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SUNRISE N (SUNN) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of SUNRISE N CHF 103, price CHF 40.56, upside +153.5%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Communication Services · CH · ISIN CH1386220409

SN Some data Sep 24, 2026

SUNRISE N

SUNN · SW

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

Fair value CHF 102.80 · Strongly undervalued (+153%)
!Quality 50/100
!Weak Growth (revenue 3y −0.6 %/yr)
!Loss-making · -5.1% net margin (TTM)
Moderate debt · generates free cash flow
·8.43% dividend yield
!Trails peers (3/13)
!Narrow moat 22/100
!Insider activity 52/100
!Evidence only medium, so the estimate is less certain
!Weak on future: 1 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

CHF 47.21 CHF 33.25 Fair Value CHF 102.80 Nov 2024 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

22‑month range CHF 33.25 – CHF 47.21 · fair‑value band CHF 64.26 – CHF 144.05 · the CHF 40.56 price screens below the CHF 102.80 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Sunrise Communications AG, together with its subsidiaries, provides telecommunications services in Switzerland. It operates in three segments: Residential Customers; Business Customers and Wholesale; and Infrastructure and Support Functions.

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Sunrise Communications AG, together with its subsidiaries, provides telecommunications services in Switzerland. It operates in three segments: Residential Customers; Business Customers and Wholesale; and Infrastructure and Support Functions. The company offers mobile services comprising prepaid and postpaid voice, SMS and data, and international calling and roaming services; broadband, TV, and fixed-line telephony services; and device-as-a-service, as well as sells third-party mobile phones, tablets, and other hardware and accessories. It also operates the MySports, which broadcasts Swiss National League ice-hockey games and North American National Hockey League games; and The Sunrise TV Shop, which consolidates streaming subscriptions. In addition, the company offers Sunrise Pay, a payment method involving paying through the phone bill or deducting payment from the prepaid balance; Sunrise Protect, a comprehensive security solution; Identity Protect, which safeguards personal and sensitive information; Device Protect, which combines antivirus protection and parental controls to a secure environment for browsing, banking, and online shopping; Sunrise Moments, a customer loyalty programme that gives access to pre-sales, fast-lane entry, and discounted tickets; travel and cyber insurance; home security products; property management; carrier and internet protocol television; and mobile private networks, mobile Internet of Things, and cloud services. Further, it provides infrastructure and support activities comprising network, IT, and customer care operations services. The company serves mobile and fixed virtual network operators, and branded resellers through its website, mobile applications, call centres, sales representatives, retail locations, and third-party distributors and partners. It sells its products under the Sunrise, yallo, CHmobile, swype, and Lebara brands. Sunrise Communications AG was founded in 1996 and is headquartered in Opfikon, Switzerland.

Stock analysis

SUNRISE N (SUNN) currently trades at CHF 40.56, while our model-based Fair Value estimate is CHF 102.80, implying the stock looks roughly 60.5% undervalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of CHF 136.20 per share, and 6 of the 10 models we run sit above the CHF 40.56 price.

Bear case: the Asset-Based group reads lowest at CHF 38.62, and 4 of the 10 models stay below the price. Evidence for this calculation is medium.

Scenario range: CHF 64.26 (bear) to CHF 144.05 (bull), the price of CHF 40.56 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 50/100 (solid quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

SUNRISE N reported revenue of CHF 3.0B in FY2025 versus CHF 3.0B in FY2021, a compound −0.4%/yr. Reported net income was −CHF 112M in FY2025.

Key figures

Market cap CHF 2.9B · P/S ratio 1.05 · EPS (TTM) CHF −2.20 · Dividend yield 8.4% · Net margin −3.8% · Return on equity −3.5% · Return on assets (EBIT) 0.2% · Operating margin 5.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 44 out of 100 (low confidence).

What moves the price

The share trades about 12% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 47% fair-value upside, at 153%, SUNN screens cheaper than that median.

Fair Value models

Bear CHF 64.26 Fair Value CHF 102.80 Bull CHF 144.05
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF CHF 64.26 CHF 106.92 CHF 183.47 75
Growth DCF CHF 69.20 CHF 110.29 CHF 178.36 74
Owner Earnings CHF 58.77 CHF 99.41 CHF 172.35 71
All 10 models by family
DCF Models
FCF DCF CHF 64.26 CHF 106.92 CHF 183.47 75
Owner Earnings CHF 58.77 CHF 99.41 CHF 172.35 71
5Y Revenue Exit n/a CHF 2.02 CHF 9.16 66
5Y EBITDA Exit CHF 66.93 CHF 123.27 CHF 197.90 70
10Y Revenue Exit CHF 23.28 CHF 29.52 CHF 34.58 65
10Y EBITDA Exit CHF 64.98 CHF 102.80 CHF 142.85 65
Multiples
EV/EBITDA CHF 89.07 CHF 136.20 CHF 183.34 66
Asset-Based
NCAV (Graham) CHF 28.82 CHF 38.62 CHF 57.64 54
Growth DCF
Growth DCF CHF 69.20 CHF 110.29 CHF 178.36 74
Rev-Margin DCF n/a CHF 4.85 CHF 16.45 66

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Quality Score breakdown

Overall quality 50/100

Of which business quality 49 · Market factors (momentum, volatility) 51

Profitability 9
Margins and returns on capital today
Quality Growth 38
Are margins and returns improving?
Cashflow 75
Earnings quality: real cash, not paper profit
Fin. Strength 20
Balance sheet, leverage, solvency risk
Investment 79
Disciplined investing over empire-building
Low Volatility 88
Calm price path (market factor)
Momentum 37
Price trend over the last 3–12 months (market factor)
52W Momentum 34
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 26/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−1.1%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.6%
Profit margin (trend) Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
1.7% (2021) → 1.3% (2025)
What shareholders gained per year We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Price in line with expectations
The price assumes about as much growth as the company has delivered so far and about what analysts expect.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect Analysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+0.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (Switzerland: IMF forecast 0.6% a year to 2030, 0.8% from 2016 to 2025) that is about −1.4% a year for the price and −0.6% for the forecasts.
Forecast 2026 (sales)−0.8%
Forecast 2027 (sales)−0.1%
Projected 2028 (sales)+0.1%
Projected 2029 (sales)+0.4%
Projected 2030 (sales)+0.7%

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Telecom Services · 250 stocks

Beats the industry median on 2/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 50 · Below median
Fair Value upside +154% · Top 25%
Profitability
Return on assets 1% · Bottom 25%
Net margin (TTM) −5% · Bottom 25%
Operating margin (TTM) 6% · Below median
Growth and dividend
Revenue growth 0% · Below median
Dividend yield (TTM) 8.4% · Top 25%
Balance sheet
Debt / equity 0.98× · Above median

Valuation Multiplesvs Telecom Services median · lower = cheaper

P/B 0.88× · book value is mostly goodwill Goodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 1.19× · Pricier than median
P/FCF 5.9× · Pricier than median
EV/EBITDA 7.9× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 35
FUTURE (revenue growth)1 · sector 16
PAST (return on equity)0 · sector 29
HEALTH (low debt)51 · sector 83
DIVIDEND (yield)100 · sector 78

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Telecom Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
China Mobile Limited 80941 HK$67.45 HK$114.85 +70%
T-Mobile US, Inc TMUS $162.41 $270.48 +67%
Verizon Communications Inc VZ $46.45 $69.92 +51%
AT&T Inc T $25.10 $50.40 +101%
Bharti Airtel Limited BHARTIARTL ₹1,817 ₹1,883 +4%
China Telecom Corporation 601728 ¥6.12 ¥8.36 +37%
América Móvil, S.A. AMX $22.29 $32.77 +47%
Singapore Telecommunications Limited Z74 4.32 SGD 2.15 SGD −50%
Swisscom AG SCMN CHF 651.00 CHF 505.18 −22%
Telstra Group TLS A$4.81 A$3.31 −31%

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Cite: Fair Value Calculator (2026). "SUNRISE N Fair Value". https://www.fairvalue-calculator.com/stock/SUNN

Frequently asked questions

Is SUNRISE N (SUNN) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of CHF 102.80 versus a price of CHF 40.56, about +153% upside (undervalued).
What is the fair value of SUNN?
Our model-based fair value for SUNRISE N is CHF 102.80 (as of Sep 24, 2026), built from audited fundamentals. The current price: CHF 40.56.
What is the quality score of SUNN?
SUNRISE N has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for SUNRISE N (SUNN)?
Our model-based price target is the fair value of CHF 102.80 (as of Sep 24, 2026) from 10 valuation models. Cautious scenario CHF 64.26, optimistic scenario CHF 144.05. It is a calculation from audited fundamentals, not an analyst target.
What is the SUNRISE N stock forecast for 2026?
Our models put fair value at CHF 102.80, about +153% upside versus a price of CHF 40.56 (undervalued). Cautious scenario CHF 64.26, optimistic scenario CHF 144.05. The calculation is refreshed regularly with new filings.
What is the revenue of SUNRISE N (SUNN)?
SUNRISE N reported trailing-twelve-month revenue of about CHF 3.0B (latest available figure, as of Sep 24, 2026).
Does SUNRISE N pay a dividend?
SUNRISE N currently shows a dividend yield of about 8.43% relative to its recent price (as of Sep 24, 2026).
What growth is priced into SUNRISE N (SUNN)?
For today's price to be fair in a discounted-cash-flow model, SUNRISE N would have to grow free cash flow by -0.8 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew -0.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of SUNN use?
Our models discount SUNRISE N at 9.5 %: a base by market capitalisation (mid), country premium for Switzerland. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For SUNRISE N that is -0.8 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has SUNRISE N (SUNN) delivered so far?
Over the past 4 years revenue at SUNRISE N grew -0.4 % a year. The price currently implies -0.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of SUNRISE N (SUNN) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into SUNRISE N (-0.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of SUNRISE N (SUNN)?
The free-cash-flow yield on the price is 20.53 %: that much free cash flow SUNRISE N produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of SUNRISE N (SUNN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For SUNRISE N it is CHF 102.80 per share (as of Sep 24, 2026), against a price of CHF 40.56. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is SUNRISE N stock overvalued or undervalued in 2026?
As of Sep 24, 2026, SUNN trades below its calculated fair value: price CHF 40.56, fair value CHF 102.80, a gap of about +153% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SUNN?
No. The price is what the market pays today (CHF 40.56); the fair value is what the company's own numbers justify (CHF 102.80). For SUNRISE N the two are CHF 62.24 per share apart. That gap is exactly why we show both numbers side by side.
How much is SUNRISE N worth?
The market values SUNRISE N at about CHF 2.9B (market capitalisation, as of Sep 24, 2026). Per share that is CHF 40.56; our models calculate a fair value of CHF 102.80 per share.
What do the bullish and bearish scenarios say about SUNN?
Our models span a range for SUNRISE N: cautious scenario CHF 64.26, base CHF 102.80, optimistic CHF 144.05 per share (as of Sep 24, 2026, price CHF 40.56). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of SUNRISE N (SUNN)?
Balance-sheet figures for SUNRISE N (as of Sep 24, 2026): return on equity −3.5%, debt of 0.98 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is SUNN from its 52-week high?
SUNRISE N trades at CHF 40.56, about 12% below its 52-week high of CHF 45.84 and 11% above the low of CHF 36.43 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of CHF 102.80 is for.
Which stocks are comparable to SUNRISE N?
From the same area (Communication Services) we also value China Mobile Limited, T-Mobile US, Inc, Verizon Communications Inc, AT&T Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is SUNRISE N stock attractive at the current price?
The data as of Sep 24, 2026: price CHF 40.56, calculated fair value CHF 102.80 (+153%), Quality Score 50/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SUNN calculated?
We run SUNRISE N through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of CHF 102.80, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. SUNRISE N currently trades 153 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of SUNRISE N (SUNN)?
The closing price on Sep 23, 2026 was CHF 40.56. Our model-based fair value is CHF 102.80, about +153% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with SUNRISE N right now?
The price is below even our cautious bear case (CHF 64.26). The market is more pessimistic than our downside scenario. Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (CHF 64.26 to CHF 144.05) leaves room in how you read the outcome.

Key figures of SUNRISE N

How large is the market capitalisation of SUNRISE N (SUNN)?
The market capitalisation of SUNRISE N is CHF 2.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of SUNRISE N (SUNN)?
The price-to-sales ratio of SUNRISE N is 1.05 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of SUNRISE N (SUNN)?
Earnings per share at SUNRISE N are CHF −2.20. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of SUNRISE N (SUNN)?
The dividend yield of SUNRISE N is 8.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of SUNRISE N (SUNN)?
The net margin of SUNRISE N is −3.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of SUNRISE N (SUNN)?
The return on equity (ROE) of SUNRISE N is −3.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of SUNRISE N (SUNN)?
On an EBIT basis the return on assets of SUNRISE N is 0.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of SUNRISE N (SUNN)?
The operating margin of SUNRISE N is 5.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at SUNRISE N (SUNN)?
Revenue at SUNRISE N is growing +0.1% versus a year earlier (3y avg −0.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does SUNRISE N (SUNN) carry?
The net debt of SUNRISE N is CHF 6.4B (fiscal year 2025, ≈ 10.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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