Tura Group AB (TURA) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Tura Group AB SEK 3.80, price SEK 4.72, upside -19.5%, quality 60 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Tura Group AB, through its subsidiary, Tura Scandinavia AB, distributes consumer electronics primarily in Denmark, Finland, Norway, Sweden, and internationally.
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Tura Group AB, through its subsidiary, Tura Scandinavia AB, distributes consumer electronics primarily in Denmark, Finland, Norway, Sweden, and internationally. It offers consumer electronics accessories; children and youth; image and TV; data; ecetric tools; photo; gaming; graphic; home and household; data; health and personal care; headphone; office supplies; storage media; toys and games; sound and video; mobile; smart home; sports and leisure; and surfing and reading plate products. It also provides covering equipment; books; and marketing services. The company was founded in 1976 and is headquartered in Kungsbacka, Sweden.
Stock analysis
Tura Group AB (TURA) currently trades at kr 4.72, while our model-based Fair Value estimate is kr 3.80, implying the stock looks roughly 24.2% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 3.96 per share, and 4 of the 21 models we run sit above the kr 4.72 price.
Bear case: the Earnings-Based group reads lowest at kr 1.32, and 17 of the 21 models stay below the price. Evidence for this calculation is low.
Scenario range: kr 3.05 (bear) to kr 3.88 (bull), the price of kr 4.72 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 60/100 (solid quality), in the Industrials sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Tura Group AB reported revenue of 974M SEK in FY2025 versus 876M SEK in FY2021, a compound +2.7%/yr. Reported net income was 5.1M SEK in FY2025, compounding −45.0%/yr from FY2021.
Key figures
Market cap 232M SEK (≈ $23.4M) · P/E ratio 20.5 · P/S ratio 0.11 · EPS (TTM) kr 0.2300 · Dividend yield 2.1% · Net margin 0.5% · Return on equity 1.9% · Return on assets (EBIT) 6.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 14% below its 52-week high and 20% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −29% fair-value upside, at −19%, TURA screens cheaper than that median.
Fair Value models
Bear kr 3.05Fair Value kr 3.80Bull kr 3.88
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then (kr 0.1282 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.57/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+17.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.0%
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−56.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−58.8%
Dividend (yield on the price)2.1%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.8% → 2%
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+19.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +17.6% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Industrial Distribution · 112 stocks
Beats the industry median on 9/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score60 · Above median
Fair Value upside−20% · Below median
Profitability
Return on equity (TTM)2% · Below median
Return on assets2% · Below median
Net margin (TTM)1% · Below median
Operating margin (TTM)2% · Bottom 25%
Growth and dividend
Revenue growth29% · Top 25%
Dividend yield (TTM)2.1% · Above median
Balance sheet
Debt / equity0.03× · Below median
Valuation Multiplesvs Industrial Distribution median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Tura Group AB Fair Value". https://www.fairvalue-calculator.com/stock/TURA
Frequently asked questions
Is Tura Group AB (TURA) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 3.80 versus a price of kr 4.72, about −19% upside (overvalued).
What is the fair value of TURA?
Our model-based fair value for Tura Group AB is kr 3.80 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 4.72.
What is the quality score of TURA?
Tura Group AB has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Tura Group AB (TURA)?
Our model-based price target is the fair value of kr 3.80 (as of Sep 24, 2026) from 21 valuation models. Cautious scenario kr 3.05, optimistic scenario kr 3.88. It is a calculation from audited fundamentals, not an analyst target.
What is the Tura Group AB stock forecast for 2026?
Our models put fair value at kr 3.80, about −19% upside versus a price of kr 4.72 (overvalued). Cautious scenario kr 3.05, optimistic scenario kr 3.88. The calculation is refreshed regularly with new filings.
What is the revenue of Tura Group AB (TURA)?
Tura Group AB reported trailing-twelve-month revenue of about 1.0B SEK (latest available figure, as of Sep 24, 2026).
Does Tura Group AB pay a dividend?
Tura Group AB currently shows a dividend yield of about 2.12% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Tura Group AB (TURA)?
For today's price to be fair in a discounted-cash-flow model, Tura Group AB would have to grow free cash flow by +19.9 % per year for five years (discount rate 8.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +2.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of TURA use?
Our models discount Tura Group AB at 8.3 %: a base by market capitalisation (nano), damped by beta 0.29, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Tura Group AB that is +19.9 % per year a year over ten years, using the same discount rate (8.3 %) and the same formula as our fair value.
How much growth has Tura Group AB (TURA) delivered so far?
Over the past 4 years revenue at Tura Group AB grew +2.7 % a year. The price currently implies +19.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Tura Group AB (TURA) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into Tura Group AB (+19.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Tura Group AB (TURA)?
The free-cash-flow yield on the price is 3.87 %: that much free cash flow Tura Group AB produces per unit of market value. When it exceeds the discount rate of our models (8.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Tura Group AB (TURA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Tura Group AB it is kr 3.80 per share (as of Sep 24, 2026), against a price of kr 4.72. It is the blended result of 21 valuation models (cash flow, earnings, asset, dividend).
Is Tura Group AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, TURA trades above its calculated fair value: price kr 4.72, fair value kr 3.80, a gap of about −19% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of TURA?
No. The price is what the market pays today (kr 4.72); the fair value is what the company's own numbers justify (kr 3.80). For Tura Group AB the two are kr 0.9200 per share apart. That gap is exactly why we show both numbers side by side.
How much is Tura Group AB worth?
The market values Tura Group AB at about 232M SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 4.72; our models calculate a fair value of kr 3.80 per share.
What do the bullish and bearish scenarios say about TURA?
Our models span a range for Tura Group AB: cautious scenario kr 3.05, base kr 3.80, optimistic kr 3.88 per share (as of Sep 24, 2026, price kr 4.72). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of TURA?
Tura Group AB trades at a price-to-earnings ratio of 20.5 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 3.80 is built from several models across several years. Other multiples: P/B 0.9, P/S 0.2, EV/EBITDA 6.0.
How solid is the balance sheet of Tura Group AB (TURA)?
Balance-sheet figures for Tura Group AB (as of Sep 24, 2026): return on equity 1.9%, debt of 0.03 per unit of equity. They feed the Quality Score of 60/100, which measures business quality independently of the share price.
How far is TURA from its 52-week high?
Tura Group AB trades at kr 4.72, about 14% below its 52-week high of kr 5.50 and 20% above the low of kr 3.94 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of kr 3.80 is for.
Which stocks are comparable to Tura Group AB?
From the same area (Industrials) we also value W.W. Grainger, Inc, Fastenal Company, Ferguson Enterprises Inc, WESCO International, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Tura Group AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 4.72, calculated fair value kr 3.80 (−19%), Quality Score 60/100, from 21 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of TURA calculated?
We run Tura Group AB through 21 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 3.80, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Tura Group AB itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Tura Group AB (TURA)?
The closing price on Sep 23, 2026 was kr 4.72. Our model-based fair value is kr 3.80, about −19% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Tura Group AB right now?
The price sits above even our optimistic bull case (kr 3.88). The favourable scenario is already priced in. Solid but not exceptional quality (60/100) and above fair value, neither a clear bargain nor a standout compounder. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Tura Group AB
How large is the market capitalisation of Tura Group AB (TURA)?
The market capitalisation of Tura Group AB is 232M SEK (≈ $23.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Tura Group AB (TURA)?
The price-to-sales ratio of Tura Group AB is 0.11 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Tura Group AB (TURA)?
Earnings per share at Tura Group AB are kr 0.2300 (price ÷ EPS = P/E 20.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Tura Group AB (TURA)?
The dividend yield of Tura Group AB is 2.1% (payout 43.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Tura Group AB (TURA)?
The net margin of Tura Group AB is 0.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Tura Group AB (TURA)?
The return on equity (ROE) of Tura Group AB is 1.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Tura Group AB (TURA)?
On an EBIT basis the return on assets of Tura Group AB is 6.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Tura Group AB (TURA)?
The operating margin of Tura Group AB is 1.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Tura Group AB (TURA)?
Revenue at Tura Group AB is growing +28.8% versus a year earlier (3y avg +2.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Tura Group AB (TURA)?
Earnings per share at Tura Group AB are growing −41.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Tura Group AB (TURA) carry?
The net debt of Tura Group AB is 160M SEK (fiscal year 2025, ≈ 17.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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