group
How large is the market capitalisation of Sony Group (SNEC34)?
The market capitalisation of Sony Group is R$733B (≈ $140B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Sony Group (SNEC34)?
The price-to-earnings ratio of Sony Group is 22.6. Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Sony Group (SNEC34)?
The price-to-sales ratio of Sony Group is 0.05 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Sony Group (SNEC34)?
Earnings per share at Sony Group are R$5.49 (price ÷ EPS = P/E 22.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Sony Group (SNEC34)?
The net margin of Sony Group is −2.6% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sony Group (SNEC34)?
The return on equity (ROE) of Sony Group is 12.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sony Group (SNEC34)?
On an EBIT basis the return on assets of Sony Group is 5.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sony Group (SNEC34)?
The operating margin of Sony Group is 10.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sony Group (SNEC34)?
Revenue at Sony Group is growing +8.3% versus a year earlier (3y avg +4.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sony Group (SNEC34)?
Earnings per share at Sony Group are growing −57.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Sony Group (SNEC34) carry?
The net debt of Sony Group is ¥1.2T (fiscal year 2025, ≈ 0.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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