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Starco Brands Inc (STCB) fair value: what the stock is really worth

We calculate from audited financials what Starco Brands Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

Valuation from Jun 24, 2026. With the latest figures (losses, negative cash flow), a fair value can no longer be calculated.
  1. Fair value above price? No
  2. Good quality? No
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Consumer Defensive · US · ISIN US85526F2011

SB Starco Brands Inc logo Thin data Jun 24, 2026

Starco Brands Inc

STCB · US

Low PriorityFair Value upside is limited and quality is weak.

·Fair value $0.0255 · Fairly valued (−9%)
!Quality 29/100
!Mixed Growth (revenue 5y +97.0 %/yr)
!Loss-making · -60.7% net margin (TTM)
!High debt · negative free cash flow
!Trails peers (1/10)
!Narrow moat 3/100
!Evidence only low, so the estimate is less certain
!Weak on valuation: 21 out of 100
!Weak on balance sheet: 22 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$15.30 $0.0183 Fair Value $0.0255 Jun 2015 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jun 24, 2026.

How to read this chart

60‑month range $0.0183 – $15.30 · fair‑value band $0.0170 – $0.0255 · the $0.0280 price screens above the $0.0255 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jun 24, 2026.

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Company profile

Starco Brands, Inc. markets consumer products through retail and online in the United States.

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Starco Brands, Inc. markets consumer products through retail and online in the United States. It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oil, beverages, spirits, and wine under the Winona, Whipshots, Skylar, Soylent, and Art of Sport brands. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was incorporated in 2010 and is based in Los Angeles, California.

Stock analysis

Starco Brands Inc (STCB) currently trades at $0.0280, while our model-based Fair Value estimate is $0.0255, implying the stock looks roughly 9.8% fairly valued today.

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Valuation

How firm this estimate is: it rests on 2 models at a data quality of 80/100, which puts the evidence level at low.

Scenario range: $0.0170 (bear) to $0.0255 (bull), the price of $0.0280 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 29/100 (below-average quality), in the Consumer Defensive sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Starco Brands Inc reported revenue of $40.5M in FY2025 versus $673K in FY2021, a compound +178.5%/yr. Reported net income was −$20.9M in FY2025.

Key figures

Market cap $26.7M · P/S ratio 0.69 · EPS (TTM) $−0.0300 · Net margin −51.7% · Return on equity −108% · Return on assets (EBIT) −44.5% · Operating margin −6.2% · Revenue (TTM) $38.9M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (low confidence).

What moves the price

The share trades about 62% below its 52-week high and 53% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −2% fair-value upside, at −9%, STCB screens richer than that median.

Fair Value models

Bear $0.0170 Fair Value $0.0255 Bull $0.0255
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) n/a n/a $0.0100 51
All 1 models by family
Asset-Based
NCAV (Graham) n/a n/a $0.0100 51

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Quality Score breakdown

Overall quality 29/100

Of which business quality 29 · Market factors (momentum, volatility) 20

Profitability 33
Margins and returns on capital today
Quality Growth 56
Are margins and returns improving?
Cashflow 5
Earnings quality: real cash, not paper profit
Fin. Strength 11
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 24
Calm price path (market factor)
Momentum 23
Price trend over the last 3–12 months (market factor)
52W Momentum 12
Distance to the 52-week high (market factor)
Net Issuance 0
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 30/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−31.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+73.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+97.0%
Start year 2020 (pandemic). Over 10 years: +39.1% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+107.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
38.6% (2020) → −18.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Compare Starco Brands Inc with another stock

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 668 stocks

Beats the industry median on 1/8 measures
Overall it trails its industry peers.
Valuation
Quality Score 29 · Bottom 25%
Fair Value upside −9% · Below median
Profitability
Return on assets −9% · Bottom 25%
Net margin (TTM) −61% · Bottom 25%
Operating margin (TTM) −6% · Bottom 25%
Growth and dividend
Revenue growth −15% · Bottom 25%
Balance sheet
Debt / equity 1.56× · Highest 25%

Valuation Multiplesvs Packaged Foods median · lower = cheaper

P/B 5.21× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 0.69× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)21 · sector 30
FUTURE (revenue growth)0 · sector 20
PAST (return on equity)0 · sector 29
HEALTH (low debt)22 · sector 96
DIVIDEND (yield)0 · sector 58

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Packaged Foods stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Nestlé S.A NESN CHF 77.09 CHF 59.49 −23%
Danone S.A BN €60.90 €50.81 −17%
The Kraft Heinz Company KHC $24.00 $29.20 +22%
Foshan Haitian Flavouring and Food Company 603288 ¥34.29 ¥37.72 +10%
Nestlé India Limited NESTLEIND ₹1,387 ₹724.74 −48%
Inner Mongolia Yili Industrial Group 600887 ¥26.77 ¥41.84 +56%
Yihai Kerry Arawana Holdings 300999 ¥25.12 ¥9.98 −60%
General Mills, Inc GIS $35.45 $34.66 −2%
Uni-President Enterprises Corp 1216 74.50 TWD 68.72 TWD −8%
McCormick & Company MKC $49.42 $51.01 +3%

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Cite: Fair Value Calculator (2026). "Starco Brands Inc Fair Value". https://www.fairvalue-calculator.com/stock/STCB

Frequently asked questions

Is Starco Brands Inc (STCB) overvalued or undervalued?
As of Jun 24, 2026, our model estimates a fair value of $0.0255 versus a price of $0.0280, about −9% upside (fairly valued).
What is the fair value of STCB?
Our model-based fair value for Starco Brands Inc is $0.0255 (as of Jun 24, 2026), built from audited fundamentals. The current price: $0.0280.
What is the quality score of STCB?
Starco Brands Inc has a Quality Score of 29/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Starco Brands Inc (STCB)?
Our model-based price target is the fair value of $0.0255 (as of Jun 24, 2026) from 1 valuation models. Cautious scenario $0.0170, optimistic scenario $0.0255. It is a calculation from audited fundamentals, not an analyst target.
What is the Starco Brands Inc stock forecast for 2026?
Our models put fair value at $0.0255, about −9% upside versus a price of $0.0280 (fairly valued). Cautious scenario $0.0170, optimistic scenario $0.0255. The calculation is refreshed regularly with new filings.
What is the revenue of Starco Brands Inc (STCB)?
Starco Brands Inc reported trailing-twelve-month revenue of about $38.9M (latest available figure, as of Jun 24, 2026).
What is the intrinsic value of Starco Brands Inc (STCB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Starco Brands Inc it is $0.0255 per share (as of Jun 24, 2026), against a price of $0.0280. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Starco Brands Inc stock overvalued or undervalued in 2026?
As of Jun 24, 2026, STCB trades above its calculated fair value: price $0.0280, fair value $0.0255, a gap of about −9% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of STCB?
No. The price is what the market pays today ($0.0280); the fair value is what the company's own numbers justify ($0.0255). For Starco Brands Inc the two are $0.0025 per share apart. That gap is exactly why we show both numbers side by side.
How much is Starco Brands Inc worth?
The market values Starco Brands Inc at about $26.7M (market capitalisation, as of Jun 24, 2026). Per share that is $0.0280; our models calculate a fair value of $0.0255 per share.
What do the bullish and bearish scenarios say about STCB?
Our models span a range for Starco Brands Inc: cautious scenario $0.0170, base $0.0255, optimistic $0.0255 per share (as of Jun 24, 2026, price $0.0280). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Starco Brands Inc (STCB)?
Balance-sheet figures for Starco Brands Inc (as of Jun 24, 2026): return on equity −108.5%, debt of 1.56 per unit of equity. They feed the Quality Score of 29/100, which measures business quality independently of the share price.
How far is STCB from its 52-week high?
Starco Brands Inc trades at $0.0280, about 62% below its 52-week high of $0.0741 and 53% above the low of $0.0183 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $0.0255 is for.
Which stocks are comparable to Starco Brands Inc?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, The Kraft Heinz Company, Foshan Haitian Flavouring and Food Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Starco Brands Inc stock attractive at the current price?
The data as of Jun 24, 2026: price $0.0280, calculated fair value $0.0255 (−9%), Quality Score 29/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of STCB calculated?
We run Starco Brands Inc through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0255, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.2 % above its aggregate fair value. Starco Brands Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Starco Brands Inc (STCB)?
The closing price on Sep 23, 2026 was $0.0280. Our model-based fair value is $0.0255, about −9% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Starco Brands Inc right now?
The price sits above even our optimistic bull case ($0.0255). The favourable scenario is already priced in. The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Starco Brands Inc

How large is the market capitalisation of Starco Brands Inc (STCB)?
The market capitalisation of Starco Brands Inc is $26.7M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Starco Brands Inc (STCB)?
The price-to-sales ratio of Starco Brands Inc is 0.69 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Starco Brands Inc (STCB)?
Earnings per share at Starco Brands Inc are $−0.0300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Starco Brands Inc (STCB)?
The net margin of Starco Brands Inc is −51.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Starco Brands Inc (STCB)?
The return on equity (ROE) of Starco Brands Inc is −108% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Starco Brands Inc (STCB)?
On an EBIT basis the return on assets of Starco Brands Inc is −44.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Starco Brands Inc (STCB)?
The operating margin of Starco Brands Inc is −6.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Starco Brands Inc (STCB)?
Revenue at Starco Brands Inc is growing −14.8% versus a year earlier (3y avg +73.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Starco Brands Inc (STCB)?
Earnings per share at Starco Brands Inc are growing +10.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Starco Brands Inc (STCB) generate?
The free cash flow of Starco Brands Inc is −$1.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Starco Brands Inc (STCB) carry?
The net debt of Starco Brands Inc is $6.3M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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