AT&T Inc (SOBA) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of AT&T Inc €47.15, price €21.53, upside +119.1%, quality 58 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
- Add to watchlist
AT&T Inc
SOBA · XETRAClearly undervaluedStrong Fair Value upside, but quality is only moderate.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
60‑month range €10.51 – €24.77 · fair‑value band €25.59 – €59.08 · the €21.53 price screens below the €47.15 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 29, 2026.
Company profile
AT&T Inc. provides telecommunications and technology services worldwide. It operates through two segments, Communications and Latin America.
Show more
AT&T Inc. provides telecommunications and technology services worldwide. It operates through two segments, Communications and Latin America. The Communications segment offers wireless voice and data communications services; and sells handsets, wireless data cards, wireless computing devices, carrying cases/protective covers, and wireless chargers through its own company-owned stores, agents, and third-party retail stores. It also provides AT&T Dedicated Internet, fiber ethernet and broadband, fixed wireless, and hosted and managed professional services; and copper-based voice and data, Virtual Private Networks (VPN), wholesale, outsourcing, and IP, as well as customer premises equipment for multinational corporations, small and mid-sized businesses, governmental, and wholesale customers. In addition, this segment offers broadband services, including fiber connections, legacy telephony voice communication services, and other VoIP services and equipment to residential customers. This segment markets its communications services and products under the AT&T, AT&T Business, Cricket, AT&T PREPAID, AT&T Fiber, and AT&T Internet Air brand names. Its Latin America segment provides postpaid and prepaid wireless services in Mexico under the AT&T and Unefon brand names, as well as sells smartphones through its stores, agents and third-party retail stores. The company was formerly known as SBC Communications Inc. and changed its name to AT&T Inc. in 2005. AT&T Inc. was incorporated in 1983 and is based in Dallas, Texas.
Stock analysis
AT&T Inc (SOBA) currently trades at €21.53, while our model-based Fair Value estimate is €47.15, implying the stock looks roughly 54.3% undervalued today.
Show more
Valuation
Bull case: the Growth Earnings group reads highest at a median of €51.02 per share, and 18 of the 25 models we run sit above the €21.53 price.
Bear case: the Asset-Based group reads lowest at €9.47, and 7 of the 25 models stay below the price. Evidence for this calculation is medium.
Scenario range: €25.59 (bear) to €59.08 (bull), the price of €21.53 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
AT&T Inc reported revenue of $126B in FY2025 versus $169B in FY2021, a compound −7.1%/yr. Reported net income was $22.0B in FY2025, compounding +2.3%/yr from FY2021.
Key figures
Market cap €155B · P/E ratio 8.2 · P/S ratio 1.44 · EPS (TTM) €2.61 · Dividend yield 5.2% · Net margin 17.5% · Return on equity 18.4% · Return on assets (EBIT) 6.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 13% below its 52-week high and 24% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 8% fair-value upside, at 119%, SOBA screens cheaper than that median.
Fair Value models
All 25 models by family
Notify me when SOBA reaches fair value
Put SOBA on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.
Set up alert →Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 58
Revenue & earnings trend
Growth Forecast
Watch SOBA, get fair value alerts →
Compare AT&T Inc with another stock
Price, fair value, quality and upside side by side.
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: German Stocks
- Valuation of the Germany market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Telecom Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| China Mobile Limited 80941 | HK$67.30 | HK$114.85 | +71% |
| Verizon Communications Inc VZ | $45.87 | $70.27 | +53% |
| T-Mobile US, Inc TMUS | $162.98 | $272.88 | +67% |
| Bharti Airtel Limited BHARTIARTL | ₹1,741 | ₹1,883 | +8% |
| China Telecom Corporation 601728 | ¥6.16 | ¥8.36 | +36% |
| Saudi Telecom Company 7010 | 43.22 SAR | 41.80 SAR | −3% |
| Singapore Telecommunications Limited Z74 | 4.28 SGD | 2.16 SGD | −50% |
| Swisscom AG SCMN | CHF 639.00 | CHF 505.18 | −21% |
| Telstra Group TLS | A$4.83 | A$4.43 | −8% |
| Chunghwa Telecom Co 2412 | 145.00 TWD | 98.28 TWD | −32% |
Explore undervalued stocks
More undervalued Communication Services stocks →
Try a ready-made strategy
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is AT&T Inc (SOBA) overvalued or undervalued?
What is the fair value of SOBA?
What is the quality score of SOBA?
What is the price target for AT&T Inc (SOBA)?
What is the AT&T Inc stock forecast for 2026?
What is the revenue of AT&T Inc (SOBA)?
Does AT&T Inc pay a dividend?
What growth is priced into AT&T Inc (SOBA)?
What discount rate (WACC) does the fair value of SOBA use?
What is a reverse DCF?
How much growth has AT&T Inc (SOBA) delivered so far?
How fast is the sector of AT&T Inc (SOBA) growing?
What is the free cash flow yield of AT&T Inc (SOBA)?
What is the intrinsic value of AT&T Inc (SOBA)?
Is AT&T Inc stock overvalued or undervalued in 2026?
Is fair value the same as the market price of SOBA?
How much is AT&T Inc worth?
What do the bullish and bearish scenarios say about SOBA?
How far is SOBA from its 52-week high?
Which stocks are comparable to AT&T Inc?
Is AT&T Inc stock attractive at the current price?
How is the fair value of SOBA calculated?
Is it still worth investing in stocks now?
What is the share price of AT&T Inc (SOBA)?
What should I pay attention to with AT&T Inc right now?
Where does the earnings growth of AT&T Inc (SOBA) come from?
Key figures of AT&T Inc
How large is the market capitalisation of AT&T Inc (SOBA)?
What is the P/E ratio of AT&T Inc (SOBA)?
What is the P/S ratio of AT&T Inc (SOBA)?
What are the earnings per share of AT&T Inc (SOBA)?
What is the dividend yield of AT&T Inc (SOBA)?
What is the net margin of AT&T Inc (SOBA)?
What is the return on equity of AT&T Inc (SOBA)?
What is the EBIT return on assets of AT&T Inc (SOBA)?
What is the operating margin of AT&T Inc (SOBA)?
How fast is revenue growing at AT&T Inc (SOBA)?
How fast are earnings growing at AT&T Inc (SOBA)?
How much net debt does AT&T Inc (SOBA) carry?
Continue in the live analysis
Fair value and trend for 35,000+ stocks, watchlist, comparison and the diversification check. You can also try 14 days of Pro there, no card.
Open the live analysis →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.