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Starco Brands Inc (STCB) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Starco Brands Inc stock $0.02, price $0.03, that is 9.1% below the price, quality 26 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Defensive US

SB Starco Brands Inc logo Thin data Nov 10, 2026

Starco Brands Inc

STCB · US
Fairly valued, weak quality

The stock costs about what our calculation considers fair.

Fair value $0.0227 · Fairly valued
Mixed Growth (revenue 5y +97.0 %/yr in USD)
Insiders bought $5,700 (6M)
Revenue last quarter 27% below a year ago.
Quality 26/100
Loss-making · -64.5% net margin (TTM) · excl. goodwill write-downs -25.6%
High debt
Negative free cash flow
Trails peers (1/9)
Narrow moat 3/100 · thin data
Thin data
Estimate⚠ Thinly traded
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$15.30 $0.0183 Fair Value $0.0227 Jun 2015 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range $0.0183 – $15.30 · fair‑value band $0.0216 – $0.0239 · the $0.0250 price screens above the $0.0227 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Starco Brands, Inc. markets consumer products through retail and online in the United States.

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It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oil, beverages, spirits, and wine under the Winona, Whipshots, Skylar, Soylent, and Art of Sport brands.

The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was incorporated in 2010 and is based in Los Angeles, California.

Stock analysis

Starco Brands Inc (STCB) currently trades at $0.0250, while our estimate is $0.0227, so the stock looks roughly fairly valued today (gap 10.0%).

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $0.0216 (bear) to $0.0239 (bull), the price of $0.0250 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 26/100 (below-average quality), in the Consumer Defensive sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Starco Brands Inc reported revenue of $40.5M in FY2025 versus $673K in FY2021, a compound +178.5%/yr. Reported net income was −$20.9M in FY2025.

Key figures

Market cap $19.6M Micro · P/S ratio 0.61 · EPS (TTM) $−0.0300 · Net margin −64.5% · Return on equity −99.9% · Return on assets (EBIT) −44.5% (5-year average) · Operating margin −15.7% · Revenue (TTM) $35.9M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 3 out of 100 (low confidence).

What moves the price

The share trades about 66% below its 52-week high and 37% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at 2% fair-value upside, at −9%, STCB screens richer than that median.

Fair Value

Bear $0.0216 Fair Value $0.0227 Bull $0.0239
Price $0.0250 · Downside -9.1%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 26/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 33
How much profit the company makes from its sales and capital
Quality Growth 36
Are margins and returns getting better?
Cashflow 5
Do the profits arrive as real cash?
Financial strength 11
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 23
How calm the share price moves, does not count
Price momentum 3
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 6
Distance to the 52-week high, does not count
New shares 0
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, one officer or director bought shares worth $5,700, on May 13, 2026.

  • BuyRoss Jeffery SklarCEO, Director, 10% owner4× since Nov 19, 2025: 2,034,843 shares, avg. $0.0313$63,770May 13, 2026

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 30/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−31.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+73.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+97.0%
Start year 2020 (pandemic). Over 10 years: +39.1% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+107.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
38.6% (2020) → −18.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 660 stocks

Beats the industry median on 1/8 measures
Overall it trails its industry peers.
Valuation
Quality Score 26 · Bottom 25%
Fair Value upside −9.2% · Below median
Profitability
Return on assets −58.4% · Bottom 25%
Net margin (12 months) −64.5% · Bottom 25%
Operating margin (12 months) −15.7% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −26.7% · Bottom 25%
Balance sheet
Debt / equity 1.56× · Highest 25%

Valuation Multiplesvs Packaged Foods median · lower = cheaper

P/B 3.83× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 0.55× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)21 · sector 34
FUTURE (revenue growth)0 · sector 25
PAST (return on equity)0 · sector 30
HEALTH (low debt)22 · sector 96
DIVIDEND (yield)0 · sector 55

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Packaged Foods stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Wilmar International Limited F34 2.95 SGD 4.93 SGD +67% vs STCB
Inner Mongolia Yili Industrial Group 600887 ¥31.14 ¥41.84 +34% vs STCB
The Kraft Heinz Company KHC $24.24 $29.20 +20% vs STCB
Foshan Haitian Flavouring and Food Company 603288 ¥35.46 ¥39.22 +11% vs STCB
General Mills, Inc GIS $34.60 $35.30 +2% vs STCB
Danone S.A BN €68.32 €50.65 −26% vs STCB
Nestlé S.A NESN CHF 86.41 CHF 59.51 −31% vs STCB
Kerry Group KRZ €97.10 €60.33 −38% vs STCB
Nestlé India Limited NESTLEIND ₹1,298 ₹724.74 −44% vs STCB
Yihai Kerry Arawana Holdings 300999 ¥25.92 ¥12.21 −53% vs STCB

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Starco Brands Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Starco Brands Inc Fair Value". https://www.fairvalue-calculator.com/stock/STCB

Frequently asked questions

Is Starco Brands Inc (STCB) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is $0.0227 versus a price of $0.0250, about 9% lower (fairly valued).
What is the fair value of STCB?
Our estimate for Starco Brands Inc is $0.0227 (as of Nov 10, 2026), built from audited fundamentals. The current price: $0.0250.
What is the quality score of STCB?
Starco Brands Inc has a Quality Score of 26/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Starco Brands Inc (STCB)?
Our calculated price target is the estimate of $0.0227 (as of Nov 10, 2026). Cautious scenario $0.0216, optimistic scenario $0.0239. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Starco Brands Inc stock forecast for 2026?
Our estimate puts fair value at $0.0227, about 9% lower versus a price of $0.0250 (fairly valued). Cautious scenario $0.0216, optimistic scenario $0.0239. The calculation is refreshed regularly with new filings.
What is the revenue of Starco Brands Inc (STCB)?
Starco Brands Inc reported trailing-twelve-month revenue of about $35.9M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Starco Brands Inc (STCB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Starco Brands Inc it is $0.0227 per share (as of Nov 10, 2026), against a price of $0.0250.
Is Starco Brands Inc stock overvalued or undervalued in 2026?
As of Nov 10, 2026, STCB trades above its calculated fair value: price $0.0250, fair value $0.0227, a gap of about −9% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of STCB?
No. The price is what the market pays today ($0.0250); the fair value is what the company's own numbers justify ($0.0227). For Starco Brands Inc the two are $0.0023 per share apart. That gap is exactly why we show both numbers side by side.
How much is Starco Brands Inc worth?
The market values Starco Brands Inc at about $19.6M (market capitalisation, as of Nov 10, 2026). Per share that is $0.0250; our models calculate a fair value of $0.0227 per share.
What do the bullish and bearish scenarios say about STCB?
Our models span a range for Starco Brands Inc: cautious scenario $0.0216, base $0.0227, optimistic $0.0239 per share (as of Nov 10, 2026, price $0.0250). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Starco Brands Inc (STCB)?
Balance-sheet figures for Starco Brands Inc (as of Nov 10, 2026): return on equity −99.9%, debt of 1.56 per unit of equity. They feed the Quality Score of 26/100, which measures business quality independently of the share price.
How far is STCB from its 52-week high?
Starco Brands Inc trades at $0.0250, about 66% below its 52-week high of $0.0741 and 37% above the low of $0.0183 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $0.0227 is for.
Which stocks are comparable to Starco Brands Inc?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Starco Brands Inc stock attractive at the current price?
The data as of Nov 10, 2026: price $0.0250, calculated fair value $0.0227 (−9%), Quality Score 26/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Starco Brands Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Starco Brands Inc (STCB)?
The closing price on Nov 10, 2026 was $0.0250. Our estimate is $0.0227, about 9% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Starco Brands Inc right now?
The price sits above even our optimistic bull case ($0.0239). The favourable scenario is already priced in. The price sits close to our fair value, market and models broadly agree here, little valuation tension. The models converge in a tight band ($0.0216 to $0.0239), unusually little disagreement for a valuation. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Starco Brands Inc

How large is the market capitalisation of Starco Brands Inc (STCB)?
The market capitalisation of Starco Brands Inc is $19.6M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Starco Brands Inc (STCB)?
The price-to-sales ratio of Starco Brands Inc is 0.61 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Starco Brands Inc (STCB)?
Earnings per share at Starco Brands Inc are $−0.0300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Starco Brands Inc (STCB)?
The net margin of Starco Brands Inc is −64.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Starco Brands Inc (STCB)?
The return on equity (ROE) of Starco Brands Inc is −99.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Starco Brands Inc (STCB)?
On an EBIT basis the return on assets of Starco Brands Inc is −44.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Starco Brands Inc (STCB)?
The operating margin of Starco Brands Inc is −15.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Starco Brands Inc (STCB)?
Revenue at Starco Brands Inc is growing −26.7% versus a year earlier (3y avg +73.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Starco Brands Inc (STCB)?
Earnings per share at Starco Brands Inc are growing +10.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Starco Brands Inc (STCB) generate?
The free cash flow of Starco Brands Inc is −$1.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Starco Brands Inc (STCB) carry?
The net debt of Starco Brands Inc is $6.3M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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