Star Money Public Company (STARM) Fair Value & Analysis
Financial Services · TH · Market cap 1.0B THB
Fair value as of: Jul 17, 2026
From 10 valuation models · updated 24 days ago
A solid business, screening 59% undervalued on our models.
What matters now
- The price is below even our cautious bear case (1.16 THB). The market is more pessimistic than our downside scenario.
- Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality.
- For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Price vs Fair Value (4 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.
How to read this chart
44‑month range 0.7000 THB – 2.17 THB · fair‑value band 1.16 THB – 1.93 THB · the 0.9700 THB price screens below the 1.54 THB fair value. Dashed = 300-day average. As of Jul 17, 2026.
Analysis
Star Money Public Company (STARM) currently trades at 0.9700 THB, while our model-based Fair Value estimate is 1.54 THB, implying the stock looks roughly 58.8% undervalued today. The Quality Score stands at 64/100 (solid quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Star Money Public Company generated revenue of 1.5B THB at a net margin of 6.1%. Revenue declined 6.6% year over year. It earns a return on equity of 7.6%. Net debt stands at 1.3B THB. Fundamentals as of Jul 17, 2026
Our scenario range runs from 1.16 THB (bear case) to 1.93 THB (bull case); at 0.9700 THB, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 4% below its 52-week high and 44% above its 52-week low, currently above its 200-day average. For context, the median of 10 Financial Services peers we cover trades at -41% fair-value upside, at 59%, STARM screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 10 models by family
Widest divergence: DCF Models (2.43 THB) versus Asset-Based (0.7300 THB). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 66 · Market factors (momentum, volatility) 65
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Star Money Public Company Limited engages in the distribution of electrical appliances in Thailand. The company operates in four segments: Sales, Hire Purchase, Lending Business, and Others. It distributes electrical appliances, such as televisions, refrigerators, washing machines, air-conditioners, freezers, and smartphones .
Full company description
Star Money Public Company Limited engages in the distribution of electrical appliances in Thailand. The company operates in four segments: Sales, Hire Purchase, Lending Business, and Others. It distributes electrical appliances, such as televisions, refrigerators, washing machines, air-conditioners, freezers, and smartphones . The company also provides car, motorcycle, agricultural vehicle, commercial vehicle loans; and car, fire, accident, health, and travel insurance brokerage services. Star Money Public Company Limited was founded in 1987 and is headquartered in Rayong, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Star Money Public Company reported revenue of 1.5B THB in FY2025 versus 1.2B THB in FY2021, a compound +5.0%/yr. Reported net income was 84.8M THB in FY2025, compounding −4.7%/yr from FY2021.
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Peer Group
Credit Services · 331 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Credit Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 30/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Credit Services stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Visa Inc V | $348.97 | $204.19 | -41% |
| Mastercard Incorporated MA | $537.70 | $221.87 | -59% |
| American Express Company AXP | $358.44 | $206.40 | -42% |
| Bajaj Finance Limited BAJFINANCE | ₹1,056 | ₹397.61 | -62% |
| Shriram Finance Limited SHRIRAMFIN | ₹1,024 | ₹553.83 | -46% |
| Cholamandalam Investment and Finance Company CHOLAFIN | ₹1,808 | ₹796.52 | -56% |
| Tata Capital Limited TATACAP | ₹360.60 | ₹229.85 | -36% |
| Power Finance Corporation PFC | ₹405.10 | ₹810.20 | +100% |
| Muthoot Finance Limited MUTHOOTFIN | ₹3,129 | ₹3,463 | +11% |
| Indian Railway Finance Corporation IRFC | ₹88.41 | ₹69.72 | -21% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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