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SUNRISE N (SUNN) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of SUNRISE N stock CHF 70.25, price CHF 44.10, upside +59.3%, quality 47 out of 100. Rating: strongly undervalued. Calculated from audited financials with 9 of our 26 valuation models and 37 quality factors, updated daily.

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Communication Services CH · ISIN CH1386220409

SN SUNRISE N logo Some data Nov 8, 2026

SUNRISE N

SUNN · SW
Meets all rules: undervalued, quality rule, uptrend

The stock costs 37% less than our calculation considers fair.

Fair value CHF 70.25 · Strongly undervalued (37%)
Generates free cash flow
7.8% dividend yield · Cash covered
Even on cautious assumptions the value is 6% above the price (CHF 46.62).
Quality 47/100
Moderate debt
Some data
Weak Growth (revenue 3y −0.6 %/yr in CHF)
Loss-making · -4.0% net margin (TTM)
Trails peers (4/12)
Narrow moat 21/100 · thin data

Risks from the AI analysis

🚩New competitor: SpaceX acquires spectrum to expand Starlink Mobile
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

CHF 47.21 CHF 33.25 Fair Value CHF 70.25 Nov 2024 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.

How to read this chart

24‑month range CHF 33.25 – CHF 47.21 · fair‑value band CHF 46.62 – CHF 95.18 · the CHF 44.10 price screens below the CHF 70.25 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.

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Company profile

Sunrise Communications AG, together with its subsidiaries, provides telecommunications services in Switzerland. It operates in three segments: Residential Customers; Business Customers and Wholesale; and Infrastructure and Support Functions.

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The company offers mobile services comprising prepaid and postpaid voice, SMS and data, and international calling and roaming services; broadband, TV, and fixed-line telephony services; and device-as-a-service, as well as sells third-party mobile phones, tablets, and other hardware and accessories.

It also operates the MySports, which broadcasts Swiss National League ice-hockey games and North American National Hockey League games; and The Sunrise TV Shop, which consolidates streaming subscriptions.

In addition, the company offers Sunrise Pay, a payment method involving paying through the phone bill or deducting payment from the prepaid balance; Sunrise Protect, a comprehensive security solution; Identity Protect, which safeguards personal and sensitive information; Device Protect, which combines antivirus protection and parental controls to a secure environment for browsing, banking, and online shopping; Sunrise Moments, a customer loyalty programme that gives access to pre-sales, fast-lane entry, and discounted tickets; travel and cyber insurance; home security products; property management; carrier and internet protocol television; and mobile private networks, mobile Internet of Things, and cloud services.

Further, it provides infrastructure and support activities comprising network, IT, and customer care operations services.

The company serves mobile and fixed virtual network operators, and branded resellers through its website, mobile applications, call centres, sales representatives, retail locations, and third-party distributors and partners.

It sells its products under the Sunrise, yallo, CHmobile, swype, and Lebara brands. Sunrise Communications AG was founded in 1996 and is headquartered in Opfikon, Switzerland.

Stock analysis

SUNRISE N (SUNN) currently trades at CHF 44.10, while our model-based Fair Value estimate is CHF 70.25, implying the stock looks roughly 37% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of CHF 70.39 per share, and 5 of the 9 models we run sit above the CHF 44.10 price.

Bear case: the Multiples group reads lowest at CHF 18.21, and 4 of the 9 models stay below the price. Data coverage for this calculation is medium.

Scenario range: CHF 46.62 (bear) to CHF 95.18 (bull), the price of CHF 44.10 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 47/100 (below-average quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

SUNRISE N reported revenue of CHF 3.0B in FY2025 versus CHF 3.0B in FY2021, a compound −0.4%/yr. Reported net income was −CHF 112M in FY2025.

Key figures

Market cap CHF 3.2B Mid · P/S ratio 1.06 · EPS (TTM) CHF −1.69 · Dividend yield 7.8% · Net margin −4.0% · Return on equity −2.9% · Return on assets (EBIT) 0.2% (5-year average) · Operating margin 4.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 21 out of 100 (low confidence).

What moves the price

The share trades about 4% below its 52-week high and 21% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 51% fair-value upside, at 59%, SUNN screens cheaper than that median.

Fair Value models

Bear CHF 46.62 Fair Value CHF 70.25 Bull CHF 95.18
Price CHF 44.10 · Upside +59.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF CHF 63.75 CHF 106.07 CHF 182.00 75
Growth DCF CHF 68.64 CHF 109.41 CHF 176.94 74
Owner Earnings CHF 56.64 CHF 96.35 CHF 167.62 71
All 9 models by family
DCF Models
FCF DCF CHF 63.75 CHF 106.07 CHF 182.00 75
Owner Earnings CHF 56.64 CHF 96.35 CHF 167.62 71
5Y Revenue Exit n/a CHF 2.01 >CHF 8.04 66
5Y EBITDA Exit CHF 36.33 CHF 70.25 CHF 115.21 70
10Y Revenue Exit CHF 23.10 CHF 29.29 CHF 34.30 65
10Y EBITDA Exit CHF 46.62 CHF 70.53 CHF 95.18 66
Multiples
EV/EBITDA n/a CHF 18.21 CHF 45.49 62
Growth DCF
Growth DCF CHF 68.64 CHF 109.41 CHF 176.94 74
Rev-Margin DCF n/a CHF 4.81 CHF 16.31 66

Open the full fair value analysis →

Quality Score breakdown

Overall quality 47/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 9
How much profit the company makes from its sales and capital
Quality Growth 38
Are margins and returns getting better?
Cashflow 75
Do the profits arrive as real cash?
Financial strength 20
Debt, balance sheet and risk of trouble
Investment 79
Does it invest with discipline instead of growing at any price?
Low Volatility 87
How calm the share price moves, does not count
Price momentum 44
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 64
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 26/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−1.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
1.7% (2021) → 1.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Price in line with expectations
The price assumes about as much growth as the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
0.0%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+0.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (Switzerland: IMF forecast 0.6% a year to 2030, 0.8% from 2016 to 2025) that is about −0.6% a year for the price and −0.6% for the forecasts.
Forecast 2026 (sales)−1.1%
Forecast 2027 (sales)−0.1%
Projected 2028 (sales)+0.1%
Projected 2029 (sales)+0.4%
Projected 2030 (sales)+0.7%

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Note from the team Oct 20, 2026
AI conclusion: The company's main strength lies in its reshaping around customer loyalty, network quality and AI-supported innovation, while its main weak point remains negative profitability, weak margins and elevated leverage with no clear moat.
Main risk: Satellite providers acquiring spectrum for direct-to-device services threaten the core wireless business and could limit growth in mobile operations.
Sunrise is reshaping its operating model around customer loyalty, network quality and faster innovation, while reviewing costs with a possible cut of up to 450 roles after supplier checks. Consultations with staff and the union start this quarter, and AI tools are expected to support the efficiency push. Our models currently see the business as undervalued. Will the medium-term savings and commercial momentum outweigh any short-term execution risks?
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Telecom Services · 235 stocks

Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 47 · Below median
Fair Value upside +59.3% · Top 25%
Profitability
Return on assets −1.0% · Bottom 25%
Net margin (12 months) −4.0% · Bottom 25%
Operating margin (12 months) 4.5% · Below median
Growth and dividend
Revenue growth (quarter YoY) −2.6% · Bottom 25%
Dividend yield (12 months) 7.8% · Top 25%
Balance sheet
Debt / equity 0.98× · Highest 25%

Valuation Multiplesvs Telecom Services median · lower = cheaper

P/B 0.80× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 1.09× · Cheaper than median
Price / free cash flow (fiscal year) 5.4× · Cheapest 25%
EV/EBITDA 7.5× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 45
FUTURE (revenue growth)0 · sector 23
PAST (return on equity)0 · sector 33
HEALTH (low debt)51 · sector 83
DIVIDEND (yield)100 · sector 72

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Telecom Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Comcast Corporation CMCSA $24.39 $73.17 +200% vs SUNN
T-Mobile US, Inc TMUS $162.01 $272.88 +68% vs SUNN
AT&T Inc T $21.63 $34.27 +58% vs SUNN
China Mobile Limited 0941 HK$81.10 HK$126.41 +56% vs SUNN
Verizon Communications Inc VZ $45.69 $69.14 +51% vs SUNN
China Telecom Corporation 601728 ¥6.91 ¥8.36 +21% vs SUNN
Bharti Airtel Limited BHARTIARTL ₹2,107 ₹1,701 −19% vs SUNN
Saudi Telecom Company 7010 41.62 SAR 32.49 SAR −22% vs SUNN
Swisscom AG SCMN CHF 720.00 CHF 505.18 −30% vs SUNN
Singapore Telecommunications Limited Z74 4.09 SGD 2.16 SGD −47% vs SUNN

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Cite: Fair Value Calculator (2026). "SUNRISE N Fair Value". https://www.fairvalue-calculator.com/stock/SUNN

Frequently asked questions

Is SUNRISE N (SUNN) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of CHF 70.25 versus a price of CHF 44.10, about +59% upside (undervalued).
What is the fair value of SUNN?
Our model-based fair value for SUNRISE N is CHF 70.25 (as of Nov 8, 2026), built from audited fundamentals. The current price: CHF 44.10.
What is the quality score of SUNN?
SUNRISE N has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for SUNRISE N (SUNN)?
Our model-based price target is the fair value of CHF 70.25 (as of Nov 8, 2026) from 9 valuation models. Cautious scenario CHF 46.62, optimistic scenario CHF 95.18. It is a calculation from audited fundamentals, not an analyst target.
What is the SUNRISE N stock forecast for 2026?
Our models put fair value at CHF 70.25, about +59% upside versus a price of CHF 44.10 (undervalued). Cautious scenario CHF 46.62, optimistic scenario CHF 95.18. The calculation is refreshed regularly with new filings.
What is the revenue of SUNRISE N (SUNN)?
SUNRISE N reported trailing-twelve-month revenue of about CHF 3.0B (latest available figure, as of Nov 8, 2026).
Does SUNRISE N pay a dividend?
SUNRISE N currently shows a dividend yield of 7.76% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of SUNRISE N (SUNN) and when is the ex-dividend date?
SUNRISE N pays a dividend of CHF 3.42 per share a year, a dividend yield of 7.8%. The last ex-dividend date was May 11, 2026. Free cash flow covers the dividend 2.48 times. Our assessment: Cash covered. The dividend is fully funded by free cash flow. The payout ratio on earnings is not available for this company.
What growth is priced into SUNRISE N (SUNN)?
For today's price to be fair in a discounted-cash-flow model, SUNRISE N would have to grow free cash flow by 0.0 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew -0.4 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of SUNN use?
Our models discount SUNRISE N at 9.5 %: a base by market capitalisation (mid), country premium for Switzerland. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For SUNRISE N that is 0.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has SUNRISE N (SUNN) delivered so far?
Over the past 4 years revenue at SUNRISE N grew -0.4 % a year. The price currently implies free-cash-flow growth of 0.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of SUNRISE N (SUNN) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into SUNRISE N (0.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of SUNRISE N (SUNN)?
The free-cash-flow yield on the price is 18.59 %: that much free cash flow SUNRISE N produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of SUNRISE N (SUNN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For SUNRISE N it is CHF 70.25 per share (as of Nov 8, 2026), against a price of CHF 44.10. It is the blended result of 9 valuation models in 3 families (DCF Models, Multiples, Growth DCF).
Is SUNRISE N stock overvalued or undervalued in 2026?
As of Nov 8, 2026, SUNN trades below its calculated fair value: price CHF 44.10, fair value CHF 70.25, a gap of about +59% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SUNN?
No. The price is what the market pays today (CHF 44.10); the fair value is what the company's own numbers justify (CHF 70.25). For SUNRISE N the two are CHF 26.15 per share apart. That gap is exactly why we show both numbers side by side.
How much is SUNRISE N worth?
The market values SUNRISE N at about CHF 3.2B (market capitalisation, as of Nov 8, 2026). Per share that is CHF 44.10; our models calculate a fair value of CHF 70.25 per share.
What do the bullish and bearish scenarios say about SUNN?
Our models span a range for SUNRISE N: cautious scenario CHF 46.62, base CHF 70.25, optimistic CHF 95.18 per share (as of Nov 8, 2026, price CHF 44.10). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of SUNRISE N (SUNN)?
Balance-sheet figures for SUNRISE N (as of Nov 8, 2026): return on equity −2.9%, debt of 0.98 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is SUNN from its 52-week high?
SUNRISE N trades at CHF 44.10, about 4% below its 52-week high of CHF 45.84 and 21% above the low of CHF 36.43 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of CHF 70.25 is for.
Which stocks are comparable to SUNRISE N?
From the same area (Communication Services) we also value China Mobile Limited, Verizon Communications Inc, T-Mobile US, Inc, AT&T Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is SUNRISE N stock attractive at the current price?
The data as of Nov 8, 2026: price CHF 44.10, calculated fair value CHF 70.25 (+59%), Quality Score 47/100, from 9 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SUNN calculated?
We run SUNRISE N through 9 models from 3 families: DCF Models, Multiples, Growth DCF. Every model gets the same audited fundamentals; the fair value of CHF 70.25 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. SUNRISE N currently trades 37% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of SUNRISE N (SUNN)?
The closing price on Nov 6, 2026 was CHF 44.10. Our model-based fair value is CHF 70.25, about +59% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with SUNRISE N right now?
The large discount to fair value meets weak quality (47/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (CHF 46.62). The market is more pessimistic than our downside scenario. A fairly wide model range (CHF 46.62 to CHF 95.18) leaves room in how you read the outcome.

Key figures of SUNRISE N

How large is the market capitalisation of SUNRISE N (SUNN)?
The market capitalisation of SUNRISE N is CHF 3.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of SUNRISE N (SUNN)?
The price-to-sales ratio of SUNRISE N is 1.06 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of SUNRISE N (SUNN)?
Earnings per share at SUNRISE N are CHF −1.69. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of SUNRISE N (SUNN)?
The dividend yield of SUNRISE N is 7.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of SUNRISE N (SUNN)?
The net margin of SUNRISE N is −4.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of SUNRISE N (SUNN)?
The return on equity (ROE) of SUNRISE N is −2.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of SUNRISE N (SUNN)?
On an EBIT basis the return on assets of SUNRISE N is 0.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of SUNRISE N (SUNN)?
The operating margin of SUNRISE N is 4.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at SUNRISE N (SUNN)?
Revenue at SUNRISE N is growing −2.6% versus a year earlier (3y avg −0.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does SUNRISE N (SUNN) carry?
The net debt of SUNRISE N is CHF 6.4B (fiscal year 2025, ≈ 10.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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