Southern Cross Media Group Ltd (SXL) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of Southern Cross Media Group Ltd stock A$0.64, price A$0.47, upside +35.6%, quality 28 out of 100. Rating: undervalued. Calculated from audited financials with 12 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range A$0.4378 – A$1.94 · fair‑value band A$0.2210 – A$1.08 · the A$0.4700 price screens below the A$0.6375 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 8, 2026.
Follow Southern Cross Media Group in your weekly email
Every Wednesday you see whether Southern Cross Media Group is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Southern Cross Media Group Limited, together with its subsidiaries, creates audio content for distribution on broadcast and digital networks in Australia. It operates in two segments, Broadcast Radio and Digital Audio.
Show moreShow less
The company owns 104 radio stations in FM, AM, and DAB+ radio, as well as 56 regional radio stations; operates LiSTNR, an audio app for sports, podcasts, music, radio, and news; and offers sales representation for open audio platform SoundCloud and Sonos Radio.
It also provides radio and digital advertising services. The company was formerly known as Macquarie Media Group. Southern Cross Media Group Limited was incorporated in 2005 and is based in Melbourne, Australia.
Stock analysis
Southern Cross Media Group Ltd (SXL) currently trades at A$0.4700, while our model-based Fair Value estimate is A$0.6375, implying the stock looks roughly 26% undervalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of A$1.09 per share, and 7 of the 12 models we run sit above the A$0.4700 price.
Bear case: the Earnings-Based group reads lowest at A$0.2300, and 5 of the 12 models stay below the price. Data coverage for this calculation is low.
Scenario range: A$0.2210 (bear) to A$1.08 (bull), the price of A$0.4700 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 28/100 (below-average quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Southern Cross Media Group Ltd reported revenue of A$1.1B in FY2026 versus A$525M in FY2022, a compound +20.6%/yr. Reported net income was −A$13.1M in FY2026.
Key figures
Market cap A$225M (≈ $155M) Micro · P/S ratio 0.21 · EPS (TTM) A$−0.0100 · Dividend yield 8.5% · Net margin −1.2% · Return on equity −1.3% · Return on assets (EBIT) 3.9% (5-year average) · Operating margin 5.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 24 out of 100 (low confidence).
What moves the price
The share trades about 45% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −13% fair-value upside, at 36%, SXL screens cheaper than that median.
Fair Value models
BearA$0.2210Fair Value A$0.6375BullA$1.08
Price A$0.4700 · Upside +35.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Owner EarningsA$0.7200A$1.30A$2.0375
FCF DCFA$0.0500A$0.3600A$0.750072
5Y EBITDA ExitA$1.33A$2.89A$4.7472
All 12 models by family
DCF Models
FCF DCFA$0.0500A$0.3600A$0.750072
Owner EarningsA$0.7200A$1.30A$2.0375
5Y Revenue ExitA$0.2600A$0.8700A$1.6567
5Y EBITDA ExitA$1.33A$2.89A$4.7472
10Y Revenue ExitA$0.1300A$0.6000A$1.2560
10Y EBITDA ExitA$0.7300A$1.80A$3.2764
Earnings-Based
EPVA$0.1300A$0.2300A$0.310071
Multiples
EV/EBITA$0.2200A$0.7500A$1.2760
EV/EBITDAA$2.07A$3.21A$4.3666
EV/Revenuen/aA$0.3500A$0.870050
Growth DCF
Growth DCFA$0.0500A$0.3100A$0.620071
Economic Profit
ROIC CompounderA$0.1300A$0.2300A$0.310070
The fair value above starts from this blend and is adjusted for dilution from new shares.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
9.7% (2021) → 5.7% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+44.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+10.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (Australia: IMF forecast 3.0% a year to 2030, 2.9% from 2016 to 2025) that is about +40.2% a year for the price and +7.4% for the forecasts.
Compare Southern Cross Media Group Ltd with another stock
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 221 stocks
Beats the industry median on 7/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score28 · Bottom 25%
Fair Value upside+35.6% · Above median
Profitability
Return on assets−0.7% · Below median
Net margin (12 months)−1.2% · Below median
Operating margin (12 months)5.9% · Above median
Growth and dividend
Revenue growth (quarter YoY)299.0% · Top 25%
Dividend yield (12 months)8.5% · Top 25%
Balance sheet
Debt / equity1.32× · Highest 25%
Valuation Multiplesvs Entertainment median · lower = cheaper
P/B0.62× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)0.20× · Cheapest 25%
Price / free cash flow (fiscal year)29.5× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Southern Cross Media Group Ltd Fair Value". https://www.fairvalue-calculator.com/stock/SXL
Frequently asked questions
Is Southern Cross Media Group Ltd (SXL) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of A$0.6375 versus a price of A$0.4700, about +36% upside (undervalued).
What is the fair value of SXL?
Our model-based fair value for Southern Cross Media Group Ltd is A$0.6375 (as of Nov 8, 2026), built from audited fundamentals. The current price: A$0.4700.
What is the quality score of SXL?
Southern Cross Media Group Ltd has a Quality Score of 28/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Southern Cross Media Group Ltd (SXL)?
Our model-based price target is the fair value of A$0.6375 (as of Nov 8, 2026) from 12 valuation models. Cautious scenario A$0.2210, optimistic scenario A$1.08. It is a calculation from audited fundamentals, not an analyst target.
What is the Southern Cross Media Group Ltd stock forecast for 2026?
Our models put fair value at A$0.6375, about +36% upside versus a price of A$0.4700 (undervalued). Cautious scenario A$0.2210, optimistic scenario A$1.08. The calculation is refreshed regularly with new filings.
What is the revenue of Southern Cross Media Group Ltd (SXL)?
Southern Cross Media Group Ltd reported trailing-twelve-month revenue of about A$1.1B (latest available figure, as of Nov 8, 2026).
Does Southern Cross Media Group Ltd pay a dividend?
Southern Cross Media Group Ltd currently shows a dividend yield of 8.51% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Southern Cross Media Group Ltd (SXL) and when is the ex-dividend date?
Southern Cross Media Group Ltd pays a dividend of A$0.04 per share a year, a dividend yield of 8.5%. The last ex-dividend date was Sep 3, 2025. A dividend has been paid every year since at least 2005. Free cash flow covers the dividend 0.40 times. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What growth is priced into Southern Cross Media Group Ltd (SXL)?
For today's price to be fair in a discounted-cash-flow model, Southern Cross Media Group Ltd would have to grow free cash flow by +44.3 % per year for five years (discount rate 12.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +16.0 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of SXL use?
Our models discount Southern Cross Media Group Ltd at 12.7 %: a base by market capitalisation (micro), damped by beta 1.05, country premium for Australia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Southern Cross Media Group Ltd that is +44.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.7 %) and the same formula as our fair value.
How much growth has Southern Cross Media Group Ltd (SXL) delivered so far?
Over the past 5 years revenue at Southern Cross Media Group Ltd grew +16.0 % a year. The price currently implies free-cash-flow growth of +44.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Southern Cross Media Group Ltd (SXL) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Southern Cross Media Group Ltd (+44.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Southern Cross Media Group Ltd (SXL)?
The free-cash-flow yield on the price is 3.39 %: that much free cash flow Southern Cross Media Group Ltd produces per unit of market value. When it exceeds the discount rate of our models (12.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Southern Cross Media Group Ltd (SXL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Southern Cross Media Group Ltd it is A$0.6375 per share (as of Nov 8, 2026), against a price of A$0.4700. It is the blended result of 12 valuation models in 5 families (DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit).
Is Southern Cross Media Group Ltd stock overvalued or undervalued in 2026?
As of Nov 8, 2026, SXL trades below its calculated fair value: price A$0.4700, fair value A$0.6375, a gap of about +36% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SXL?
No. The price is what the market pays today (A$0.4700); the fair value is what the company's own numbers justify (A$0.6375). For Southern Cross Media Group Ltd the two are A$0.1675 per share apart. That gap is exactly why we show both numbers side by side.
How much is Southern Cross Media Group Ltd worth?
The market values Southern Cross Media Group Ltd at about A$225M (market capitalisation, as of Nov 8, 2026). Per share that is A$0.4700; our models calculate a fair value of A$0.6375 per share.
What do the bullish and bearish scenarios say about SXL?
Our models span a range for Southern Cross Media Group Ltd: cautious scenario A$0.2210, base A$0.6375, optimistic A$1.08 per share (as of Nov 8, 2026, price A$0.4700). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of SXL?
The PEG ratio of Southern Cross Media Group Ltd is 0.98 (P/E divided by earnings growth, as of Nov 8, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Southern Cross Media Group Ltd (SXL)?
Balance-sheet figures for Southern Cross Media Group Ltd (as of Nov 8, 2026): return on equity −1.3%, debt of 1.32 per unit of equity. They feed the Quality Score of 28/100, which measures business quality independently of the share price.
How far is SXL from its 52-week high?
Southern Cross Media Group Ltd trades at A$0.4700, about 45% below its 52-week high of A$0.8500 and at the low of A$0.4700 (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of A$0.6375 is for.
Which stocks are comparable to Southern Cross Media Group Ltd?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Live Nation Entertainment, Inc, TKO Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Southern Cross Media Group Ltd stock attractive at the current price?
The data as of Nov 8, 2026: price A$0.4700, calculated fair value A$0.6375 (+36%), Quality Score 28/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SXL calculated?
We run Southern Cross Media Group Ltd through 12 models from 5 families: DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of A$0.6375 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Southern Cross Media Group Ltd currently trades 26% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Southern Cross Media Group Ltd (SXL)?
The closing price on Nov 9, 2026 was A$0.4700. Our model-based fair value is A$0.6375, about +36% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Southern Cross Media Group Ltd right now?
The large discount to fair value meets weak quality (28/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide (A$0.2210 to A$1.08). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Southern Cross Media Group Ltd
How large is the market capitalisation of Southern Cross Media Group Ltd (SXL)?
The market capitalisation of Southern Cross Media Group Ltd is A$225M (≈ $155M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Southern Cross Media Group Ltd (SXL)?
The price-to-sales ratio of Southern Cross Media Group Ltd is 0.21 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Southern Cross Media Group Ltd (SXL)?
Earnings per share at Southern Cross Media Group Ltd are A$−0.0100. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Southern Cross Media Group Ltd (SXL)?
The dividend yield of Southern Cross Media Group Ltd is 8.5%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Southern Cross Media Group Ltd (SXL)?
The net margin of Southern Cross Media Group Ltd is −1.2% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Southern Cross Media Group Ltd (SXL)?
The return on equity (ROE) of Southern Cross Media Group Ltd is −1.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Southern Cross Media Group Ltd (SXL)?
On an EBIT basis the return on assets of Southern Cross Media Group Ltd is 3.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Southern Cross Media Group Ltd (SXL)?
The operating margin of Southern Cross Media Group Ltd is 5.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Southern Cross Media Group Ltd (SXL)?
Revenue at Southern Cross Media Group Ltd is growing +299% versus a year earlier (3y avg +30.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Southern Cross Media Group Ltd (SXL) carry?
The net debt of Southern Cross Media Group Ltd is A$648M (fiscal year 2026, ≈ 85.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Southern Cross Media Group Ltd in the live analysis
One click puts Southern Cross Media Group Ltd on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.
Thin data
Nov 8, 2026