SUNRISE N (SUNN) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of SUNRISE N CHF 103, price CHF 40.56, upside +153.5%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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SUNRISE N
SUNN · SWCheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
22‑month range CHF 33.25 – CHF 47.21 · fair‑value band CHF 64.26 – CHF 144.05 · the CHF 40.56 price screens below the CHF 102.80 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Sunrise Communications AG, together with its subsidiaries, provides telecommunications services in Switzerland. It operates in three segments: Residential Customers; Business Customers and Wholesale; and Infrastructure and Support Functions.
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Sunrise Communications AG, together with its subsidiaries, provides telecommunications services in Switzerland. It operates in three segments: Residential Customers; Business Customers and Wholesale; and Infrastructure and Support Functions. The company offers mobile services comprising prepaid and postpaid voice, SMS and data, and international calling and roaming services; broadband, TV, and fixed-line telephony services; and device-as-a-service, as well as sells third-party mobile phones, tablets, and other hardware and accessories. It also operates the MySports, which broadcasts Swiss National League ice-hockey games and North American National Hockey League games; and The Sunrise TV Shop, which consolidates streaming subscriptions. In addition, the company offers Sunrise Pay, a payment method involving paying through the phone bill or deducting payment from the prepaid balance; Sunrise Protect, a comprehensive security solution; Identity Protect, which safeguards personal and sensitive information; Device Protect, which combines antivirus protection and parental controls to a secure environment for browsing, banking, and online shopping; Sunrise Moments, a customer loyalty programme that gives access to pre-sales, fast-lane entry, and discounted tickets; travel and cyber insurance; home security products; property management; carrier and internet protocol television; and mobile private networks, mobile Internet of Things, and cloud services. Further, it provides infrastructure and support activities comprising network, IT, and customer care operations services. The company serves mobile and fixed virtual network operators, and branded resellers through its website, mobile applications, call centres, sales representatives, retail locations, and third-party distributors and partners. It sells its products under the Sunrise, yallo, CHmobile, swype, and Lebara brands. Sunrise Communications AG was founded in 1996 and is headquartered in Opfikon, Switzerland.
Stock analysis
SUNRISE N (SUNN) currently trades at CHF 40.56, while our model-based Fair Value estimate is CHF 102.80, implying the stock looks roughly 60.5% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of CHF 136.20 per share, and 6 of the 10 models we run sit above the CHF 40.56 price.
Bear case: the Asset-Based group reads lowest at CHF 38.62, and 4 of the 10 models stay below the price. Evidence for this calculation is medium.
Scenario range: CHF 64.26 (bear) to CHF 144.05 (bull), the price of CHF 40.56 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
SUNRISE N reported revenue of CHF 3.0B in FY2025 versus CHF 3.0B in FY2021, a compound −0.4%/yr. Reported net income was −CHF 112M in FY2025.
Key figures
Market cap CHF 2.9B · P/S ratio 1.05 · EPS (TTM) CHF −2.20 · Dividend yield 8.4% · Net margin −3.8% · Return on equity −3.5% · Return on assets (EBIT) 0.2% · Operating margin 5.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 44 out of 100 (low confidence).
What moves the price
The share trades about 12% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 47% fair-value upside, at 153%, SUNN screens cheaper than that median.
Fair Value models
All 10 models by family
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Set up alert →Quality Score breakdown
Of which business quality 49 · Market factors (momentum, volatility) 51
Revenue & earnings trend
Growth Forecast
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Compare SUNRISE N with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Telecom Services · 250 stocks
Valuation Multiplesvs Telecom Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Valuation of the Switzerland market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Telecom Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| China Mobile Limited 80941 | HK$67.45 | HK$114.85 | +70% |
| T-Mobile US, Inc TMUS | $162.41 | $270.48 | +67% |
| Verizon Communications Inc VZ | $46.45 | $69.92 | +51% |
| AT&T Inc T | $25.10 | $50.40 | +101% |
| Bharti Airtel Limited BHARTIARTL | ₹1,817 | ₹1,883 | +4% |
| China Telecom Corporation 601728 | ¥6.12 | ¥8.36 | +37% |
| América Móvil, S.A. AMX | $22.29 | $32.77 | +47% |
| Singapore Telecommunications Limited Z74 | 4.32 SGD | 2.15 SGD | −50% |
| Swisscom AG SCMN | CHF 651.00 | CHF 505.18 | −22% |
| Telstra Group TLS | A$4.81 | A$3.31 | −31% |
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Key figures of SUNRISE N
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