Willy Food (WLFD) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Willy Food ILS 55.80, price ILS 54.23, upside +2.9%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 15.61 ILA – 67.67 ILA · fair‑value band 37.13 ILA – 78.77 ILA · the 54.23 ILA price screens below the 55.80 ILA fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Willy-Food Investments Ltd engages in the developing, importing, marketing, and distributing a range of food products in Israel and internationally. It offers rice, pasta, sauces, oils, crackers, dried fruits, snacks and nuts, jams, cereals, and doughs.
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Willy-Food Investments Ltd engages in the developing, importing, marketing, and distributing a range of food products in Israel and internationally. It offers rice, pasta, sauces, oils, crackers, dried fruits, snacks and nuts, jams, cereals, and doughs. The company also provides sweet and savoury pastries, dairy products, various cheeses, and butter, as well as canned products, such as fruits, vegetables, and fish. It offers its products under Complete, Daawat, Dona Roza, El Pastor, Euro, Gold Food, Golden, ItalPizza, Kolios, Manat Hachef, Muratbey, Pasta Italiana, Pinukim, Sera, Valio, willifood, Wyke, and Zanetti brand names. The company was incorporated in 1992 and is based in Yavne, Israel.
Stock analysis
Willy Food (WLFD) currently trades at 54.23 ILA, while our model-based Fair Value estimate is 55.80 ILA, implying the stock looks roughly 2.8% fairly valued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 79.76 ILA per share, and 14 of the 24 models we run sit above the 54.23 ILA price.
Bear case: the Asset-Based group reads lowest at 21.88 ILA, and 10 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: 37.13 ILA (bear) to 78.77 ILA (bull), the price of 54.23 ILA sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Willy Food reported revenue of 611M ILS in FY2025 versus 454M ILS in FY2021, a compound +7.7%/yr. Reported net income was 55.1M ILS in FY2025, compounding +5.7%/yr from FY2021.
Key figures
Market cap 715M ILA · P/E ratio 12.6 · P/S ratio 1.14 · EPS (TTM) 4.29 ILA · Net margin 9.0% · Return on equity 13.8% · Return on assets (EBIT) 7.8% · Operating margin 12.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 20% below its 52-week high and 52% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −3% fair-value upside, at 3%, WLFD screens cheaper than that median.
Fair Value models
Bear 37.13 ILAFair Value 55.80 ILABull 78.77 ILA
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (3.15 ILS per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+6.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
Start year 2020 (pandemic). Over 10 years: +6.9% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.4%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+2.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+2.2%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.2% vs 25%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.13% → 12%
Start year 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+15.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Israel: IMF forecast 2.1% a year to 2030, 1.7% from 2016 to 2025) that is about +13.4% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 666 stocks
Beats the industry median on 12/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score61 · Above median
Fair Value upside+7% · Above median
Profitability
Return on equity (TTM)14% · Above median
Return on assets6% · Above median
Net margin (TTM)9% · Top 25%
Operating margin (TTM)13% · Top 25%
Growth and dividend
Revenue growth8% · Above median
Balance sheet
Debt / equity0.03× · Below median
Valuation Multiplesvs Packaged Foods median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Willy Food Fair Value". https://www.fairvalue-calculator.com/stock/WLFD
Frequently asked questions
Is Willy Food (WLFD) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 55.80 ILA versus a price of 54.23 ILA, about +3% upside (fairly valued).
What is the fair value of WLFD?
Our model-based fair value for Willy Food is 55.80 ILA (as of Sep 24, 2026), built from audited fundamentals. The current price: 54.23 ILA.
What is the quality score of WLFD?
Willy Food has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Willy Food (WLFD)?
Our model-based price target is the fair value of 55.80 ILA (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 37.13 ILA, optimistic scenario 78.77 ILA. It is a calculation from audited fundamentals, not an analyst target.
What is the Willy Food stock forecast for 2026?
Our models put fair value at 55.80 ILA, about +3% upside versus a price of 54.23 ILA (fairly valued). Cautious scenario 37.13 ILA, optimistic scenario 78.77 ILA. The calculation is refreshed regularly with new filings.
What is the revenue of Willy Food (WLFD)?
Willy Food reported trailing-twelve-month revenue of about 623M ILS (latest available figure, as of Sep 24, 2026).
What growth is priced into Willy Food (WLFD)?
For today's price to be fair in a discounted-cash-flow model, Willy Food would have to grow free cash flow by +15.7 % per year for five years (discount rate 13.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of WLFD use?
Our models discount Willy Food at 13.1 %: a base by market capitalisation (micro), damped by beta 0.52, country premium for Israel. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Willy Food that is +15.7 % per year a year over ten years, using the same discount rate (13.1 %) and the same formula as our fair value.
How much growth has Willy Food (WLFD) delivered so far?
Over the past 5 years revenue at Willy Food grew +6.1 % a year. The price currently implies +15.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Willy Food (WLFD) growing?
The median revenue growth in the sector is +2.9 % a year. That is the yardstick for the growth priced into Willy Food (+15.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Willy Food (WLFD)?
The free-cash-flow yield on the price is 3.30 %: that much free cash flow Willy Food produces per unit of market value. When it exceeds the discount rate of our models (13.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Willy Food (WLFD)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Willy Food it is 55.80 ILA per share (as of Sep 24, 2026), against a price of 54.23 ILA. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Willy Food stock overvalued or undervalued in 2026?
As of Sep 24, 2026, WLFD trades below its calculated fair value: price 54.23 ILA, fair value 55.80 ILA, a gap of about +3% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of WLFD?
No. The price is what the market pays today (54.23 ILA); the fair value is what the company's own numbers justify (55.80 ILA). For Willy Food the two are 1.57 ILA per share apart. That gap is exactly why we show both numbers side by side.
How much is Willy Food worth?
The market values Willy Food at about 715M ILA (market capitalisation, as of Sep 24, 2026). Per share that is 54.23 ILA; our models calculate a fair value of 55.80 ILA per share.
What do the bullish and bearish scenarios say about WLFD?
Our models span a range for Willy Food: cautious scenario 37.13 ILA, base 55.80 ILA, optimistic 78.77 ILA per share (as of Sep 24, 2026, price 54.23 ILA). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of WLFD?
Willy Food trades at a price-to-earnings ratio of 12.6 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 55.80 ILA is built from several models across several years. Other multiples: P/B 0.5, P/S 0.4, EV/EBITDA 1.2.
How solid is the balance sheet of Willy Food (WLFD)?
Balance-sheet figures for Willy Food (as of Sep 24, 2026): return on equity 13.8%, debt of 0.03 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is WLFD from its 52-week high?
Willy Food trades at 54.23 ILA, about 20% below its 52-week high of 67.67 ILA and 52% above the low of 35.73 ILA (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 55.80 ILA is for.
Which stocks are comparable to Willy Food?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, The Kraft Heinz Company, Foshan Haitian Flavouring and Food Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Willy Food stock attractive at the current price?
The data as of Sep 24, 2026: price 54.23 ILA, calculated fair value 55.80 ILA (+3%), Quality Score 61/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of WLFD calculated?
We run Willy Food through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 55.80 ILA, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Willy Food currently trades 3 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Willy Food (WLFD)?
The closing price on Sep 24, 2026 was 54.23 ILA. Our model-based fair value is 55.80 ILA, about +3% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Willy Food right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (37.13 ILA to 78.77 ILA) leaves room in how you read the outcome.
Where does the earnings growth of Willy Food (WLFD) come from?
Earnings per share at Willy Food grew +21.0 % a year from 2014 to 2025. Broken into its drivers: revenue per share +7.0 %, EBIT margin +5.1 %, tax rate +1.4 %, residual (interest, one-offs) +6.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Willy Food
How large is the market capitalisation of Willy Food (WLFD)?
The market capitalisation of Willy Food is 715M ILA. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Willy Food (WLFD)?
The price-to-sales ratio of Willy Food is 1.14 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Willy Food (WLFD)?
Earnings per share at Willy Food are 4.29 ILA (price ÷ EPS = P/E 12.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Willy Food (WLFD)?
The net margin of Willy Food is 9.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Willy Food (WLFD)?
The return on equity (ROE) of Willy Food is 13.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Willy Food (WLFD)?
On an EBIT basis the return on assets of Willy Food is 7.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Willy Food (WLFD)?
The operating margin of Willy Food is 12.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Willy Food (WLFD)?
Revenue at Willy Food is growing +8.3% versus a year earlier (3y avg +7.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Willy Food (WLFD)?
Earnings per share at Willy Food are growing +13.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Willy Food (WLFD) hold?
Willy Food holds more cash than debt, 144M ILA net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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