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Utz Brands, Inc (UTZ) Fair Value & Analysis

Consumer Defensive · US · Market cap $624M

Price$7.35
Fair Value$2.64
Upside-64.1%
Quality80/100
Evidence: Medium Range $2.36 – $6.98

Analysis

Utz Brands, Inc (UTZ) currently trades at $7.35, while our model-based Fair Value estimate is $2.64 — implying the stock looks roughly 64.1% overvalued today. We read business quality at 80/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Utz Brands, Inc. manufactures branded salty snacks in the United States. The company provides a range of salty snack food products, such as potato chips, tortilla chips, pretzels, cheese snacks, pub and party mixes, pork skins, and ready-to-eat popcorn, as well as other snacks which include salsa and dips; and non-branded and non-salty snacks comprising partner brands, private label, and co-manufacturing products. It offers its products under the Utz, On The Border, Zapp's, Boulder Canyon, Golden Flake, Miguelito's, Hawaiian, Bachman, Tim's Cascade, Dirty Potato Chips, TGI Fridays, and Vitner's brand names. The company distributes its products through direct-to-warehouse, direct-store-delivery, third-party distributors, and direct-to-consumer. Utz Brands, Inc. was founded in 1921 and is headquartered in Hanover, Pennsylvania.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.