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StubHub Holdings (STUB) Fair Value & Analysis

Communication Services · US · Market cap $3.6B

SH StubHub Holdings logo StubHub Holdings STUB · US
Price$8.95
Fair Value$6.33
Upside-29.3%
Quality37/100
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Mixed Growth
Loss-making · -102.4% net margin
Moderate debt · generates free cash flow
Trails peers (2/11)
Narrow moat 19/100
Evidence: Low Range $4.20 – $8.46 Share as image

Fair value as of: Jul 16, 2026

From 7 valuation models · updated 25 days ago

Fair value updated Jul 16, 2026, revised from $19.38 to $6.33 (−67.3%) since Jun 24, 2026. Share price −29.5% over the past month.

Below-average quality, and screening another 29% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case ($8.46). The favourable scenario is already priced in.
  • Weak quality (37/100) and above fair value at the same time, the margin of safety is missing on both counts.
  • A fairly wide model range ($4.20 to $8.46) leaves room in how you read the outcome.
  • Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
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Price vs Fair Value (11 months)

$23.50 $6.09 Fair Value $6.33 Sep 2025 Aug 2026

White line = price, green steps = our fair value per fiscal year. As of Jul 16, 2026.

How to read this chart

11‑month range $6.09 – $23.50 · fair‑value band $4.20 – $8.46 · the $8.95 price screens above the $6.33 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Jul 16, 2026.

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Analysis

StubHub Holdings (STUB) currently trades at $8.95, while our model-based Fair Value estimate is $6.33, implying the stock looks roughly 29.3% overvalued today. The Quality Score stands at 37/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).

Trailing-twelve-month revenue stands at $1.8B. Revenue grew 12.2% year over year. Net debt stands at $265M. Fundamentals as of Jul 16, 2026

Our scenario range runs from $4.20 (bear case) to $8.46 (bull case); at $8.95, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 68% below its 52-week high and 56% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 2% fair-value upside, at -29%, STUB screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $7.39 $14.74 $26.59 80
Rev-Margin DCF $6.30 $11.66 $22.89 74
NCAV (Graham) $2.77 $3.71 $5.54 50
All 7 models by family
DCF Models
FCF DCF $7.91 $12.59 $27.18 38
5Y Revenue Exit $5.65 $10.10 $19.39 39
10Y Revenue Exit $6.21 $13.96 $18.72 36
Multiples
EV/Revenue $4.20 $6.33 $8.46 43
Asset-Based
NCAV (Graham) $2.77 $3.71 $5.54 50
Growth DCF
Growth DCF $7.39 $14.74 $26.59 80
Rev-Margin DCF $6.30 $11.66 $22.89 74

Widest divergence: DCF Models ($12.59) versus Asset-Based ($3.71). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $1.8B
Revenue growth (YoY) +12.2%
Net margin -102%
Return on equity -109%
Free cash flow $191M FY2025
Operating margin 5.8%
More key figures
EPS (TTM) $-5.18
Net debt $265M FY2025

Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 37/100

Of which business quality 41 · Market factors (momentum, volatility) 23

Profitability 14
Margins and returns on capital today
Quality Growth 21
Are margins and returns improving?
Cashflow 66
Earnings quality: real cash, not paper profit
Fin. Strength 49
Balance sheet, leverage, solvency risk
Investment 58
Disciplined investing over empire-building
Low Volatility 0
Calm price path (market factor)
Momentum 47
Price trend over the last 3–12 months (market factor)
52W Momentum 7
Distance to the 52-week high (market factor)
Net Issuance 42
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

StubHub Holdings, Inc. operates ticketing marketplace for live event tickets worldwide. It buys and sells tickets to live events and experiences through websites and mobile applications under the StubHub and viagogo brand names. The company was formerly known as Pugnacious Endeavors, Inc. and changed its name to StubHub Holdings, Inc. in September 2021.

Full company description

StubHub Holdings, Inc. operates ticketing marketplace for live event tickets worldwide. It buys and sells tickets to live events and experiences through websites and mobile applications under the StubHub and viagogo brand names. The company was formerly known as Pugnacious Endeavors, Inc. and changed its name to StubHub Holdings, Inc. in September 2021. StubHub Holdings, Inc. was founded in 2000 and is based in New York, New York.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

StubHub Holdings reported revenue of $1.7B in FY2025 versus $673M in FY2021, a compound +26.9%/yr. Reported net income was −$1.9B in FY2025.

Growth Quality 53/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
$1.7B
Latest YoY
−1.4%
Avg. growth/yr (3Y)
+19.0%
Avg. growth/yr (6Y)
+42.1%
Revenue +26.9%/yr
FY21 $673M
FY22 $1.0B
FY23 $1.4B
FY24 $1.8B
FY25 $1.7B
Net income
FY21 −$630M
FY22 −$261M
FY23 $405M
FY24 −$2.8M
FY25 −$1.9B

STUB screens 29% overvalued. Compare with Alphabet Inc →

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Cite: Fair Value Calculator (2026). "StubHub Holdings Fair Value". https://www.fairvalue-calculator.com/stock/STUB

Earlier news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Internet Content & Information · 151 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 37 · Bottom 25%
Fair Value upside −29% · Below median
Return on assets -15% · Bottom 25%
Net margin (TTM) -102% · Bottom 25%
Operating margin (TTM) 6% · Above median
Revenue growth 12% · Above median
Debt / equity 0.78× · Higher than 75% of peers

Valuation Multiples vs Internet Content & Information median · lower = cheaper

P/B 1.83× · Pricier than median
P/S (TTM) 1.98× · Pricier than median
P/FCF 18.6× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 0
FUTURE 61 · sector 31
PAST 0 · sector 10
HEALTH 61 · sector 99
DIVIDEND 0 · sector 43

VALUE 0: the price sits above our fair-value range.

Insider activity: 46/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).

Stock Price Fair Value vs Fair Value
Alphabet Inc GOOGL $354.46 $145.14 -59%
Meta Platforms, Inc META $669.21 $534.91 -20%
Tencent Holdings 0700 HK$460.20 HK$467.50 +2%
Spotify Technology S.A SPOT $485.38 $209.56 -57%
Baidu, Inc BIDU $113.30 $451.51 +299%
Reddit, Inc RDDT $195.34 $39.59 -80%
Kuaishou Technology, an investment holding company, 1024 HK$44.70 HK$101.03 +126%
NAVER Corporation 035420 191,300 KRW 231,585 KRW +21%
Tencent Music Entertainment Group 1698 HK$34.74 HK$65.78 +89%
REA Group REA A$149.14 A$88.53 -41%

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Frequently asked questions

Is StubHub Holdings (STUB) overvalued or undervalued?
As of Jul 16, 2026, our model estimates a fair value of $6.33 versus a price of $8.95, about −29% (overvalued).
What is the fair value of STUB?
Our model-based fair value for StubHub Holdings is $6.33 (as of Jul 16, 2026), built from audited fundamentals. The current price is $8.95.
What is the quality score of STUB?
StubHub Holdings has a Quality Score of 37/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of StubHub Holdings (STUB)?
StubHub Holdings reported trailing-twelve-month revenue of about $1.8B (latest available figure, as of Jul 16, 2026).
What is the net profit margin of STUB?
The net profit margin of StubHub Holdings is about -102.4%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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