Willy-Food Investments Ltd (WLFD) Fair Value & Analysis
Consumer Defensive · Il · Market cap 850M ILA
Fair value as of: Jun 24, 2026
Analysis
Willy-Food Investments Ltd (WLFD) currently trades at 54.37 ILA, while our model-based Fair Value estimate is 77.20 ILA — implying the stock looks roughly 42.0% undervalued today. We read business quality at 80/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.
About the company
Willy-Food Investments Ltd engages in the developing, importing, marketing, and distributing a range of food products in Israel and internationally. It offers rice, pasta, sauces, oils, crackers, dried fruits, snacks and nuts, jams, cereals, and doughs. The company also provides sweet and savoury pastries, dairy products, various cheeses, and butter, as well as canned products, such as fruits, vegetables, and fish. It offers its products under Complete, Daawat, Dona Roza, El Pastor, Euro, Gold Food, Golden, ItalPizza, Kolios, Manat Hachef, Muratbey, Pasta Italiana, Pinukim, Sera, Valio, willifood, Wyke, and Zanetti brand names. The company was incorporated in 1992 and is based in Yavne, Israel.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.