Southern Cross Media Group Ltd (SXL) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Southern Cross Media Group Ltd A$0.42, price A$0.55, upside -22.9%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range A$0.4378 – A$1.94 · fair‑value band A$0.3000 – A$0.5600 · the A$0.5450 price screens above the A$0.4200 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Southern Cross Media Group Limited, together with its subsidiaries, creates audio content for distribution on broadcast and digital networks in Australia. It operates in two segments, Broadcast Radio and Digital Audio.
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Southern Cross Media Group Limited, together with its subsidiaries, creates audio content for distribution on broadcast and digital networks in Australia. It operates in two segments, Broadcast Radio and Digital Audio. The company owns 104 radio stations in FM, AM, and DAB+ radio, as well as 56 regional radio stations; operates LiSTNR, an audio app for sports, podcasts, music, radio, and news; and offers sales representation for open audio platform SoundCloud and Sonos Radio. It also provides radio and digital advertising services. The company was formerly known as Macquarie Media Group. Southern Cross Media Group Limited was incorporated in 2005 and is based in Melbourne, Australia.
Stock analysis
Southern Cross Media Group Ltd (SXL) currently trades at A$0.5450, while our model-based Fair Value estimate is A$0.4200, implying the stock looks roughly 29.8% overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of A$0.8700 per share, and 13 of the 22 models we run sit above the A$0.5450 price.
Bear case: the Earnings-Based group reads lowest at A$0.1600, and 9 of the 22 models stay below the price. Evidence for this calculation is low.
Scenario range: A$0.3000 (bear) to A$0.5600 (bull), the price of A$0.5450 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Communication Services sector.
Mixed Growth: Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Southern Cross Media Group Ltd reported revenue of A$422M in FY2025 versus A$528M in FY2021, a compound −5.5%/yr. Reported net income was A$9.2M in FY2025, compounding −33.9%/yr from FY2021.
Key figures
Market cap A$261M (≈ $184M) · P/E ratio 13.6 · P/S ratio 0.30 · EPS (TTM) A$0.0400 · Dividend yield 7.3% · Net margin 2.2% · Return on equity 3.4% · Return on assets (EBIT) 3.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 39% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −3% fair-value upside, at −23%, SXL screens richer than that median.
Fair Value models
Bear A$0.3000Fair Value A$0.4200Bull A$0.5600
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.4%
Revenue growth 19 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−19.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−26.8%
Dividend (yield on the price)7.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−27% vs −28%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.13% → 7%
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 14.0%/yr over ~10Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−14.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+92.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (Australia: IMF forecast 3.0% a year to 2030, 2.9% from 2016 to 2025) that is about −17.4% a year for the price and +86.8% for the forecasts.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 263 stocks
Beats the industry median on 10/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score61 · Top 25%
Fair Value upside−24% · Below median
Profitability
Return on equity (TTM)3% · Above median
Return on assets2% · Above median
Net margin (TTM)0% · Below median
Operating margin (TTM)5% · Above median
Growth and dividend
Revenue growth22% · Top 25%
Dividend yield (TTM)7.3% · Top 25%
Balance sheet
Debt / equity0.48× · Highest 25%
Valuation Multiplesvs Entertainment median · lower = cheaper
P/E (TTM)13.6× · Cheaper than median
P/B0.87× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Southern Cross Media Group Ltd Fair Value". https://www.fairvalue-calculator.com/stock/SXL
Frequently asked questions
Is Southern Cross Media Group Ltd (SXL) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of A$0.4200 versus a price of A$0.5450, about −23% upside (overvalued).
What is the fair value of SXL?
Our model-based fair value for Southern Cross Media Group Ltd is A$0.4200 (as of Sep 23, 2026), built from audited fundamentals. The current price: A$0.5450.
What is the quality score of SXL?
Southern Cross Media Group Ltd has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Southern Cross Media Group Ltd (SXL)?
Our model-based price target is the fair value of A$0.4200 (as of Sep 23, 2026) from 22 valuation models. Cautious scenario A$0.3000, optimistic scenario A$0.5600. It is a calculation from audited fundamentals, not an analyst target.
What is the Southern Cross Media Group Ltd stock forecast for 2026?
Our models put fair value at A$0.4200, about −23% upside versus a price of A$0.5450 (overvalued). Cautious scenario A$0.3000, optimistic scenario A$0.5600. The calculation is refreshed regularly with new filings.
What is the revenue of Southern Cross Media Group Ltd (SXL)?
Southern Cross Media Group Ltd reported trailing-twelve-month revenue of about A$467M (latest available figure, as of Sep 23, 2026).
Does Southern Cross Media Group Ltd pay a dividend?
Southern Cross Media Group Ltd currently shows a dividend yield of about 7.34% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Southern Cross Media Group Ltd (SXL)?
For today's price to be fair in a discounted-cash-flow model, Southern Cross Media Group Ltd would have to grow free cash flow by -14.9 % per year for five years (discount rate 12.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -4.8 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of SXL use?
Our models discount Southern Cross Media Group Ltd at 12.6 %: a base by market capitalisation (micro), damped by beta 1.03, country premium for Australia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Southern Cross Media Group Ltd that is -14.9 % per year a year over ten years, using the same discount rate (12.6 %) and the same formula as our fair value.
How much growth has Southern Cross Media Group Ltd (SXL) delivered so far?
Over the past 5 years revenue at Southern Cross Media Group Ltd grew -4.8 % a year. The price currently implies -14.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Southern Cross Media Group Ltd (SXL) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Southern Cross Media Group Ltd (-14.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Southern Cross Media Group Ltd (SXL)?
The free-cash-flow yield on the price is 41.75 %: that much free cash flow Southern Cross Media Group Ltd produces per unit of market value. When it exceeds the discount rate of our models (12.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Southern Cross Media Group Ltd (SXL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Southern Cross Media Group Ltd it is A$0.4200 per share (as of Sep 23, 2026), against a price of A$0.5450. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Southern Cross Media Group Ltd stock overvalued or undervalued in 2026?
As of Sep 23, 2026, SXL trades above its calculated fair value: price A$0.5450, fair value A$0.4200, a gap of about −23% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SXL?
No. The price is what the market pays today (A$0.5450); the fair value is what the company's own numbers justify (A$0.4200). For Southern Cross Media Group Ltd the two are A$0.1250 per share apart. That gap is exactly why we show both numbers side by side.
How much is Southern Cross Media Group Ltd worth?
The market values Southern Cross Media Group Ltd at about A$261M (market capitalisation, as of Sep 23, 2026). Per share that is A$0.5450; our models calculate a fair value of A$0.4200 per share.
What do the bullish and bearish scenarios say about SXL?
Our models span a range for Southern Cross Media Group Ltd: cautious scenario A$0.3000, base A$0.4200, optimistic A$0.5600 per share (as of Sep 23, 2026, price A$0.5450). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SXL?
Southern Cross Media Group Ltd trades at a price-to-earnings ratio of 13.6 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of A$0.4200 is built from several models across several years. Other multiples: PEG 1.0, P/B 0.9, P/S 0.4, EV/EBITDA 4.9.
What is the PEG ratio of SXL?
The PEG ratio of Southern Cross Media Group Ltd is 0.98 (P/E divided by earnings growth, as of Sep 23, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Southern Cross Media Group Ltd (SXL)?
Balance-sheet figures for Southern Cross Media Group Ltd (as of Sep 23, 2026): return on equity 3.4%, debt of 0.48 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is SXL from its 52-week high?
Southern Cross Media Group Ltd trades at A$0.5450, about 39% below its 52-week high of A$0.8950 and 7% above the low of A$0.5100 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of A$0.4200 is for.
Which stocks are comparable to Southern Cross Media Group Ltd?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Warner Bros. Discovery, Inc, Live Nation Entertainment, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Southern Cross Media Group Ltd stock attractive at the current price?
The data as of Sep 23, 2026: price A$0.5450, calculated fair value A$0.4200 (−23%), Quality Score 61/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SXL calculated?
We run Southern Cross Media Group Ltd through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of A$0.4200, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Southern Cross Media Group Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Southern Cross Media Group Ltd (SXL)?
The closing price on Sep 24, 2026 was A$0.5450. Our model-based fair value is A$0.4200, about −23% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Southern Cross Media Group Ltd right now?
Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (A$0.3000 to A$0.5600) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Southern Cross Media Group Ltd
How large is the market capitalisation of Southern Cross Media Group Ltd (SXL)?
The market capitalisation of Southern Cross Media Group Ltd is A$261M (≈ $184M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Southern Cross Media Group Ltd (SXL)?
The price-to-sales ratio of Southern Cross Media Group Ltd is 0.30 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Southern Cross Media Group Ltd (SXL)?
Earnings per share at Southern Cross Media Group Ltd are A$0.0400 (price ÷ EPS = P/E 13.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Southern Cross Media Group Ltd (SXL)?
The dividend yield of Southern Cross Media Group Ltd is 7.3% (payout 100%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Southern Cross Media Group Ltd (SXL)?
The net margin of Southern Cross Media Group Ltd is 2.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Southern Cross Media Group Ltd (SXL)?
The return on equity (ROE) of Southern Cross Media Group Ltd is 3.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Southern Cross Media Group Ltd (SXL)?
On an EBIT basis the return on assets of Southern Cross Media Group Ltd is 3.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Southern Cross Media Group Ltd (SXL)?
The operating margin of Southern Cross Media Group Ltd is 5.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Southern Cross Media Group Ltd (SXL)?
Revenue at Southern Cross Media Group Ltd is growing +21.5% versus a year earlier (3y avg −7.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Southern Cross Media Group Ltd (SXL) carry?
The net debt of Southern Cross Media Group Ltd is A$191M (fiscal year 2025, ≈ 3.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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