Sony Corp (SNEJF) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Sony Corp $21.53, price $23.20, upside -7.2%, quality 57 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $11.42 – $32.16 · fair‑value band $16.51 – $26.54 · the $23.20 price screens above the $21.53 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally.
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Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company operates through Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. It develops, designs, produces, manufactures, provides, and sells smartphones and image sensors; plans, produces, manufactures, and sells music software, performances and merchandise, song lyrics and music management, licensing, animation works, and game applications. The company is also involved in the production, acquisition, sale, and distribution of motion pictures and television programs; operates television networks and direct-to-consumer distribution services; insurance business, including life insurance and non-life insurance; internet banking; production and sale of digital software add-on content; manufacturing and sales of home video game consoles; and interchangeable lens, projectors, and medical equipment. It has a strategic partnership with TCL Electronics Holdings Limited in the home entertainment sector; and a non-binding memorandum of understanding with Taiwan Semiconductor Manufacturing Company Limited for a strategic partnership regarding the development and manufacturing of image sensors. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
Stock analysis
Sony Corp (SNEJF) currently trades at $23.20, while our model-based Fair Value estimate is $21.53, implying the stock looks roughly 7.8% fairly valued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $23.24 per share, and 5 of the 15 models we run sit above the $23.20 price.
Bear case: the Asset-Based group reads lowest at $5.85, and 10 of the 15 models stay below the price. Evidence for this calculation is medium.
Scenario range: $16.51 (bear) to $26.54 (bull), the price of $23.20 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Sony Corp reported revenue of ¥12.6T in FY2026 versus ¥9.9T in FY2022, a compound +6.1%/yr. Reported net income was −¥329B in FY2026.
Key figures
Market cap $139B · P/E ratio 21.9 · EPS (TTM) $1.06 · Dividend yield 1.1% · Net margin −2.6% · Return on equity 12.3% · Return on assets (EBIT) 5.0% · Operating margin 10.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 59 out of 100 (medium confidence).
What moves the price
The share trades about 26% below its 52-week high and 22% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −37% fair-value upside, at −7%, SNEJF screens cheaper than that median.
Fair Value models
Bear $16.51Fair Value $21.53Bull $26.54
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.63/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−3.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.9%
Start year 2021 (pandemic). Over 10 years: +4.5% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.6%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
10.8% (2021) → 12.4% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+0.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about −1.9% a year for the price and −0.9% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 127 stocks
Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score57 · Above median
Fair Value upside−7% · Above median
Profitability
Return on equity (TTM)12% · Top 25%
Return on assets4% · Top 25%
Net margin (TTM)−3% · Below median
Operating margin (TTM)11% · Top 25%
Growth and dividend
Revenue growth8% · Above median
Dividend yield (TTM)1.1% · Below median
Balance sheet
Debt / equity0.10× · Above median
Valuation Multiplesvs Consumer Electronics median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Sony Corp Fair Value". https://www.fairvalue-calculator.com/stock/SNEJF
Frequently asked questions
Is Sony Corp (SNEJF) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $21.53 versus a price of $23.20, about −7% upside (fairly valued).
What is the fair value of SNEJF?
Our model-based fair value for Sony Corp is $21.53 (as of Sep 23, 2026), built from audited fundamentals. The current price: $23.20.
What is the quality score of SNEJF?
Sony Corp has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sony Corp (SNEJF)?
Our model-based price target is the fair value of $21.53 (as of Sep 23, 2026) from 15 valuation models. Cautious scenario $16.51, optimistic scenario $26.54. It is a calculation from audited fundamentals, not an analyst target.
What is the Sony Corp stock forecast for 2026?
Our models put fair value at $21.53, about −7% upside versus a price of $23.20 (fairly valued). Cautious scenario $16.51, optimistic scenario $26.54. The calculation is refreshed regularly with new filings.
What is the revenue of Sony Corp (SNEJF)?
Sony Corp reported trailing-twelve-month revenue of about ¥12.5T (latest available figure, as of Sep 23, 2026).
Does Sony Corp pay a dividend?
Sony Corp currently shows a dividend yield of about 1.08% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Sony Corp (SNEJF)?
For today's price to be fair in a discounted-cash-flow model, Sony Corp would have to grow free cash flow by +0.2 % per year for five years (discount rate 8.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.9 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of SNEJF use?
Our models discount Sony Corp at 8.6 %: a base by market capitalisation (large), damped by beta 0.74, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sony Corp that is +0.2 % per year a year over ten years, using the same discount rate (8.6 %) and the same formula as our fair value.
How much growth has Sony Corp (SNEJF) delivered so far?
Over the past 5 years revenue at Sony Corp grew +6.9 % a year. The price currently implies +0.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sony Corp (SNEJF) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Sony Corp (+0.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sony Corp (SNEJF)?
The free-cash-flow yield on the price is 6.82 %: that much free cash flow Sony Corp produces per unit of market value. When it exceeds the discount rate of our models (8.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sony Corp (SNEJF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sony Corp it is $21.53 per share (as of Sep 23, 2026), against a price of $23.20. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Sony Corp stock overvalued or undervalued in 2026?
As of Sep 23, 2026, SNEJF trades above its calculated fair value: price $23.20, fair value $21.53, a gap of about −7% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SNEJF?
No. The price is what the market pays today ($23.20); the fair value is what the company's own numbers justify ($21.53). For Sony Corp the two are $1.67 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sony Corp worth?
The market values Sony Corp at about $139B (market capitalisation, as of Sep 23, 2026). Per share that is $23.20; our models calculate a fair value of $21.53 per share.
What do the bullish and bearish scenarios say about SNEJF?
Our models span a range for Sony Corp: cautious scenario $16.51, base $21.53, optimistic $26.54 per share (as of Sep 23, 2026, price $23.20). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SNEJF?
Sony Corp trades at a price-to-earnings ratio of 21.9 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $21.53 is built from several models across several years. Other multiples: PEG 1.8, P/S 0.0.
What is the PEG ratio of SNEJF?
The PEG ratio of Sony Corp is 1.84 (P/E divided by earnings growth, as of Sep 23, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Sony Corp (SNEJF)?
Balance-sheet figures for Sony Corp (as of Sep 23, 2026): return on equity 12.3%, debt of 0.10 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is SNEJF from its 52-week high?
Sony Corp trades at $23.20, about 26% below its 52-week high of $31.31 and 22% above the low of $19.00 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $21.53 is for.
Which stocks are comparable to Sony Corp?
From the same area (Technology) we also value Samsung Electronics Co, Sony Group, Xiaomi Corporation, LG Electronics Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sony Corp stock attractive at the current price?
The data as of Sep 23, 2026: price $23.20, calculated fair value $21.53 (−7%), Quality Score 57/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SNEJF calculated?
We run Sony Corp through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $21.53, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Sony Corp itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sony Corp (SNEJF)?
The closing price on Sep 23, 2026 was $23.20. Our model-based fair value is $21.53, about −7% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sony Corp right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of Sony Corp (SNEJF) come from?
Earnings per share at Sony Corp grew +16.2 % a year from 2016 to 2026. Broken into its drivers: revenue per share −6.7 %, EBIT margin +13.3 %, tax rate +5.6 %, residual (interest, one-offs) +4.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Sony Corp
How large is the market capitalisation of Sony Corp (SNEJF)?
The market capitalisation of Sony Corp is $139B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Sony Corp (SNEJF)?
Earnings per share at Sony Corp are $1.06 (price ÷ EPS = P/E 21.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Sony Corp (SNEJF)?
The dividend yield of Sony Corp is 1.1% (payout 23.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Sony Corp (SNEJF)?
The net margin of Sony Corp is −2.6% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sony Corp (SNEJF)?
The return on equity (ROE) of Sony Corp is 12.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sony Corp (SNEJF)?
On an EBIT basis the return on assets of Sony Corp is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sony Corp (SNEJF)?
The operating margin of Sony Corp is 10.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sony Corp (SNEJF)?
Revenue at Sony Corp is growing +8.3% versus a year earlier (3y avg +2.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sony Corp (SNEJF)?
Earnings per share at Sony Corp are growing −57.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Sony Corp (SNEJF) hold?
Sony Corp holds more cash than debt, ¥1.4T net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Sep 23, 2026