Willy Food (WLFD) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Willy Food stock ILS 38.82, price ILS 52.49, that is 26.0% below the price, quality 61 out of 100. Rating: overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range 15.61 ILS – 67.67 ILS · fair‑value band 25.32 ILS – 56.21 ILS · the 52.49 ILS price screens above the 38.82 ILS fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Willy-Food Investments Ltd engages in the developing, importing, marketing, and distributing a range of food products in Israel and internationally. It offers rice, pasta, sauces, oils, crackers, dried fruits, snacks and nuts, jams, cereals, and doughs.
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The company also provides sweet and savoury pastries, dairy products, various cheeses, and butter, as well as canned products, such as fruits, vegetables, and fish.
It offers its products under Complete, Daawat, Dona Roza, El Pastor, Euro, Gold Food, Golden, ItalPizza, Kolios, Manat Hachef, Muratbey, Pasta Italiana, Pinukim, Sera, Valio, willifood, Wyke, and Zanetti brand names. The company was incorporated in 1992 and is based in Yavne, Israel.
Stock analysis
Willy Food (WLFD) currently trades at 52.49 ILS, while our model-based Fair Value estimate is 38.82 ILS, 26% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 77.20 ILS per share, and 7 of the 24 models we run sit above the 52.49 ILS price.
Bear case: the Asset-Based group reads lowest at 23.81 ILS, and 17 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: 25.32 ILS (bear) to 56.21 ILS (bull), the price of 52.49 ILS sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Willy Food reported revenue of 611M ILS in FY2025 versus 454M ILS in FY2021, a compound +7.7%/yr. Reported net income was 55.1M ILS in FY2025, compounding +5.7%/yr from FY2021.
Key figures
Market cap 692M ILS Micro · P/E ratio 14.4 · P/S ratio 1.11 · EPS (TTM) 3.64 ILS · Net margin 7.7% · Return on equity 11.4% · Return on assets (EBIT) 7.8% (5-year average) · Operating margin 15.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (low confidence).
What moves the price
The share trades about 22% below its 52-week high and 31% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −1% fair-value upside, at −26%, WLFD screens richer than that median.
Fair Value models
Bear25.32 ILSFair Value 38.82 ILSBull56.21 ILS
Price 52.49 ILS · Downside -26.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (3.12 ILS per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.57/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+6.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
Start year 2020 (pandemic). Over 10 years: +6.9% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.4%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+2.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+2.2%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.base effect: 2.2% / 25.2%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.13% → 12%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+14.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Israel: IMF forecast 2.1% a year to 2030, 1.7% from 2016 to 2025) that is about +12.3% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 625 stocks
Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score61 · Above median
Fair Value upside−26.0% · Below median
Profitability
Return on equity (12 months)11.4% · Above median
Return on assets11.9% · Top 25%
Net margin (12 months)12.7% · Top 25%
Operating margin (12 months)15.6% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)0.0% · Below median
Balance sheet
Debt / equity0.03× · Below median
Valuation Multiplesvs Packaged Foods median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Willy Food Fair Value". https://www.fairvalue-calculator.com/stock/WLFD
Frequently asked questions
Is Willy Food (WLFD) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of 38.82 ILS versus a price of 52.49 ILS, about 26% lower (overvalued).
What is the fair value of WLFD?
Our model-based fair value for Willy Food is 38.82 ILS (as of Nov 6, 2026), built from audited fundamentals. The current price: 52.49 ILS.
What is the quality score of WLFD?
Willy Food has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Willy Food (WLFD)?
Our model-based price target is the fair value of 38.82 ILS (as of Nov 6, 2026) from 24 valuation models. Cautious scenario 25.32 ILS, optimistic scenario 56.21 ILS. It is a calculation from audited fundamentals, not an analyst target.
What is the Willy Food stock forecast for 2026?
Our models put fair value at 38.82 ILS, about 26% lower versus a price of 52.49 ILS (overvalued). Cautious scenario 25.32 ILS, optimistic scenario 56.21 ILS. The calculation is refreshed regularly with new filings.
What is the revenue of Willy Food (WLFD)?
Willy Food reported trailing-twelve-month revenue of about 623M ILS (latest available figure, as of Nov 6, 2026).
What growth is priced into Willy Food (WLFD)?
For today's price to be fair in a discounted-cash-flow model, Willy Food would have to grow free cash flow by +14.7 % per year for five years (discount rate 13.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.1 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of WLFD use?
Our models discount Willy Food at 13.1 %: a base by market capitalisation (micro), damped by beta 0.51, country premium for Israel. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Willy Food that is +14.7 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (13.1 %) and the same formula as our fair value.
How much growth has Willy Food (WLFD) delivered so far?
Over the past 5 years revenue at Willy Food grew +6.1 % a year. The price currently implies free-cash-flow growth of +14.7 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Willy Food (WLFD) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Willy Food (+14.7 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Willy Food (WLFD)?
The free-cash-flow yield on the price is 3.41 %: that much free cash flow Willy Food produces per unit of market value. When it exceeds the discount rate of our models (13.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Willy Food (WLFD)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Willy Food it is 38.82 ILS per share (as of Nov 6, 2026), against a price of 52.49 ILS. It is the blended result of 24 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Willy Food stock overvalued or undervalued in 2026?
As of Nov 6, 2026, WLFD trades above its calculated fair value: price 52.49 ILS, fair value 38.82 ILS, a gap of about −26% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of WLFD?
No. The price is what the market pays today (52.49 ILS); the fair value is what the company's own numbers justify (38.82 ILS). For Willy Food the two are 13.67 ILS per share apart. That gap is exactly why we show both numbers side by side.
How much is Willy Food worth?
The market values Willy Food at about 692M ILS (market capitalisation, as of Nov 6, 2026). Per share that is 52.49 ILS; our models calculate a fair value of 38.82 ILS per share.
What do the bullish and bearish scenarios say about WLFD?
Our models span a range for Willy Food: cautious scenario 25.32 ILS, base 38.82 ILS, optimistic 56.21 ILS per share (as of Nov 6, 2026, price 52.49 ILS). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of WLFD?
Willy Food trades at a price-to-earnings ratio of 14.4 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 38.82 ILS is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings: 12.7. Other multiples: P/B 1.6, P/S 1.8, EV/EBITDA 11.0.
How solid is the balance sheet of Willy Food (WLFD)?
Balance-sheet figures for Willy Food (as of Nov 6, 2026): return on equity 11.4%, debt of 0.03 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is WLFD from its 52-week high?
Willy Food trades at 52.49 ILS, about 22% below its 52-week high of 67.67 ILS and 31% above the low of 40.20 ILS (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 38.82 ILS is for.
Which stocks are comparable to Willy Food?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Willy Food stock attractive at the current price?
The data as of Nov 6, 2026: price 52.49 ILS, calculated fair value 38.82 ILS (−26%), Quality Score 61/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of WLFD calculated?
We run Willy Food through 24 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 38.82 ILS builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Willy Food itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Willy Food (WLFD)?
The closing price on Nov 6, 2026 was 52.49 ILS. Our model-based fair value is 38.82 ILS, about 26% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Willy Food right now?
Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (25.32 ILS to 56.21 ILS) leaves room in how you read the outcome.
Where does the earnings growth of Willy Food (WLFD) come from?
Earnings per share at Willy Food grew +21.0 % a year from 2014 to 2025. Broken into its drivers: revenue per share +7.0 %, EBIT margin +5.1 %, tax rate +1.4 %, residual (interest, one-offs) +6.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Willy Food
How large is the market capitalisation of Willy Food (WLFD)?
The market capitalisation of Willy Food is 692M ILS. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Willy Food (WLFD)?
The price-to-sales ratio of Willy Food is 1.11 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Willy Food (WLFD)?
Earnings per share at Willy Food are 3.64 ILS (price ÷ EPS = P/E 14.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Willy Food (WLFD)?
The net margin of Willy Food is 7.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Willy Food (WLFD)?
The return on equity (ROE) of Willy Food is 11.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Willy Food (WLFD)?
On an EBIT basis the return on assets of Willy Food is 7.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Willy Food (WLFD)?
The operating margin of Willy Food is 15.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast are earnings growing at Willy Food (WLFD)?
Earnings per share at Willy Food are growing −42.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Willy Food (WLFD) hold?
Willy Food holds more cash than debt, 144M ILS net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Some data
Nov 6, 2026