Pinterest Inc (PINS) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Pinterest Inc stock $26.25, price $19.79, upside +32.6%, quality 74 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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The stock costs 25% less than our calculation considers fair.
Fair value $26.25 · Undervalued (25%)
Quality 74/100
Healthy Growth(revenue 5y +20.1 %/yr in USD)
Low debt
Generates free cash flow
Positive coverage
Thin margins · 3.8% net margin (TTM)
Mixed vs. peers(7/14)
Insiders sold $43.7M (6M)
Some data
Profit last quarter 71% below a year ago.
Narrow moat37/100 · thin data
Risks from the AI analysis
🚩Price drop: Revenue growth slowed by European regulatory changes and advertiser caution🚩European regulatory curbs on cross-border ad spend🚩Generative AI floods platform with low-quality content🚩TikTok Shop and Instagram shopping capture commerce intent🚩Reliance on few large retail advertisers
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $15.42 – $62.68 · fair‑value band $18.37 – $34.12 · the $19.79 price screens below the $26.25 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Pinterest, Inc. operates as a visual search and discovery platform in the United States, Canada, Europe, and internationally. The company's platform allows people to find ideas, such as recipes, home and style inspiration, and others; and to search, save, and shop the ideas.
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It also provides various advertising products to help advertisers meet users; and ad auction that allows to serve ads to users at relevant moments while optimizing business outcomes for advertisers.
The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
Stock analysis
Pinterest Inc (PINS) currently trades at $19.79, while our model-based Fair Value estimate is $26.25, implying the stock looks roughly 25% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $42.55 per share, and 13 of the 24 models we run sit above the $19.79 price.
Bear case: the Asset-Based group reads lowest at $5.57, and 11 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $18.37 (bear) to $34.12 (bull), the price of $19.79 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 74/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Pinterest Inc reported revenue of $4.2B in FY2025 versus $2.6B in FY2021, a compound +13.1%/yr. Reported net income was $417M in FY2025, compounding +7.1%/yr from FY2021.
Key figures
Market cap $11.9B Large · P/E ratio 80.7 · P/S ratio 2.54 · EPS (TTM) $0.2400 · Net margin 3.8% · Return on equity 4.5% · Return on assets (EBIT) 2.5% · Operating margin 2.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 29% below its 52-week high and 28% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 19% fair-value upside, at 33%, PINS screens cheaper than that median.
Fair Value models
Bear$18.37Fair Value $26.25Bull$34.12
Price $19.79 · Upside +32.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.2038 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 5 officers or directors sold shares worth $43.7M and none bought.
SaleBenjamin SilbermannDirector, 10% owner21× since May 21, 2026: 1,883,414 shares, avg. $21.24$40.0MNov 4, 2026
SaleGokul RajaramDirector8× since Mar 6, 2026: 9,450 shares, avg. $21.06$199,049Oct 21, 202610b5-1 plan
SaleClaude Leonard BrownChief Business Officer3× since May 6, 2026: 85,463 shares, avg. $21.11$1.8MOct 5, 2026
SaleDonnelly Julia BrauChief Financial Officer3× since Dec 24, 2025: 111,465 shares, avg. $22.68$2.5MSep 24, 202610b5-1 plan
SaleWanjiku Juanita WalcottChief Legal & Bus Affairs Ofc.4× since Nov 11, 2025: 129,695 shares, avg. $23.80$3.1MSep 23, 202610b5-1 plan
SaleMalik DucardChief Content Officer3× since Dec 24, 2025: 10,586 shares, avg. $25.11$265,774Feb 2, 202610b5-1 plan
SaleAndrea AcostaChief Accounting Officer3,759 shares at $25.00$93,975Nov 24, 202510b5-1 plan
Plus 44 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+15.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.1%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+34.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+28.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+28.1%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−8% → 8%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−9.4%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+11.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −11.5% a year for the price and +8.5% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Business strength lies in steadily adding users and expanding AI tools for discovery and shopping, while the main weakness is limited evidence of a durable moat and modest returns on equity.
Main risk: Generative AI could flood Pinterest with low-quality content, eroding the appeal of its authentic visual discovery for users and creators.
Bull case: Pinterest could leverage its own AI tools to better filter content and enhance authentic discovery, strengthening user loyalty and monetization.
Bear case: If AI slop persists and competitors advance, users might abandon the platform for more curated or direct shopping experiences, diminishing its role in visual inspiration.
Pinterest keeps adding users at a steady clip while expanding its AI tools for discovery and shopping. Revenue growth however has slowed as European regulatory changes curb cross-border advertising spend more than anticipated and advertisers turn cautious. Our models see the shares as undervalued. Will the platform turn its expanding audience into stronger monetization, or will these international pressures keep capping near-term growth?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 126 stocks
Beats the industry median on 7/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score74 · Top 25%
Fair Value upside+32.6% · Above median
Profitability
Return on equity (12 months)4.5% · Below median
Return on assets7.6% · Above median
Net margin (12 months)3.8% · Below median
Operating margin (12 months)2.9% · Below median
Growth and dividend
Revenue growth (quarter YoY)11.9% · Above median
Balance sheet
Debt / equity0.03× · Below median
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Pinterest Inc Fair Value". https://www.fairvalue-calculator.com/stock/PINS
Frequently asked questions
Is Pinterest Inc (PINS) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $26.25 versus a price of $19.79, about +33% upside (undervalued).
What is the fair value of PINS?
Our model-based fair value for Pinterest Inc is $26.25 (as of Nov 6, 2026), built from audited fundamentals. The current price: $19.79.
What is the quality score of PINS?
Pinterest Inc has a Quality Score of 74/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pinterest Inc (PINS)?
Our model-based price target is the fair value of $26.25 (as of Nov 6, 2026) from 24 valuation models. Cautious scenario $18.37, optimistic scenario $34.12. It is a calculation from audited fundamentals, not an analyst target.
What is the Pinterest Inc stock forecast for 2026?
Our models put fair value at $26.25, about +33% upside versus a price of $19.79 (undervalued). Cautious scenario $18.37, optimistic scenario $34.12. The calculation is refreshed regularly with new filings.
What is the revenue of Pinterest Inc (PINS)?
Pinterest Inc reported trailing-twelve-month revenue of about $4.7B (latest available figure, as of Nov 6, 2026).
What growth is priced into Pinterest Inc (PINS)?
For today's price to be fair in a discounted-cash-flow model, Pinterest Inc would have to grow free cash flow by -9.4 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +20.1 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of PINS use?
Our models discount Pinterest Inc at 9.0 %: a base by market capitalisation (large), damped by beta 0.90, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Pinterest Inc that is -9.4 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Pinterest Inc (PINS) delivered so far?
Over the past 5 years revenue at Pinterest Inc grew +20.1 % a year. The price currently implies -9.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Pinterest Inc (PINS) growing?
The median revenue growth in the sector is +3.7 % a year. That is the yardstick for the growth priced into Pinterest Inc (-9.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Pinterest Inc (PINS)?
The free-cash-flow yield on the price is 10.55 %: that much free cash flow Pinterest Inc produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Pinterest Inc (PINS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pinterest Inc it is $26.25 per share (as of Nov 6, 2026), against a price of $19.79. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Pinterest Inc stock overvalued or undervalued in 2026?
As of Nov 6, 2026, PINS trades below its calculated fair value: price $19.79, fair value $26.25, a gap of about +33% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PINS?
No. The price is what the market pays today ($19.79); the fair value is what the company's own numbers justify ($26.25). For Pinterest Inc the two are $6.46 per share apart. That gap is exactly why we show both numbers side by side.
How much is Pinterest Inc worth?
The market values Pinterest Inc at about $11.9B (market capitalisation, as of Nov 6, 2026). Per share that is $19.79; our models calculate a fair value of $26.25 per share.
What do the bullish and bearish scenarios say about PINS?
Our models span a range for Pinterest Inc: cautious scenario $18.37, base $26.25, optimistic $34.12 per share (as of Nov 6, 2026, price $19.79). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PINS?
Pinterest Inc trades at a price-to-earnings ratio of 80.7 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $26.25 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 14.1 (reported for FY2025: 32.4). Other multiples: PEG 0.2, P/B 2.5, P/S 2.5, EV/EBITDA 37.3.
What is the PEG ratio of PINS?
The PEG ratio of Pinterest Inc is 0.25 (P/E divided by earnings growth, as of Nov 6, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Pinterest Inc (PINS)?
Balance-sheet figures for Pinterest Inc (as of Nov 6, 2026): return on equity 4.5%, debt of 0.03 per unit of equity. They feed the Quality Score of 74/100, which measures business quality independently of the share price.
How far is PINS from its 52-week high?
Pinterest Inc trades at $19.79, about 29% below its 52-week high of $27.79 and 28% above the low of $15.42 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of $26.25 is for.
Which stocks are comparable to Pinterest Inc?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pinterest Inc stock attractive at the current price?
The data as of Nov 6, 2026: price $19.79, calculated fair value $26.25 (+33%), Quality Score 74/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PINS calculated?
We run Pinterest Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $26.25, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. Pinterest Inc currently trades 25% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pinterest Inc (PINS)?
The closing price on Nov 5, 2026 was $19.79. Our model-based fair value is $26.25, about +33% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pinterest Inc right now?
Solid quality (74/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($18.37 to $34.12) leaves room in how you read the outcome.
Key figures of Pinterest Inc
How large is the market capitalisation of Pinterest Inc (PINS)?
The market capitalisation of Pinterest Inc is $11.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pinterest Inc (PINS)?
The price-to-sales ratio of Pinterest Inc is 2.54 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Pinterest Inc (PINS)?
Earnings per share at Pinterest Inc are $0.2400 (price ÷ EPS = P/E 80.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Pinterest Inc (PINS)?
The net margin of Pinterest Inc is 3.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pinterest Inc (PINS)?
The return on equity (ROE) of Pinterest Inc is 4.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pinterest Inc (PINS)?
On an EBIT basis the return on assets of Pinterest Inc is 2.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pinterest Inc (PINS)?
The operating margin of Pinterest Inc is 2.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pinterest Inc (PINS)?
Revenue at Pinterest Inc is growing +11.9% versus a year earlier (3y avg +14.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pinterest Inc (PINS)?
Earnings per share at Pinterest Inc are growing −70.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Pinterest Inc (PINS) hold?
Pinterest Inc holds more cash than debt, $707M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Some data
Nov 6, 2026